--- title: Google Ads Reviews meta_title: 'Google Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2041 reviews by the users' company size, role or industry to find out how Google Ads works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 2041 scale: '5' date_modified: '2026-07-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Ads Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 2,041 ## About Google Ads Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. ## Google Ads Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. (18 reviews) - Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. (15 reviews) - Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. (11 reviews) - Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. (10 reviews) - Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. (10 reviews) - Keyword Optimization (9 reviews) - Analytics (7 reviews) - Users commend Google Ads for its **effective lead generation** through PMAX campaigns and integration with analytics tools. (7 reviews) - Budget Management (5 reviews) - Business Growth (5 reviews) **What users dislike:** - Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. (18 reviews) - Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. (10 reviews) - Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. (8 reviews) - Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. (6 reviews) - Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. (5 reviews) - Poor Optimization (4 reviews) - Update Issues (4 reviews) - Campaign Management (3 reviews) - Users face challenges with **data inaccuracy** in Google Ads, impacting location targeting and conversion tracking effectiveness. (3 reviews) - Ineffective Recommendations (3 reviews) ## Google Ads Reviews ### 1. Seamless Customer Targeting, But Not for Digital Marketing Beginners or Business teams **Rating:** 5.0/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Google Ads?** Seamless experience it provides in targeting customers across with focus on complete funnel and approach to the business **What do you dislike about Google Ads?** More of technical use, business person without Digital marketing experience may not understand the dashboard. **What problems is Google Ads solving and how is that benefiting you?** Google Ads today help us with solving three things: 1. Top funnel - to ensure reachability and creating awareness among customers either regarding content or business 2. Mid funnel - Ensure drive intent to use or sample the app 3. Bottom funnel - To ensure conversion or either generating lead As marketing is not just one channel, its a 360 degree approach to marketing ### 2. Great Learning Tool with a Steep Curve **Rating:** 2.5/5.0 stars **Reviewed by:** Dheeraj K. | SMART WORK ONLY, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2025 **What do you like best about Google Ads?** I like the clear interface and learning resources in Google Ads that help me understand campaign setup, keyword research, and targeting options. I value the Keyword Planner and campaign setup tools the most because they help me understand keyword research, audience targeting, and how campaigns are structured, which is very useful for learning and evaluating digital advertising strategies. **What do you dislike about Google Ads?** The platform feels complex for beginners, and more step-by-step guidance would help new users learn faster. More interactive tutorials and real-life examples would help beginners understand each step more easily. **What problems is Google Ads solving and how is that benefiting you?** I use Google Ads to learn digital advertising, keyword targeting, and campaign structure, aiding my evaluation of marketing strategies. ### 3. Simplicity of Google ads **Rating:** 4.5/5.0 stars **Reviewed by:** Takyashilah S. | promoter/manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Google Ads?** What I love most about Google Ads is that you can fully customize the audience you’re targeting, which helps you get the best end results. **What do you dislike about Google Ads?** I don’t like how it can become very expensive very quickly, without delivering any results. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps me achieve the reach I’m looking for, and that benefits both me and my business. It also puts more eyes on my business in a shorter amount of time, which is exactly what I need. ### 4. Powerful Lead Generation for Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Yola S. | Internal Sales Agent / Company Concierge, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Google Ads?** I love that Google Ads offers awesome exposure for our real estate listings and drives warm leads to us. I appreciate the ability to target certain markets effectively by using specific keywords, which helps us reach where our buyers are coming from. It offers us the most reach with a lot of options for searches, and the initial setup was very easy. **What do you dislike about Google Ads?** I would just love more traffic!! **What problems is Google Ads solving and how is that benefiting you?** Google Ads provides awesome exposure for our listings and drives warm leads to us. ### 5. Driving Sales and Visits Without SEO Expertise **Rating:** 4.5/5.0 stars **Reviewed by:** Marko G. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Google Ads?** Driving sales& visits without seo expertise **What do you dislike about Google Ads?** Fraud clicks from competition and google not reacting **What problems is Google Ads solving and how is that benefiting you?** Driving calls for my business and generating money ### 6. Complete Control and Data-Driven Insights Make Google Ads a Standout **Rating:** 5.0/5.0 stars **Reviewed by:** Kirtan T. | Digital Marketing Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Google Ads?** I really like how Google Ads gives complete control over targeting, budget, and performance tracking. It helps reach people exactly when they’re searching for what you offer, and the data-driven insights make optimization very straightforward. **What do you dislike about Google Ads?** High CPCs, complex setup, and frequent policy or tracking updates can make campaign management a bit challenging at times. