# Best Social Media Advertising Software - Page 3 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media advertising software helps companies buy, manage, and place ads on social media platforms to reach large, targeted audiences, supporting both brand awareness and direct response initiatives through first-party platform access or third-party tools that offer streamlined workflows and multi-network scalability. ### Core Capabilities of Social Media Advertising Software To qualify for inclusion in the Social Media Advertising category, a product must: - Offer tools for uploading or creating social ads - Be able to buy and serve social ads on at least one social media site - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Social Media Advertising Software Marketing teams and ad agencies use social media advertising software to run targeted paid campaigns across social platforms. Common use cases include: - Launching audience-targeted campaigns on platforms such as Facebook, LinkedIn, and X (formerly Twitter) - Managing and optimizing ad creative, budgets, and bidding strategies across multiple social networks - Tracking campaign performance metrics such as reach, conversions, and return on ad spend (ROAS) ### How Social Media Advertising Software Differs from Other Tools Social media advertising functionality may be offered as a standalone best-of-breed product or bundled into a cross-channel advertising platform that also includes capabilities for [paid search advertising](https://www.g2.com/categories/paid-search-advertising), [display advertising](https://www.g2.com/categories/display-advertising), [mobile advertising](https://www.g2.com/categories/mobile-advertising), or [video advertising](https://www.g2.com/categories/video-advertising). First-party platforms, offered directly by social networks, are typically favored by SMBs, while third-party platforms provide better scalability and multi-network management for larger advertisers. ### Insights from G2 on Social Media Advertising Software Based on category trends on G2, audience targeting precision and cross-network campaign management stand out as standout features. These platforms deliver improvements in ad performance visibility and ROAS as primary drivers of adoption. ## Top Social Media Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,162 reviews) | Social ad attribution with CRM-native reporting | "[All-in-one marketing that's powerful, if you can afford the tiers](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12945877)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,259 reviews) | Multi-platform scheduling with centralized social inbox | "[Effortless Post Scheduling and Seamless Experience](https://www.g2.com/survey_responses/hootsuite-review-12732384)" | | 3 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,396 reviews) | Multi-location social scheduling with centralized review response | "[SOCi Brings Multi-Location Reviews, Social, and Listings Together Efficiently](https://www.g2.com/survey_responses/soci-review-12780858)" | | 4 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,213 reviews) | Email-first campaigns with social cross-posting | "[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Paid social ads across Facebook and Instagram | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel social advertising with AI lead-capture | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 7 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,099 reviews) | Multi-account social scheduling with unified inbox | "[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)" | | 8 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,197 reviews) | Email-segmented audience targeting across social channels | "[Communications Gem](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494)" | | 9 | [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) | 4.9/5.0 (340 reviews) | Server-side conversion tracking for Meta and TikTok | "[Meta Ads Tracking Makes Performance Easy to Understand](https://www.g2.com/survey_responses/wetracked-io-review-12946561)" | | 10 | [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) | 4.0/5.0 (259 reviews) | B2B lead generation with job-title targeting | "[Effortless Lead Gen with Stellar Integration](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12735279)" | --- ## What Are the Most Common Questions About Social Media Advertising Software? *AI-generated · Last updated: May 26, 2026* ### Which solution supports multi-language ad campaigns? Based on G2 reviews, several tools in the social media advertising software category mention support for multi-language or multi-market workflows, but verified users most clearly describe [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12654892) as helping global teams keep messaging consistent across subsidiaries, and [PlayPlay](https://www.g2.com/products/playplay/reviews/playplay-review-8340753) as offering subtitle generation in many languages. G2 reviewers also mention [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12701398) for managing campaigns across channels from one place. According to verified users, the best fit depends on whether you need multilingual video localization, coordinated global publishing, or broader campaign management tied to ads and reporting. ### Which vendor provides AI-powered ad optimization? Based on G2 reviews, [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews/adamigo-ai-review-12868929) stands out for AI-powered ad optimization because reviewers repeatedly describe automated recommendations, campaign adjustments, and chat-based guidance that reduce manual work. According to verified users, it helps teams optimize Meta campaigns faster, identify underperforming ads, and improve budget allocation without spending all day in ad managers. G2 reviewers mention that its automation is especially useful for teams managing many campaigns or needing to move quickly on creative testing. Some reviews note that reporting customization and broader channel support could improve, but the strongest recent review evidence clearly points to AdAmigo.ai for AI-driven optimization workflows. ### Which social media advertising platform offers the best audience targeting? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12326822) is the strongest audience-targeting option in this category. According to verified users, it helps advertisers reach highly specific audiences using detailed targeting, custom audiences, and campaign optimization tools. G2 reviewers mention that it is especially useful for finding the right customers, improving lead quality, and scaling visibility with measurable results. Reviews also note tradeoffs like interface complexity and support challenges, but targeting depth is the feature most consistently praised. For teams focused on audience precision in social media advertising software, Facebook for Business has the clearest recent review support. ### Which vendor offers analytics on ad performance by demographic? Based on G2 reviews, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12663353) is the clearest fit for buyers who want ad performance insights tied to audience details. G2 reviewers mention using its metrics and analytics tools to understand which audiences they are reaching, track which posts or ads perform best, and refine targeting over time. According to verified users, these insights make it easier to identify ideal audiences and adjust campaigns based on what resonates. While several platforms offer reporting dashboards, the review data most directly connects Facebook for Business with demographic-oriented audience analysis and targeting feedback in ongoing ad management. ### Which tool supports A/B testing for social ad creatives? Based on G2 reviews, [Foreplay](https://www.g2.com/products/foreplay/reviews/foreplay-review-12843758), [Omneky](https://www.g2.com/products/omneky/reviews/omneky-review-12835521), and [Predis.ai](https://www.g2.com/products/predis-ai/reviews/predis-ai-review-12770322) are all associated with faster creative testing workflows. According to verified users, Foreplay helps teams organize competitor ad inspiration and build stronger briefs, Omneky makes it easier to generate and compare multiple ad variations, and Predis.ai helps create several hooks, captions, and visual options quickly. G2 reviewers mention these tools as useful for testing new concepts without as much manual creative work. While reviews do not always use the phrase A/B testing directly, they clearly describe variation-based testing and faster experimentation for social ad creatives. ### What is the top-rated social media advertising platform for enterprises? Based on G2 reviews, enterprise buyers often highlight [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) for managing ads, attribution, automation, and CRM-connected reporting in one environment. According to verified users, it is especially valued for unifying campaign execution, lead orchestration, and revenue visibility across teams. G2 reviewers mention strengths like multi-touch attribution, ad management, workflow automation, and centralized reporting, though some also note pricing and reporting depth limitations. For enterprise teams evaluating social media advertising software, HubSpot Marketing Hub has the broadest recent review support around scale, coordination, and cross-functional visibility needed in larger organizations. **Here are some of the top-rated products on G2:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12419364) – used for integrated ads, CRM-driven lead orchestration, and attribution reporting ### What is the most affordable social ad management software for SMBs? Based on G2 reviews, affordability for SMBs usually comes down to balancing ease of use with enough automation and scheduling features to avoid extra tools. According to verified users, [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) is frequently praised for offering a broad feature set at a price that makes sense for smaller teams, while [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) is described as affordable for businesses even though some individuals find pricing harder to justify. G2 reviewers also mention [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) as a cost-effective option for smaller organizations managing social alongside email. The right choice depends on whether your SMB needs publishing, inbox management, analytics, or broader campaign coordination. **Here are some of the top-rated products on G2:** - [Vista