# Adobe Advertising Cloud vs Google Ads Comparison --- ## AI Generated Summary - **G2 reviewers report** that Google Ads excels in providing users with clear metrics and results, making it easy to track campaign performance. Users appreciate features like A/B testing, which allows them to determine the most effective ads for their target audience. - **Users say** that Adobe Advertising Cloud offers a highly integrated experience, with seamless collaboration across applications. This feature is particularly praised for its ability to sync files and provide a comprehensive advertising solution, which can be beneficial for teams working on multi-channel campaigns. - **Reviewers mention** that Google Ads is notably user-friendly, with many finding the setup process straightforward. The platform's ability to create ads across various Google channels, such as Search and YouTube, enhances its usability and effectiveness for advertisers. - **According to verified reviews** , Adobe Advertising Cloud shines in its dynamic advertising capabilities, allowing users to deliver relevant content to the right audience at the right time. This feature is highlighted as a key strength for those looking to optimize their advertising efforts. - **G2 reviewers highlight** that Google Ads has a significantly higher overall satisfaction score compared to Adobe Advertising Cloud, indicating a stronger user experience. Many users express their enjoyment of the platform's intuitive features and the immediate visibility of results. - **Users report** that while Adobe Advertising Cloud provides solid analytics and targeting capabilities, it faces challenges in ease of use compared to Google Ads. Some users find the interface less intuitive, which can impact day-to-day usability for advertisers. | | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Star Rating** | 3.7 out of 5 | 4.3 out of 5 | | **Total Reviews** | 97 | 2,035 | | **Largest Market Segment** | Mid-Market (35.5% of reviews) | Small-Business (61.6% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Adobe Advertising Cloud Pros: - All-in-One (2 reviews) - Collaboration (1 reviews) Cons: - Functionality Limitations (1 reviews) - High Competition (1 reviews) ### Google Ads Pros: - Targeting Capabilities (18 reviews) - Reach (15 reviews) Cons: - Expensive (18 reviews) - Complex Setup (10 reviews) --- ## Ratings Comparison | Rating | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Meets Requirements** | 7.6 (88 reviews) | 8.7 (1723 reviews) | | **Ease of Use** | 6.8 (86 reviews) | 7.5 (1728 reviews) | | **Ease of Setup** | 6.2 (46 reviews) | 7.3 (925 reviews) | | **Ease of Admin** | 7.2 (48 reviews) | 7.8 (866 reviews) | | **Quality of Support** | 7.5 (83 reviews) | 7.4 (1608 reviews) | | **Has the product been a good partner in doing business?** | 7.7 (49 reviews) | 8.1 (846 reviews) | | **Product Direction (% positive)** | 7.2 (88 reviews) | 7.7 (1697 reviews) | --- ## Pricing ### Adobe Advertising Cloud #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Ads #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | 8.0/10 | 62 | | **Google Ads** | N/A | N/A | #### Channel Functionality | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Display Functionality** | 7.8 (34 reviews) | Not enough data | #### Platform Interoperability | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Close Ecosystem API** | 8.3 (6 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Campaign Dashboard** | 8.1 (53 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Reach** | 7.6 (48 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.8 (46 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 8.0 (47 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 7.7 (27 reviews) | Not enough data | | **Fraud Protection** | 7.7 (38 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.1 (27 reviews) | Not enough data | | **Budget Pacing** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 7.5 (40 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 9.0 (10 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 8.8 (10 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Targeting** | 8.2 (50 reviews) ✓ Verified | Not enough data | | **Retargeting** | 7.8 (47 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 7.9 (44 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 7.7 (32 reviews) | Not enough data | #### Platform | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **API / Integrations** | 7.8 (37 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 8.2 (49 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.5 (52 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 7.9 (46 reviews) ✓ Verified | Not enough data | | **Customization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (42 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.9 (38 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (45 reviews) ✓ Verified | Not enough data | ### Paid Search Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | 7.5/10 | 59 | | **Google Ads** | 8.1/10 | 1576 | #### Campaign Management & Optimization | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Paid Keyword Optimization** | 7.9 (54 reviews) | 8.5 (1409 reviews) | | **Bid Rules** | 7.4 (51 reviews) | 7.8 (1336 reviews) | | **Ad Creation and Editing** | 7.0 (46 reviews) | 8.2 (1383 reviews) | | **Ad and Landing Page Scheduling** | 7.2 (39 reviews) | 8.1 (1161 reviews) | | **Scenario Planning** | 7.4 (43 reviews) | 7.3 (1005 reviews) | | **Portfolio Bid Optimization** | 7.8 (51 reviews) | 7.7 (1128 reviews) | | **Advanced Targeting Options** | 7.2 (49 reviews) | 8.2 (1362 reviews) | | **Offline Capabilities** | 6.4 (40 reviews) | 7.0 (877 reviews) | | **Extensions** | 6.9 (42 reviews) | 8.2 (1134 reviews) | | **Product Listing Ads** | 7.5 (30 reviews) | 8.0 (1003 reviews) | | **Budget Execution & Monitoring** | 8.0 (52 reviews) | 8.0 (1347 reviews) | #### Analytics & Administration | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Ad and Conversion Tracking** | 7.9 (55 reviews) | 8.4 (1391 reviews) | | **Attribution** | 7.5 (51 reviews) | 8.0 (1248 reviews) | | **Reports** | 8.0 (55 reviews) | 8.3 (1363 reviews) | #### Platform | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **APIs** | 7.4 (39 reviews) | 7.9 (882 reviews) | | **Notifications** | 8.0 (44 reviews) | 7.9 (1233 reviews) | | **Customization** | 7.6 (48 reviews) | 7.9 (1237 reviews) | | **User, Role, and Access Management** | 7.6 (49 reviews) | 8.4 (1273 reviews) | | **Performance and Reliability** | 7.3 (53 reviews) | 8.6 (1351 reviews) | | **Enterprise Scalability** | 7.7 (47 reviews) | 8.5 (1106 reviews) | | **Workflow Capability** | 7.4 (45 reviews) | 8.2 (1081 reviews) | | **Internationalization** | 7.5 (37 reviews) | 8.4 (967 reviews) | ### Creative Management Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | 8.3/10 | 8 | | **Google Ads** | N/A | N/A | #### Authoring Tools | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Ad Templates** | 8.5 (8 reviews) | Not enough data | | **HTML5 Authoring** | 7.9 (8 reviews) | Not enough data | | **Automated Ad Creation** | 8.5 (8 reviews) | Not enough data | | **Lanugage Translation** | 7.9 (8 reviews) | Not enough data | #### Agentic AI - Creative Management Platforms | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Testing Tools | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Dynamic Versioning** | 7.9 (8 reviews) | Not enough data | | **A/B Testing ** | 8.5 (8 reviews) | Not enough data | #### Publishing Tools | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Demand Side Platform Built-in** | 7.9 (8 reviews) | Not enough data | | **Demand Side Platform Integration** | 8.3 (8 reviews) | Not enough data | | **Campaign Scheduling** | 9.2 (8 reviews) | Not enough data | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | 8.1/10 | 62 | | **Google Ads** | N/A | N/A | #### Platform Interoperability | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Close Ecosystem API** | 7.7 (5 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Social Functionality | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Social Functionality** | Feature Not Available | Not enough data | #### Campaign Management | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Campaign Dashboard** | 8.1 (53 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Reach** | 7.6 (48 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.8 (46 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 8.0 (47 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 7.7 (27 reviews) | Not enough data | | **Fraud Protection** | 7.7 (38 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.1 (27 reviews) | Not enough data | | **Budget Pacing** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 7.5 (40 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 9.0 (10 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 8.8 (10 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Targeting** | 8.2 (50 reviews) ✓ Verified | Not enough data | | **Retargeting** | 7.8 (47 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 7.9 (44 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 7.7 (32 reviews) | Not enough data | #### Platform | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **API / Integrations** | 7.8 (37 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 8.2 (49 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.5 (52 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 7.9 (46 reviews) ✓ Verified | Not enough data | | **Customization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (42 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.9 (38 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (45 reviews) ✓ Verified | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | N/A | N/A | | **Google Ads** | N/A | N/A | #### Demand Side Platforms | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Campaign Dashboard** | 8.1 (53 