Google Ads Pricing Overview

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Google Ads has not provided pricing information for this product or service. This is common practice for software sellers and service providers. The pricing insights provided here are based on user reviews and are intended to give you an indication of value. Alternatively, contact Google Ads to obtain current pricing.

Small-Business

$$$$

10% less expensive

than the avg. Paid Search Advertising product

Read Small-Business Reviews

Mid-Market

$$$$

17% less expensive

than the avg. Paid Search Advertising product

Read Mid-Market Reviews

Enterprise

$$$$

7% more expensive

than the avg. Paid Search Advertising product

Read Enterprise Reviews

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

Perceived Cost

$$$$$

How much does Google Ads cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

Top-Rated Alternatives

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Google Ads Alternatives Pricing

The following is a quick overview of editions offered by other Paid Search Advertising Software

Facebook for Business CPM	Cost per 1,000 Impressions
LocaliQ Get a demo of premium solutions	Contact UsPer Month	Work with our digital marketing experts to find the right solutions for your business. LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services.
Optmyzr Essential	Starting at $209.00Per Month	Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease. Keyword, Search Query, Ad Optimizations PMax Optimizations and Insights Account Audits and Performance Reports Budget Monitoring, Management and Optimization Performance Monitoring and KPI Alerts Data Insights - Geo, Audience and Time Custom Strategies and Insights With Rule Engine Real-time data refresh Show More

Various alternatives pricing & plans

Pricing information for the above various Google Ads alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Google Ads Pricing Reviews

(2)

Vikash C.

Analyst Business and marketing

Mid-Market (51-1000 emp.)

9/17/2025

"Excellent tools to reach your potential customers"

5/5

What do you like best about Google Ads?

It give you flexibility and easy of option to reach your potential customers as per your time, budget and convening. As well as monitoring it with central marketing dashboard is easy too. we Use Google ads for past 10 years and it's has been a life saver for our Business development teams by generating quality leads and gives full control of budget as well. As well as we are satisfied with customer support we got from google ads team. We use is very frequently for generating leads Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Google ads is getting more expensive and experimental these days with upcoming AI era Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

8/19/2024

"Awful experience"

0/5

What do you like best about Google Ads?

Drives traffic to my site as requested, it works somehow Review collected by and hosted on G2.com.

What do you dislike about Google Ads?

Interface changes all the time

Expensive

Unintuitive

Support takes weeks to answer

Support answers are unhelpful, and tone is impolite/unproper

My google ads interface is displayed in french!!! Why? no idea! So I asked support. 1 week later: "set the interface language to english". WOW! Hadn't thought of that! Oh no wait... I did. 20 times I checked. Any other suggestion? 1 week later: "record your screen to prove you followed our recommendation"

...wow...just, wow...

Awful, evil company. They charge you a lot and then you're left on your own. Bugs? "Fix it yourself, lier!" Review collected by and hosted on G2.com.