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Compare Adobe Advertising Cloud and Google Ads 
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudGoogle Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in user satisfaction, boasting a significantly higher overall score compared to Adobe Advertising Cloud. Users appreciate features like the new PMAX campaigns, which are noted for generating impressive brand awareness and high-intent leads, particularly beneficial for B2B clients.
- Users say that Google Ads offers a more intuitive experience, with many highlighting its accurate targeting capabilities. This allows advertisers to effectively reach the right audience for their products, as one user mentioned the platform's transparent analytics that provide detailed performance insights.
- Reviewers mention that Adobe Advertising Cloud provides a collaborative environment with strong integration features. Users appreciate its ability to manage multi-channel advertising and its dynamic advertising space, which helps deliver relevant content to the right audience at the right time.
- According to verified reviews, Google Ads is praised for its quick implementation process and ease of use, with users noting the ability to control budgets and optimize keywords in real time. This level of control is seen as a major advantage for lead generation efforts.
- G2 reviewers highlight that while Adobe Advertising Cloud has solid analytics and targeting capabilities, it falls short in user experience compared to Google Ads. Users have expressed challenges with setup and usability, which can hinder the overall effectiveness of their advertising campaigns.
- Users report that Google Ads consistently delivers targeted results quickly, making it a preferred choice for many advertisers. In contrast, Adobe Advertising Cloud, despite its comprehensive solutions, has received mixed feedback regarding its performance and reliability, indicating room for improvement in these areas.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableGoogle Ads
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
7.6
88
8.7
1,695
Ease of Use
6.8
86
7.5
1,699
Ease of Setup
6.2
46
7.3
896
Ease of Admin
7.2
48
7.8
859
Quality of Support
7.5
83
7.4
1,583
Has the product been a good partner in doing business?
7.7
49
8.1
840
Product Direction (% positive)
7.2
88
7.7
1,675
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Campaign Management & Optimization
7.9
54
8.5
1389
7.4
51
7.8
1322
7.0
46
8.2
1369
7.2
39
8.0
1151
7.4
43
7.3
1000
7.8
51
7.7
1122
7.2
49
8.2
1345
6.4
40
6.9
874
6.9
42
8.1
1122
7.5
30
8.0
999
8.0
52
8.0
1342
Analytics & Administration
7.9
55
8.4
1379
7.5
51
7.9
1241
8.0
55
8.2
1357
Platform
7.4
39
7.9
881
8.0
44
7.9
1230
7.6
48
7.8
1232
7.6
49
8.4
1265
7.3
53
8.6
1345
7.7
47
8.5
1105
7.4
45
8.2
1080
7.5
37
8.4
964
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by default)
53
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
7.6(won by default)
48
|
Verified
Not enough data
7.8(won by default)
46
|
Verified
Not enough data
8.0(won by default)
47
|
Verified
Not enough data
7.7(won by default)
27
Not enough data
7.7(won by default)
38
|
Verified
Not enough data
8.1(won by default)
27
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
7.5(won by default)
40
|
Verified
Not enough data
9.0(won by default)
10
|
Verified
Not enough data
8.8(won by default)
10
|
Verified
Not enough data
Targeting
8.2(won by default)
50
|
Verified
Not enough data
7.8(won by default)
47
|
Verified
Not enough data
7.9(won by default)
44
|
Verified
Not enough data
7.7(won by default)
32
Not enough data
Platform
7.8(won by default)
37
|
Verified
Not enough data
8.2(won by default)
49
|
Verified
Not enough data
8.0(won by default)
51
|
Verified
Not enough data
7.5(won by default)
52
|
Verified
Not enough data
7.9(won by default)
46
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
8.0(won by default)
42
|
Verified
Not enough data
7.9(won by default)
38
|
Verified
Not enough data
8.0(won by default)
45
|
Verified
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Google Ads are categorized as Paid Search Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Discussions
Adobe Advertising Cloud has no discussions with answers
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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