# Best Marketing Resource Management Software

## How Many Marketing Resource Management Software Products Does G2 Track?

**Total Products under this Category:** 74

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month

_Last updated: July 27, 2026_

## How Does G2 Rank Marketing Resource Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 42,200+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Resource Management Software
 ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=16194&focus%5B%5D=278&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295)

Highlighted products: monday AI Work Platform, Asana, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=monday-com&focus%5B%5D=asana&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal)

**Sponsored**

### Smartsheet

Smartsheet is an Intelligent Work Management Platform that revolutionizes how you manage projects, portfolios, and processes. The Smartsheet AI-powered platform delivers adaptability, sophisticated experiences, and enterprise-grade rigor to support work across industries — from service delivery to construction, clinical trials, and marketing campaigns. Designed to meet demanding requirements, it helps organizations drive efficiency, accelerate innovation, and stay competitive. Over 85% of Fortune 500 companies trust Smartsheet to align their resources to improve efficiency, agility, and collaboration in today’s ever-changing world of work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-07-27T22%3A37%3A05Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=2360&secure%5Bplacement_resource_ids%5D%5B%5D=14&secure%5Bplacement_resource_ids%5D%5B%5D=2363&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=530&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management&secure%5Btoken%5D=93ef0ec4c4a639bac20fade3b336987f957ff6f27c5bb2a44f441ab861d1b69d&secure%5Burl%5D=https%3A%2F%2Fwww.smartsheet.com%2Fs%2Fproject-management%3Futm_source%3DG2%26utm_medium%3Daffiliate%26utm_campaign%3Daff-pm-us-ca-g2&secure%5Burl_type%5D=custom_url)

### [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews)

monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterprise-grade trust, and an easy-to-use interface built for adoption at scale. With monday.com, agents work alongside teams in the same boards, workflows, and goals they already use every day, creating a new kind of teamwork where people and agents move work forward together. Beyond agents, monday.com gives every team more ways to turn AI into real business impact. With monday vibe, teams can build custom work apps for their specific needs, and with monday sidekick, every user gets a personal AI assistant to help solve business challenges, move faster, and get more done. monday.com gives organizations the visibility, permissions, human oversight, and compliance standards they need to deploy AI with confidence. AI doesn’t operate in a black box - it operates within the same trusted guardrails teams already rely on. Because monday.com is already used across departments, agents can access the broader context of how work connects across marketing, sales, product, IT, HR, operations, and more. That means smarter decisions, faster execution, and fewer silos - all in one place. Today, over 250,000 customers and more than 60% of Fortune 500 companies trust monday.com with how they run their business.

**Average Rating:** 4.7/5.0

**Total Reviews:** 16,515

#### How Do G2 Users Rate monday AI Work Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.2/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind monday AI Work Platform?

- **Seller:** [monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b)
- **Company Website:** https://monday.com/
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv
- **Twitter:** @mondaydotcom (40,761 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mondaydotcom (3,837 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About monday AI Work Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find monday AI Work Platform to be **easy to use** , enhancing organization and streamlining project management effectively.
- Users highlight the **effective cross-functional collaboration** in monday AI Work Platform, enhancing project management and team communication.
- Users love the **efficiency of clean workflows and automations** for managing complex projects seamlessly in monday AI Work Platform.
- Users value how monday AI Work Platform enhances **organization** and keeps teams coordinated with easy access to information.
- Users value the **clean workflows and automation** provided by monday AI Work Platform for efficient task management.

##### Cons

- Users note the **missing messaging features** and challenging upgrade requirements, limiting their overall experience with monday AI.
- Users find a **steep learning curve** due to implementation challenges and slow performance with large datasets.
- Users find the **limited features** of monday AI Work Platform insufficient for comprehensive reporting and essential functionalities.
- Users find the **interface not intuitive** , facing challenges with complex workflows and basic functionalities.
- Users find the **limited customization** options frustrating, hindering efficiency and collaboration across teams.

#### What Are Recent G2 Reviews of monday AI Work Platform?

**["Best-in-Class Project Management Performance with an Easy-to-Use Interface"](https://www.g2.com/survey_responses/monday-ai-work-platform-review-13095078)**

**Rating:** 5.0/5.0 stars

_— Thomas Lorcan R._

[Read full review](https://www.g2.com/survey_responses/monday-ai-work-platform-review-13095078)

**["Seamless Email Automation, Visual Task Tracking, and Reliable Performance"](https://www.g2.com/survey_responses/monday-ai-work-platform-review-13117637)**

**Rating:** 5.0/5.0 stars

_— Omar A._

[Read full review](https://www.g2.com/survey_responses/monday-ai-work-platform-review-13117637)

### [Asana](https://www.g2.com/products/asana/reviews)

Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way. To learn more, visit www.asana.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13,258

#### How Do G2 Users Rate Asana?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.5/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Asana?

- **Seller:** [Asana](https://www.g2.com/sellers/asana)
- **Company Website:** https://asana.com
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @Asana (119,913 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/807257/ (4,369 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 57% Small, 31% Medium

#### What Do G2 Reviewers Say About Asana?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Asana to have a **user-friendly interface** that enhances collaboration and simplifies task management effectively.
- Users appreciate **effective task management** with Asana, enhancing collaboration and helping avoid burnout in daily activities.
- Users appreciate the **workflow features** of Asana, finding it user-friendly and effective for project management and team collaboration.
- Users value the **effective team collaboration** features of Asana, enhancing project connections and overall workflow management.
- Users value the **user-friendly task tracking** in Asana, which simplifies managing deadlines and enhances overall productivity.

##### Cons

- Users express frustration over the **missing features** like time tracking and duplicating rules within projects.
- Users find the **learning curve steep** due to unclear guidelines and complex functionalities, hindering effective use.
- Users feel that Asana has **limited features** available without a costly upgrade and a tough learning curve.
- Users find the **UI not intuitive** , making navigation and task management more cumbersome than necessary.
- Users find the **search functionality lacking** , making it difficult to efficiently locate projects and tasks.