Social](https://www.g2.com/products/vista-social/reviews/vista-social-review-12329176) – suited for small teams that want scheduling, unified inbox, and automation in one tool - [Hootsuite](https://www.g2.com/products/hootsuite/reviews/hootsuite-review-12863938) – works well for businesses that need organized scheduling and multi-account management - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11885350) – a fit for smaller teams combining social posting with email marketing workflows ### What platform integrates social ads with analytics tools? Based on G2 reviews, [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-12465197) is one of the clearest options for connecting social ad activity with analytics and broader marketing reporting. G2 reviewers mention integrations with tools like Google Analytics, LinkedIn Ads, Meta, and CRM reporting that make campaign tracking easier from one dashboard. According to verified users, this helps teams compare performance, manage leads, and make more informed decisions without switching between disconnected systems. Several other products mention analytics, but HubSpot Marketing Hub is most consistently tied in the review data to integrating social ads with reporting and marketing measurement workflows. ### What platform provides automated budget allocation for social ads? Based on G2 reviews, [Nexoya](https://www.g2.com/products/nexoya/reviews/nexoya-review-12034260) is specifically called out for automated budget allocation. According to verified users, it helps teams redistribute spend based on performance data so they can optimize campaigns across channels with less manual work. G2 reviewers mention that the platform makes budget shifts faster, easier, and more data-driven, which is especially useful when multiple campaigns compete for fixed spend. Reviews also note that understanding the underlying optimization model can take some ramp-up time, but the value comes from reducing the time spent manually reallocating budgets while improving confidence in media planning. ### What is the best tool for managing ads across multiple networks? Based on G2 reviews, [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720), [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292), and [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) all support multi-network campaign management in different ways. According to verified users, Constant Contact helps teams manage social and email in one place, Facebook for Business centralizes posting and ads across Meta properties, and AdRoll supports retargeting and campaign coordination across display and social channels. G2 reviewers mention these platforms for reducing tool switching, improving visibility, and making cross-channel work easier to monitor. The best fit depends on whether you need Meta-native execution, retargeting breadth, or social-plus-email management. **Here are some of the top-rated products on G2:** - [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-11888720) – useful for managing social campaigns alongside email and audience engagement - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews/facebook-for-business-review-12740292) – suited for scheduling, ads, and audience management across Facebook and Instagram - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-11918168) – best for cross-channel retargeting and keeping campaigns visible across display and social ## How Many Social Media Advertising Software Products Does G2 Track? **Total Products under this Category:** 263 ### Category Stats (Jun 2026) - **Average Rating**: 4.38/5 (↑0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: WappBiz (+3.85%) - Among all products in this category, WappBiz recorded the largest rating increase compared to last month *Last updated: June 24, 2026* ## How Does G2 Rank Social Media Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 74,900+ Authentic Reviews - 263+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Advertising Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Easiest to Use:** [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - **Top Trending:** [AdAmigo.ai](https://www.g2.com/products/adamigo-ai/reviews) - **Best Free Software:** [Hootsuite](https://www.g2.com/products/hootsuite/reviews) --- **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=279&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-advertising&secure%5Btoken%5D=b587f94e6e7fe45b0bb975cd3b7532a7d6a09bc9cba5ff069fd93181da2f6953&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5JRH81SF%26mv%3Daffiliate%26s_cid%3D701WQ00001mjUKMYA2%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Advertising Software Products in 2026? ### 1. [Luna from Unity](https://www.g2.com/products/luna-g2/reviews) Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Luna from Unity?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Luna from Unity?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Marketing and Advertising - **Company Size:** 53% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Luna from Unity? **"[Technical Project Manager](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039) --- **"[Great and simple to set up!](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)"** **Rating:** 4.0/5.0 stars *— Scott G.* [Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226) --- ### 2. [Kitchn.io](https://www.g2.com/products/kitchn-io/reviews) Kitchn.io helps you launch ads on Meta faster than ever. Prepare and launch 100s of ads in seconds—all without the need to use clunky Ads Manager. In a table-like interface, you can prepare and launch dozens of ads. Images and videos are uploaded straight from Google Drive, Dropbox or frame.io. There is no more waiting for Meta to get your creatives uploaded. Kitchn.io allows your professional paid social team to reclaim time for creative strategy, performance analytics, and testing frameworks while automations handle the grunt work of uploading ads. **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Kitchn.io?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.4/10) - **Campaign Optimization:** 6.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Kitchn.io?** - **Seller:** [Kitchn.io](https://www.g2.com/sellers/kitchn-io) - **Company Website:** https://www.kitchn.io/ - **Year Founded:** 2019 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** https://www.linkedin.com/company/20106270 (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 70% Small-Business, 30% Mid-Market #### What Are Kitchn.io's Pros and Cons? **Pros:** - Time-saving (10 reviews) - Intuitive (5 reviews) - Ad Management (4 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) **Cons:** - Ad Management Issues (1 reviews) - Campaign Management (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Kitchn.io? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **incredible time savings** with Kitchn.io, accelerating ad creation from hours to mere minutes. - Users love the **intuitive dashboard** of Kitchn.io, streamlining ad creation and saving significant time for teams. - Users value the **ease of use and efficiency** in ad management with Kitchn.io, significantly reducing time and errors. - Users rave about the **excellent customer support** from Kitchn.io, highlighting its friendly and proactive assistance. - Users value the **ease of use** of Kitchn.io, praising its intuitive interface and significant time savings. **Cons:** - Users note **ad management issues** when handling multiple accounts, though improvements are on the way from the team. - Users find **limited features** in Kitchn.io's campaign management, hindering campaign creation and raising security concerns. - Users desire more **advanced customization options** for Kitchn.io to enhance their experience, especially for power users. - Users find the **limited features** of Kitchn.io restrict their ability to create new campaigns or adsets. - Users are frustrated with the **slow performance** of Kitchn.io, impacting their overall productivity and experience. #### What Are Recent G2 Reviews of Kitchn.io? **"[Massive time-saver with an intuitive dashboard and great support](https://www.g2.com/survey_responses/kitchn-io-review-12039314)"** **Rating:** 5.0/5.0 stars *— Jannick R.* [Read full review](https://www.g2.com/survey_responses/kitchn-io-review-12039314) --- **"[Kitchn.io: Revolutionizing Meta Ads Management with Unmatched Efficiency](https://www.g2.com/survey_responses/kitchn-io-review-11344914)"** **Rating:** 4.5/5.0 stars *— Brett B.* [Read full review](https://www.g2.com/survey_responses/kitchn-io-review-11344914) --- ### 3. [Hunch](https://www.g2.com/products/hunch/reviews) Hunch is a creative performance platform that helps brands and agencies working with such brands to scale efficiently on paid social using AI-powered execution. By bridging the gap between creative, media, and insights, Hunch eliminates the manual overhead and complex setups that slow modern marketers down, allowing brands to overcome ad fatigue and scale their performance seamlessly across major social channels. 1️⃣ Scale creative production & speed up testing: Hunch's AI-powered Creative Studio offers scalable image and video capabilities. Our platform automatically removes backgrounds, combines top-performing UGC with product content, and enables localized video production at scale. Through advanced A/B testing and data-driven insights, brands can generate thousands of high-quality, personalized creatives quickly and use them across multiple platforms. 2️⃣ Put campaign management on autopilot: Our platform streamlines catalog management and enrichment while allowing the creation or automatic injection of produced creatives directly into existing campaigns on Meta. This automation accelerates campaign launches and saves valuable time for marketing teams, enabling rapid scaling across channels and markets. 3️⃣ Get Expert Service & Support: Hunch's team of top-tier industry experts provides unmatched assistance and strategic guidance, ensuring that even challenger brands receive the same level of support and dedication typically reserved for larger enterprises. Our focus on personalization, automation, and optimization helps drive faster revenue growth for all our clients. **Average Rating:** 4.5/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Hunch?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Hunch?