Hive9 Reviews & Product Details

Hive9 Overview

What is Hive9?

B2B marketing leaders rely on Hive9’s cloud-based solution to get one view of all plans and budgets, actively engage their prospects and customers, and measure what matters to get real-time visibility into performance and revenue impact. Unlike static spreadsheets and disparate, out-of-sync tools, Hive9 provides always-on marketing performance intelligence by connecting to leading CRM, marketing automation, finance and project management systems.

Hive9 Details
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Hive9 Community
Product Description

Hive9 is a marketing performance management company. They help B2B marketing leaders measure, predict, and improve the impact of marketing.


Seller Details
Seller
Hive9
Company Website
Year Founded
2015
HQ Location
Austin, TX
Twitter
@HiveNine
3,447 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
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Hive9 Reviews

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Director, Marketing Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

1 - The layout of Hive9 is very logical in how they present information and the way tht you interface with the tool and they continue to improve upon it constantly.

2 - The ability to be able to see what impact Marketing is having on revenue and show our impact back to finance. Review collected by and hosted on G2.com.

What do you dislike?

For us it a little difficult to getting set-up with the tool since we report or use SFDC a little bit different, however the team at Hive9 was great in their ability to work with us and provide a solution that allowed us to still utilize the tool to the fullest extent while not having to change everything on our end. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The team at Hive9 is great to work with and is willing to go the extra mile to make sure that you are a happy customer (from my experience) but you need to make sure that you are being as open as possible with them. They are a great resource for best practice as well, so I would try to align with as much as possible with their recommendations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As an organization we were struggling to be able to have all of the marketing team and finance on the same page with what is going to be spend, by whom , and when. With the addition of Hive9 all of that was solved.

Hive9 does a great job at laying out the budget down to the individual tactic in a very logical layout.

For us this allowed us to be able to get trust with the finance team because they were able to see what we were doing and actually see the ROI of our activities. Review collected by and hosted on G2.com.

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UG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

How easy it is to measure marketing performance. It is extremely customizable making it easy to stay on budget and manage marketing financials, ROI, and other analytics. Review collected by and hosted on G2.com.

What do you dislike?

Due to it being so customizable, it is easy to get lost and frustrated while using. It takes many clicks to get where you want to go and do simple tasks. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It can be difficult to tell if marketing campaigns are successful and worth the cost. Often times we dump money into campaigns and don't know if we're seeing the result. Hive9 helps us track everything and run analytics to see where our marketing dollar is going the furthest. Review collected by and hosted on G2.com.

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EI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

it’s a very comprehensive platform - it’s very customizable, allowing all elements of a campaign to be entered and integrated so you have a full view I t whatever you want Review collected by and hosted on G2.com.

What do you dislike?

It’s been a beast to get setup and trained up on, but that’s not atypical for such a massive platform. I’d say though you will need someone truly dedicated to helping get this implemented and fully launched Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Primarily ROI, but also general campaign performance. It also provides a singular view of all campaign activity within a singular view Review collected by and hosted on G2.com.

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Response from of Hive9

Thank you so much for your amazing review.

UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The results of having organized financial data/ROI insights. Review collected by and hosted on G2.com.

What do you dislike?

User experience, inability to customize hierarchy naming convention, too many clicks to do simple tasks, like adding a line item. The layout is confusing. Adding tactics and line items for each individual piece of content we outsource takes hours of my time. Our integration with Salesforce is not real time - it takes 24 hours to sync, which causes major delays in our ability to add tactics and line items to Hive9, which then delays our ability to even request POs in a completely different system. Hive9 also has a long load/update delay when making changes. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I'd wait until Hive9 works out their usability kinks/improves their UX. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to get better insights into how much money we spend producing and promoting marketing assets. So far, (after about 1 year of use) I've never seen any reports or data of that nature. We are still working on getting organized. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

You can create all campaigns and finances in one place. It makes tracking your budgets & campaigns easier. Review collected by and hosted on G2.com.

What do you dislike?

It's not a completely intuitive it's a little cumbersome to use and it's not very easy to just pick up and use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Having a dedicated team member who is resourced to developing your team/company strategy for it. When beginning to use it you really need one main (organized) point of contact. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to create campaigns and finances in one place. It makes tracking your budgets & campaigns easier. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the fact the whole team is able to access planned activity Review collected by and hosted on G2.com.

What do you dislike?

I dislike the time-consuming administration side of Hive 9 Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Global management of activity - it's easy to see what is going on in different regions across the business Review collected by and hosted on G2.com.

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US
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

the ability to predict revenue from marketing - truly takes the guess work out Review collected by and hosted on G2.com.

What do you dislike?

I have no complaints about Hive9 at this time Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I'm able to benefit from targeted marketing solutions that work for ME. it's tailored to my needs and not just a generalizable approach. Review collected by and hosted on G2.com.

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Chief Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I like the ability to measure and even predict impact of campaign performance and budget spend. Great team and innovation at work. I love the real-time insights without having to wait until quarter end. Review collected by and hosted on G2.com.

What do you dislike?

Not a lot to dislike, but maybe having to log into another system. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing analytics and campaign performance Review collected by and hosted on G2.com.

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Senior Commercial Producer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I liked the interactivity of the software and support. Review collected by and hosted on G2.com.

What do you dislike?

Not much to dislike with Hive9, in fact can't think of anything at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

none Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I got some great ideas and techniques from Hive 9 Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The Hive 9 team is very responsive and willing to work hard to make their tool work for us. Review collected by and hosted on G2.com.

What do you dislike?

The tool is built for small businesses that have very clear processes and data structures enforced. It has taken us almost an entire year to implement the tool because it doesn't really flow well with our current data structures. After working with them for these months, they claim they don't deal with "gray" areas very well, which unfortunately is a large portion of our data. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be very clear on your data structure before you go into implementation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Marketing ROI - on a campaign level. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

User interface.

Simplicity,

problem solving

support Review collected by and hosted on G2.com.

What do you dislike?

needs additional flexibility

compatibility

Marketing Planning and Performance Management

simple, clean, drag-and-drop interface Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Imaging for medical professionals

cath lab data collection Review collected by and hosted on G2.com.

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