#### What Are Recent G2 Reviews of Asana?

**["Asana Keeps Me Organized—Fast, Fair-Priced, and Great Support"](https://www.g2.com/survey_responses/asana-review-13108618)**

**Rating:** 5.0/5.0 stars

_— Sarah M._

[Read full review](https://www.g2.com/survey_responses/asana-review-13108618)

**["Seamless Project Management and Team Alignment"](https://www.g2.com/survey_responses/asana-review-13096463)**

**Rating:** 5.0/5.0 stars

_— Ish M._

[Read full review](https://www.g2.com/survey_responses/asana-review-13096463)

### [Wrike](https://www.g2.com/products/wrike/reviews)

Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Wrike serves project managers, team leaders, and organizations of all sizes across marketing, IT, product development, professional services, and beyond. Teams use Wrike to track work progress, assign tasks, set deadlines, and facilitate communication, eliminating silos and fostering a culture of transparency and accountability that is crucial for successful delivery. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting capabilities. Teams can build and automate tailored workflows that reflect their unique processes, visualize timelines through Gantt charts and Kanban boards, and integrate seamlessly with tools like Slack, Google Drive, and Microsoft Teams. Wrike's MCP server extends this further, allowing AI assistants to connect directly to the platform where execution actually happens so AI-driven actions become part of the auditable record of how work gets done, not disconnected outputs living outside the system. And powered by the Wrike Work Intelligence® Graph, the platform gives AI the structured context it needs to act reliably inside the same roles, permissions, and access controls as your people. The result goes far beyond task management. Wrike reduces time spent on administrative work, scales alongside growing organizations, and gives teams the governed foundation they need to put AI to work on their most consequential workflows without losing control. With more than 20,000 organizations worldwide, including Siemens, Walmart, NVIDIA, and The Estée Lauder Companies, trusting Wrike to deliver their most important work, the platform has earned its place as a reliable partner for organizations to deliver without doubt

**Average Rating:** 4.2/5.0

**Total Reviews:** 4,457

#### How Do G2 Users Rate Wrike?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.5/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Wrike?

- **Seller:** [Wrike, Inc.](https://www.g2.com/sellers/wrike-inc)
- **Company Website:** https://www.wrike.com
- **Year Founded:** 2006
- **HQ Location:** San Diego, CA
- **Twitter:** @wrike (13,574 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/612239/ (1,254 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Medium, 35% Small

#### What Do G2 Reviewers Say About Wrike?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Wrike to greatly enhance **project tracking and team collaboration** , boosting productivity and organization.
- Users appreciate the **seamless team collaboration** in Wrike, enhancing productivity and simplifying project management processes.
- Users appreciate the **effective task management** in Wrike, enhancing team collaboration and productivity through real-time updates.
- Users value the **organization capabilities** of Wrike, enhancing task management and team collaboration effectively.
- Users appreciate the **ease of use** of Wrike, streamlining task management and enhancing team collaboration effortlessly.

##### Cons

- Users find Wrike has a steep **learning curve** , making initial navigation and usage quite challenging and overwhelming.
- Users find Wrike's interface **not intuitive** , making it challenging to train others and leading to frequent user frustration.
- Users find the **lack of built-in templates** and steep learning curve challenging, affecting workflow efficiency in Wrike.
- Users find Wrike's **limited features** frustrating, desiring more templates and customizability for a smoother experience.
- Users find Wrike's interface initially **overwhelming and complex** , making it challenging to navigate and utilize effectively.

#### What Are Recent G2 Reviews of Wrike?

**["Makes Collaboration EASY"](https://www.g2.com/survey_responses/wrike-review-10927348)**

**Rating:** 4.5/5.0 stars

_— Kylee H._

[Read full review](https://www.g2.com/survey_responses/wrike-review-10927348)

**["Wrike Reduced Small Decision Bottlenecks Across Projects"](https://www.g2.com/survey_responses/wrike-review-12897394)**

**Rating:** 4.0/5.0 stars

_— Sakshi B._

[Read full review](https://www.g2.com/survey_responses/wrike-review-12897394)

### [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews)

Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem.

**Average Rating:** 4.9/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate The Ansira platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.2/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind The Ansira platform?

- **Seller:** [Ansira](https://www.g2.com/sellers/ansira)
- **Company Website:** https://ansira.com
- **Year Founded:** 1919
- **HQ Location:** St. Louis, US
- **LinkedIn® Page:** https://www.linkedin.com/company/15013/ (1,256 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Travel Advisor
- **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
- **Company Size:** 60% Small, 22% Medium

#### What Do G2 Reviewers Say About The Ansira platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Ansira's **ease of use** invaluable for deeper analysis and efficient marketing management.
- Users find the **easy integration** of the Ansira platform enhances their marketing efficiency and effectiveness significantly.
- Users commend the **easy integrations** of the Ansira platform, enhancing their efficiency and marketing effectiveness.
- Users praise the **easy integrations** of the Ansira platform, enhancing marketing efficiency and streamlining analytics efforts.
- Users enjoy the **ease of use and powerful features** of Ansira, enhancing their marketing analysis and campaign management.

##### Cons

- Users find it challenging to adapt due to the platform's **difficult learning curve** and complex features.
- Users find the **pricing high** compared to cheaper alternatives that offer similar quality and features.
- Users find the **high pricing** of the Ansira platform concerning, especially when cheaper alternatives exist.
- Users feel the **customer service and integration processes require improvement** , affecting overall efficiency and satisfaction.
- Users express frustration with **inadequate support** , citing unresponsiveness and delays that hinder their overall experience.