** - **Seller:** [Hunch](https://www.g2.com/sellers/hunch) - **Year Founded:** 2017 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/hunch-ads (72 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 46% Mid-Market, 44% Small-Business #### What Are Hunch's Pros and Cons? **Pros:** - Customer Support (8 reviews) - Time-saving (4 reviews) - Automation Efficiency (3 reviews) - Customer Engagement (3 reviews) - Advertising Management (2 reviews) **Cons:** - Slow Performance (3 reviews) - Data Inaccuracy (2 reviews) - Limited Templates (2 reviews) - Missing Features (2 reviews) - Time-Consuming (2 reviews) ### What Do G2 Reviewers Say About Hunch? *AI-generated summary from verified user reviews* **Pros:** - Users commend Hunch for its **exceptional customer support** , highlighting accessibility and dedication to client success. - Users commend Hunch for its **time-saving capabilities** , enabling faster ad scaling and simplified workflow management. - Users value the **automation efficiency** of Hunch, significantly enhancing campaign speed and personalization in ad creation. - Users appreciate the **outstanding customer engagement** with Hunch, which enhances service and supports agency success. - Users commend Hunch for its **outstanding technical support** and effective ad campaign management, enhancing overall efficiency. **Cons:** - Users experience **slow performance** with Hunch, leading to reduced sessions and lost revenue during critical campaigns. - Users report **data inaccuracy** with Hunch, leading to worse performance and revenue loss compared to other platforms. - Users find Hunch's **limited templates** hinder performance and result in decreased sessions and revenue. - Users find Hunch lacking in **essential features** , especially comparing reporting capabilities and overall performance with competitors. - Users find the **time-consuming data syncing** in Hunch to be a significant hindrance to their experience. #### What Are Recent G2 Reviews of Hunch? **"[Expanded Testing on Meta through Dynamic Creative](https://www.g2.com/survey_responses/hunch-review-11303602)"** **Rating:** 5.0/5.0 stars *— Christopher C.* [Read full review](https://www.g2.com/survey_responses/hunch-review-11303602) --- **"[Hunch has transformed our ad operations through smart automation and outstanding support.](https://www.g2.com/survey_responses/hunch-review-11258759)"** **Rating:** 4.5/5.0 stars *— Rocío V.* [Read full review](https://www.g2.com/survey_responses/hunch-review-11258759) --- #### What Are G2 Users Discussing About Hunch? - [What is Hunch used for?](https://www.g2.com/discussions/what-is-hunch-used-for) ### 4. [AdStage](https://www.g2.com/products/adstage/reviews) AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. - With AdStage Join, marketers can automatically connect their paid search and paid social data to web analytics and conversion data, to prove ROAS without spreadsheets full of VLOOKUPs. -NEW - With AdStage for Google Sheets, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query. **Average Rating:** 4.3/5.0 **Total Reviews:** 92 **How Do G2 Users Rate AdStage?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind AdStage?** - **Seller:** [AdStage](https://www.g2.com/sellers/adstage) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @adstage (13,633 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2757895/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 53% Small-Business, 41% Mid-Market #### What Are Recent G2 Reviews of AdStage? **"[Adstage For Sheets Review](https://www.g2.com/survey_responses/adstage-review-4180317)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adstage-review-4180317) --- **"[Highly useful metric wrangling machine!](https://www.g2.com/survey_responses/adstage-review-4110674)"** **Rating:** 4.5/5.0 stars *— Warren W.* [Read full review](https://www.g2.com/survey_responses/adstage-review-4110674) --- ### 5. [FastTony.es](https://www.g2.com/products/fasttony-es/reviews) FastTony: The Salesforce for Local Businesses FastTony is revolutionizing the way local businesses manage their advertising efforts. Dubbed as the "Salesforce for local businesses," FastTony provides an unparalleled platform that automates and optimizes advertising campaigns. Why FastTony? First Automation Tool for Local Advertising: FastTony stands out as the first tool specifically designed to automate advertising for local businesses. It simplifies the complex process of managing ads, allowing business owners to focus on what they do best—serving their customers. Comprehensive Advertising Solutions: With FastTony, businesses can create, manage, and analyze their advertising campaigns across various platforms effortlessly. The tool integrates seamlessly with popular social media and search engines, ensuring that your ads reach the right audience. User-Friendly Interface: FastTony's intuitive interface makes it easy for users to navigate and utilize all features without needing extensive technical knowledge. This ease of use means businesses can get started with their advertising campaigns quickly and efficiently. Data-Driven Insights: FastTony provides detailed analytics and insights to help businesses understand the performance of their ads. This data-driven approach enables businesses to make informed decisions and optimize their advertising strategies for better results. Join the FastTony Revolution Embrace the future of local advertising with FastTony. Our platform empowers local businesses to take control of their advertising efforts, drive more traffic, and increase sales. Say goodbye to the complexities of traditional advertising methods and hello to streamlined, automated, and effective advertising with FastTony. **Average Rating:** 4.6/5.0 **Total Reviews:** 25 **How Do G2 Users Rate FastTony.es?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Campaign Optimization:** 3.3/10 (Category avg: 8.5/10) **Who Is the Company Behind FastTony.es?** - **Seller:** [FastTony](https://www.g2.com/sellers/fasttony) - **Year Founded:** 2015 - **HQ Location:** Rumia, PL - **Twitter:** @FastTonyES (211 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fasttonycom/?originalSubdomain=pl (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 76% Small-Business, 16% Enterprise #### What Are Recent G2 Reviews of FastTony.es? **"[Not the easiest, but the best tool for Facebook marketers](https://www.g2.com/survey_responses/fasttony-es-review-385177)"** **Rating:** 4.5/5.0 stars *— Adam B.* [Read full review](https://www.g2.com/survey_responses/fasttony-es-review-385177) --- **"[Best responsive Facebook Ads platform ever](https://www.g2.com/survey_responses/fasttony-es-review-134539)"** **Rating:** 5.0/5.0 stars *— Krzysztof K.* [Read full review](https://www.g2.com/survey_responses/fasttony-es-review-134539) --- #### What Are G2 Users Discussing About FastTony.es? - [What is FastTony.es used for?](https://www.g2.com/discussions/what-is-fasttony-es-used-for) ### 6. [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) Reddit Ads gives you the opportunity to directly reach Reddit users. You can target passionate communities that are relevant to your brand. You can tell your story whether it’s starting a conversation or selling products. You can be certain that your brand is safe and your ads reach the most relevant audience. Our platform is best fit for businesses looking to drive direct response. **Average Rating:** 4.1/5.0 **Total Reviews:** 52 **How Do G2 Users Rate Reddit for business?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.2/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Reddit for business?** - **Seller:** [Reddit](https://www.g2.com/sellers/reddit) - **Year Founded:** 2005 - **HQ Location:** San Francisco, California - **Twitter:** @Reddit (1,101,118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/reddit-com/about (4,859 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 63% Small-Business, 27% Mid-Market #### What Are Reddit for business's Pros and Cons? **Pros:** - Sharing Content (2 reviews) - Collaboration (1 reviews) - Community Engagement (1 reviews) - Creativity (1 reviews) - Engagement (1 reviews) **Cons:** - Limited Functionality (2 reviews) - Poor Moderation (2 reviews) - Addiction (1 reviews) - App Performance (1 reviews) - Content Management (1 reviews) ### What Do G2 Reviewers Say About Reddit for business? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of sharing content** on Reddit, effectively reaching targeted communities and engaging authentically. - Users enjoy **collaborative community engagement** on Reddit, fostering connections and sharing valuable content with ease. - Users appreciate the **vibrant community engagement** on Reddit, which fosters connection and meaningful conversations. - Users value the **creativity** on Reddit for business, thriving in vibrant communities and engaging content sharing. - Users value the **authentic engagement** on Reddit, effectively connecting with targeted communities without needing paid tools. **Cons:** - Users find Reddit for business has **limited functionality** , lacking essential tools like analytics and scheduling for effective growth. - Users find **poor moderation** on Reddit inconsistent, complicating content growth and user experience for business purposes. - Users find Reddit for business to have **poor user-friendliness** , lacking essential tools and facing inconsistent community moderation. - Users find the app **clunky** at times, limiting effectiveness for serious content creation and engagement. - Users find Reddit for business has **clunky content management** , lacking analytics and consistent moderation, hindering growth efforts. #### What Are Recent G2 Reviews of Reddit for business? **"[Excellent Platform for Targeted Advertising and Community Engagement](https://www.g2.com/survey_responses/reddit-for-business-review-4492754)"** **Rating:** 5.0/5.0 stars *— Muhammad S.* [Read full review](https://www.g2.com/survey_responses/reddit-for-business-review-4492754) --- **"[Helping users engage in unique ways!](https://www.g2.com/survey_responses/reddit-for-business-review-7867760)"** **Rating:** 4.5/5.0 stars *— Namarata G.* [Read full review](https://www.g2.com/survey_responses/reddit-for-business-review-7867760) --- #### What Are G2 Users Discussing About Reddit for business? - [What programs should I install on Reddit for a new computer?](https://www.g2.com/discussions/what-programs-should-i-install-on-reddit-for-a-new-computer) - [Why is Reddit so popular?](https://www.g2.com/discussions/why-is-reddit-so-popular) - [What is Reddit and how does it work?](https://www.g2.com/discussions/what-is-reddit-and-how-does-it-work) - [What is the function of Reddit?](https://www.g2.com/discussions/what-is-the-function-of-reddit) ### 7. [Naytev](https://www.g2.com/products/naytev/reviews) Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion. **Average Rating:** 4.4/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Naytev?