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps us solve the problem of reaching high-intent customers at the exact moment they’re searching for products or services. It provides precise audience targeting, measurable ROI, and powerful insights that help in making data-driven marketing decisions. ### 7. Excellent for Search Intent Targeting with Vast GDN Inventory **Rating:** 4.0/5.0 stars **Reviewed by:** Raza R. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Google Ads?** Targeting customer’s search intent, which isn’t possible with a majority of other platforms. Also GDN inventory is quite vast. **What do you dislike about Google Ads?** Increase of CPCs, without any reason. I see Impression share is consistent but CPCs are just increasing. **What problems is Google Ads solving and how is that benefiting you?** Generating leads for our business, this is the back bone of our advertising activity ### 8. Powerful Reach, But Precision Comes at a Price – My Honest Take on Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit D. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Google Ads?** As someone who works closely with digital campaigns, I can say Google Ads is a game-changer. Its ability to put your business in front of the right people at the right moment is unmatched. The reach is enormous — you can tap into active search intent, place products in front of ready-to-buy audiences, and track almost every click, impression, and conversion with granular detail. What I love most is the control it offers — from targeting keywords, demographics, and devices to optimizing for specific goals like sales, leads, or brand awareness. The automation tools like Smart Bidding and Performance Max are impressive (when used right), saving a lot of manual effort and helping scale results faster. That said, Google Ads isn’t a “set it and forget it” platform. It demands ongoing attention, testing, and budget discipline. The learning curve can be steep, especially for small business owners trying to manage it without experience. Also, costs can escalate quickly if you’re not closely monitoring performance or if your niche is highly competitive. So, is it the best? For intent-driven marketing — absolutely. But it works best when you combine strategy, creativity, and data, not just a credit card. **What do you dislike about Google Ads?** While Google Ads is undoubtedly a powerful platform, it’s not without its frustrations. One of the biggest challenges is the cost — campaigns can become expensive very quickly, especially in competitive industries where CPCs are high. Without constant monitoring and optimisation, your budget can vanish with little to show for it. The learning curve is another hurdle; for newcomers or small businesses managing ads in-house, the platform can feel overwhelming and unnecessarily complex. Google’s automation features, like Performance Max and Smart Bidding, promise ease but often feel like a black box — you lose control and transparency over where your ads are showing and why certain decisions are being made. On top of that, customer support can be inconsistent; while reps are available, they tend to push automated solutions that don’t always align with specific business goals. Overall, if you’re not hands-on or strategic, it’s easy to waste time and money before you start seeing real results. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is solving one of the biggest marketing challenges: reaching the right audience at the exact moment they’re looking for what you offer. It cuts through the noise of general advertising by targeting real-time intent — whether someone is searching for a product, comparing options, or ready to buy. For me, this has been incredibly valuable. Instead of guessing where my audience might be, Google Ads allows me to be right there when they’re actively searching. That translates into higher-quality traffic, more conversions, and ultimately a better return on ad spend. It also solves the problem of scalability and measurement. I can start with a small test budget, get data almost instantly, and scale what works. The built-in analytics let me track performance across every step of the customer journey — from click to conversion — so decisions are backed by real insights, not guesswork. And while managing it does require effort, the flexibility and control it offers means I can pivot fast, try different strategies, and stay competitive in a fast-moving digital space. That kind of agility is hard to get from other marketing channels. ### 9. Very High ROAS and Strong Brand Awareness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Google Ads?** Very high ROAS and great for brand awareness **What do you dislike about Google Ads?** I feel like it's not as intuitive as Meta **What problems is Google Ads solving and how is that benefiting you?** helps boost visibility for keywords that aren't organically ranking well ### 10. Powerful Targeting and Analytics, But Requires Careful Management **Rating:** 5.0/5.0 stars **Reviewed by:** Abdoulaye M. | Lavoratore autonomo, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Google Ads?** What I appreciate most about Google Ads is its ability to target audiences with great precision and provide real-time analytics. This platform allows me to maintain complete control over my campaigns, making it easier to connect with the right customers in an efficient manner. **What do you dislike about Google Ads?** Google Ads offers a lot of power, but it can also be expensive and somewhat complicated to use. To prevent overspending, it demands careful optimization, and certain features may take a while to fully understand and manage efficiently. **What problems is Google Ads solving and how is that benefiting you?** Google Ads enables me to connect with my target audience and quickly generate qualified leads. It addresses the challenge of visibility by simplifying the process of attracting potential customers, monitoring campaign performance, and scaling efforts efficiently. ### 11. High-Intent Search Traffic, But CPC Can Hurt ROI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2026 **What do you like best about Google Ads?** High purchase intent from organic search results to search ads. **What do you dislike about Google Ads?