#### What Are Recent G2 Reviews of The Ansira platform?

**["Helped me improve sales insights and marketing performance"](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)

**["Responsive, Helpful Team and a User-Friendly, Efficient Platform"](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wine and Spirits_

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)

### [Aprimo](https://www.g2.com/products/aprimo/reviews)

Aprimo's agentic content operations platform enables organizations to govern, automate, and scale content across the AI-powered enterprise. Recognized as a leading vendor for innovation in agentic Digital Asset Management, Aprimo delivers a future-proof approach to content strategy, asset management, collaboration, personalization, and delivery. With intelligence built into the content lifecycle, Aprimo helps teams improve efficiency, maintain brand and compliance standards, and deliver more relevant content experiences at scale. Why Aprimo With rising content demands and increasing complexity, Aprimo helps enterprises eliminate content chaos by centralizing assets, automating workflows, and leveraging AI-powered metadata tagging and analytics. Our composable, API-first platform seamlessly integrates with marketing ecosystems, empowering teams to scale content operations efficiently while maintaining brand integrity and regulatory compliance. Key Capabilities -AI-Powered Content Intelligence – Uncover insights, analyze content performance, and optimize asset utilization to drive higher engagement. -Intelligent Content Automation – Automate content creation, metadata tagging, and workflow routing to accelerate time-to-market. -Scalable DAM Infrastructure – Manage millions of assets with unlimited storage, real-time access, and AI-driven search. -Enterprise-Grade Compliance & Governance – Support for MLR (Medical, Legal, Regulatory) reviews, brand approvals, digital rights management, and regulatory compliance workflows. -Omnichannel Content Distribution – Seamlessly adapt and personalize content for websites, e-commerce, mobile, and social platforms. Aprimo Product Portfolio Agentic Digital Asset Management (DAM) A centralized content hub that organizes and optimizes digital assets for easy discovery, reuse, and omnichannel distribution. Features AI-powered metadata enrichment, smart search, automated workflows, and brand governance tools. Productivity Streamlines project collaboration with agile workflows, creative review tools, and automated approvals to ensure faster content delivery and team efficiency. Plan Empowers marketing teams with budget planning, resource allocation, and ROI measurement tools, ensuring marketing spend is aligned with business objectives and performance insights. Spend Provides marketing teams with tools to plan, track, and control marketing spend, ensuring budgets are managed effectively, investments stay aligned with business goals, and financial visibility is maintained. Content Intelligence Provides AI-driven insights to optimize content strategies, track performance, and predict the impact of assets across marketing channels, enabling data-driven decision-making. Content Personalization Delivers real-time, AI-powered personalized content to engage target audiences, optimize customer experiences, and drive conversions through automated content recommendations. Why Enterprises Choose Aprimo ✔ AI-Driven Content Operations – AI-powered metadata, predictive insights, generative AI, and automated workflows. ✔ Composable & Scalable – Integrates with CMS, PIM, CRM, e-commerce, and marketing automation platforms for seamless content orchestration. ✔ Industry-Leading Compliance & Governance – Trusted by Life Sciences, Financial Services, Retail, and CPG enterprises for regulatory and brand governance. ✔ Future-Ready Technology – Driving the next generation of Intelligent Asset Management, leveraging AI, automation, and data-driven insights. Aprimo is the only Agentic DAM designed for enterprise-scale automation, governance, content intelligence, and omnichannel personalization.

**Average Rating:** 4.3/5.0

**Total Reviews:** 292

#### How Do G2 Users Rate Aprimo?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.2/10)
- **Ease of Admin:** 7.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Aprimo?

- **Seller:** [Aprimo](https://www.g2.com/sellers/aprimo)
- **Company Website:** https://www.aprimo.com/
- **Year Founded:** 1998
- **HQ Location:** Chicago, Illinois
- **Twitter:** @Aprimo (798 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/8152907/ (305 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 31% Large, 29% Medium

#### What Do G2 Reviewers Say About Aprimo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of Aprimo, simplifying the organization and management of digital assets effectively.
- Users commend Aprimo for its **user-friendly digital asset management** , streamlining workflows and enhancing overall productivity and efficiency.
- Users appreciate Aprimo's **workflow efficiency** , finding it streamlines processes and enhances productivity across marketing operations.
- Users enjoy the **monumental time savings** offered by Aprimo in content management and workflow efficiency.
- Users commend Aprimo for its **comprehensive content management** features, enhancing efficiency and maximizing digital asset value.

##### Cons

- Users face a **steep learning curve** with Aprimo, finding setup and integration more challenging than expected.
- Users find Aprimo's interface **not intuitive** , noting its complexity and overwhelming setup for new users.
- Users find Aprimo's **complexity and learning curve** challenging, especially with its dense interface and detailed workflows.
- Users experience a **steep learning curve** with Aprimo due to its complex and unintuitive interface, making it challenging.
- Users find Aprimo's **complex features** overwhelming at first, affecting ease of use, especially for newcomers.

#### What Are Recent G2 Reviews of Aprimo?

**["Aprimo Brings Order to Marketing Content with Powerful Automation and Insights"](https://www.g2.com/survey_responses/aprimo-review-12809346)**

**Rating:** 5.0/5.0 stars

_— Lupupa M._

[Read full review](https://www.g2.com/survey_responses/aprimo-review-12809346)

**["Feature-Rich but Challenging UI"](https://www.g2.com/survey_responses/aprimo-review-13166818)**

**Rating:** 4.0/5.0 stars

_— umang s._

[Read full review](https://www.g2.com/survey_responses/aprimo-review-13166818)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.6/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Aligning with my Marketing Goals"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Clearly Shows Which Marketing Efforts Drive Deals and Revenue"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [Hive](https://www.g2.com/products/hive-hive-hive/reviews)

Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes. Unlike rigid project management tools, Hive offers flexible workflows, customizable dashboards, and multiple project views so every team can work the way they work best. Hive empowers marketing, operations, product, IT, creative, and remote teams with the tools they need to stay organized and aligned. With customizable workflows and powerful collaboration features, teams can centralize work, reduce manual tasks, and improve visibility across every project. Key capabilities include: - Multiple project views, including Kanban boards, Gantt charts, calendars, tables, and lists - Task management with custom fields, dependencies, milestones, and priorities - Workflow automation to eliminate repetitive work - Real-time team collaboration with messaging, comments, and file sharing - Time tracking, reporting, and analytics - Integrations with hundreds of popular business applications Every organization works differently, which is why Hive is built to be one of the most customizable project management platforms available. Teams can create workflows tailored to their business processes using custom fields, project templates, automations, approvals, and integrations. Instead of forcing teams to change how they work, Hive adapts to existing workflows — helping organizations improve efficiency without disrupting productivity. Hive gives teams the flexibility to manage projects from the perspective that works best for them. Switch seamlessly between: - Kanban boards for agile workflows - Gantt charts for timeline planning - Calendar views for scheduling - Table and List views for detailed task management These flexible project views help teams track deadlines, manage resources, identify bottlenecks, and keep projects moving forward. Hive brings projects, communication, and documentation together in one centralized workspace. Team members can collaborate in real time, assign tasks, share files, provide feedback, and monitor project progress without switching between multiple tools. By combining project planning, collaboration, automation, and reporting in a single platform, Hive helps teams reduce busywork and focus on delivering results. Hive is more than just task management software—it's a scalable work management platform built to evolve alongside your business. As your needs change, Hive continues to expand through new features, integrations, and customer-driven enhancements. With flexible customization, powerful automation, and dedicated customer support, Hive enables organizations to streamline workflows, improve cross-functional collaboration, and execute projects with greater speed and confidence.

