Best PR Analytics Software
Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.
Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
To qualify for inclusion in the PR Analytics category, a product must:
Featured PR Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter
Meltwater is a media monitoring and analytics platform that provides insights into brand perception, media coverage, and social media performance, and also offers features for scheduling posts across multiple platforms and generating reports. Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support. Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.
24,911 Twitter followers
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrat
5,509 Twitter followers
Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to
58,579 Twitter followers
Global audio and video intelligence for data-driven decision makers. TVEyes offers powerful tools and applications that turn audio and video content into actionable intelligence. With global covera
5,269 Twitter followers
AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P
4,607 Twitter followers
Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci
3,695 Twitter followers
CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia
48,809 Twitter followers
ACCESS Newswire is an enterprise-grade communications platform designed to help organizations simplify, scale, and strengthen the way they share their story. Unlike traditional press release distribut
Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The pla
PR Newswire is a comprehensive multichannel content distribution and amplification solution designed to assist brands in effectively connecting with journalists, influencers, and media outlets across
48,809 Twitter followers
CoverageBook is built for busy PR pros, so you can spend less effort reporting on coverage and put your energy into the more important parts of PR. Make coverage reports, faster. Trusted by over 18
3,537 Twitter followers
Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it
4,015 Twitter followers
Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over
14,886 Twitter followers
MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and
10,147 Twitter followers
In a sea of endless data, Signal AI delivers clarity for confident, informed decisions. Over 5 million articles are ingested into the Signal AI platform every day, across 226 markets in 75 language
2,474 Twitter followers