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Reach** | 7.6 (48 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.8 (46 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 8.0 (47 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 7.7 (27 reviews) | Not enough data | | **Fraud Protection** | 7.7 (38 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.1 (27 reviews) | Not enough data | | **Budget Pacing** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 8.0 (48 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 7.5 (40 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 9.0 (10 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 8.8 (10 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Targeting** | 8.2 (50 reviews) ✓ Verified | Not enough data | | **Retargeting** | 7.8 (47 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 7.9 (44 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 7.7 (32 reviews) | Not enough data | #### Demand Side Platforms | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Machine Learning Optimization** | Not enough data | Not enough data | | **Estimate and Projections** | Not enough data | Not enough data | | **Cross-Device Capabilities** | Not enough data | Not enough data | #### Platform | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **API / Integrations** | 7.8 (37 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 8.2 (49 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 7.5 (52 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 7.9 (46 reviews) ✓ Verified | Not enough data | | **Customization** | 8.2 (51 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (42 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.9 (38 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (45 reviews) ✓ Verified | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | N/A | N/A | | **Google Ads** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Advertising Cloud** | N/A | N/A | | **Google Ads** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Unique to Adobe Advertising Cloud (6):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Advertising Cloud | Google Ads | |---|---|---| | **Small-Business** | 29.0% | 61.6% | | **Mid-Market** | 35.5% | 28.5% | | **Enterprise** | 35.5% | 9.9% | ### By Industry #### Adobe Advertising Cloud - **Marketing and Advertising:** 36.6% - **Internet:** 9.7% - **Financial Services:** 4.3% - **Computer Software:** 4.3% - **Higher Education:** 3.2% - **Hospitality:** 2.2% - **Automotive:** 2.2% - **Information Technology and Services:** 2.2% - **Insurance:** 2.2% - **Management Consulting:** 2.2% - **Other:** 31.2% #### Google Ads - **Marketing and Advertising:** 27.3% - **Computer Software:** 7.7% - **Information Technology and Services:** 6.9% - **Internet:** 3.9% - **Retail:** 2.9% - **Education Management:** 2.3% - **Non-Profit Organization Management:** 2.2% - **Real Estate:** 2.1% - **Financial Services:** 2.1% - **Health, Wellness and Fitness:** 1.9% - **Other:** 40.8% --- ## Alternatives ### Alternatives to Adobe Advertising Cloud - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (178 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) ### Alternatives to Google Ads - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) — 4.2/5 stars (20 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1058 reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews) - [Optmyzr](https://www.g2.com/products/optmyzr/reviews) — 4.7/5 stars (128 reviews) - [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (207 reviews) - [ADYOUNEED](https://www.g2.com/products/adyouneed/reviews) — 4.3/5 stars (162 reviews) --- ## Top Discussions ### Adobe Advertising Cloud No discussions available for this product. ### Google Ads - Title: [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) — 3 comments, 1 upvote > **Top comment:** " You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever..." - Title: [What is the best we use Google ad more efficiently](https://www.g2.com/discussions/15503-what-is-the-best-we-use-google-ad-more-efficiently) — 3 comments, 1 upvote > **Top comment:** "This is a tough question to answer because there are so many things you can do to improve your advertising account. It really depends on what you are trying..." - Title: [How many Google Ads per page?](https://www.g2.com/discussions/10568-how-many-google-ads-per-page) — 3 comments > **Top comment:** "Previously, you can only add up to 3 ads unit on a page. However now, it has changed. You can have ads displayed on your webpage as much as you want..." - Title: [What does Google Ads editor do?](https://www.g2.com/discussions/what-does-google-ads-editor-do) — 2 comments > **Top comment:** "It edits your ads with your customization" - Title: [What are the benefits of Google ads?](https://www.g2.com/discussions/what-are-the-benefits-of-google-ads) — 2 comments > **Top comment:** "None!" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-advertising-cloud-vs-google-ads)