G2

Akshay M.

Advocate

Small-Business (50 or fewer emp.)

1/31/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Clearly Shows Which Marketing Efforts Drive Deals and Revenue"

4.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

What I like most about adobe marketo measure is that it clearly shows which marketing efforts actually influence deals and revenue. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

What I dislike about Adobe Marketo Measure is that it can be complex and overwhelming to set up and use, especially for smaller teams. It also requires clean data and strong technical skills to get the most accurate insights. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Adobe Marketo Measure solves the challenge of understanding which marketing activities actually drive revenue by tracking every touch point across the buyer journey and attributing value accurately. This helps marketers make better budget decisions, optimize campaigns, and prove ROI to leadership. Review collected by and hosted on G2.com.