Tackle Cloud GTM Platform Reviews & Product Details

The best part about Tackle is how it abstracts the complexity of the AWS ACE integration, allowing our team to manage the entire co-sell lifecycle directly within Salesforce. It has transformed a manual, portal-heavy process into a seamless workflow that has significantly increased our deal velocity and rep adoption. Review collected by and hosted on G2.com.

The platform can have a bit of a learning curve, particularly when it comes to mastering the more complex reporting features and dashboard customizations. Additionally, because the hyperscalers update their APIs so frequently, there can occasionally be a slight lag in documentation or feature parity across different cloud providers. Review collected by and hosted on G2.com.

It's not just that the platform itself is amazing; the team that are building it are also amazing. I'm not sure I've ever experienced the support we get from Tackle with any other provider. It's just out of this world, good. Review collected by and hosted on G2.com.

Honestly, not a lot. If anything, the main constraints are the cloud marketplaces themselves, not Tackle. Review collected by and hosted on G2.com.

I have been using the Tackle Cloud GTM Platform for about 18 months now as we scale our AWS Marketplace business, and the big thing for me has been how it brings all the functionality you need, together, in a far more user friendly way than using the AWS tools directly.

The ability to manage Private Offers, check the propensity to buy of your prospects, manage your co-sell opportunities and report on everything including your disbursements, all in the same easy to use platform, has been invaluable. The fact that it can all then be integrated and managed through Salesforce, if that's how you wish to manage it, brings another layer of simplicity into play.

This platform, however, is backed up by an incredibly knowledgable and helpful team, who are always willing to go above and beyond to assist in so many different scenarios, and this level of customer support is what makes Tackle stand out even more. Review collected by and hosted on G2.com.

Some of the reporting isn't as intuitive as it could be, but other than that there isn't a lot to dislike that I have come across yet Review collected by and hosted on G2.com.

I have spent the past five years working on go-to-market strategies and co-selling initiatives with the major hyperscalers—AWS, Microsoft, and Google. Throughout that time, Tackle has greatly streamlined the process and saved me a considerable amount of time. Having the ability to manage the entire workflow within a single platform, rather than navigating multiple tools, has been invaluable. The added capability to manage most, if not all, of the process directly within Salesforce has been a true game changer in my day-to-day work. Review collected by and hosted on G2.com.

I believe this is less an issue with Tackle and more a reflection of the varying capabilities offered by the hyperscalers themselves. There is not always complete parity across the different marketplaces. However, it appears that when new features are introduced by the hyperscalers, Tackle makes them available either immediately or shortly thereafter. Review collected by and hosted on G2.com.

Tackle makes it incredibly easy to launch, scale, and manage our cloud marketplace presence without requiring heavy engineering resources. The platform streamlines the listing process, simplifies co-selling with cloud providers, and provides excellent insights that help accelerate deals. The onboarding support and customer success team are also fantastic, they’ve been true partners in our cloud GTM journey. I can always count on them to support new feature requests, strategic best practices and overall adoption. Review collected by and hosted on G2.com.

Overall, the experience has been very positive. If I had to point out one area, it would be that there’s a bit of a learning curve in understanding all of the reporting and dashboards and reconciliation needs. That said, once you get familiar with it, the insights are valuable. Review collected by and hosted on G2.com.

Tackle centralizes our cloud operations and helps us move quickly and efficiently, keeping everything in one place so our team can work faster. Review collected by and hosted on G2.com.

Some features don’t offer an option for customization, which limits how much I can tailor them to my needs. Review collected by and hosted on G2.com.

I am a 3 time Tackle customer and have recommended them to numerous peers. Their solution helps each of our teams more easily manage our Cloud marketplace requirements. APIs to reduce technical debt, a single view for finance, as well as ease of creating and tracking private offers - for both Ops and Sales. The training they offer on marketplaces and how to educate your sellers to include marketplace in their talk track is also invaluable for organizations just getting started. The value proposition of Tackle applies to companies of any size. Review collected by and hosted on G2.com.

Tackle is constantly updating their platform to stay in sync with new features from each of the marketplaces. This constant iteration can sometimes cause documentation to be out of date. It isn't often a problem and usually is quickly resolved by a call with support. Review collected by and hosted on G2.com.