**Average Rating:** 4.6/5.0

**Total Reviews:** 652

#### How Do G2 Users Rate Hive?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.3/10 (Category avg: 9.2/10)
- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Hive?

- **Seller:** [Hive](https://www.g2.com/sellers/hive-a8fc1992-3c13-4b7c-bff1-ccef60fc94b6)
- **Company Website:** https://hive.com/
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **Twitter:** @hive (3,353 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6473048/ (62 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Graphic Designer
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 63% Small, 29% Medium

#### What Do G2 Reviewers Say About Hive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **versatility and organization** of Hive, effectively managing multiple projects with robust tracking and reporting features.
- Users appreciate the **ease of use** of Hive, benefiting from its simple interface and efficient project management features.
- Users value the **effective team collaboration** features of Hive, enhancing interaction through comments, file sharing, and chats.
- Users appreciate the **solid functionality** of Hive, benefiting from easy project management, reporting, and collaborative features.
- Users value the **effective organization** capabilities of Hive, streamlining projects and enhancing collaboration effortlessly.

##### Cons

- Users find **missing features** in Hive, such as lack of calendar view and automatic note saving, disappointing.
- Users face a **steep learning curve** with Hive, requiring adaptation to its unique logic for smoother navigation.
- Users find Hive's **limited features** restrictive, wanting enhancements like improved search and automation for better usability.
- Users find Hive's interface **not intuitive** , leading to confusion with features and project management tasks.
- Users find Hive's **complexity** overwhelming, especially with large projects and cumbersome permission management, affecting overall usability.

#### What Are Recent G2 Reviews of Hive?

**["Keeps My Healthcare Content and Projects Organized in One Workspace"](https://www.g2.com/survey_responses/hive-review-12848273)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/hive-review-12848273)

**["The most organized and smarted way to work from home"](https://www.g2.com/survey_responses/hive-review-6629504)**

**Rating:** 5.0/5.0 stars

_— Leonardo N._

[Read full review](https://www.g2.com/survey_responses/hive-review-6629504)

### [Opal](https://www.g2.com/products/opal/reviews)

Opal is the visual home for marketing plans, campaigns, and content. Built for enterprise marketing organizations, Opal helps teams connect strategy to execution, collaborate across channels, and see how every asset fits into the bigger picture. Opal is truly built for how marketers work today. With visual plans, dynamic workflows, true-to-life content previews, approvals, presentations, and Gem AI, Opal gives marketers one place to see what’s happening. In Opal, marketing organizations can plan strategy, connect it to cross-channel execution, and manage team workflows in one place instead of relying on a fragmented tech stack. Opal replaces random files and disconnected point solutions, with one shared source of truth. Teams can manage workflows, gather feedback, approve content, and create presentations without losing context. The result is faster alignment and greater visibility across the entire marketing organization. Leading brands like Starbucks, Target, Wendy’s, Microsoft, SAP, and more use Opal to bring marketing together across teams, channels, and regions. Learn more at workwithopal.com. Opal is a privately held software company founded in 2011 and headquartered in Portland, Oregon.

**Average Rating:** 4.1/5.0

**Total Reviews:** 225

#### How Do G2 Users Rate Opal?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.4/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Opal?

- **Seller:** [Opal](https://www.g2.com/sellers/opal)
- **Company Website:** https://www.workwithopal.com
- **Year Founded:** 2011
- **HQ Location:** Portland, OR
- **LinkedIn® Page:** https://www.linkedin.com/company/opal-software/about (138 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Marketing Specialist, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 40% Large, 33% Medium

#### What Do G2 Reviewers Say About Opal?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Opal's interface very **easy to use** , effectively streamlining campaign management and enhancing workflow efficiency.
- Users value the **seamless team collaboration** of Opal, enhancing communication and simplifying content management across teams.
- Users value Opal for its **enhanced visibility** across teams, streamlining social media planning and collaboration efficiently.
- Users love how Opal provides a **clear and intuitive organization** for marketing plans, enhancing collaboration and visibility.
- Users appreciate the **intuitive organization and collaboration** capabilities of Opal, enhancing clarity across marketing efforts.

##### Cons

- Users often face a **steep learning curve** with Opal, necessitating guidance for effective onboarding and navigation.
- Users often find the **overwhelming experience** of Opal challenging due to its learning curve and rigid focus sessions.
- Users find the lack of **export features** and clarity on reviews and edits a limitation in Opal's functionality.
- Users find the **complexity** of Opal's publishing process and integration challenging, affecting overall usability and efficiency.
- Users find Opal's interface **not intuitive** , complicating onboarding and making navigation and search capabilities frustrating.

#### What Are Recent G2 Reviews of Opal?

**["Effortless Collaboration with Shareable Boards and Auto-Updating Content"](https://www.g2.com/survey_responses/opal-review-12902043)**

**Rating:** 4.5/5.0 stars

_— Lucia W._

[Read full review](https://www.g2.com/survey_responses/opal-review-12902043)

**["Great Tool for Creative Organization & Collaboration"](https://www.g2.com/survey_responses/opal-review-12813888)**

**Rating:** 5.0/5.0 stars

_— Victoria N._

[Read full review](https://www.g2.com/survey_responses/opal-review-12813888)

### [GanttPRO](https://www.g2.com/products/ganttpro-ganttpro/reviews)

GanttPRO is intuitive online Gantt chart software for robust project management. The tool meets the needs of project, product, and portfolio managers from different spheres. GanttPRO offers task, deadline, cost, resource, and portfolio management, team collaboration, time logging, baselines, advanced export and sharing features. Robust import from MS Project and Excel as well as ready-made professional templates allows starting projects right away.