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Naytev?** - **Seller:** [Naytev](https://www.g2.com/sellers/naytev) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @GoNAYTEV (741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5109261/ **Who Uses This Product?** - **Top Industries:** Media Production - **Company Size:** 46% Mid-Market, 38% Small-Business #### What Are Recent G2 Reviews of Naytev? **"[Ultimate Destination for Social Media Management](https://www.g2.com/survey_responses/naytev-review-8150956)"** **Rating:** 5.0/5.0 stars *— Anisha D.* [Read full review](https://www.g2.com/survey_responses/naytev-review-8150956) --- **"[Naytev is great for social media management!](https://www.g2.com/survey_responses/naytev-review-1972532)"** **Rating:** 5.0/5.0 stars *— Ieshia D.* [Read full review](https://www.g2.com/survey_responses/naytev-review-1972532) --- #### What Are G2 Users Discussing About Naytev? - [What is Naytev used for?](https://www.g2.com/discussions/what-is-naytev-used-for) ### 8. [Skai](https://www.g2.com/products/skai/reviews) Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. **Average Rating:** 4.0/5.0 **Total Reviews:** 281 **How Do G2 Users Rate Skai?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Skai?** - **Seller:** [Skai](https://www.g2.com/sellers/skai) - **HQ Location:** Tel Aviv, Israel - **Twitter:** @skaicommerce (7,446 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167470/ (734 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Skai's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Automation (2 reviews) - Customer Support (2 reviews) - Ad Management (1 reviews) - Analytics (1 reviews) **Cons:** - Poor Reporting (2 reviews) - Ad Issues (1 reviews) - Adjustment Difficulty (1 reviews) - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) ### What Do G2 Reviewers Say About Skai? *AI-generated summary from verified user reviews* **Pros:** - Users find Skai's platform very **fast and intuitive** , simplifying account management and enhancing overall usability. - Users value the **automation features** of Skai, which streamline account management and enhance productivity significantly. - Users value the **excellent customer support** from Skai, finding it helpful in navigating the platform effectively. - Users value the **speed and reliability** of Skai's Ad Management for efficient bidding and account management. - Users value Skai's **fast and reliable analytics** , making bidding adjustments and account management effortless and effective. **Cons:** - Users seek improvements in **poor reporting** , desiring clearer insights and updates on failed reports and campaign changes. - Users find **ad issues** with Skai, particularly in shopping reporting and campaign adjustments, affecting their experience. - Users find **adjustment difficulty** in Skai, especially with shopping reporting and PMAX settings updates. - Users feel Skai could improve with **shopping reporting and PMAX adjustments** for better campaign management. - Users find **campaign management issues** with Skai, particularly in shopping reporting and PMAX adjustments, affecting their effectiveness. #### What Are Recent G2 Reviews of Skai? **"[Experienced User for 2 Years](https://www.g2.com/survey_responses/skai-review-10336805)"** **Rating:** 4.5/5.0 stars *— Taylor E.* [Read full review](https://www.g2.com/survey_responses/skai-review-10336805) --- **"[Easy To Use and Great Customer Service](https://www.g2.com/survey_responses/skai-review-7024093)"** **Rating:** 5.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/skai-review-7024093) --- #### What Are G2 Users Discussing About Skai? - [What is Skai used for?](https://www.g2.com/discussions/what-is-skai-used-for) ### 9. [OutboundEngine](https://www.g2.com/products/outboundengine/reviews) OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work. **Average Rating:** 3.7/5.0 **Total Reviews:** 157 **How Do G2 Users Rate OutboundEngine?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.5/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.4/10 (Category avg: 8.5/10) **Who Is the Company Behind OutboundEngine?** - **Seller:** [OutboundEngine](https://www.g2.com/sellers/outboundengine) - **Year Founded:** 2012 - **HQ Location:** Austin, Texas - **LinkedIn® Page:** https://www.linkedin.com/company/2699791/ (163 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Insurance - **Company Size:** 71% Small-Business, 16% Mid-Market #### What Are OutboundEngine's Pros and Cons? **Pros:** - Automation Efficiency (2 reviews) - Automation (1 reviews) - Automation Features (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About OutboundEngine? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **automation efficiency** of OutboundEngine, streamlining reputation management and social media tasks effectively. - Users appreciate the **automation capabilities** of OutboundEngine, simplifying reputation management and elevating their online presence. - Users value OutboundEngine's **automation features** , streamlining reputation management and enhancing social media engagement effortlessly. - Users appreciate the **ease of setup** with OutboundEngine, enabling smooth automation for feedback and social media management. - Users enjoy the **fast and straightforward setup** of OutboundEngine, making it easy to start leveraging its features. **Cons:** - Users find the **pricing excessively high** , and there's no free trial to evaluate the product's value. #### What Are Recent G2 Reviews of OutboundEngine? **"[Seamless Marketing Automation, Tailored for Accounting](https://www.g2.com/survey_responses/outboundengine-review-12883073)"** **Rating:** 4.0/5.0 stars *— Kalkman S.* [Read full review](https://www.g2.com/survey_responses/outboundengine-review-12883073) --- **"[Effortless Social Media Automation for Enhanced Reputation](https://www.g2.com/survey_responses/outboundengine-review-12291182)"** **Rating:** 4.0/5.0 stars *— Arunodya P.* [Read full review](https://www.g2.com/survey_responses/outboundengine-review-12291182) --- #### What Are G2 Users Discussing About OutboundEngine? - [What does a strategist do?](https://www.g2.com/discussions/what-does-a-strategist-do) - [How much does OutboundEngine cost?](https://www.g2.com/discussions/how-much-does-outboundengine-cost) - [Is OutboundEngine worth it?](https://www.g2.com/discussions/is-outboundengine-worth-it) - 1 comment - [What does OutboundEngine do?](https://www.g2.com/discussions/what-does-outboundengine-do) - 1 comment ### 10. [Omneky](https://www.g2.com/products/omneky/reviews) Omneky utilizes state-of-the-art deep learning to personalize advertising creative across all digital channels. Our machine learning algorithms analyze what designs and messaging are resonating with prospective customers and use these insights to generate ads most likely to drive engagement. **Average Rating:** 4.9/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Omneky?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Omneky?** - **Seller:** [Omneky](https://www.g2.com/sellers/omneky) - **Company Website:** https://www.omneky.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, US - **Twitter:** @omneky (16,166 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/omneky/ (31 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 79% Small-Business, 21% Mid-Market #### What Are Omneky's Pros and Cons? **Pros:** - Content Creation (1 reviews) - Features (1 reviews) - Intuitive (1 reviews) - Results Performance (1 reviews) - Text Generation (1 reviews) ### What Do G2 Reviewers Say About Omneky? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive content creation features** of Omneky, enhancing synergy with its other tools like analyze and library. - Users appreciate the **intuitive features** of Omneky, enhancing image generation and seamless integration with other products. - Users appreciate the **intuitive working style** of Omneky, seamlessly integrating with features like analyze and library. - Users appreciate the **effective results performance** of Omneky, benefiting from intuitive features that enhance productivity. - Users appreciate the **intuitive text generation** features of Omneky, seamlessly integrating with other tools for enhanced productivity. #### What Are Recent G2 Reviews of Omneky? **"[Helps reduce the back & forth in ad creation](https://www.g2.com/survey_responses/omneky-review-12690177)"** **Rating:** 4.5/5.0 stars *— Shamim R.* [Read full review](https://www.g2.com/survey_responses/omneky-review-12690177) --- **"[Good to help when you feel stuck in ad campaign ideas](https://www.g2.com/survey_responses/omneky-review-12718802)"** **Rating:** 4.5/5.0 stars *— Rose L.* [Read full review](https://www.g2.com/survey_responses/omneky-review-12718802) --- #### What Are G2 Users Discussing About Omneky? - [What is Omneky used for?](https://www.g2.com/discussions/what-is-omneky-used-for) ### 11. [EXOD.ai](https://www.g2.com/products/exod-ai/reviews) Launch entire Facebook campaigns in seconds. EXOD.ai let's you launch entire Facebook Ad Campaigns in seconds by generating the targeting for you, for any vertical in the world! Choose from millions of creatives to create your campaign. **Average Rating:** 4.5/5.0 **Total Reviews:** 77 **How Do G2 Users Rate EXOD.ai?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind EXOD.ai?** - **Seller:** [EXOD.ai](https://www.g2.com/sellers/exod-ai) - **Year Founded:** 2012 - **HQ Location:** Austin, TX - **Twitter:** @ExodusIntel (1,396 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/exodus-intelligence/ (48 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Consultant - **Top Industries:** Marketing and Advertising - **Company Size:** 99% Small-Business, 1% Mid-Market #### What Are Recent G2 Reviews of EXOD.ai? **"[Exod is fast, create and optimize my campaigns quick, also my campaigns now have better results](https://www.g2.com/survey_responses/exod-ai-review-4556395)"** **Rating:** 5.0/5.0 stars *— Franco G.* [Read full review](https://www.g2.com/survey_responses/exod-ai-review-4556395) --- **"[You run FB ads? You need Exod](https://www.g2.com/survey_responses/exod-ai-review-4563504)"** **Rating:** 5.0/5.0 stars *— Callie C.