I like how Optimizely Content Marketing Platform allows me to see what's going on throughout the entire organization and the status of each step along the plan. I value doing the marketing campaign management in the platform as I'm constantly managing multiple programs, and it's helpful to see the status of all of those in one place. I also value the task feature. Review collected by and hosted on G2.com.

Sometimes there's a lot of manual process that you have to implement, which is the only negative part. Additionally, it was not super easy to initially set up due to the learning curve associated with learning a new technology. Review collected by and hosted on G2.com.