**Average Rating:** 4.8/5.0

**Total Reviews:** 527

#### How Do G2 Users Rate GanttPRO?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.4/10 (Category avg: 9.2/10)
- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GanttPRO?

- **Seller:** [GanttPRO](https://www.g2.com/sellers/ganttpro)
- **Year Founded:** 2015
- **HQ Location:** Krakow, PL
- **Twitter:** @GanttPROcom (745 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ganttpro/ (22 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Student, Project Manager
- **Top Industries:** Higher Education, Computer Software
- **Company Size:** 76% Small, 11% Large

#### What Do G2 Reviewers Say About GanttPRO?

_AI-generated summary from verified user reviews_

##### Pros

- Users find GanttPRO's **ease of use** unmatched, enhancing project management with its intuitive design and clear functionalities.
- Users highlight the **intuitive interface** of GanttPRO, enhancing project management and boosting overall work efficiency.
- Users commend GanttPRO for its **team collaboration features** , enhancing communication and productivity among project members.
- Users find GanttPRO's **intuitive design** exceptionally easy to use, greatly enhancing their project management efficiency.
- Users praise GanttPRO's **intuitive user interface** , which simplifies project management and boosts efficiency effortlessly.

##### Cons

- Users find **missing features** like project duplication and scenario planning limits the functionality of GanttPRO.
- Users find GanttPRO's pricing **expensive** , posing challenges for students and small businesses with limited budgets.
- Users find GanttPRO's **steep learning curve** challenging for beginners, making it less accessible than simpler alternatives.
- Users find GanttPRO's **limited customization** options restrictive, craving for more flexibility and tailored features.
- Users express concerns about **billing issues** , particularly high pricing and unclear trial terms, affecting accessibility for students.

#### What Are Recent G2 Reviews of GanttPRO?

**["Clean, Intuitive, and Powerful Project Planning with GanttPRO"](https://www.g2.com/survey_responses/ganttpro-review-13110834)**

**Rating:** 5.0/5.0 stars

_— Geoffrey W._

[Read full review](https://www.g2.com/survey_responses/ganttpro-review-13110834)

**["Great tool for staying on top of complex projects!"](https://www.g2.com/survey_responses/ganttpro-review-13115829)**

**Rating:** 5.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/ganttpro-review-13115829)

### [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews)

Combining powerful project management and easily streamlined operations - we’re the only platform built for managing client projects, profitably. Deliver work on time and on budget, eliminate client chaos, and understand profitability, all in one platform. Headquartered in Cork, Ireland and founded by a team who have run an agency before, Teamwork.com has more than 20,000 customers around the world with a global team of over 350 employees. Learn more at teamwork.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,177

#### How Do G2 Users Rate Teamwork.com?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.8/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Teamwork.com?

- **Seller:** [Teamwork](https://www.g2.com/sellers/teamwork)
- **Company Website:** https://www.teamwork.com
- **Year Founded:** 2007
- **HQ Location:** Cork
- **Twitter:** @teamwork (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1042291/ (549 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 57% Small, 31% Medium

#### What Do G2 Reviewers Say About Teamwork.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive task tracking** of Teamwork.com, enhancing project management and resource utilization effectively.
- Users value the **effective task management** capabilities of Teamwork.com, enhancing focus and project visibility.
- Users appreciate the **effective team collaboration** features of Teamwork.com, enhancing productivity and project visibility.
- Users appreciate the **comprehensive task tracking** of Teamwork.com, enhancing project visibility and resource management.
- Users commend the **user-friendly interface** of Teamwork.com, which simplifies task management and improves team productivity.

##### Cons

- Users find the **learning curve steep** , as the new UX and complex features can be overwhelming for newcomers.
- Users find Teamwork.com suffers from **limited features** that hinder navigation and overall project management efficiency.
- Users find the **setup process overly complex** , leading to frustrations and delays in utilizing Teamwork.com effectively.
- Users note a **lack of critical features** in Teamwork.com, hoping for future improvements to enhance usability.
- Users find some parts of Teamwork.com to be **not intuitive** , resulting in a learning curve for advanced features.

#### What Are Recent G2 Reviews of Teamwork.com?

**["Excellent for agencies managing billable client work"](https://www.g2.com/survey_responses/teamwork-com-review-3548097)**

**Rating:** 5.0/5.0 stars

_— Gaurav G._

[Read full review](https://www.g2.com/survey_responses/teamwork-com-review-3548097)

**["Keeping projects organized gets a whole lot easier with Teamwork"](https://www.g2.com/survey_responses/teamwork-com-review-13059979)**

**Rating:** 5.0/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/teamwork-com-review-13059979)

### [Resource Management by Smartsheet](https://www.g2.com/products/resource-management-by-smartsheet/reviews)

Resource Management by Smartsheet high-level project and resource management software helps modern teams make confident decisions about project planning, team capacity, budget forecasting, team utilization, and hiring needs in real time. SIMPLE, POWERFUL RESOURCE PLANNING Our resource planning tool gives you visibility to schedule and manage your team effectively, update on the fly, and immediately see the impact on the project’s budget. FLEXIBLE, BIG-PICTURE PROJECT MANAGEMENT Look across projects and track multiple teams at once, see the impact of changes to the plan on the overall business, and learn from past projects to make more accurate forecasts. EMPLOYEE TIME TRACKING SOFTWARE YOUR TEAM WILL ACTUALLY USE No more chasing down timesheets. Resource Management by Smartsheet is a simple software makes time tracking painless, so your team members can focus on work priorities. Outcome-focused time tracking options will keep your team happy and projects moving forward. A ROBUST SUITE OF REPORTING TOOLS TO HELP YOUR BUSINESS GROW Get the big picture of your company performance with data you can trust. With highly visual analytics and powerful reporting tools, you can make confident decisions to support your business growth. . . . . . . . . . . . . . . . ABOUT Resource Management by Smartsheet We're on a mission to surface the right information at the right time so everyone across the organization can make more confident decisions. Over 1,000 of the most innovative companies in the world rely on Resource Management by Smartsheet — from growing 10-person software shops, to 100-person teams within global brands, to 1,000+ person professional services firms. Get started with a free trial to see how it works for your team — no credit card required. Our Seattle-based team is here to help.

