--- title: Google Ads Reviews meta_title: 'Google Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2041 reviews by the users' company size, role or industry to find out how Google Ads works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 2041 scale: '5' date_modified: '2026-07-23' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Ads Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 2,041 ## About Google Ads Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. ## Google Ads Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. (18 reviews) - Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. (15 reviews) - Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. (11 reviews) - Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. (10 reviews) - Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. (10 reviews) - Keyword Optimization (9 reviews) - Analytics (7 reviews) - Users commend Google Ads for its **effective lead generation** through PMAX campaigns and integration with analytics tools. (7 reviews) - Budget Management (5 reviews) - Business Growth (5 reviews) **What users dislike:** - Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. (18 reviews) - Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. (10 reviews) - Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. (8 reviews) - Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. (6 reviews) - Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. (5 reviews) - Poor Optimization (4 reviews) - Update Issues (4 reviews) - Campaign Management (3 reviews) - Users face challenges with **data inaccuracy** in Google Ads, impacting location targeting and conversion tracking effectiveness. (3 reviews) - Ineffective Recommendations (3 reviews) ## Google Ads Reviews ### 1. Increase advertising on your website in an easy and simple way **Rating:** 4.5/5.0 stars **Reviewed by:** Maira M. | Marketing Team, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Google Ads?** I like the keyword planner, I create new search network campaigns and also allows me to expand campaigns, visualize the ads I create for my company, in the search bar of google, the coverage planner is a tool that allows me to choose the type of audience I want for the display of my ads is excellent. **What do you dislike about Google Ads?** ads placed with google ads are usually expensive, sometimes I feel that they focus on the relationship of winning and losing, as they do not offer concrete solutions to make the user feel that their money is worth. **Recommendations to others considering Google Ads:** For any type of advertising and marketing company is excellent, to increase the visibility of your business within the main search engine as google is indispensable for your website, investing in advertising is to invest in profits and business profitability. **What problems is Google Ads solving and how is that benefiting you?** has allowed me to create newsletters and advertisements with phone numbers, logos, references and more, referring to services that my company provides through its website and google search engines can be evidenced in the searches made of the company through this search engine, has been quite profitable and useful to increase our advertising and our services. ### 2. The Best Advertising Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2019 **What do you like best about Google Ads?** This is the best website to expose your product / services to a mass audience. The reach is unlike any other social media platform. The ads will reach 5x more on this platform than anywhere else. If you have something valuable to offer and are sure it is going to sell, the targeting is the most important thing to making this platform work in your favor -- and receiving the largest ROI **What do you dislike about Google Ads?** The analytics, like many other google ad ons -- are very complex and separated from the Ad application. Google needs to learn to integrate all of the services into one platform and they will be unstoppable. Some of the hardest audiences to reach are on YouTube / the google network. You can target languages, interests, and youtube channels based on your market. **Recommendations to others considering Google Ads:** Take advantage of the coupons when starting your account from scratch. Maximize on your exposure by running at least $100 a month **What problems is Google Ads solving and how is that benefiting you?** Exposing products, services, music, videos -- that would not otherwise be seen (on a mass scale) If you can allocate your monthly budget for advertising, this would be the best platform for the best bang for your buck. ### 3. Obviously Widely Used, but Not Intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Google Ads?** I like that google ads caters to so many businesses, large or small, and gives any business the edge that they need in the online market. It creates an avenue for local business to not get lost in the dust. **What do you dislike about Google Ads?** I greatly dislike the way that google ads is set up. The campaigns/ad groups/ads hierarchy is not very well laid out, and sometimes it's hard to tell what's active vs. what's not and why. I would also like to see it more easily integrated with other marketing services that google offers. **Recommendations to others considering Google Ads:** Do some heavy coursework in order to become an expert on this service; otherwise you'll always feel one step behind. **What problems is Google Ads solving and how is that benefiting you?