# Best Marketing Resource Management Software ## How Many Marketing Resource Management Software Products Does G2 Track? **Total Products under this Category:** 74 ### Category Stats (Jul 2026) - **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Marketing Resource Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 42,200+ Authentic Reviews - 74+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Resource Management Software ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=16194&focus%5B%5D=278&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295) Highlighted products: monday AI Work Platform, Asana, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=monday-com&focus%5B%5D=asana&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal) **Sponsored** ### Screendragon Screendragon is an enterprise work management and orchestrated intelligence platform built for complex marketing, and agency operations.​ It combines structured work management with AI-powered workflow orchestration, giving organisations real-time operational intelligence across projects, people, budgets, approvals, and performance. By connecting planning, execution, governance, and reporting in one platform, Screendragon helps teams run work with confidence at scale.​ Designed for organisations managing high volumes of work, multiple stakeholders, and strict governance requirements, Screendragon is commonly used by enterprise content teams, in-house agencies, external agencies, and marketing project teams that need visibility, control, and automation beyond basic task management.​ Key capabilities include configurable workflows, automated and AI-assisted approvals, resource and capacity planning, financial forecasting, and advanced operational reporting. The platform adapts to existing processes rather than forcing rigid templates, making it well suited to complex or regulated environments.​ Screendragon is designed to work as part of a broader enterprise ecosystem. It integrates with existing tools and platforms and provides an open API, enabling organisations to extend workflows, automate data exchange, and connect Screendragon to their wider technology stack.​ Trusted by global organisations including Kellogg’s, BP, TBWA, and McCann Worldgroup. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-07-28T10%3A41%3A56Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61482&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management&secure%5Btoken%5D=a5d3b94c45ff52ef3eb0a68d341a19aba05471c9bdac0cfb667d41ec1d274b61&secure%5Burl%5D=https%3A%2F%2Fwww.screendragon.com%2Fsolutions%2F&secure%5Burl_type%5D=paid_promos) [ monday AI Work Platform ](https://www.g2.com/products/monday-com/reviews) By [monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b) [ 4.7/5(16,979) ](https://www.g2.com/products/monday-com/reviews) What do users say? Users consistently praise the platform for its ease of use and powerful automation features, which streamline task management and enhance team collaboration. Many appreciate how it helps keep projects Pros and Cons [ Ease of Use (3935) ](https://www.g2.com/products/monday-com/reviews?qs=pros-and-cons)[ Missing Features (1681) ](https://www.g2.com/products/monday-com/reviews?qs=pros-and-cons) [ Asana ](https://www.g2.com/products/asana/reviews) By [Asana](https://www.g2.com/sellers/asana) [ 4.4/5(13,817) ](https://www.g2.com/products/asana/reviews) What do users say? Users consistently praise Asana for its intuitive interface and effective task management, which streamline project tracking and enhance team collaboration. The platform's ability to keep tasks organi Pros and Cons [ Ease of Use (1382) ](https://www.g2.com/products/asana/reviews?qs=pros-and-cons)[ Missing Features (562) ](https://www.g2.com/products/asana/reviews?qs=pros-and-cons) [ Wrike ](https://www.g2.com/products/wrike/reviews) By [Wrike, Inc.](https://www.g2.com/sellers/wrike-inc) [ 4.2/5(4,538) ](https://www.g2.com/products/wrike/reviews) What do users say? Users consistently praise Wrike for its flexible workflows and strong task management capabilities, which enhance team collaboration and project organization. The platform's ability to centralize task Pros and Cons [ Project Management (477) ](https://www.g2.com/products/wrike/reviews?qs=pros-and-cons)[ Learning Curve (305) ](https://www.g2.com/products/wrike/reviews?qs=pros-and-cons) [ The Ansira platform ](https://www.g2.com/products/the-ansira-platform/reviews) By [Ansira](https://www.g2.com/sellers/ansira) [ 4.9/5(285) ](https://www.g2.com/products/the-ansira-platform/reviews) What do users say? Users consistently praise the platform for its ease of use