**Average Rating:** 4.0/5.0

**Total Reviews:** 139

#### How Do G2 Users Rate Resource Management by Smartsheet?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.3/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.2/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Resource Management by Smartsheet?

- **Seller:** [Smartsheet](https://www.g2.com/sellers/smartsheet)
- **Year Founded:** 2005
- **HQ Location:** Bellevue, WA
- **Twitter:** @Smartsheet (26,366 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167700/ (4,022 employees on LinkedIn®)
- **Ownership:** NYSE: SMAR

#### Who Uses This Product?

- **Who Uses This:** Project Manager
- **Top Industries:** Design, Marketing and Advertising
- **Company Size:** 51% Small, 40% Medium

#### What Do G2 Reviewers Say About Resource Management by Smartsheet?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Resource Management by Smartsheet enhances workflow efficiency and simplifies tasks.
- Users value the **seamless integrations** of Resource Management, streamlining workflows and enhancing collaboration across tools and projects.
- Users value the **intuitive project tracking** features, enhancing visibility over workloads and team commitments seamlessly.
- Users value the **automation features** in Resource Management, enhancing efficiency and streamlining project workflows effectively.
- Users appreciate the **easy integration** of Resource Management by Smartsheet, enhancing collaboration and streamlining workflows seamlessly.

##### Cons

- Users face **access limitations** that hinder workflow, making updates and navigation excessively tedious and frustrating.
- Users face **license requirements and reporting constraints** that limit the effectiveness of Smartsheet's resource management features.
- Users find **billing issues** frustrating, compounded by the system's high costs and limited functionality for managing tasks.
- Users face **inaccurate data** issues due to unreliable time tracking and glitchy scheduling, complicating resource management.
- Users find **inadequate reporting** capabilities in Resource Management, leading to challenges in detailed task management.

#### What Are Recent G2 Reviews of Resource Management by Smartsheet?

**["Effective Resource Planning with Setup Hiccups"](https://www.g2.com/survey_responses/resource-management-by-smartsheet-review-12540444)**

**Rating:** 4.0/5.0 stars

_— Aditya A._

[Read full review](https://www.g2.com/survey_responses/resource-management-by-smartsheet-review-12540444)

**["Resource Management tool"](https://www.g2.com/survey_responses/resource-management-by-smartsheet-review-8115146)**

**Rating:** 4.5/5.0 stars

_— Angie L._

[Read full review](https://www.g2.com/survey_responses/resource-management-by-smartsheet-review-8115146)

### [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)

Optimizely Content Marketing Platform (CMP) is an AI-powered workspace purpose-built for marketers. A leader in digital experience platforms, Optimizely CMP empowers organizations to leverage agentic AI to streamline content planning, creation, optimization, and delivery. The results? Effective collaboration, faster time to market and higher quality content and campaigns.

**Average Rating:** 4.3/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Optimizely Content Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Quality of Support:** 8.9/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.9/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Optimizely Content Marketing Platform?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely (28,791 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 47% Large, 30% Medium

#### What Do G2 Reviewers Say About Optimizely Content Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Optimizely, making it simple to learn and teach others.
- Users appreciate the **effective team collaboration features** of Optimizely, facilitating seamless workflow management and task tracking.
- Users value the **workflow efficiency** of Optimizely, seamlessly managing campaigns and facilitating team collaboration across continents.
- Users value the **powerful task management features** of Optimizely, enhancing collaboration and simplifying content planning.
- Users appreciate the **time-saving capabilities** of Optimizely, enabling efficient content planning and streamlined workflows.

##### Cons

- Users often face a **challenging learning curve** with Optimizely CMP, taking time to master its robust features.
- Users find the platform **not intuitive** , making it challenging to navigate through requests and manage content effectively.
- Users report a **steep learning curve** with Optimizely CMP, especially for first-time users navigating the interface.
- Users face **adjustment issues** with Optimizely, finding the onboarding confusing and the approval process cumbersome.
- Users face a **limited customization** option in Optimizely CMP, complicating the setup for unique workflows initially.

#### What Are Recent G2 Reviews of Optimizely Content Marketing Platform?

**["Has helped streamline our marketing efforts, workflow and project management"](https://www.g2.com/survey_responses/optimizely-content-marketing-platform-review-10997384)**

**Rating:** 4.5/5.0 stars

_— Tara Y._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-marketing-platform-review-10997384)

**["Great tool to manage your multi-segments & channels marketing campaigns"](https://www.g2.com/survey_responses/optimizely-content-marketing-platform-review-11011057)**

**Rating:** 4.5/5.0 stars

_— Brigitte S._

[Read full review](https://www.g2.com/survey_responses/optimizely-content-marketing-platform-review-11011057)

### [Vya](https://www.g2.com/products/vya/reviews)

Vya delivers data intelligence and distributed marketing solutions to the front lines of your organization, where it is more effective, more efficient and more actionable. Vya helps organizations automate and optimize complex marketing operations across distributed teams, local branches, and franchise networks. Our solutions are designed to solve the challenges of brand consistency, compliance, and local engagement, Vya empowers marketers to deliver personalized and scalable campaigns with ease. Vya offers a fully-integrated Marketing Resource Management (MRM) solution designed to advance your business' reach, relevance and relatability. Our system combines customizable workflows, asset management, and turnkey campaign execution tools. Whether it’s managing co-op funds, deploying hyper-localized direct mail, or ensuring compliance in regulated industries, Vya centralizes the entire marketing process to improve efficiency and drive ROI. Vya supports enterprise and mid-market organizations in highly regulated and distributed industries. Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more. Our platform and solutions are built for marketing teams that need to manage large volumes of campaigns across locations while maintaining brand integrity and compliance. Key Features • Marketing Resource Management: Centralize all marketing assets, campaigns, and brand materials in one system. • Local Marketing Automation: Enable regional and local teams to customize and deploy approved marketing materials effortlessly. • Compliance and Brand Control: Built-in tools to ensure consistent brand representation and compliance with industry regulations. • Omnichannel Execution: Integrate digital, print, email, and direct mail campaigns within a single platform. • Analytics & Reporting: Gain real-time insights into marketing performance across the organization. Why Vya? Vya stands out by combining deep industry expertise with highly configurable technology that aligns with the unique needs of distributed marketing teams. Our solutions reduce manual processes, increases campaign speed-to-market, and ensures every message aligns with your brand promise.