** Google has helped get our name out and drawn traffic to the website, which is great. It is also helpful that all you have to do is input the information for them to format the ads without having to do anything. ### 4. Reaching your targeted Audience with PPC Campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Todd P. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Google Ads?** Google Ads has the best audience segmentation and keyword targeting when it comes to PPC Campaigns. You can set campaigns up for certain keywords and Google will automatically recommend keywords that are very similar to help boost your CTR. They also have great extensions which displays your phone number or click to call to increase your conversion rates. **What do you dislike about Google Ads?** I dislike all the competition on Google Ads, a lot of the keywords price have shot up due to the bidding system. Without a big wallet, there is little to no need to advertise against giant corporations. **Recommendations to others considering Google Ads:** I would highly recommend using Google Ads to anyone in marketing. They have made us alot of money when it comes to marketing. Not to mention how great their support team is when it comes to setting up campaigns **What problems is Google Ads solving and how is that benefiting you?** With Google Ads, we have been able to market to people when they are searching for our services. Right from their search, we pay to appear at the top of the search engine to get clicked. We recently have been able to get $20 for every $1 we've spent on google ads. ### 5. The most important tool for doing SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Michele G. | SEO Planner, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Google Ads?** Google Ads is, without a doubt, the backbone of my work, as this tool allows me to increase the traffic of the websites I manage quickly and consistently. One of the tools I personally love about this application is, without a doubt, the keyword planner. With the keyword planner, I can find those phrases or words that our audience uses for their online searches, which allows me to plan and create content tailored to their needs and, of course, attract a larger number of visitors. Likewise, this tool allows me to segment the search according to different parameters, so that I can adapt exactly to the needs of the target audience of the websites, such as geographic location, age range, and others. Google Ads also allows me to insert and manage the advertising of my websites, which enables me to generate income in a safe and reliable way, thus allowing me to obtain a secure return on the investment made to keep the website running. **What do you dislike about Google Ads?** Google Ads is simple to use, it includes several tutorials to learn to master it completely, although at first it may seem a bit confusing. So far I haven't found anything I don't like about this solution, it's simply perfect for my SEO planning work. **Recommendations to others considering Google Ads:** To access Google Ads, you only need to have a Google suite account, and in no time you'll be mastering it because it is really intuitive. If you want to launch your website using SEO, Google Ads will undoubtedly be your best and greatest ally. **What problems is Google Ads solving and how is that benefiting you?** Since we started using Google Ads, we have increased both the number of visitors to our website and the revenue we receive from advertising. This tool is perfect for anyone who needs to work on the SEO of their websites as it has everything necessary for it. ### 6. Google ads is our most important marketing channel **Rating:** 5.0/5.0 stars **Reviewed by:** Scott L. | Senior Digital Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Google Ads?** Google ads allows us to advertise directly to propel who are already searching for the products and services we offer **What do you dislike about Google Ads?** It can be easy to spend money on unwanted search terms if you aren’t careful about targeting **Recommendations to others considering Google Ads:** Would recommend spending the money on an agency for at least the first 12 months to set up and optimise the account. It can be a steep learning curve trying it yourself and a waste of money. Always make sure you have conversions set up to track against. **What problems is Google Ads solving and how is that benefiting you?** The ability to bridge the gap between our top performing organic keywords and our worst performing organic keywords with ads ### 7. Google Ads is a Great Tool for Reaching Your Audience with Instant Results **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew F. | Digital Advertising Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Google Ads?** I like how easy Google makes it for you to create your first campaign with step by step instructions and easy to follow prompts and suggestions to improve your data. **What do you dislike about Google Ads?