Top 10 Google Ads Alternatives & Competitors

(1,996)4.3 out of 5

Explore the best alternatives to Google Ads for users who need new software features or want to try different solutions. Other important factors to consider when researching alternatives to Google Ads include user interface and marketing. The best overall Google Ads alternative is Marin Software. Other similar apps like Google Ads are Bing Ads, Skai, Adobe Advertising Cloud, and Facebook for Business. Google Ads alternatives can be found in Paid Search Advertising Software but may also be in Cross-Channel Advertising Software or Creative Management Platforms.

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Best Paid & Free Alternatives to Google Ads

Marin Software
Bing Ads
Skai
Adobe Advertising Cloud
Facebook for Business
Apple Search Ads
LocaliQ
Fluency

Top 10 Alternatives to Google Ads Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Google Ads stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Non-Profit Organization Management, and find the best product for your business.

Product Description

Reviewers say compared to Google Ads, Marin Software is:

Slower to reach roi

Better at support

More expensive

Categories in common with Google Ads:

Paid Search Advertising

Bing Ads

By Microsoft

3.5/5

(379)

Product Description

Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement.

Reviewers say compared to Google Ads, Bing Ads is:

Slower to reach roi

Easier to set up

Categories in common with Google Ads:

Paid Search Advertising

Skai

By Skai

4.1/5

(296)

Product Description

Reviewers say compared to Google Ads, Skai is:

Slower to reach roi

Better at support

More expensive

Categories in common with Google Ads:

Paid Search Advertising

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Facebook for Business

By Meta Platforms, Inc

4.2/5

(1,422)

Product Description

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Reviewers say compared to Google Ads, Facebook for Business is:

Slower to reach roi

Easier to set up

More usable

Categories in common with Google Ads:

Paid Search Advertising

Apple Search Ads

By Apple

4.3/5

(19)

Product Description

Reviewers say compared to Google Ads, Apple Search Ads is:

More usable

Easier to set up

Easier to admin

Categories in common with Google Ads:

Paid Search Advertising

Product Description

Reviewers say compared to Google Ads, LocaliQ is:

Better at support

Easier to set up

More usable

Categories in common with Google Ads:

Paid Search Advertising

Fluency

By Fluency

4.4/5

(194)

Product Description

Fluency is the first and only digital advertising operating system for organizations that manage complex paid media portfolios. As the only solution that combines purpose-built Robotic Process Automation for Advertising with secure and integrated AI, Fluency eliminates repetitive and time-consuming tasks and enables precision execution. The result drives groundbreaking scalability, time savings, operational efficiency, and profitability for the agencies and brands we serve.

Reviewers say compared to Google Ads, Fluency is:

Better at support

Easier to do business with

More expensive

Categories in common with Google Ads:

Paid Search Advertising

Optmyzr

By Optmyzr

4.6/5

(122)

Product Description

Optmyzr is an all-in-one platform for managing and optimizing paid search and paid social campaigns across Google, Microsoft, Meta, Amazon, and more. It uses AI and automation to help marketers improve results and save time, without losing control. With Optmyzr, you can: - Automate time-consuming tasks, like adjusting budgets or pausing underperforming ads - Improve campaign structure and keyword coverage at scale - Analyze audience and creative performance across search and social - Monitor cross-platform performance with alerts and custom reports - Optimize ecommerce feeds and identify high-value search terms - Maintain control over automation, including Smart Bidding and Performance Max Optmyzr gives marketing teams the tools they need to work smarter, move faster, and get better results from their PPC campaigns.

Reviewers say compared to Google Ads, Optmyzr is:

Better at support

Easier to do business with

Easier to set up

Categories in common with Google Ads:

Paid Search Advertising