** Higher cost per click can result in lower ROI than social ads. Cumbersome setup and verification with automated checks often flagging issues without disclosing them. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is a fast and effective way to generate leads and sales. ### 12. Google Adwords Review **Rating:** 4.0/5.0 stars **Reviewed by:** David H. | Paid Search Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Google Ads?** I like how Google Ads offers powerful targeting, real-time data, and measurable results, allowing me to reach the right audience and maximize ROI with precision. **What do you dislike about Google Ads?** It can be expensive and highly competitive, and managing campaigns effectively often requires constant monitoring and optimization to avoid wasted spend. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps solve the challenge of reaching the right audience at the right time, driving qualified traffic and leads to my business, and providing measurable results that improve ROI and guide smarter marketing decisions. ### 13. A Practical Look at Using Google Ads for Mobile Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Sadiq A. | Digital Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Google Ads?** One of the best things about Google Ads is the wide range of targeting options. You can really narrow down who sees your ads, which helps avoid wasting budget on people who aren’t likely to become customers. What I like most about the mobile ads side is the built-in Keyword Planner tool. It lets you enter keywords related to the products you’re selling and shows both past search trends and future forecasts. That way, you can see how many people are searching for a product and make smarter decisions about where to spend your budget. **What do you dislike about Google Ads?** One thing I wish Google Ads would improve is making the store visit metric available to smaller accounts, not just those that meet a high spend threshold. I also find the way keywords are organized in the platform can get a bit messy. It’s sometimes hard to track how much you’ve spent on a specific product or keyword because Google tends to group things together, which makes it harder to get a clear breakdown. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps us reach people at the exact moment they’re searching for something we offer. It’s especially effective on mobile, where we use it both to capture demand from users already looking for our brand and to get in front of potential new customers who are searching for products like ours but haven’t heard of us yet. It’s a smart way to stay visible and competitive. ### 14. Perfect for Beginners – Easy, Guided, and Great Results for My Business **Rating:** 5.0/5.0 stars **Reviewed by:** Puneet A. | Designpreneur and Startup Founder, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2025 **What do you like best about Google Ads?** I find Google Ads to be fairly easy to use, even as someone who's just starting out. The platform guided me through the setup process step by step, which made it less stressful. For example, when I created my first campaign, the AI suggested keywords based on my website, which saved me time and made the process smoother. The daily and live reports are helpful for tracking my ad performance. It’s easy to check in on progress and see how things are going. Another feature I found useful was the budget adjustment tool, which showed me a forecast of how many more people I could reach and how much budget would be needed for certain days. When selecting my target audience, Google Ads also informed me of the estimated reach, showing how many people my campaign could potentially reach, which made it easier to gauge the impact. I plan to leverage the data from my first campaign—such as clicks, cost-per-click, and conversion data for each keyword—to improve and optimize my approach for the next campaign. **What do you dislike about Google Ads?** There’s not much I dislike, but at the start, it can feel a little overwhelming with all the options. Even though it guided me well, sometimes I had to double-check a few settings to make sure everything was right. For example, when I first set up my campaign, I didn’t notice it had selected a much wider audience than I wanted, so I had to go back and adjust it to target only potential clients. Also, if you’re not careful, the costs can go up quickly, so you have to keep an eye on your budget every day. But overall, it’s been a very good experience for me. **What problems is Google Ads solving and how is that benefiting you?** Google Ads has solved several key challenges for me in promoting my Digital Experience Studio. Before using it, I wasn’t sure how to effectively reach people who would be interested in my services. I struggled with targeting the right audience and attracting quality traffic to my website. One of the benefits I appreciated was the ability to create ads using free, relevant images provided by the platform, saving me time and effort on designing ad visuals. Google Ads helped by allowing me to create highly targeted campaigns based on specific keywords, negative keywords, and demographics relevant to my business. The platform even suggested keywords based on my website content, which ensured I was targeting the right search terms without having to guess. This also helped me create compelling ad headlines and descriptions. By previewing the ads, I could see how they would appear with multiple headline and description combinations, allowing me to refine my messaging and choose the best-performing options for my audience. Managing the campaigns became much easier with step-by-step guidance. Additionally, the daily and live performance reports gave me real-time insights into how my ads were performing—showing clicks, cost-per-click, and conversion rates. This allowed me to make data-driven decisions without spending hours analyzing the numbers. Another problem Google Ads solved was the uncertainty around budgeting and forecasting. The budget adjustment tool allowed me to see how much reach I could get with my current budget and adjust it accordingly. It also provided estimates of the potential audience reach, which made it much easier to plan campaigns effectively. I was able to use my budget optimally by combining negative keywords with my campaigns. This helped avoid spending on irrelevant traffic, ensuring my budget was directed to the right audience, making my advertising efforts more cost-effective. Overall, Google Ads has simplified my advertising process, helping me attract more relevant traffic and optimize my ad performance. It’s enabled me to focus on reaching the right audience and make smarter decisions, ultimately driving more business to my Digital Experience Studio. ### 15. One of the best Ad tech platforms available and is still significant being the oldest **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Google Ads?