** I dislike how strict the approval process can be sometimes on content or the landing pages your content drives traffic to. **Recommendations to others considering Google Ads:** Google Ads truly is your only option when advertising on search engines given the percentage of the search traffic market that they hold vs Bing and other search engines that sell advertising. **What problems is Google Ads solving and how is that benefiting you?** I'm creating new business where there currently was none. I've realized that Google Ads help me build an audience with a budget before the proper SEO is in place for it to succeed on its own. ### 8. People will find your business quicker and your Leads will grow daily. **Rating:** 4.0/5.0 stars **Reviewed by:** KATRINA L. | Owner, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Google Ads?** Google Ads is one of the many paid methods for achieving visibility among customers via search engines. If you need help customer service is there to help troubleshoot your problem. You can set up you're advertising to one or many geographical locations which you service. I like that I can monitor and download the keywords searched to make my Google Ads better for the next Campaign. I can turn off my ads which I don't do a lot but it a choice that I have or I can have it do it automatically with a schedule. Google Ads is mobile-friendly & the more I use Google Ads it help put my website at the top of the Search bar making my small business stand out. **What do you dislike about Google Ads?** Other Ads placement or catching up with Google Ads and sometimes the pricing is better for my small business. **Recommendations to others considering Google Ads:** Before you use your money see if you qualify by placing Google Ads on your website, this will help the cost when you do your own campaigns. **What problems is Google Ads solving and how is that benefiting you?** I want more customers to come by my website daily, Google Ads help with that. Google Ads help with the cost of Ads because I have the choice to put Google Ads on my website, so I tend to get some of my money back when I use Google Ads. ### 9. Google Ads Dos and Donts **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew J. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Google Ads?** Flexibilty and the easy way to attribute within the system across campaigns **What do you dislike about Google Ads?** Video Advertising (it just doesnt work at all well) **Recommendations to others considering Google Ads:** Do take a look at Smart campaigns and using their own CPA/ROAS automation goals. Always add lots of negative keywords and not put too many keywords in each ad group. If you can't fit your words into your ads, make more ad groups and watch your budgets with bigger keywords hogging the budget against smaller search terms. If you have a short buying cycle I would recommend time decay model for conversion. Longer use positional and if you have enough conversions switch to thier DDA model for the most advanced conversion attribution. Above all else make sure you implement Adwords own tracking onsite rather than the over reliance on analytics but do link them for the ability to create specialist audiences to retarget too, **What problems is Google Ads solving and how is that benefiting you?** Traffic Generation to site ### 10. Google Ads is a great way to advertise. **Rating:** 4.5/5.0 stars **Reviewed by:** Joscelyne H. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Google Ads?** There are multiple tools you can use to help set up your account/campaigns to optimize your spend, including: -keyword planner -conversion goals -bidding goals -recommendations (with optimization scores based on 0%-100%) Once you build a campaign, it's fairly easy to check in and monitor progress. The "overview" dashboard has a lot of really great insights, like: -device usage breakdown -demographics breakdown -most clicked ads -top of page rate graphs (to see how you compare against competition bidding on the same words) -search terms that trigger your ad Another great feature is that you can set up your reporting date range to whenever you want, and can compare month-over-month and year-over-year data with the click of a button. Google is constantly coming out with new ways to optimize spend -- including new bidding strategies, ad types (i.e. Smart Display), and conversion goals. **What do you dislike about Google Ads?** If you are new to Google Ads, the set up process can be a little overwhelming. The overall layout of Google Ads is not very intuitive -- you have to know what you're looking for and exactly what you need to do to be able to set up your campaigns accurately. Although they have helpful information on their external forum, there are not a lot of explanations within the platform that discuss what everything means. For example, you need to know a lot about bidding strategies before you pick which one is best for your campaign. If you don't know what they are or how they work, you need to do more research than just hovering over the info icon to read Google's descriptions. Managing Google Ads is definitely a process you need to educate yourself on before setting up an account and digging in right away. It can be very confusing, especially since they update the platform regularly. If looking for a help article, chances are the information given is out-of-date and not helpful at all, simply because they've updated the way you navigate throughout the platform. **Recommendations to others considering Google Ads:** You should consider taking classes in Google Academy before diving in. The platform is not very intuitive and you need to know exactly what you're trying to accomplish to do it efficiently. **What problems is Google Ads solving and how is that benefiting you?