**Average Rating:** 4.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Vya?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.2/10)
- **Ease of Admin:** 9.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Vya?

- **Seller:** [Vya](https://www.g2.com/sellers/vya)
- **Year Founded:** 1993
- **HQ Location:** Cincinnati, OH
- **Twitter:** @vya\_systems (4,083 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9310773/ (59 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Financial Services
- **Company Size:** 88% Large, 13% Medium

#### What Do G2 Reviewers Say About Vya?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Vya's **fast and efficient customer support** , always providing quick and reliable assistance for their needs.
- Users find Vya to be **easy to use** , enjoying a seamless experience both as admins and regular users.
- Users value the **efficiency** of Vya's account reps, who provide quick and reliable support when needed.
- Users appreciate the **wide variety of services** offered by Vya, which effectively meet and exceed their needs.
- Users value the **comprehensive variety of services** offered by Vya, effectively meeting all their needs seamlessly.

##### Cons

- Users occasionally experience **dashboard issues** , but the support team at Vya effectively resolves them, minimizing frustrations.
- While users find value in Vya, they note the **reporting can be difficult to refine** , though support is available.
- Users find it difficult to **navigate at first** with Vya, which can challenge new users' experience.
- Users find **navigation difficult** , especially during initial usage, impacting their overall experience with Vya.
- Users find the **navigation challenging** initially, especially for those new to Vya.

#### What Are Recent G2 Reviews of Vya?

**["A company you can always count on"](https://www.g2.com/survey_responses/vya-review-11776035)**

**Rating:** 5.0/5.0 stars

_— Kristen P._

[Read full review](https://www.g2.com/survey_responses/vya-review-11776035)

**["Great team!!!"](https://www.g2.com/survey_responses/vya-review-11783586)**

**Rating:** 4.5/5.0 stars

_— Bella V._

[Read full review](https://www.g2.com/survey_responses/vya-review-11783586)

### [Lytho](https://www.g2.com/products/lytho-lytho/reviews)

Lytho is an enterprise content governance platform designed to help organizations ensure that their marketing content is compliant, on-brand, and audit-ready throughout its entire lifecycle. As businesses increasingly rely on diverse teams, tools, and AI systems for content creation, maintaining brand integrity and adhering to regulatory requirements can become challenging. Traditional review processes often lead to bottlenecks, and content generated outside established workflows may go unchecked, resulting in risks and inconsistencies. The platform addresses these challenges by embedding governance directly into the content lifecycle. Lytho utilizes AI-powered features to apply brand and regulatory standards in real-time within the tools that teams already use, such as design platforms, content management systems (CMS), and collaboration tools. This proactive approach ensures that content is guided and validated during the creation process, rather than relying solely on post-creation reviews. By integrating governance into the workflow, Lytho helps organizations streamline their content production while maintaining compliance. Content governance refers to the system of controls, workflows, and standards that ensure every piece of content aligns with brand guidelines, regulatory requirements, and organizational policies. Without a robust governance framework, teams often depend on inconsistent manual reviews, which can lead to delays, compliance gaps, and off-brand outputs. Lytho integrates governance seamlessly into the workflow, automating checks, standardizing processes, and providing comprehensive visibility across the content lifecycle. This capability not only enhances efficiency but also fosters accountability among team members. Organizations choose Lytho for several key reasons. First, it ensures compliance across the entire content lifecycle by applying brand and regulatory standards from the initial creation phase through to distribution, complete with built-in audit trails for every asset. Second, Lytho embeds governance into existing workflows, allowing compliance checks to occur within the tools teams already utilize, thereby reducing friction and eliminating disjointed review processes. This integration enables organizations to scale their content production without increasing risk, accommodating growing demands and AI-generated output while maintaining control and consistency. Lytho serves enterprise marketing organizations, including leaders in brand management, content creation, operations, and compliance, who are tasked with protecting brand integrity while enabling growth. By using Lytho, organizations can reduce compliance risks, accelerate their time to market, and uphold brand integrity across all channels. This platform empowers marketing leaders to confidently embrace AI and meet the evolving demands of modern content creation, all while governing content at scale without hindering team efficiency.

**Average Rating:** 4.3/5.0

**Total Reviews:** 362

#### How Do G2 Users Rate Lytho?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.2/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Lytho?

- **Seller:** [Lytho](https://www.g2.com/sellers/lytho-2ff9b2d0-2170-41b9-9fd5-b1c763927f91)
- **Company Website:** https://www.lytho.com
- **Year Founded:** 1999
- **HQ Location:** Morrisville, NC
- **LinkedIn® Page:** https://www.linkedin.com/company/93946/ (77 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Graphic Designer, Senior Graphic Designer
- **Top Industries:** Marketing and Advertising, Higher Education
- **Company Size:** 51% Medium, 23% Large

#### What Do G2 Reviewers Say About Lytho?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Lytho's **ease of use** and intuitive interface greatly enhances their workflow and organization.
- Users value Lytho for its **unified project management** , enhancing workflow, collaboration, and brand consistency effortlessly.
- Users value Lytho's **seamless team collaboration** , enhancing workflow organization, version control, and reducing email dependency.
- Users value Lytho for its **organization capabilities** , enhancing clarity and collaboration in project management and asset handling.
- Users appreciate the **user-friendly interface** of Lytho, which makes navigation and teamwork effortless and efficient.