** Search ads and other ad formats on Google Ads **What do you dislike about Google Ads?** Lack of ABM targeting for a company focussed in B2B marketing. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is solving the problem of pull advertising for the target audience. Google ads is able to target niche audiences. ### 16. Me and my teem use it more than 10 years **Rating:** 5.0/5.0 stars **Reviewed by:** Serhii S. | PPC Google Ads specialist. Let's grow together with Google Ads AI. Increase your profits. , Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Google Ads?** Clear rules if you have studied them and constantly follow them. Ability to train artificial intelligence in Google Ads algorithms for Performance Max campaigns. Ability to Scale sales to Ecommerce customers **What do you dislike about Google Ads?** The rules and algorithms can change without warnings **What problems is Google Ads solving and how is that benefiting you?** Hi, we are Serge and Yana - Google Ads Geeks. We are from Ukraine, from Kyiv. Every month we need to be stronger and create better ways to generate more revenue for our clients in the US, Canada, EU, and Ukraine. We need to be efficient in generating more profit for our clients to grow and support Ukraine in its fight. ### 17. A convenient and fast tool, but there are difficulties with moderation. **Rating:** 3.5/5.0 stars **Reviewed by:** Aleks A. | Директор по маркетингу, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Google Ads?** I like the convenience and speed of Google Ads. I also appreciate the ability for detailed customization, which is very important for advertising effectiveness, and the functionality related to geotargeting. **What do you dislike about Google Ads?** Often it is moderation, configuration difficulties, campaign rejection. **What problems is Google Ads solving and how is that benefiting you?** I use Google Ads to attract warm users. I like the convenience, speed of operation, and detailed ad settings. ### 18. Personal experienced journey with Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Google Ads?** The interface is easy to use, convenient, and straightforward to understand. One of the main benefits is that it is a Google tool, which adds to its reliability. It also allows me to create multiple ad campaigns simultaneously and helps with keyword planning, so I don't need to rely on third-party resources. **What do you dislike about Google Ads?** Sometimes, the keyword planner displays unnecessary keywords that are not relevant to my search. **What problems is Google Ads solving and how is that benefiting you?** It has helped me engage customers with my business and has also supported the creation of my business's brand. ### 19. Great Optimization Tips **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Google Ads?** Google Ads offers suggestions for optimization to improve the campaign to ensure that you are able to get the best results for the dollars spent. **What do you dislike about Google Ads?** Google Ads sometimes goes outside of the designated geographically targeting range but this isn't often. **What problems is Google Ads solving and how is that benefiting you?** Google Ads allows the messaging to be front and center for the desired users who are already searching with intent to look into what you are offering. With Google Ads, your brand is able to be front and center. ### 20. Good experience but ui is very laggy **Rating:** 4.0/5.0 stars **Reviewed by:** Abhitesh D. | Senior Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Google Ads?** easy to use and understand, easy control of campaigns **What do you dislike about Google Ads?** the ui is very laggy, need proper knowledge before using every feature and the customer support takes more time to resolve any issues , the policies are very complex as well **What problems is Google Ads solving and how is that benefiting you?** google ads is providing leads and conversions from users with little investment on ads 2 ### 21. Help Instant Marketing, Analytics Need Development **Rating:** 5.0/5.0 stars **Reviewed by:** Linggi L. | Performance Marketing/Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Google Ads?** Very helpful in instantly marketing products/services **What do you dislike about Google Ads?** there are several features that must be redeveloped for accurate analytics results **What problems is Google Ads solving and how is that benefiting you?** The main issue is brand awareness, which ultimately becomes easier with Google Ads because it allows for instant and accurate marketing. ### 22. Easy to use ad platform and great reps **Rating:** 4.5/5.0 stars **Reviewed by:** Nichole T. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Google Ads?** I like how easy the Google Ads platform is to use, and we have always had great reps to help us. **What do you dislike about Google Ads?** The platform often has many glitches and in platform metrics are inflated so be sure to double check your metrics against another platform. **What problems is Google Ads solving and how is that benefiting you?** Google Ads allows us to drive sales for our company ### 23. Essential product for retailers growing revenue. **Rating:** 4.0/5.0 stars **Reviewed by:** Marcus B. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Google Ads?** Generates strong levels of revenue for most retailers. **What do you dislike about Google Ads?** Opaque algorithmic bidding system results in questionably inflated costs. Difficult for new users to understand how to manage the platform. Interface is not always user-friendly, even for experienced users. **What problems is Google Ads solving and how is that benefiting you?