** Google Ads has benefitted our clients in many ways. We are able to do the following: -increase website traffic -increase lead conversions -spread brand awareness -increase phone calls to the business -track demographics of our audiences -track device usage of our audiences -get a better idea of what exactly our audiences are searching that trigger our ads, helping to optimize strategy -see where we line up against our competitors -reach a large portion of our targeted audience -manage and optimize our own budget and spend in real time ### 11. The marketing tool that allows me to reach my goals at a low price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Google Ads?** Currently Google has correctly automated my budget, it is very intuitive, it only asks me for the files in the correct format to display on its network display, Google takes care of the rest, the algorithm works so well that I have tried the same goal on platforms such as Facebook Ads and the cost of acquiring users who install the apps on their devices is 340% higher. Google has done an excellent job with its algorithm, now all our marketing expenses are made in Google Ads. **What do you dislike about Google Ads?** Nothing, on the contrary, is becoming more intuitive and gives better results in the campaigns of recruitment and conversion of users. **Recommendations to others considering Google Ads:** I highly recommend the Google Ads platform, we have really noticed the efficiency of its algorithm and how intuitive the interface to create campaigns is. **What problems is Google Ads solving and how is that benefiting you?** Google ads has helped me achieve my goals of downloading and usability of the app without investing time in segmenting audiences by interests or behaviors, the algorithm is responsible for optimizing the budget for campaigns automatically, as a result saving time and money. ### 12. Increase your website traffic quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Joel G. | SEO Writer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2019 **What do you like best about Google Ads?** When the time came to make the big launch of our main blog, one of the things that worried me the most was how long it would take to recover the investment we had made, but thanks to Google Ads this time was minimal. Google Ads has allowed us to generate income, both on our blog and on our YouTube video channel with Google Adsense, which is great. Likewise, we have increased the traffic to our blog using the tool I love the most: the keyword planner. With the keyword planner, Google Adwords, we can precisely segment the type of audience we want to attract and, in the same way, create the best strategies for more people to browse our website. With Google Adwords, we have also been able to invest in positioning campaigns, which has helped us to properly position our website with the audience we want to reach, and the best secret to achieve this is to make the right settings. And what I love most about Google Ads is that, although the results are not seen overnight, we can achieve stable results in the long term, which in the end is what is sought, a stable return on investment over time that allows us to grow. **What do you dislike about Google Ads?** So far, there is nothing I dislike about Google Ads. It is a simple-to-use tool, highly intuitive, with many important features, and the best part is that you can start working on it just by having a Google account. Not to mention that their technical service is top-notch. **Recommendations to others considering Google Ads:** You can start testing Google Ads without investing money, without much prior experience, and without downloading any type of software, so if you want to achieve the return on investment you made for your website, without a doubt Google Ads is your best option. **What problems is Google Ads solving and how is that benefiting you?** Thanks to Google Ads, we have been able to attract a larger number of potential customers to our website, while at the same time earning revenue from the ads we display. With Google Ads, it has become easier for our customers to find us online, which has increased the visibility of our brand. ### 13. Reach your audience at their fingertips **Rating:** 3.5/5.0 stars **Reviewed by:** Jason G. | Local Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Google Ads?** I love how is it is to setup a campaign. All you do is select your keywords and bid price and google will automatically allow you to place bids for PPC campaigns whenever someone searches for a product or service with your keywords. **What do you dislike about Google Ads?** I dislike the high pricing model on bids for certain keywords. It definitely makes it unfair for us small businesses. Basic keywords can cost as much as $40 per click with no guarantee of a sale. Not to mention it could be a competitor clicking on your campaign. **Recommendations to others considering Google Ads:** Google Ad's is very powerful when using it, there is a bit of a learning curve to becoming profitable though. I would recommend setting up a sales funnel for your business or allotting at least $2500 for experimentation till you find a profitable model. **What problems is Google Ads solving and how is that benefiting you?