##### Cons

- Users find the **missing features** in Lytho, particularly regarding request and project integration, frustrating and confusing.
- Users find Lytho's interface **not intuitive** , leading to confusion and inefficiencies, especially for new or occasional users.
- Users report a **steep learning curve** with Lytho, finding navigation and setup particularly challenging and time-consuming.
- Users report **adjustment issues** with Lytho, citing confusion in review layouts and challenges with document modifications.
- Users find Lytho's **complexity** problematic, citing challenges with document updates and multi-step processes that hinder productivity.

#### What Are Recent G2 Reviews of Lytho?

**["Powerful to Use with Outstanding Features and Support"](https://www.g2.com/survey_responses/lytho-review-11973127)**

**Rating:** 5.0/5.0 stars

_— Frank V._

[Read full review](https://www.g2.com/survey_responses/lytho-review-11973127)

**["A true single-source of truth for our little creative team"](https://www.g2.com/survey_responses/lytho-review-9235832)**

**Rating:** 5.0/5.0 stars

_— kerry m._

[Read full review](https://www.g2.com/survey_responses/lytho-review-9235832)

### [Screendragon](https://www.g2.com/products/screendragon/reviews)

Screendragon is an enterprise work management and orchestrated intelligence platform built for complex marketing, and agency operations.​ It combines structured work management with AI-powered workflow orchestration, giving organisations real-time operational intelligence across projects, people, budgets, approvals, and performance. By connecting planning, execution, governance, and reporting in one platform, Screendragon helps teams run work with confidence at scale.​ Designed for organisations managing high volumes of work, multiple stakeholders, and strict governance requirements, Screendragon is commonly used by enterprise content teams, in-house agencies, external agencies, and marketing project teams that need visibility, control, and automation beyond basic task management.​ Key capabilities include configurable workflows, automated and AI-assisted approvals, resource and capacity planning, financial forecasting, and advanced operational reporting. The platform adapts to existing processes rather than forcing rigid templates, making it well suited to complex or regulated environments.​ Screendragon is designed to work as part of a broader enterprise ecosystem. It integrates with existing tools and platforms and provides an open API, enabling organisations to extend workflows, automate data exchange, and connect Screendragon to their wider technology stack.​ Trusted by global organisations including Kellogg’s, BP, TBWA, and McCann Worldgroup.

**Average Rating:** 4.7/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate Screendragon?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Quality of Support:** 9.7/10 (Category avg: 9.2/10)
- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Screendragon?

- **Seller:** [Screendragon](https://www.g2.com/sellers/screendragon)
- **Company Website:** https://www.screendragon.com/
- **Year Founded:** 2001
- **HQ Location:** London, England
- **Twitter:** @screendragon (4,101 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2018080/ (85 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Project Manager
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 50% Medium, 45% Large

#### What Do G2 Reviewers Say About Screendragon?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **excellent customer support** from Screendragon, highlighting their responsiveness and eagerness to assist.
- Users appreciate the **efficient team collaboration** in Screendragon, which enhances their project management and workflow processes.
- Users find **Screendragon easy to use** , with intuitive features that streamline project management and enhance collaboration.
- Users value the **flexibility** of Screendragon, easily adapting it for projects of all sizes and unique workflows.
- Users commend the **quick response** of Screendragon's team, consistently supporting urgent needs and process solutions.

##### Cons

- Users find **platform limitations** in Screendragon that can create challenges for larger organizational needs and usability.
- Users find the **complexity of the admin console** challenging, impacting the overall user-friendliness of Screendragon.
- Users find the **complexity of the admin console** challenging, impacting their overall experience with Screendragon.
- Users find the **confusion in creating reports** frustrating, wishing for a more user-friendly experience with Screendragon.
- Users find the **inadequate reporting** in Screendragon challenging, desiring more user-friendly options for report creation.

#### What Are Recent G2 Reviews of Screendragon?

**["Intuitive and Streamlined Project Management with Exceptional Support"](https://www.g2.com/survey_responses/screendragon-review-12436350)**

**Rating:** 5.0/5.0 stars

_— Chelsea L._

[Read full review](https://www.g2.com/survey_responses/screendragon-review-12436350)

**["Screendragon is a great resource & project mgmt tool with a strong team standing behind the product"](https://www.g2.com/survey_responses/screendragon-review-11383581)**

**Rating:** 4.5/5.0 stars

_— Sheung L._

[Read full review](https://www.g2.com/survey_responses/screendragon-review-11383581)

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[Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing analytics software](https://www.g2.com/categories/marketing-analytics), and are also commonly integrated with [CRM software](https://www.g2.com/categories/crm). Marketing resource management platforms may also integrate with broader [digital asset management software](https://www.g2.com/categories/digital-asset-management).

To qualify for inclusion in the Marketing Resource Management category, a product must:

- Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads
- Manage marketing department budgets and offer features for budget and campaign planning
- Track and report on marketing assets
- Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform

Top Tools at a Glance

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Cross-team campaign tracking with visual automation

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User Review

"Best-in-Class Project Management Performance with an Easy-to-Use Interface"

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| 

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Cross-functional campaign execution with multi-homing visibility

 | 

User Review

"Asana Keeps Me Organized—Fast, Fair-Priced, and Great Support"

 |
| 

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Marketing campaign intake-to-delivery with blueprints

 | 

User Review

"Makes Collaboration EASY"

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| 

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Distributed channel marketing with co-op fund automation

 | 

User Review

"Responsive, Helpful Team and a User-Friendly, Efficient Platform"

 |
| 

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End-to-end content lifecycle governance with DAM

 | 

User Review

"Aprimo Brings Order to Marketing Content with Powerful Automation and Insights"

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| 

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Salesforce-native multi-touch revenue attribution

 | 

User Review

"Aligning with my Marketing Goals"

 |
| 

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Cross-team creative workflows with intake-to-approval

 | 

User Review

"The most organized and smarted way to work from home"

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| 

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Visual campaign timeline and resource scheduling

 | 

User Review

"Clean, Intuitive, and Powerful Project Planning with GanttPRO"

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| 

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Agency project budgeting with billable time tracking

 | 

User Review

"Excellent for agencies managing billable client work"

 |

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