and responsive customer support, which significantly enhances their marketing efforts. Many appreciate the automation features that streamlin Pros and Cons [ Ease of Use (12) ](https://www.g2.com/products/the-ansira-platform/reviews?qs=pros-and-cons)[ Difficult Learning (3) ](https://www.g2.com/products/the-ansira-platform/reviews?qs=pros-and-cons) [ Aprimo ](https://www.g2.com/products/aprimo/reviews) By [Aprimo](https://www.g2.com/sellers/aprimo) [ 4.3/5(300) ](https://www.g2.com/products/aprimo/reviews) What do users say? Users consistently praise Aprimo for its centralized asset management and workflow automation, which significantly enhance team collaboration and efficiency. The platform's ability to streamline marke Pros and Cons [ Ease of Use (119) ](https://www.g2.com/products/aprimo/reviews?qs=pros-and-cons)[ Learning Curve (75) ](https://www.g2.com/products/aprimo/reviews?qs=pros-and-cons) [ Adobe Marketo Measure... ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) What do users say? Users consistently praise the product for its seamless Salesforce integration and the ability to provide deep insights into marketing attribution across multiple channels. This allows teams to make in [ Hive ](https://www.g2.com/products/hive-hive-hive/reviews) By [Hive](https://www.g2.com/sellers/hive-a8fc1992-3c13-4b7c-bff1-ccef60fc94b6) [ 4.6/5(667) ](https://www.g2.com/products/hive-hive-hive/reviews) What do users say? Users consistently praise Hive for its ease of use and flexibility in project management, allowing teams to efficiently organize tasks and collaborate in real-time. The platform's ability to integrate Pros and Cons [ Project Management (167) ](https://www.g2.com/products/hive-hive-hive/reviews?qs=pros-and-cons)[ Missing Features (77) ](https://www.g2.com/products/hive-hive-hive/reviews?qs=pros-and-cons) [ Opal ](https://www.g2.com/products/opal/reviews) By [Opal](https://www.g2.com/sellers/opal) [ 4.1/5(235) ](https://www.g2.com/products/opal/reviews) What do users say? Users consistently praise Opal for its intuitive interface and streamlined collaboration, which enhance team productivity and content management. The platform's ability to centralize tasks and provide Pros and Cons [ Ease of Use (18) ](https://www.g2.com/products/opal/reviews?qs=pros-and-cons)[ Learning Curve (7) ](https://www.g2.com/products/opal/reviews?qs=pros-and-cons) [ GanttPRO ](https://www.g2.com/products/ganttpro-ganttpro/reviews) By [GanttPRO](https://www.g2.com/sellers/ganttpro) [ 4.8/5(585) ](https://www.g2.com/products/ganttpro-ganttpro/reviews) What do users say? Users consistently praise GanttPRO for its intuitive interface and ease of use, which simplifies project management and enhances collaboration. The drag-and-drop functionality allows for quick adjustm Pros and Cons [ Ease of Use (50) ](https://www.g2.com/products/ganttpro-ganttpro/reviews?qs=pros-and-cons)[ Missing Features (9) ](https://www.g2.com/products/ganttpro-ganttpro/reviews?qs=pros-and-cons) [ Teamwork.com ](https://www.g2.com/products/teamwork-com/reviews) By [Teamwork](https://www.g2.com/sellers/teamwork) [ 4.4/5(1,215) ](https://www.g2.com/products/teamwork-com/reviews) What do users say? Users consistently praise the ease of use and robust project management features of Teamwork.com, highlighting its ability to streamline task assignment and enhance team collaboration. Many appreciate Pros and Cons [ Project Management (44) ](https://www.g2.com/products/teamwork-com/reviews?qs=pros-and-cons)[ Learning Curve (17) ](https://www.g2.com/products/teamwork-com/reviews?qs=pros-and-cons) [ Resource Management by... ](https://www.g2.com/products/resource-management-by-smartsheet/reviews) By [Smartsheet](https://www.g2.com/sellers/smartsheet) [ 4/5(142) ](https://www.g2.com/products/resource-management-by-smartsheet/reviews) What do users say? Users consistently praise the ease of use and visual resource management features, which help teams track project timelines and personnel efficiently. The intuitive interface allows for quick updates Pros and Cons [ Ease of Use (4) ](https://www.g2.com/products/resource-management-by-smartsheet/reviews?qs=pros-and-cons)[ Access Limitations (3) ](https://www.g2.com/products/resource-management-by-smartsheet/reviews?qs=pros-and-cons) [ Optimizely Content... ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) By [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) [ 4.3/5(81) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) What do users say? Users consistently praise the platform for its ease of use and streamlined workflows, which enhance collaboration and project management across teams. The intuitive interface and comprehensive feature Pros and Cons [ Ease of Use (14) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?qs=pros-and-cons)[ Learning Curve (10) ](https://www.g2.com/products/optimizely-content-marketing-platform/reviews?qs=pros-and-cons) [ Vya ](https://www.g2.com/products/vya/reviews) By [Vya](https://www.g2.com/sellers/vya) [ 4.5/5(16) ](https://www.g2.com/products/vya/reviews) What do users say? Users consistently praise the excellent customer service and ease of use of Vya, highlighting how responsive and helpful the team is in addressing their needs. Many appreciate the comprehensive market Pros and Cons [ Customer Support (2) ](https://www.g2.com/products/vya/reviews?qs=pros-and-cons)[ Dashboard Issues (1) ](https://www.g2.com/products/vya/reviews?qs=pros-and-cons) [ Lytho ](https://www.g2.com/products/lytho-lytho/reviews) By [Lytho](https://www.g2.com/sellers/lytho-2ff9b2d0-2170-41b9-9fd5-b1c763927f91) [ 4.3/5(367) ](https://www.g2.com/products/lytho-lytho/reviews) What do users say? Users consistently praise Lytho for its ease of use and streamlined project management, which significantly enhances collaboration and organization within teams. The platform's ability to centralize t Pros and Cons [ Ease of Use (91) ](https://www.g2.com/products/lytho-lytho/reviews?qs=pros-and-cons)[ Missing Features (28) ](https://www.g2.com/products/lytho-lytho/reviews?qs=pros-and-cons) [ Screendragon ](https://www.g2.com/products/screendragon/reviews) By [Screendragon](https://www.g2.com/sellers/screendragon) [ 4.7/5(110) ](https://www.g2.com/products/screendragon/reviews) What do users say? Users consistently praise the product for its flexibility and customization, allowing teams to tailor workflows to their specific needs. The responsive support team is frequently highlighted as a key Pros and Cons [ Customer Support (12) ](https://www.g2.com/products/screendragon/reviews?qs=pros-and-cons)[ Limitations (3) ](https://www.g2.com/products/screendragon/reviews?qs=pros-and-cons) - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-resource-management?order=g2_score&page=2#product-list) - [3](/categories/marketing-resource-management?order=g2_score&page=3#product-list) - [4](/categories/marketing-resource-management?order=g2_score&page=4#product-list) - [5](/categories/marketing-resource-management?order=g2_score&page=5#product-list) - [Next ›Next ›](/categories/marketing-resource-management?order=g2_score&page=2#product-list) Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Core HR Software](https://www.g2.com/categories/core-hr) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Payment Processing Software](https://www.g2.com/categories/payment-processing) [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing analytics software](https://www.g2.com/categories/marketing-analytics), and are also commonly integrated with [CRM software](https://www.g2.com/categories/crm). Marketing resource management platforms may also integrate with broader [digital asset management software](https://www.g2.com/categories/digital-asset-management). To qualify for inclusion in the Marketing Resource Management category, a product must: - Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads - Manage marketing department budgets and offer features for budget and campaign planning - Track and report on marketing assets - Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform Top Tools at a Glance | | Cross-team campaign tracking with visual automation | User Review "Best-in-Class Project Management Performance with an Easy-to-Use Interface" | | | Cross-functional campaign execution with multi-homing visibility | User Review "Asana Keeps Me Organized—Fast, Fair-Priced, and Great Support" | | | Marketing campaign intake-to-delivery with blueprints | User Review "Makes Collaboration EASY" | | | Distributed channel marketing with co-op fund automation | User Review "Responsive, Helpful Team and a User-Friendly, Efficient Platform" | | | End-to-end content lifecycle governance with DAM | User Review "Aprimo Brings Order to Marketing Content with Powerful Automation and Insights" | | | Salesforce-native multi-touch revenue attribution | User Review "Aligning with my Marketing Goals" | | | Cross-team creative workflows with intake-to-approval | User Review "The most organized and smarted way to work from home" | | | Visual campaign timeline and resource scheduling | User Review "Clean, Intuitive, and Powerful Project Planning with GanttPRO" | | | Agency project budgeting with billable time tracking | User Review "Excellent for agencies managing billable client work" | * * * Show More