* [Read full review](https://www.g2.com/survey_responses/exod-ai-review-4563504) --- #### What Are G2 Users Discussing About EXOD.ai? - [What is EXOD.ai used for?](https://www.g2.com/discussions/what-is-exod-ai-used-for) ### 12. [Flightly for Twitter Ads](https://www.g2.com/products/flightly-for-twitter-ads/reviews) Flightly is an Twitter Marketing Platform that partners with Twitter on their Ads API and Mobile Measurement **Average Rating:** 4.6/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Flightly for Twitter Ads?** - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Flightly for Twitter Ads?** - **Seller:** [Flightly](https://www.g2.com/sellers/flightly) - **Year Founded:** 2013 - **HQ Location:** Santa Monica, US - **Twitter:** @FlightlyAds (1,697 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flightly/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 53% Mid-Market, 47% Small-Business #### What Are Recent G2 Reviews of Flightly for Twitter Ads? **"[Go High with your business using Flightly](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-8939842)"** **Rating:** 4.5/5.0 stars *— Alwin J.* [Read full review](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-8939842) --- **"[An easy-to-use solution for Twitter ad management and optimisation is Flightly.](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-10201765)"** **Rating:** 4.5/5.0 stars *— Swati G.* [Read full review](https://www.g2.com/survey_responses/flightly-for-twitter-ads-review-10201765) --- ### 13. [SnapWidget](https://www.g2.com/products/snapwidget/reviews) SnapWidget is a set of interactive Instagram, Twitter and 500px widgets designed to supercharge your website. SnapWidget lets you display your Instagram, Twitter and Facebook content on your website or blog. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate SnapWidget?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10) **Who Is the Company Behind SnapWidget?** - **Seller:** [SnapWidget](https://www.g2.com/sellers/snapwidget) - **Year Founded:** 2015 - **HQ Location:** Centurion, Gauteng - **Twitter:** @snapwidget (6,112 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27092040/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 73% Small-Business, 18% Mid-Market #### What Are SnapWidget's Pros and Cons? **Pros:** - Centralized Management (1 reviews) - Ease of Use (1 reviews) ### What Do G2 Reviewers Say About SnapWidget? *AI-generated summary from verified user reviews* **Pros:** - Users value the **centralized management** of SnapWidget, efficiently organizing all customer accounts in one place. - Users find SnapWidget **easy to use** , appreciating its clear organization for managing multiple clients effortlessly. #### What Are Recent G2 Reviews of SnapWidget? **"[Fast and efficent tool](https://www.g2.com/survey_responses/snapwidget-review-6768923)"** **Rating:** 5.0/5.0 stars *— Holly D.* [Read full review](https://www.g2.com/survey_responses/snapwidget-review-6768923) --- **"[Perfect for agencys](https://www.g2.com/survey_responses/snapwidget-review-10357394)"** **Rating:** 5.0/5.0 stars *— Peter H.* [Read full review](https://www.g2.com/survey_responses/snapwidget-review-10357394) --- #### What Are G2 Users Discussing About SnapWidget? - [How do you get a YouTube widget?](https://www.g2.com/discussions/snapwidget-how-do-you-get-a-youtube-widget) - [How do you get a YouTube widget?](https://www.g2.com/discussions/how-do-you-get-a-youtube-widget) - [How do I add Instagram widget to Blogger for free?](https://www.g2.com/discussions/how-do-i-add-instagram-widget-to-blogger-for-free) - [How do I embed my Instagram feed into my website?](https://www.g2.com/discussions/how-do-i-embed-my-instagram-feed-into-my-website) - [What is SnapWidget used for?](https://www.g2.com/discussions/what-is-snapwidget-used-for) ### 14. [upRive](https://www.g2.com/products/uprive/reviews) upRive is a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves your Facebook marketing results. **Average Rating:** 4.7/5.0 **Total Reviews:** 49 **How Do G2 Users Rate upRive?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind upRive?** - **Seller:** [upRive](https://www.g2.com/sellers/uprive) - **Year Founded:** 2020 - **HQ Location:** Florida - **Twitter:** @upRiveAds (21 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/the-campaign-maker/about (2 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 96% Small-Business, 2% Mid-Market #### What Are Recent G2 Reviews of upRive? **"[Facebook Smart Automation](https://www.g2.com/survey_responses/uprive-review-4459415)"** **Rating:** 4.5/5.0 stars *— Carlos R.* [Read full review](https://www.g2.com/survey_responses/uprive-review-4459415) --- **"[Simplifying Facebook & Instagram ads, cutting costs and maximizing effectiveness](https://www.g2.com/survey_responses/uprive-review-4462313)"** **Rating:** 4.5/5.0 stars *— J. K.* [Read full review](https://www.g2.com/survey_responses/uprive-review-4462313) --- #### What Are G2 Users Discussing About upRive? - [What is upRive used for?](https://www.g2.com/discussions/what-is-uprive-used-for) ### 15. [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) Using AdEspresso by HootSuite, customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result. **Average Rating:** 3.6/5.0 **Total Reviews:** 70 **How Do G2 Users Rate AdEspresso by Hootsuite?** - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.1/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.4/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind AdEspresso by Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 70% Small-Business, 20% Mid-Market #### What Are Recent G2 Reviews of AdEspresso by Hootsuite? **"[Super user-friendly](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8522393)"** **Rating:** 5.0/5.0 stars *— Srishti S.* [Read full review](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8522393) --- **"[Great and easier tool.](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8136953)"** **Rating:** 5.0/5.0 stars *— Shreshtha S.* [Read full review](https://www.g2.com/survey_responses/adespresso-by-hootsuite-review-8136953) --- #### What Are G2 Users Discussing About AdEspresso by Hootsuite? - [Can hootsuite manage campaigns?](https://www.g2.com/discussions/can-hootsuite-manage-campaigns) - [Should I use AdEspresso?](https://www.g2.com/discussions/should-i-use-adespresso) - [How good is AdEspresso?](https://www.g2.com/discussions/how-good-is-adespresso) - [What is AdEspresso used for?](https://www.g2.com/discussions/what-is-adespresso-used-for) ### 16. [Sprinklr Marketing](https://www.g2.com/products/sprinklr-marketing/reviews) Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. **Average Rating:** 4.1/5.0 **Total Reviews:** 107 **How Do G2 Users Rate Sprinklr Marketing?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Sprinklr Marketing?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) - **Ownership:** NYSE: CXM **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 44% Enterprise, 33% Small-Business #### What Are Sprinklr Marketing's Pros and Cons? **Pros:** - Automation (3 reviews) - Social Media Management (3 reviews) - Ad Management (2 reviews) - Capabilities (2 reviews) - Ease of Use (2 reviews) **Cons:** - Learning Curve (3 reviews) - Limited Customization (3 reviews) - Limited Features (3 reviews) - Poor Search Functionality (3 reviews) - Cost Issues (2 reviews) ### What Do G2 Reviewers Say About Sprinklr Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **automation capabilities** of Sprinklr Marketing for managing social media ad campaigns efficiently in one place. - Users appreciate the **unified management** of social media platforms in Sprinklr Marketing, enhancing their ad campaign efficiency. - Users appreciate the **single interface for multi-channel campaign management** , simplifying tracking and enhancing overall experience. - Users value the **best-in-class tools** for managing and planning social media ad campaigns in a unified platform. - Users find Sprinklr Marketing **very easy to use** , allowing effortless exploration and delivering fabulous outputs. **Cons:** - Users find the **learning curve steep** , making it challenging to fully utilize Sprinklr's Marketing tool effectively. - Users express frustrations over **limited customization** , finding it challenging to adapt Sprinklr Marketing to their specific needs. - Users experience **limited features** in Sprinklr Marketing, affecting integration, customization, and overall functionality. - Users struggle with **poor search functionality** , leading to frustration and inefficiency in navigating Sprinklr Marketing. - Users express concerns about **high costs** and implementation challenges that hinder accessibility and ease of use for small businesses. #### What Are Recent G2 Reviews of Sprinklr Marketing? **"[All Social Platforms Unified in One Powerful Dashboard](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577)"** **Rating:** 5.0/5.0 stars *— Hossam E.* [Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12196577) --- **"[End-to-End AI Marketing Platform with Insightful Analytics](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496)"** **Rating:** 4.5/5.0 stars *— Pallab V.* [Read full review](https://www.g2.com/survey_responses/sprinklr-marketing-review-12546496) --- #### What Are G2 Users Discussing About Sprinklr Marketing? - [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) - [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) ### 17. [Sentic Technologies](https://www.g2.com/products/sentic-technologies/reviews) Sentic Technologies is a data-driven marketing automation platform that integrates real-time signals (ie. social trends, news, inventory, and weather patterns) to make more impactful optimizations at scale towards paid search initiatives. **Average Rating:** 4.4/5.0 **Total Reviews:** 60 **How Do G2 Users Rate Sentic Technologies?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Sentic Technologies?** - **Seller:** [Sentic Technologies](https://www.g2.com/sellers/sentic-technologies) - **Company Website:** https://www.sentictechnologies.com - **Year Founded:** 2015 - **HQ Location:** Chicago, IL - **Twitter:** @SenticTech (100 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3600786 (14 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Accounting - **Company Size:** 77% Small-Business, 15% Mid-Market #### What Are Recent G2 Reviews of Sentic Technologies? **"[One of the best in business with AI](https://www.g2.com/survey_responses/sentic-technologies-review-6514642)"** **Rating:** 5.0/5.0 stars *— Ismail S.* [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6514642) --- **"[The next level of Truly Data Driven Marketing is here](https://www.g2.com/survey_responses/sentic-technologies-review-6507272)"** **Rating:** 4.0/5.0 stars *— Swapnil K.