Google Ads Features

Campaign Management & Optimization (11)

Paid Keyword Optimization: Based on 1389 Google Ads reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules: As reported in 1322 Google Ads reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing: Can manage and bulk upload changes to multiple platforms. 1369 reviewers of Google Ads have provided feedback on this feature.
Ad and Landing Page Scheduling: Automate copy changes by scheduling changes in advance. This feature was mentioned in 1151 Google Ads reviews.
Scenario Planning: Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. This feature was mentioned in 1000 Google Ads reviews.
Portfolio Bid Optimization: Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. 1122 reviewers of Google Ads have provided feedback on this feature.
Advanced Targeting Options: Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 1345 Google Ads reviews.
Offline Capabilities: Able to quickly make bulk changes through a desktop editor. 874 reviewers of Google Ads have provided feedback on this feature.
Extensions: Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 1122 reviewers of Google Ads have provided feedback on this feature.
Product Listing Ads: Supports product listing ads, allowing users to edit ads and track PLA performance. This feature was mentioned in 999 Google Ads reviews.
Budget Execution & Monitoring: Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 1342 Google Ads reviews.

Analytics & Administration (3)

Ad and Conversion Tracking: Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. 1379 reviewers of Google Ads have provided feedback on this feature.
Attribution: Able to track click path of users that come to your site via paid search and if they convert to customers. This feature was mentioned in 1241 Google Ads reviews.
Reports: Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 1357 Google Ads reviews.

Platform (8)

APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 881 Google Ads reviews.
Notifications: Able to set custom alerts to notify you of changes to key performance indicators. 1230 reviewers of Google Ads have provided feedback on this feature.
Customization: Able to customize metrics and other platform features based on personalized needs. 1232 reviewers of Google Ads have provided feedback on this feature.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 1265 reviewers of Google Ads have provided feedback on this feature.
Performance and Reliability: As reported in 1345 Google Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 1105 Google Ads reviews. Provides features to allow scaling for large organizations.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 1080 Google Ads reviews.
Internationalization: As reported in 964 Google Ads reviews. Enables users to view and transact business with the same content in multiple languages and currencies.