Clazar Cloud Sales Platform Reviews & Product Details

Clazar has made it significantly easier to operationalize our AWS co-sell motion by providing a seamless connection between our CRM and ACE.The automatic synchronization of opportunities, partner metadata, and pipeline updates has saved our team hours of manual work and improved accuracy in reporting.

The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.

Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion. Review collected by and hosted on G2.com.

While the platform offers robust capabilities, I have encountered some friction when trying to customize fields or map unique CRM data models, especially when dealing with a complex CRM schema. Occasionally, there is noticeable sync latency between SFDC and ACE, which can delay the visibility of opportunity status updates.

Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable. Review collected by and hosted on G2.com.

What I like best about Clazar is their deep knowledge and best-practice sharing in managing marketplace operations. The platform has made it incredibly easy to list and manage our AWS Marketplace offerings. With Clazar, we were able to get listed on AWS Marketplace within a week, which saved us a huge amount of time.

Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.

One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS. Review collected by and hosted on G2.com.

There is no downside of using Clazar for us, it has always been contributing to our goals. Review collected by and hosted on G2.com.

We had an excellent experience with the team at Clazar. I can't speak highly enough of Deepshika. My company is an AWS partner, and we've done the AWS Marketplace setup a few times for various products. This time we used Clazar, and it completely changed the experience. For context, my team is in the voice agents space. The space is developing rapidly, and we're focused on engineering and maintaining the product. Working with Clazar made it possible to get up and running in the Marketplace quickly. They had clear steps, and also specific recommendations on best practices. Deepshika is one of the best customer success / architects I've ever worked with, at any vendor. Fast response, excellent insight. Also no drama — she was very easy to work with when we collaborated on copy, and requested edits (since we know our product better than anyone!). Not only did they get us live much faster than I thought possible, our listing is much higher quality, and optimized for best practices. I would not hesitate to work with them again and recommend them to any startup founder. Review collected by and hosted on G2.com.

Honestly, I don't have much to say here, in terms of dislikes or cons. It was an all around great experience. I have to give credit again to Deepshika. Review collected by and hosted on G2.com.

My experience with Clazar has been outstanding, particularly thanks to their customer success and support team. When we sent out our first Azure offer, our customer success specialist, Dixit, provided exceptional support. He was knowledgeable, highly responsive, and willing to join calls with us and our client on very short notice to ensure everything was handled properly. He truly went the extra mile to make sure we had everything we need, and I can't express how much we appreciate it! Additionally, I find Clazar itself to be a user-friendly tool. Review collected by and hosted on G2.com.

It would be awesome if there was an ability to export signed offers as PDFs, and to generate reminder notifications to clients from within Clazar (for an offer expiring soon, for example), but aside from those two - Clazar has been an incredible tool to use! Review collected by and hosted on G2.com.

When starting to work with marketplaces, the financial side requires defining a lot of processes and handling data from very scattered sources. Clazar makes this much easier by providing visibility and simplifying data extraction, since each marketplace normally has information dispersed in ways that are not very accessible.

The feature I use the most is the payouts module, which is key for reconciling collected invoices. Another major advantage is their Slack-based support team: responsive, available, and always willing to help with new use cases. Review collected by and hosted on G2.com.

I would appreciate it if the menu structure were standardized. Currently, it follows the logic of AWS and GCP platforms, which means that finding the same type of information (like payouts) requires navigating through different paths depending on the marketplace. Review collected by and hosted on G2.com.

Clazar makes it incredibly easy to list and manage our software across cloud marketplaces (AWS, Azure, GCP) without having to deal with all the complexity ourselves. The platform abstracts away the messy parts of marketplace onboarding, listing, Co-Sell and entitlement management. Their team is responsive and knowledgeable, and the product feels purpose-built for ISVs who want to scale cloud sales quickly. We were able to get live in weeks instead of months. Review collected by and hosted on G2.com.

Sometimes the workflows require leaning on Clazar’s team for support instead of being fully self-service. That said, their pace of improvement is fast, and the team is receptive to feedback. Review collected by and hosted on G2.com.

Clazar has dramatically simplified our cloud marketplace strategy. What stands out most is the platform’s ability to unify listing, co-sell, and revenue operations across AWS, and Azure—without requiring a dedicated engineering lift. The Salesforce integration is especially valuable, as it allows us to manage offers, metering, and buyer insights directly within our existing workflows. Their intuitive UI and automation features enable us to launch and iterate quickly, even during product updates or partner tier changes.

As a Partner Operations Manager, I need tools that scale without drama. Clazar eliminates the friction of managing multiple cloud marketplaces separately. It streamlines quoting, discounting, and private offers, helping us maintain clean data and accelerate GTM execution. Their customer support is exceptional—responsive, knowledgeable, and proactive from onboarding through implementation. It feels like having an extension of our team that understands both the technical and strategic sides of cloud sales.

Our support team—Deepshika, Aditya, and Pavithra—are fantastic!

Clazar empowers us to operationalize cloud marketplace sales with confidence and speed. It’s not just a platform—it’s a multiplier for partner success. I use it daily and really lean in and rely on this tool. Review collected by and hosted on G2.com.

While Clazar is incredibly effective at streamlining cloud marketplace operations, there are a few areas where it could improve. Occasionally, we’ve encountered minor hiccups with listing publication and bi-directional sync—especially when integrating with tools like Salesforce or during rapid product updates. These issues didn’t derail our workflow, but they did require manual intervention and support follow-up.

Additionally, the platform’s customization options for reporting and dashboard views could be more flexible. For teams managing complex partner tiers or co-sell motions, deeper filtering and segmentation would help surface insights faster.

That said, Clazar’s support team is highly responsive, and most issues are resolved quickly. The platform’s strengths far outweigh these limitations, but there’s room for refinement as they scale. Review collected by and hosted on G2.com.

Clazar is a powerful yet easy to use tool that makes multicloud integration simple, You’re working with GCP, Azure, or AWS, all from a single platform. It’s very user friendly when it comes to integration and maintenance since most of the key features are built in. You can easily schedule jobs with the Clazar automation tool, and the best part is that all the information is right there in a Salesforce widget for quick access.

Aside from the Clazar tool itself, one of the best aspects is their support and integration team, they’re very easy to reach and usually respond within 1–2 hours. Review collected by and hosted on G2.com.

So far, I haven’t run into any major roadblocks with Clazar. It would be nice to have a dashboard view within Salesforce, but that’s more of a nice-to-have than a functional limitation. Review collected by and hosted on G2.com.

What really stands out to me is how intuitive Clazar makes Scytale's Hubspot connection to the AWS APN. The platform streamlines what can be a very complex process, especially around automating private offers and co-selling motions.

But more than that, their customer service is truly exceptional. I work closely with the Clazar team in my role as an AWS Alliance Lead, and they consistently go above and beyond to support the Scytale team (jumping on a call last minute, providing fast and thoughtful responses, or proactively helping us optimize how we use the platform). Review collected by and hosted on G2.com.

There are some UX elements that could be more streamlined or intuitive, especially for newer users. Review collected by and hosted on G2.com.

I enjoy both the technology and the professional services that come with the service. The technology proves to be a valuable overlay that streamlines workflows and provides a better UI that is unified across the different hyperscalers we work with. This reduces time spent in needing to learn and switch between different systems, as well as, automating arduous, manual tasks. The professional services team is invaluable to guide and support the set up and ongoing questions that arise as we get deeper into the sales motion. Review collected by and hosted on G2.com.

There are no downsides to date - we are looking forward to using the new automation and buyers intelligence tools to make our processes more efficient. Review collected by and hosted on G2.com.