* [Read full review](https://www.g2.com/survey_responses/sentic-technologies-review-6507272) --- #### What Are G2 Users Discussing About Sentic Technologies? - [What is Sentic Technologies used for?](https://www.g2.com/discussions/what-is-sentic-technologies-used-for) ### 18. [Adzooma](https://www.g2.com/products/adzooma/reviews) Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries. **Average Rating:** 4.3/5.0 **Total Reviews:** 17 **How Do G2 Users Rate Adzooma?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Adzooma?** - **Seller:** [Adzooma](https://www.g2.com/sellers/adzooma) - **Year Founded:** 2015 - **HQ Location:** Nottingham, Nottingham - **Twitter:** @adzooma (1,306 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10952963/ (20 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 89% Small-Business, 11% Mid-Market #### What Are Recent G2 Reviews of Adzooma? **"[Adzooma - Online marketing](https://www.g2.com/survey_responses/adzooma-review-8005603)"** **Rating:** 5.0/5.0 stars *— Pritam G.* [Read full review](https://www.g2.com/survey_responses/adzooma-review-8005603) --- **"[Great tool for PPC marketing agencies](https://www.g2.com/survey_responses/adzooma-review-8256427)"** **Rating:** 5.0/5.0 stars *— Mantas M.* [Read full review](https://www.g2.com/survey_responses/adzooma-review-8256427) --- #### What Are G2 Users Discussing About Adzooma? - [What is Adzooma used for?](https://www.g2.com/discussions/what-is-adzooma-used-for) ### 19. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** and exceptional customer support offered by MediaMath through Infillion. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion delivers for effective management. - Users value the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign categories** offered by MediaMath, along with its excellent customer support. - Users value the **unique campaign options** in MediaMath, complemented by excellent customer support. **Cons:** - Users find the **complexity** of MediaMath challenging, citing outdated UI and cumbersome navigation as major drawbacks. - Users find the **setup complex and time-consuming** , which complicates the overall experience with MediaMath. - Users find the **complex user interface** outdated and awkward, making navigation and setup frustratingly time-consuming. - Users find the **dashboard issues** frustrating due to outdated UI, awkward navigation, and slow report updates. - Users find **difficult navigation** due to outdated UI and complex menus, impacting their overall experience with MediaMath. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 20. [Adext AI](https://www.g2.com/products/adext-ai/reviews) A Dynamic Audience Optimization Platform to find the best audiences for your campaigns, identifying the lowest KPI cost. **Average Rating:** 3.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Adext AI?** - **Has the product been a good partner in doing business?:** 6.1/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Adext AI?** - **Seller:** [Adext AI](https://www.g2.com/sellers/adext-ai) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, California - **Twitter:** @PoweredbyAdext (572 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adext/?utm_source=homepage&utm_medium=socialmedia&utm_campaign=linkedin (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Small-Business, 36% Mid-Market #### What Are Recent G2 Reviews of Adext AI? **"[An efficient marketing solution powered by advanced AI, sounds like the future is now!](https://www.g2.com/survey_responses/adext-ai-review-8759698)"** **Rating:** 5.0/5.0 stars *— Roy O.* [Read full review](https://www.g2.com/survey_responses/adext-ai-review-8759698) --- **"[Attentive and responsive to requirements](https://www.g2.com/survey_responses/adext-ai-review-8684771)"** **Rating:** 5.0/5.0 stars *— Alan R.* [Read full review](https://www.g2.com/survey_responses/adext-ai-review-8684771) --- ### 21. [AdHook](https://www.g2.com/products/adhook/reviews) adhook combines Social Media Management and Digital Advertising in one tool. The All-In-One software helps to plan, publish, analyze & moderate your activities. With its collaboration features, adhook supports companies to design more efficient marketing processes. Post Publishing Cross-channel coordination, planning & analysis of social media posts. Supported platforms: Google My Business, Facebook, Instagram, LinkedIn, Twitter Advertising Google & social media campaign management, analysis and optimizations.  Supported platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads Analytics Analyze results from Google & social media activities centrally and based on individual KPIs. Collaboration Coordinate content across teams with agency clients, branches, dealers or locations. Moderation Cross-channel community management for posts & campaigns. Supported messages: Comments from posts & ads, mentions and direct messages. Employee Advocacy Increase reach with easy-to-share content for employees. Support The Account Manager Support included as part of the license covers the technical setup in adhook as well as the corresponding tool support. **Average Rating:** 4.6/5.0 **Total Reviews:** 13 **How Do G2 Users Rate AdHook?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.3/10 (Category avg: 8.5/10) **Who Is the Company Behind AdHook?** - **Seller:** [Adhook](https://www.g2.com/sellers/adhook) - **Year Founded:** 2014 - **HQ Location:** Horw, CH - **Twitter:** @adhook_io (146 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10543181 (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 54% Small-Business, 38% Mid-Market #### What Are AdHook's Pros and Cons? **Pros:** - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Management Ease (3 reviews) - Social Media Management (3 reviews) - Ad Management (2 reviews) **Cons:** - Complexity (1 reviews) - Complex Usage (1 reviews) - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About AdHook? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **seamless campaign management** of AdHook, enjoying efficient integration and automated optimization for better results. - Users appreciate the **ease of use** of AdHook, citing its user-friendly interface and streamlined campaign management. - Users appreciate the **management ease** of AdHook, finding it simple to handle all marketing tasks in one platform. - Users value the **all-in-one social media management** capabilities of AdHook, streamlining marketing efforts across multiple platforms. - Users value the **effortless ad management** of AdHook, which consolidates multiple platforms for streamlined digital marketing. **Cons:** - Users find the **integration process slow** , which can be frustrating for those less technically inclined. - Users find the **complex usage during signup** frustrating, especially those lacking technical expertise. - Users find the **difficult learning curve** during signup frustrating, especially those without a technical background. - Users find the **difficult setup** frustrating, especially during integration with social profiles, impacting initial experience. - Users find the **learning curve steep** , particularly during the lengthy integration process for non-technical backgrounds. #### What Are Recent G2 Reviews of AdHook? **"[An amazing social media mangemnt and planning tool i ever used](https://www.g2.com/survey_responses/adhook-review-9057438)"** **Rating:** 5.0/5.0 stars *— VANAPALLI H.* [Read full review](https://www.g2.com/survey_responses/adhook-review-9057438) --- **"[Digital Marketing Made Easy by AdHook](https://www.g2.com/survey_responses/adhook-review-8951848)"** **Rating:** 5.0/5.0 stars *— Mohanbabu S.* [Read full review](https://www.g2.com/survey_responses/adhook-review-8951848) --- #### What Are G2 Users Discussing About AdHook? - [What is AdHook used for?](https://www.g2.com/discussions/what-is-adhook-used-for) ### 22. [MonkeyFlux](https://www.g2.com/products/monkeyflux/reviews) AI-Powered Social Media & Digital Marketing Solution for GDN, YouTube, Facebook, Instagram and TikTok Our Madrid-based startup wants to give you a pay-per-use, white-label tool that simplifies, centralises, automates and optimises your paid media campaigns. Let "MonkeyBot" save you money and resources, with 24/7 management and reporting. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 **How Do G2 Users Rate MonkeyFlux?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind MonkeyFlux?** - **Seller:** [MonkeyFlux](https://www.g2.com/sellers/monkeyflux) - **Year Founded:** 2019 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** https://www.linkedin.com/company/monkeyflux (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 92% Small-Business, 8% Mid-Market #### What Are Recent G2 Reviews of MonkeyFlux? **"[It works really well](https://www.g2.com/survey_responses/monkeyflux-review-8154124)"** **Rating:** 4.5/5.0 stars *— Diksha K.* [Read full review](https://www.g2.com/survey_responses/monkeyflux-review-8154124) --- **"[I really loved this software because it helped me in my business.](https://www.g2.com/survey_responses/monkeyflux-review-8163321)"** **Rating:** 5.0/5.0 stars *— Dipanshu W.* [Read full review](https://www.g2.com/survey_responses/monkeyflux-review-8163321) --- #### What Are G2 Users Discussing About MonkeyFlux? - [What is MonkeyFlux used for?](https://www.g2.com/discussions/what-is-monkeyflux-used-for) ### 23. [StoryStream](https://www.g2.com/products/storystream/reviews) StoryStream is the all-in-one User Generated and Social Shopping Experience platform for global brands and retailers. We solve the challenge of engaging modern consumers who seek authentic and personalised experiences when shopping online. We help them discover new products and support their buying decisions. Our AI-powered platform automates the crowdsourcing of authentic imagery and video content from a brand’s community and turns into highly engaging shoppable experiences that can be easily embedded in eCommerce storefronts and social media platforms. Key solutions include: 🖼️ UGC & social content galleries 👗 Shop the look 🛍️ Shoppable video 📹 Livestream video shopping ✅ Visual customer reviews Over 100 innovative brands, including L’Oreal Group, John Lewis, and VW Group, choose StoryStream to deliver a more trusted and authentic digital shopping experience, driving millions of dollars of additional sales revenue. StoryStream is a certified B-Corp company and a member of the MACH alliance. https://storystream.ai/contact-us/ **Average Rating:** 4.5/5.0 **Total Reviews:** 70 **How Do G2 Users Rate StoryStream?