Tackle.io has been a real game-changer for our sales team, making it much easier to work with cloud marketplaces and streamlining the overall process. Review collected by and hosted on G2.com.

No major complaints. The items I’ve been hoping they would add keep getting released, which is great. Review collected by and hosted on G2.com.

As a cybersecurity company, our sales process can be complex. Tackle has been instrumental in simplifying our cloud go-to-market strategy. The platform's integration with Salesforce is seamless and has been a game-changer for our sales team. We can manage our prospects propensity to buy (Tackle Prospect) in Marketplace and co-sell opportunities all within the familiar Salesforce environment. Setup was easy in the Tackle Platform where all the mappings took place and I can manage all my marketplace listings, users, settings and integrations. This has significantly reduced the learning curve and increased adoption across the team.

The co-sell automation is another standout feature. It has streamlined how we share and track opportunities with our cloud partners, saving us a tremendous amount of manual effort on a 1 person team. The "Likelihood to Procure" scores in Tackle Prospect have also been incredibly valuable, allowing us to focus our efforts on the leads that are most likely to convert through the marketplace.

Finally, the customer support from Tackle has been top-notch. They are responsive, knowledgeable, and have been a true partner in our success. Review collected by and hosted on G2.com.

While the platform is generally very intuitive, the initial setup and configuration of the Salesforce integration required a bit of a learning curve since we were new to Salesforce and had to setup our Salesforce instance first. It's a powerful integration, and once we had our side figured out the Tackle piece was plug-and-play, but it's something to be aware of if you need to setup your salesforce first. In all this was a challenge on our side and not on theirs. The only thing better would be if SFDC helped us get aligned for Cloud GTM from the onset with Tackle in mind. Review collected by and hosted on G2.com.

What I appreciate most about the Tackle Cloud GTM Platform is how it simplifies and unifies the complexity of selling across cloud marketplaces. It’s not just a tool—it’s a strategic enabler for our business.

One of the biggest game-changers has been the intuitive UI that works seamlessly across multiple hyperscalers. My teams no longer have to wrestle with the backend systems of AWS or Azure. Instead of learning multiple platforms to build listings, share offers, or track payments and contract statuses, they can operate within one unified experience. That alone saves us time, training overhead, and frustration—and it lets us scale faster across marketplaces without increasing operational complexity.

We use this platform every day for co-sell, offer management, and reporting, which speaks to how central it is to our cloud GTM operations.

On top of that, Tackle’s insights and data are incredibly valuable. Knowing which customers prefer which cloud marketplace is a huge advantage for our sales and GTM teams. Instead of casting a wide net, we can focus our efforts on high-propensity-to-buy customers and guide them through purchasing via their preferred marketplace, whether that’s AWS or Azure. That level of targeting has helped us increase close rates and better align with how our customers want to buy.

And I can’t say enough about the Tackle Coaches and Support team. The Coaches provide proactive guidance and best practices that help us avoid issues before they even arise. When problems do pop up, the Support team is incredibly responsive—we often get answers in minutes, not days. That kind of partnership and expertise has been essential to our success.

Tackle makes cloud marketplaces work for us—not the other way around. Review collected by and hosted on G2.com.

One area where I see real opportunity for improvement is support for non-SaaS offerings like Professional Services across all cloud marketplaces. These services are a critical part of how we deliver value—whether through onboarding, implementation, or long-term consulting—and they represent meaningful revenue that we want to transact through the marketplaces.

Today, because Tackle doesn’t fully support Professional Services, I’m forced to use multiple systems to manage what should be a unified process. I have to go outside of Tackle to create listings, build and send offers, and access disbursement or payment reports. This creates unnecessary friction and breaks the otherwise seamless workflow Tackle enables for our SaaS products.

Given how easy and well-designed everything Tackle does is, I’m confident that if they turned on support for non-SaaS offerings, implementation and ongoing use would be just as straightforward. Bringing Professional Services into the core Tackle experience would significantly enhance their value proposition. It would allow my team to operate entirely within the Tackle UI for all cloud marketplace activity—SaaS and non-SaaS—eliminating context-switching and manual work. That level of integration would make Tackle a true end-to-end platform for how we go to market through cloud marketplaces. Review collected by and hosted on G2.com.