** Generating revenue for retailers and leads for lead-gen clients. ### 24. Great for Lead Generation, but Policies Can Be Restrictive **Rating:** 3.5/5.0 stars **Reviewed by:** Lory F. | Licensed Health Insurance Agent, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Google Ads?** very helpful and good for business lead genration **What do you dislike about Google Ads?** very strict with policies and with new update quite complicated **What problems is Google Ads solving and how is that benefiting you?** to generate to quality leads for my business ### 25. Powerful but support is lacking and the product is getting worse/less reliable **Rating:** 2.5/5.0 stars **Reviewed by:** Pete G. | Junior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Google Ads?** The range of products available within Google Ads is second-to-none and as a result it's simply not plausible to not use it. **What do you dislike about Google Ads?** The recent layout updates resolved the majority of my issues but of all the platforms I deal with on a daily basis, Google Ads has the worst support I have ever experienced. In addition, the platform performance has become erratic and ads are automatically rejected for absurdly inapplicable reasons. Out of every single ad platform I work with, Google Ads is by far the most unreliable and frustrating to deal with **What problems is Google Ads solving and how is that benefiting you?** Google Ads allows us to target specific keywords to ensure that the calibre of results are high, not just the number of results. ### 26. Powerful Platform for Reaching the Right Audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Google Ads?** Google Ads is an incredibly effective tool for digital advertising. Its targeting capabilities allow you to reach the right audience at the right time, and the detailed analytics help in tracking performance and optimizing campaigns. While there is a learning curve for beginners, the platform offers robust support and resources. Overall, it’s a must-have for any business looking to grow its online presence. **What do you dislike about Google Ads?** While Google Ads is powerful, it can be quite complex for beginners. The interface feels overwhelming at times, and optimizing campaigns requires a steep learning curve. Additionally, the cost-per-click can get expensive in competitive industries, making it difficult for small businesses to achieve a good ROI without expert help. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps us reach our target audience more effectively by placing our ads in front of users actively searching for related products or services. ### 27. Google Ads Tool **Rating:** 5.0/5.0 stars **Reviewed by:** bandla b. | Senior Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2025 **What do you like best about Google Ads?** Which is gives best part of suggesting keywords which are performing well, the number of leads which are going to converting by means of budget and selecting the options by means of interest, categories, demographics etc. **What do you dislike about Google Ads?** Suggesting, navigating, Budgeting. and dislike's part is unwanted fraudulent clicks and high cost for keywords **What problems is Google Ads solving and how is that benefiting you?** Creating Brand position across of all media channels and creating the footprint about the services in the targeted locations, where there is gap between to capture the targeted audience, where google display ads and youtube video ads are very helpful to creating the awareness. ### 28. Google Ads are a must for lead generation **Rating:** 3.5/5.0 stars **Reviewed by:** Willis T. | President & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Google Ads?** Easy to use and create digital ads and campaigns to generate leads **What do you dislike about Google Ads?** You cannot set it and forget it. You need to either hire a consultant to manage or have someone check in and fine tune on a regular basis. **What problems is Google Ads solving and how is that benefiting you?** Helps generate quality leads to keep the revenue coming in and the pipeline full. ### 29. keeps changes no logic **Rating:** 3.5/5.0 stars **Reviewed by:** Steve P. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Google Ads?** free ADs for non-profits so that is good. **What do you dislike about Google Ads?** Seems like a scam that keeps changing for no reason. **What problems is Google Ads solving and how is that benefiting you?** free web ads so we don't spend thousands of dollars. ### 30. It's a good ad channel, but your business needs to generate real value if you want good results! **Rating:** 3.5/5.0 stars **Reviewed by:** Camilo B. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Google Ads?** You can advertise on several placements with a single campaign. **What do you dislike about Google Ads?** It could be too expensive for some advertisers. **What problems is Google Ads solving and how is that benefiting you?** It allows SMBs and enterprises to reach out to their target audiences. ### 31. 0 Support **Rating:** 0.0/5.0 stars **Reviewed by:** Rajan k. | A small Internet Company, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Google Ads?** It has monopoly On Internet. and Behaves Like A God Of this virtual World. **What do you dislike about Google Ads?** No Support Inspite of Hefty payment. Support Staff Not feel Competent if adverises has Budget less than one Lac per annum. in This Consumer Competitve market Where Every Company is Thinking of Consumer. google Only Policy is to Kill Competition and Least worried About Customers. No Reply on Call, Chat and Even on Email. The Worst part is When They Display a message We may take Few days to few Months On replying your issue. First its very Difficult to catch Support and in any case if you are lucky to Catch Someone on Chat or Support they Will Disconnect you Just Saying ], Your issue is forward to relevent Team. and Then ypuo keep on Waiting and will not Get any reply for days after days. **What problems is Google Ads solving and how is that benefiting you?