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.4/10) - **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind StoryStream?** - **Seller:** [StoryStream](https://www.g2.com/sellers/storystream) - **Year Founded:** 2011 - **HQ Location:** London, London - **Twitter:** @StoryStreamAI (984 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/storystream/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Automotive, Retail - **Company Size:** 49% Enterprise, 34% Mid-Market #### What Are Recent G2 Reviews of StoryStream? **"[Useful platform for centralising and managing your ugc and integrations](https://www.g2.com/survey_responses/storystream-review-7263362)"** **Rating:** 4.0/5.0 stars *— Helen M.* [Read full review](https://www.g2.com/survey_responses/storystream-review-7263362) --- **"[Platform for centralising and managing your ugc and integrations](https://www.g2.com/survey_responses/storystream-review-7896763)"** **Rating:** 5.0/5.0 stars *— Dushyant K.* [Read full review](https://www.g2.com/survey_responses/storystream-review-7896763) --- #### What Are G2 Users Discussing About StoryStream? - [What is StoryStream used for?](https://www.g2.com/discussions/what-is-storystream-used-for) ### 24. [Tomi.ai](https://www.g2.com/products/tomi-ai/reviews) Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize revenue (not leads) and eliminate wasted marketing spend, - Instant insights into the actual quality of traffic generated by various channels, audiences, and ad creatives, - Lead and prospect scores that help sales teams create more pipeline and close more deals. **Average Rating:** 4.8/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Tomi.ai?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.4/10) - **Campaign Optimization:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Tomi.ai?** - **Seller:** [Tomi.ai](https://www.g2.com/sellers/tomi-ai) - **Year Founded:** 2020 - **HQ Location:** Sunnyvale, US - **Twitter:** @MeetTomiAI (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tomi-ai/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Enterprise, 43% Mid-Market #### What Are Recent G2 Reviews of Tomi.ai? **"[Predictive insights to reveal the true impact of each channel and ROMI improvement in Search Ads](https://www.g2.com/survey_responses/tomi-ai-review-7988663)"** **Rating:** 5.0/5.0 stars *— Artemiy R.* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-7988663) --- **"[Impressive tool with exceptional technical support](https://www.g2.com/survey_responses/tomi-ai-review-9840681)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/tomi-ai-review-9840681) --- #### What Are G2 Users Discussing About Tomi.ai? - [What is Tomi.ai used for?](https://www.g2.com/discussions/what-is-tomi-ai-used-for) - 1 comment, 2 upvotes ### 25. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.4/10) - **Campaign Optimization:** 7.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (758 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ## What Is Social Media Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Social Media Advertising Software? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Social Media Advertising Software? ### What You Should Know About Social Media Advertising Software ### What is Social Media Advertising Software? Social media has transformed lives, opinions, and industries of all styles and sizes. Whether it’s a small online boutique or a booming business, there is incredible potential in adding social media advertising to a company’s plethora of marketing tools. When considering the addition of social media advertising software, buyers must think about the impact on digital strategy. This will open a business to a more diverse audience, increase trust, or reignite interest in products all from within the team.  Paid social tools were created to simplify messaging and attract customers. They can be enabled across blogs and many social media networks. There are some classic digital marketing tools, such as Facebook Ads, but social media advertising software opens up much more functionality and optimization.  Social media advertising platforms help manage marketing initiatives easily instead of spending extra time and resources on [social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies). Depending on the objectives, these tools can help plan or modify posts across multiple channels, help design eye-catching content, or integrate with certain types of [design software](https://www.g2.com/categories/design) to better share said content. Social media promotion software also helps businesses obtain analytical insights or improve CRM, optimize ad spend, and automate email marketing. There are plenty of options that help measure important KPIs and meet internal and external stakeholder’s goals. Much like social media itself, paid social tools are constantly evolving to better serve the needs of the business.  ### **What are the Common Features of Social Media Advertising Software?** When searching for the right software, buyers must consider their specific business goals. Below are the essential capabilities that will best complement social media ad strategy:  **Paid ad (social ad):** Placing ads in front of the right audience can make or break a digital strategy. These tools are primarily management tools that help place consumer-driven messaging, attractive templates, and promotion-centered ads across social networks. These ads are meant to be seen by potential customers, creators, and influencers. Paid social ads can be scheduled in batches or as one-offs and planned around events, releases, or seasonal campaigns.  Pricing will come into play per the demographic, location, and a few other factors, so users must measure the cost of the total ad campaign placements against the budget. Certain products are a better business choice than others and making these comparisons keeps stakeholder goals top of mind. **Built-in design tools:** When designing paid ad pieces, users can take advantage of the built-in tools. Most social media advertising software, if not all, have the option to upload a design; users must keep sizing and text placement in mind when choosing the creative. When deciding between static and video content, the latter is recommended since video content is known to garner more reach and impressions. Depending on the audience and user persona, the user may consider if a banner ad will convert better than a product shot in a 10-second promoted post.  **Audience targeting and retargeting:** To manage costs, it is imperative that an ad is seen by the desired customer. This makes social media targeting and retargeting features critical to finding the right audience. Creating a dynamic ad that’s focused on a specific consumer increases campaign success. These ads can be distributed across platforms to users that would be most interested in the product.  Targeting is a technique that uses demographic details, browser leads, and other factors to identify the perfect customer. On the contrary, retargeting means that the focus of a campaign is reigniting interest in people who have recently visited a site, searched for a product, or have had similar interactions. Since this is a more definitive approach to former users or customers, [retargeting software](https://www.g2.com/categories/retargeting) may be the best solution. Regardless of what method is chosen, both can ensure that success is front of mind while the customer is making their decision.  **Analytics:** Once the decision of which ad to post and where is made, the next step is deciding how to measure the results once the campaign is live. Ideally, the main metrics to watch is who is viewing the content and what actions they’re taking from it. Using analytics—usually a dashboard-like feature—helps marketers understand how content performs and confirms if the goal of the campaign has been achieved.  This data helps understand more about the target audience and what they react to. Measuring their reactions parallel to the campaign goals drives future strategy and direction. If a specific reporting function isn’t available in the product chosen, there is additional [social media analytics software](https://www.g2.com/categories/social-media-analytics) that can analyze a variety of different metrics.  ### What are the Benefits of Social Media Advertising Software? **Boosts brand reputation:** Social media usage has become so integrated into the consumer experience that it’s often the first place people go when vetting a brand. Paid social advertising can be used to legitimize brand presence in the marketplace, form a more trusted reputation, and offer a customized approach to the unique user.  **Offers versatility:** Due to the versatility of social media advertising, it becomes the perfect option for organizations of any size, regardless of industry. With content marketing, businesses can showcase the brand voice and value proposition through creative and clear methods, in addition to a variety of campaign strategies. For example, the goal can be a one-off campaign to showcase a new product or a streamlined approach of long-term targeted posts.  **Provides insights:** Paid social tools can not only implement ad campaigns but also offer insights based on the results. **Increases internal communication:** Once the target audience, goals, and strategy is defined, results can be achieved without the help of any agency. Running these campaigns in-house contributes to better internal communication surrounding execution and consistency that comes with team alignment. Knowing which directives to focus on and where the strengths and weaknesses lie makes for a better campaign. If there are reservations about an in-house approach, buyers may try consulting [marketing strategy agencies](https://www.g2.com/categories/marketing-strategy).  ### Who Uses Social Media Advertising Software? Social media advertising is used across small and large businesses, regardless of skill level or experience, these tools have options available for all types of users.  **Social media managers:** In most established or even emerging businesses there is usually a role dedicated to the business’s social media presence. Social media managers use this type of software to curate content or social media posts, thus forming customer relationships. Regardless of department size or skill level, some tools can be managed by one person at a time or entire teams. These tools can help with time management, campaign execution, and deliverable creation.  **Growth marketing specialists:** Growth marketing specialists are dedicated to getting new users to a website or social page and converting them to customers. They specialize in the acquisition and understanding of key demographics of an audience. They use paid social advertising tools for implementation, measuring results, and creating specific strategies to best reach the dictated key performance indicators (KPIs). They read the data and understand where to tweak campaigns across platforms to reach as many new customers as possible.  **Startup, small, and established business owners or managers:** Most startups or emerging businesses, can not afford agencies or six-figure budgets to help with their marketing needs. Such business owners use social media advertising tools as most are free to use and have intuitive resources for small businesses.  ### What are the Alternatives to Social Media Advertising Software? Some alternatives to social media advertising software remove the responsibility of social media management from in-house to specialized agencies and others focus more on tracking insights. Deciding which is right for specific business needs will be determined by goals, budget, and capacity.  [Social media marketing (SMM) companies](https://www.g2.com/categories/social-media-marketing-smm-companies) **:** These services help businesses focus on the promotion of their brand or product on social media platforms. SMM companies are often used when businesses have an engaged audience online but are unable to produce converting content. SMM companies provide a variety of social media solutions like boosting presence, account management, and content creation. If the focus is less advertising and more engagement-based tools, these are a great choice.  [Social media monitoring software](https://www.g2.com/categories/social-media-monitoring) **:** If a business wants to focus on understanding its audience, then social media monitoring software could be a great alternative. To better understand a strong base of users or the landscape of a market, using a social media monitoring tool (also called social listening) is the best bet. These products are used to track competitors, identify trending topics, and understand consumer sentiment. Social media monitoring software is great for brands with clear and ongoing marketing strategies and who are looking for a deeper understanding of the present to better plan for the future.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics): Some teams find that they need no assistance with social media account management, but may need help to gather and interpret the data. All social media platforms have some type of analytics to help gather information on user's tendencies and practices. Social media analytics software helps grow businesses by focusing on the success of paid social campaigns. They measure metrics around brand awareness, engagement, and other data points to improve future success and customer experience down the line.  ### Challenges with Social Media Advertising Software While paid social tools come with many benefits, there are also some challenges. These types of software are complex when it comes to learning how much time to dedicate to it, how much use a tool like this will get, and what kind of results the team is hoping to achieve by integrating these products into a daily routine. When considering including social media advertising solutions, buyers must be sure to weigh in some of these potential challenges. **Reporting and customization** : Most of these products can report on how the campaign or one-off posts performed. Although, there can often be a disconnect when digesting it to direct strategy. The reporting feature will not provide solutions to problems and will only offer insights into what was done well and what needs improvement. **A lot of information all at once:** Social media promotion software provides information on traffic, content, analytics, and so on. First-time users may find it difficult to read and interpret this data or use this type of platform. The number of reports, upload criteria, clicks, etc., can be overwhelming at first. Tooltips, onboarding, and customer support for the product can help users understand how best to use this product.  **Price vs. value:** Normally these products will come with a basic package that will offer bare minimum tools for free. This is a simple and cost-effective solution. But oftentimes, a team will need to go beyond the basic package to achieve the results they’re looking for. It is important to evaluate exact needs before investing in these tools. Is it just SEO or hashtag competitor analysis, or an entirely comprehensive suite of tools? Once exact needs are decided along with budget and stakeholders’ approval is taken, social media advertising platforms will make a great addition to any marketers’ toolbox.   ### How to Buy Social Media Advertising Software #### Requirements Gathering (RFI/RFP) for Social Media Advertising Software Requirements should include offering the ability to upload and create social ads, being able to buy and launch campaigns on at least one social media platform, provide clear and effective workflows to manage trafficking ads, and be able to track key success metrics such as reach and conversion.  #### Compare Social Media Advertising Software Products **Create a long list** Buyers must start from the very beginning of the buyer journey by understanding which products won’t be a good fit. The next step is to compile the features that would be essential (such as, automation, real-time analytics, or content creation) and remove any products that don’t include those features. If there’s one specific thing from a product that others don’t have—but isn’t critical to the business goals—buyers can consider leaving that product behind to find one that checks all the boxes. It is recommended to check if these tools can integrate with other [social media marketing software](https://www.g2.com/categories/social-media-marketing) and [digital advertising platforms](https://www.g2.com/categories/digital-advertising) to ensure a full-circle approach to advertising a brand online.  **Create a short list** Once a main selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and make sure that these shortlist products meet all requirements important to the key business objectives. Once the options have been narrowed down, businesses should take into account reviews and objective third-party analysis. Potential mobile marketing campaign needs must be met too, and buyers should ensure that the product of choice will work across iOS and Android. This will help better identify an all-encompassing product. After this, there should be about two to three options that are under consideration for purchase.  **Conduct demos** For this type of software, there will be an option to take part in a free trial (usually ranging from a week to a month of use) that will help make the decision. Often after the trial period, vendors will include a tiered pricing plan that best suits the needs and size of a business.   Some options will even have a pop-up that encourages a prospective buyer to discuss a plan to purchase with a member of their sales team. This could lead to a demo where the sales team will walk through the product, but buyers must keep in mind that most social advertising software will either have an account manager or an internal onboarding team that will help answer questions too.  #### Selection of Social Media Advertising Software **Choose a selection team** Unless the decision is made to use the free version of a product, internal stakeholders (immediate manager or department head) must be included in this purchase. They will be the ones directing the strategy, and in order to collaborate effectively they will need to have visibility over cost and implementation. Smaller teams (startups or new businesses) must evaluate why they need the software and how it will help them achieve their business goals.  **Negotiation** Most of these products won’t require negotiation but that doesn’t mean buyers should compromise on features, add-ons, services. If there is a specific feature that might cost extra but will garner better results, buyers should consider it. It is also important to look for any opportunities to get discounts or contract riders that would benefit the contract length. Before making the final decision, buyers must go over the details with the team to ensure a confident purchase of any specific social media advertising software.  **Final decision** This decision to purchase should be made with team goals and budget top of mind. Making sure all internal parties are aligned on how this purchase or addition will benefit the business is critical. It should be based on the digital advertising needs of the business.  ### Social Media Advertising Software Trends **Transparency** Paid social advertising should be reflective of not only the brand but also the company behind it. Users must leverage a social media advertising platform to showcase exactly what the business does in order to further prove trust to the customer. Misleading them or overpromising capabilities is the fastest way to lose customers. It is important to evaluate what the business stands for, what makes it different in this industry, and why should a customer go with this specific product instead of the other one. **Customer-first content** Knowing the specific target audience determines the type of content that’s going to be created and promoted with social media advertising. With customer-first content, there is a higher chance of conversion and retention. Engaging content makes the customer feel that they’re being seen. This builds trust between the two parties and eventually leads to loyalty. A way to create customer-first content is by knowing what type of content the target demographic will respond to. Short-form content and entertaining videos would work for generation-z clientele. For generation-x and above, static and clickable ads work best. No matter the industry, there are proven methods of acquisition that will be successful.  **Diversifying platforms** Businesses should use diverse social media platforms to reach a wider range of demographics. Businesses should take stock of where their target market is online in order to make an educated buyer-focused choice. Social media advertising is still a relatively new playing field and there’s no one right or wrong way to be successful with it. But knowing where the ideal customers are and how to reach them is a step in the right direction.