** With Google Ads, we're able to obtain high quality leads from people searching for our services on google. By only spending $5-$10 per click we can make upto $750 in services for our business. As the client will be directed into our sales funnel upon click into our campaign! ### 14. Google Ads is Great for Advertisers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2020 **What do you like best about Google Ads?** Google Ads is an easy to use platform that works well in reaching your audience. You can create compelling text or display ads through Google Ads and really drive conversions. **What do you dislike about Google Ads?** As a religious company, Google Ads has rules that don't allow any sort of retargeting which seems unfair. They won't even allow me to retarget people who have visited my site. **What problems is Google Ads solving and how is that benefiting you?** Reaching people and driving traffic to our sites and driving conversions and sales. ### 15. If you want to work with advertising professionals. We would be talking about Google Ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Peter N. | Computer Teacher, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Google Ads?** Google Ads is able to place ads when users search online for a product or anything else. It has 3 types of ads. In search network, in Display network and in video campaigns. Google Ads is free, ust develop advertising campaigns if you have to pay. When purchasing your advertising services ou can place a budget limit for each campaign of ad. You pay for each click that users give on each ad. The Google Ads plarform or website is quite fast, and stable. It has instructions and descriptions, it also has the option of frequenly asked questions and advanced resources. You access all these tools with Gmail. **What do you dislike about Google Ads?** One of the thigs I don't like about Google Ads is that it is mandatory to enter with gmail. To position an ads your website must have good quality, correct ads, obviously using this tool does not guarantee that your compaign is successful in its entirety. It is very difficult to make a page or article easily psoitioned. **Recommendations to others considering Google Ads:** I would recommend this potential client or new user of Google Ads. Do not hesitate and purchase the services offered. It is interesting and of good quality guaranteed. I recommend it to my classmates, friends, and family. The entire Google Ads platform is brilliant **What problems is Google Ads solving and how is that benefiting you?** I can share some specific information with a certain population selected by me. And I have the obligation to teach some of these things to my students and classmates. And for this reason I use these tools very easily and at the time of carrying out the campaigns it is very easy for me. ### 16. Google Ads is Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Google Ads?** Google Ads always helps you try to optimize your campaigns and does a good job at keeping an eye on things you might not have noticed **What do you dislike about Google Ads?** Sometimes the recommendations either don't make sense, is something that is being covered in another campaign or ad group, or is something that may get clicks but won't convert. It would also be nice if we can somehow use data of sales conversions to show which campaign is leading to the best sales. We can only do this on the leads level at this point. I'd much rather pour more money into a campaign that gave us 20 leads and 10 sales from $1,000 than a campaign giving us 100 leads and 2 sales. conversions data is helpful but it'd be nice if I can trace sales back to leads to give Google an idea on what's actually working best. We also can't retarget due to our industry because our website mentions pharma products and medical devices. **What problems is Google Ads solving and how is that benefiting you?** Trying to gain leads in an industry that is reactionary (law firm). The Legal industry is pretty much handcuffed and limited to what we can do. ### 17. Great platform for paid search ads **Rating:** 5.0/5.0 stars **Reviewed by:** Lori D. | Advertising Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Google Ads?** Google Ads (previously AdWords) is a great platform to use for paid search ads. I work on a large client that spends millions on advertising a year. Google Ads allows us to target the right user at the right time with the right creative asset. Audience targeting is continuing to expand and evolve with in-market and detail demographics. The user interface is also evolving to be user friendly. **What do you dislike about Google Ads?** I have run into a lot of issues with Google Ads in the past. There are occasionally errors with the user interface not loading or displaying the data properly. Often I log in and there is a red error bar at the top of the page. Also, the the new UIs filters are hard to navigate , the buttons to filter only appear once you click on a campaign. **Recommendations to others considering Google Ads:** I would recommend Google Ads to both mom and pop shops as well as large conglomerates. The targeting capabilities of the platform allow you to reach the consumers at the right time. **What problems is Google Ads solving and how is that benefiting you?