** I dont Think they are Competent to resolve problem, They Afr Cerating problems to Consumer By Money Power, making their browser Default and Then Dictating the market. just Like Politician Common man fells In their Trap due to few Free Services like Gmail and Other Tools and In returns are paying Hefty for Other Things to Google. ### 32. Best Platform to Reach Right Audience with ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Ashish G. | Digital Administrator, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Google Ads?** Google Ads is a platform through which we can reach the right targeted audience in a minimal time frame. This platform also provides us with real-time tracking performance about campaign behaviour. **What do you dislike about Google Ads?** As per my experience, I dislike the keywords cpc module for medium & high-competition keywords & sometimes if the campaign is not optimised properly, so budgets can be drained quickly with fewer results. **What problems is Google Ads solving and how is that benefiting you?** Problem - Audience Reach is not up to the mark because of keywords match types. Solutions - In current scenrio I'm observing this problem most of resolved now google ads is working on user search intent no matter our keywords is in which match type used. ### 33. Advertising Conditions for Promotions Entice But Do Not Deliver **Rating:** 2.0/5.0 stars **Reviewed by:** Richard C. | Director of Marketing and Online Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Google Ads?** Ads are shown in search and via a vast network. You can target ads to audiences and use various ad types now. **What do you dislike about Google Ads?** Their promotions are misleading. Their ad recommendations are also misleading. I missed out of a $500 credit because of the promotional offer and my budget spend being just a few dollars shy of the mark. Their Max Performance Ads raised my daily budget by more than 300% blowing my budget within days instead of to the end of the month. Google support silos their complaints. There's no help for promotions support -- they claim its marketing and they have no control over marketing support. Google's Max Performance Ads support claimed that my budget would have remained intact for the month, but they already went PAST my monthly budget within a few days. **What problems is Google Ads solving and how is that benefiting you?** It allows us to gain better reach to a qualified audience. ### 34. Unbeatable (so far) ad platform for generating sales **Rating:** 5.0/5.0 stars **Reviewed by:** Anna O. | Digital Performance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Google Ads?** I like the detailed setup and helpful tools like the Keyword planner. If you use Shopify, now you can even skip the Google Tag Manager and have a direct integration with your business Google account in just several clicks. **What do you dislike about Google Ads?** It may be tricky to use if you are a niche B2B business. Google operates from a dimension of B2C businesses, so some of your ads may have limited reach if Google thinks your ads go against their rules and standards (even if they don't). A lot of issues are resolved by AI algorithms, and these "solutions" often not help at all. **What problems is Google Ads solving and how is that benefiting you?** Google Search Ads drive traffic with a high purchase intent to our website. We love the ROAS on Google Search Ads despite our small budgets. Also, once we started using Google Ads we discovered a lot of industry insights and competitors behaviour. ### 35. Easy Tool to manage your ads campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Gaia S. | Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Google Ads?** it's easy to navigate and usually quite quick in loading **What do you dislike about Google Ads?** You don't always get notified in changes in the platform **What problems is Google Ads solving and how is that benefiting you?** It is helping us advertising our client's businesses ### 36. The best in class and best in Automated engineering on webpages **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek C. | Business development manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Google Ads?** Very easy to use, user-friendly, and the implementation of the database took less time than expected. Customer support is available 24/7 via chatbot and callback support. The 7 features are the best, and integration happened within a 2-day timeline. Daily usage offers increased frequency of use. **What do you dislike about Google Ads?** There is nothing specific, but not considering offline aspects will ensure a switch generation mismatch in the future. **What problems is Google Ads solving and how is that benefiting you?** Google Ads primarily solves the problem of reaching potential customers at the exact moment they are actively searching for products or services online, allowing businesses to effectively target their ideal audience and generate leads or sales by placing their ads prominently on Google search results, which benefits you by providing a platform to gain visibility, drive relevant traffic to your website, and ultimately increase your customer base and sales when people actively seek what you offer. ### 37. Could Be Better, But Gets The Job Done **Rating:** 4.0/5.0 stars **Reviewed by:** Cristian S. | Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Google Ads?** I love being able to integrate other marketing products that I use to ensure proper tracking and fully optimized campaigns. I am in the platform daily, so knowing the ins and outs is extremely important. The ease of use is not always there, but implementing Google Ads into a marketing strategy is usually necessary. **What do you dislike about Google Ads?** Over the past few years, CPCs have continued to rise which causes strain for my advertisers. The customer support is not great. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is excellent for bottom-of-the-funnel lead generation for our clients. This usually makes short-term success achievable and wins clients' trust pretty quickly. ### 38. Janky site **Rating:** 0.0/5.0 stars **Reviewed by:** Joel H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2025 **What do you like best about Google Ads?** Nothing. Terrible support. Terrible janky site **What do you dislike about Google Ads?** Janky site. Never ending bugs and issues with campaign set up. Ads freezing, being disapproved over nothing. Email support take like 5 days to respond. Thankfully I found stackadapt.com, I recommend them over Google Ads in everyway. **What problems is Google Ads solving and how is that benefiting you?** Nothing but issues and headaches. Never plan on using again ### 39. Very easy to use interface and easy to access data **Rating:** 5.0/5.0 stars **Reviewed by:** maria s. | SEO and PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Google Ads?** Campaign overview section to see the best performing ads at a glimpse. **What do you dislike about Google Ads?** not very easy to use on mobile and some of the automated suggestions are not tailored to the type of ads that are running -e.g braod match keywords are always suggetsed even the the strategy required longer tail phrase match **What problems is Google Ads solving and how is that benefiting you?** AN easy way to set up paid camapigns, manage, optimsie and report from the one place without the need for thirs party integrations. ### 40. One of the best platform for branding and generating high intent leads on Google search. **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay D. | Manager - Global Product Marketing and GTM Strategy, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Google Ads?** I liked Google search and Google display ads for reaching out to target audiences all across the india and world.if you do the proper setup you can fetch clients for your brand from any corner of the world just by Executing the Google Ads campaign. **What do you dislike about Google Ads?** Google ads have the pre requisite condition of spending xx amount of money to get the whitelist for running the campaigns on YouTube. I don't like these they should remove this condition. **What problems is Google Ads solving and how is that benefiting you?** By setting up the Google Ads search and display campaigns I am able to generate the high intent based leads for my brand and also able to optimize the campaigns for better results and cost and bidding is also in our hand that is benefitting us to track the campaigns and generate the more leads with minimum spends. It has reduced my depends on traditional sales and now I am able to generate more revenue since I starting running campaigns on Google search and Display. ### 41. Market's best player with best conversion rate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2025 **What do you like best about Google Ads?** Reachability and customized target audience **What do you dislike about Google Ads?** Can improve the geographic specific targets **What problems is Google Ads solving and how is that benefiting you?** To promote my Ecommerce product from my hosted website ### 42. Your one way ticket to growing your business **Rating:** 3.5/5.0 stars **Reviewed by:** Akash D. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Google Ads?** 1. It has all the tools and tips to do keyword research, understand your business, do market research. 2. Integrates with almost all the platforms and tools you need. **What do you dislike about Google Ads?** 1. There's a steep learning curve but once you master it, it's amazing. 2. Conversion tracking can be pain in the ass. **What problems is Google Ads solving and how is that benefiting you?** Growing your business and marketing across the world. The tool is amazing. ### 43. You should be advertising there **Rating:** 4.0/5.0 stars **Reviewed by:** Sulay G. | Internal Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about Google Ads?** The best is because is Google, and even many problems I had have with the accounts setting, bidding and performance now they are implementing updates in customer service and AI use. **What do you dislike about Google Ads?** Bidding, ads not showing, not getting enough leads and calls **What problems is Google Ads solving and how is that benefiting you?** Google Ads is the main tool for advertising besides all advertising tools that exists ### 44. Best tool for marketers to generate PPC leads and performance marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Kali Charan R. | Assistant Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Google Ads?** Best thing about Google Ads is its feasibility to connect with multiple tools and its usability. It gives you a power maximize your reach to your target audience via Google Search, Display or YouTube Ads. I am using Adwords from last 6 yeas as day to day activity. **What do you dislike about Google Ads?** Sometimese it is difficult to know the exact search team of visitor. **What problems is Google Ads solving and how is that benefiting you?** One of the key KPI of marketer is lead generation and this is the Go to tool for any marketer. You can manage your budget and it can gives you information that how many leads you will get from that specific budget. You can personalize the reach by audience segmentation. It keeps improving day by day with Google updates. ### 45. Google Ads: The ultimate tool to drive an online Business **Rating:** 5.0/5.0 stars **Reviewed by:** Sagar Sharma B. | ASSOCIATE BUSINESS DIRECTOR, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2024 **What do you like best about Google Ads?** Google Ads is the most simple and most helpful advertising tool. SOme exceptional features include: Measurability - Each and every activity on both the Ad and the website can be tracked and passed back to Google Ads. Flexibility - We can control each and every component of the campaign namely, Geo, Demo, Audience, Interest, Ad copies, Keywords, Ad types, Placement etc. Ad formats - We can use any of the Ad formats namely Video, Static Banners, Text Ads etc from one tool itself. Other than the feasibility of targeting and contextual selection Google Ads helps us in driving better revenue across different platforms and ad formats. **What do you dislike about Google Ads?