** Google Ads allows me to reach millions of consumers on a daily basis. I work on a large brand that spends a lot on advertising. Google Ads has all of the targeting and bidding options to be the most efficient as possible. Google Ads is also the first of the Google advertising suite of platforms to get any new betas that are released, which my team and I love to test and learn from. ### 18. Reach potential customers gloally and showcase products or services **Rating:** 4.5/5.0 stars **Reviewed by:** Ankita C. | Senior Media Activation Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Google Ads?** This is a platform which allows us to advertise on Google, their search partners, Youtube and App store. So advertise many places just using Google Ads platform. Anyone can use this tool and needs a little bit understanding of the digital world. Help support of Google Ads is very helpful, they give us 100% assistant. One of the major recommendation while generating campaigns for Search Ads is that to wisely use Keywords for your campaigns with the help of Keyword Planner. And mainly opts for Expanded text ads **What do you dislike about Google Ads?** Google Ads burns money and requires regular optimization. Moreover, not giving the clear picture as who all are those seeing your ads. It's just giving a lump sum data but does not allow us to know the individual. **Recommendations to others considering Google Ads:** Deep down more on metrics so that advertisers will get a clear picture as the person who is coming to an ad. So who all are those. Their Job titles, company they are working. **What problems is Google Ads solving and how is that benefiting you?** Google Ads helps in creating awareness of a brand on a large scale and resulting in conversion easily on a digital platform. Targeting option on Google Ads allows us to refine our customer so that our product and services reach out to potential ones. ### 19. Great platform to run ads **Rating:** 3.5/5.0 stars **Reviewed by:** Omar A. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Google Ads?** It is a great mature platform to run google ads or any ads related to google businesses like youtube and others. It has almost everything you need to dig deep in details and do extensive tests. **What do you dislike about Google Ads?** It is a little bit complex and the support people are not within the same professional level as the platform. They are always pushy towards the benefits of themselves which are trying to increase revenue or in other words pushing you to spend more. This is their main concern, not the business needs. **Recommendations to others considering Google Ads:** Either you become a professional user on Google Ads or hire a professional one. It is not the right platform to try to use it. Otherwise, you will lose more than you will gain. This is based on my experience with many of my clients who did try to use it and spend thousands of dollars with no results. **What problems is Google Ads solving and how is that benefiting you?** Managing the ads through google ads is great with the ability to manipulate almost everything. And if you know how to deal with this platform professionally you can have a great result and a great business. Especially if you have some knowledge in marketing and advertisements. ### 20. The Best platform for Promoting a Brand via Ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Harish N. | Social Media Marketing Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2019 **What do you like best about Google Ads?** The most I liked in Google Ads is that google ads is most Convenient, Effective and Efficient platform for Providing Ads Service for a new Brand to reach their targeted audience. **What do you dislike about Google Ads?** There's nothing to dislike about this Great tool unless and until you are using your Money/Budget Efficiently. You should be careful about each Feature of Google ads via Running ads. **Recommendations to others considering Google Ads:** Any Business which is Newly opened and want to reach their audience through online World. You should use Google ads for promotion of your own Brand because Google ads give quality support and give you a lot of options to choose from such as Search, Display, Video and a whole lot more. **What problems is Google Ads solving and how is that benefiting you?** Our team didn't face any challenges or problems while creating ads. You just have to be careful and attentive enough while running ads. ### 21. The best tool for advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Bernice M. | Field Marketer , Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Google Ads?** Google ads is a unique system that has allowed me to purchase ads for other tools like, websites, apps that are in the Google display network, and Gmail. The tool offers the best and effective way for my products or brand to get noticed by the prospective audience. With Google Ads, we only pay for the campaigns one the visitor clicks on the ads. So, the tool is convenient. With the help of analytics, we can improve the campaigns in a short time. **What do you dislike about Google Ads?