** I majorly have faced two issues: Frequent Algorithm changes - Google Ads introduces new options and new algorithm changes very frequenctly due to which campaign performances sometimes may go down after trying to optimize the campaign for a long time. New Ad formats - Namely Pmax, Though this campaign type drives good performance for some campiagns in the longer run however control around placements (Youtube) and Frequency of exposure is not available in this ad formats due to which overexposure happens. **What problems is Google Ads solving and how is that benefiting you?** We are an agency performing marketing activities for a set of brands and google Ads is the goto medium for both performance and awareness campaigns. ### 46. Real or Fake Visits **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2025 **What do you like best about Google Ads?** Easy to create cmapaigns, set budgets and objectives. **What do you dislike about Google Ads?** Are site visit numbers real ? I feel that visitors are fake as there are hardly any browsing activity on the website, subscription, or clicks. **What problems is Google Ads solving and how is that benefiting you?** Increase website traffic ### 47. Google Ads future of Automated Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Jesty M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Google Ads?** Campaign and dashboard are userfriendly. Results delivered are accurate as per the business and The platform's campaign management tools streamline workflow, and the reporting features make it easy. The ability to track conversions within the platform makes it easy to measure the impact of the ad spend. implentation of the campaigns are easy as well as the wait time of customer support far less than any other platform. As a digital marketer google ads are frequenctly used by us. All 3rd party tool integration is also quite easy **What do you dislike about Google Ads?** Google launched automated channels which puts digital marketers less levers to for optimization. DDA driven attribution has also has a down side as the backend numbers or the CRM numbers refered by the client creates a huge discrepancy in the reporting conversions **What problems is Google Ads solving and how is that benefiting you?** Google ads helps to drive all the funnels in that an advertiser is chasing. Majority of the advisters handled by me are focused on driving conversions/sales for which Search & Pmax channel has worked best for us ### 48. Best Ad platform to run large Amount of Marketing Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | CEO Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2024 **What do you like best about Google Ads?** Unmatched reach and precision targeting. Ideal for large campaigns with robust analytics and scalability. Highly recommended **What do you dislike about Google Ads?** High cost-per-click and intense competition make it challenging for smaller budgets. Can be overwhelming for beginners. **What problems is Google Ads solving and how is that benefiting you?** Google Ads solves the challenge of reaching previous visitors by offering powerful retargeting tools. I really like its remarketing featurers ### 49. The best platform for Paid Media strategies that we have found **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan R. | Inspektor Datalaft - Risk Consulting Global, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about Google Ads?** It is very easy and simple to use, the third-party integrations are fantastic, and among the platforms for paid media, this is the one that has given us the best results. We have tried various strategies like Meta or LinkedIn, and Google Ads generates the highest ROI for us. **What do you dislike about Google Ads?** There is nothing that bothers us or that we don't like about the platform. **What problems is Google Ads solving and how is that benefiting you?** It keeps its platform constantly updated, lately they have focused on making connections with AI and it allows for much easier and more effective segmentations. ### 50. Very useful platform for brand marketing and lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Google Ads?** I like the Google performs max campaign which I have executed for one of our client and it turn out to be very productive ,where in one performs max campaign set up I was able to fetch the leads from Google search discovery and you tube . **What do you dislike about Google Ads?** They should provide more video tutorials for the deep understanding about the ads and the campaign set up **What problems is Google Ads solving and how is that benefiting you?** I have used google ads for one of our client campaign where we spend huge money on Google ads in that specifically spend more money on Google search for getting high intent leads ,which in turn profitable for our client and we were able to generate the hefty revenue from this campaign. All thanks to Google search ads and Google call ads. ## Google Ads Discussions - [Movision Google Ads Implementation Strategy for Digital Product Reselling Business](https://www.g2.com/discussions/movision-google-ads-implementation-strategy-for-digital-product-reselling-business) - 1 comment, 1 upvote - [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote - [no](https://www.g2.com/discussions/no-736c4e50-160f-4dfb-9e2a-e38926ceabcf) - 1 comment, 1 upvote - [Do you consider that courses should be made to better understand Google Ads?](https://www.g2.com/discussions/considera-usted-que-se-deberian-hacer-cursos-para-entender-mejor-a-google-ads) - 2 comments, 1 upvote - [How do id google ads users](https://www.g2.com/discussions/how-do-id-google-ads-users) - 2 comments, 1 upvote - [View Google Ads pricing details and edition comparison](https://www.g2.com/products/google-ads/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+11%3A32%3A44+-0500&secure%5Bsession_id%5D=e4125ead-69ba-446d-88cd-4474fa456883&secure%5Btoken%5D=4e1bcf1d52bf9f06db77db3ce377d118e674adfd5dcf15fea7a8232d58949dbd&format=llm_user) ## Google Ads Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BeMob](https://www.g2.com/products/bemob/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Clientify](https://www.g2.com/products/clientify/reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Google Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Google Ads Alternatives - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 3.5/5.0 (371 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - 3.7/5.0 (93 reviews)