** While the tool offers numerous advantages, we hate some things. For instance, it will reduce the amount of data in keyword planner, unless you utilize a minimum amount every month. It features some similar phrases that might not provide the desired outcome. Additionally, Google's recommended keywords tend to be irrelevant to our campaigns. Apart from that, google ads are expensive since you must pay higher amounts to find visitors to click on your ads. **Recommendations to others considering Google Ads:** Are you ready to start using Google Ads? Don’t procrastinate. You might experience a market challenge, but don’t give up. Once you start using google ads, you will be in a better position to command a vast audience that will make visitors see your services and products. Most of the viewers will purchase the products. **What problems is Google Ads solving and how is that benefiting you?** We've been using this tool for more than six months, and it has been instrumental in our marketing campaigns since it has increased leads and has helped us convert some leads into real customers. When doing that, we get a chance to sell our services effectively, thus increasing the business income. Google Ads plat a vital role in assisting our business to reach out to a broad audience and increase popularity. ### 22. Great for ads and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan H. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Google Ads?** The analytics are really in depth and the platform is incredibly easy to change to what you want. The budget tracking is also incredibly helpful as it stops you when you reach the limit that you have set **What do you dislike about Google Ads?** It can be a little more organized it does not really follow a simple path so you have got to do some real digging on the screen to find what you want **Recommendations to others considering Google Ads:** It is incredibly good at helping you with your search engine optimization and the analytics really help you improve your search parameters **What problems is Google Ads solving and how is that benefiting you?** SEO management and it is incredibly good at showing you what is working and what isn't ### 23. Easy to use - but make sure you understand what you are doing! **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie B. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Google Ads?** It allows us to fully see all performance of over 100 account we have on our agency account. We can link up scripts to the API and enable automatic bidding across the accounts, as well as emergency scripts to turn off accounts and bidding if needed. **What do you dislike about Google Ads?** It can be a bit complicated in terms of UX. Menu items aren't always where you would expect to find them. **What problems is Google Ads solving and how is that benefiting you?** I can see analytics really clearly and fully understand reporting - so I can show my clients ROI. ### 24. Google ads is the best way to reach to potential clients **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Digital Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2019 **What do you like best about Google Ads?** We have been using Google ads to reach out to our potential clients and we are happy with the results that we are getting from google ads. What I like best about this platform is that unlike other ads network where many aspects are not in your control, in case of the google ads everything is totally under our control. We can set keywords on which we want to show up our ads. **What do you dislike about Google Ads?** This ad network is expensive compared to the facebook and linkedin ads **Recommendations to others considering Google Ads:** If you are looking to generate high quality leads then use this network **What problems is Google Ads solving and how is that benefiting you?** Google ads are the best way to reach out to our clients and we are able to get quality leads using this ad network. Unlike other ads network where we get a lot of leads but the quality is not good but here on Google ads though it is expensive but the leads quality is excellent ### 25. Still hoping for the best **Rating:** 4.5/5.0 stars **Reviewed by:** Wilson M. | Support Administrator , Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2019 **What do you like best about Google Ads?** Google Ads platform is unique in that it allows the user to buy ads for its other properties like the famous Gmail and YouTube, millions of websites and thousands of apps that are in the Google display network. Benefits of Google Ads: Always provide a way fast to get noticed by the visitor. It enjoys a very large audience in social media. Allows one to pay only when somebody clicks on your Ad. Easy to control your budget. Enables remarketing which reconnects you to relevant leads. With useful analytics, one can improve the campaign in a short period. You can target ads for relevance. **What do you dislike about Google Ads?** Although Google Ads is great, we do not like : It would have reduced data in keyword planner unless you spent a minimum amount each month. Broad match is never reliable. Similar phrases may not bring the desired results. Google’s suggested keywords are sometimes irrelevant to your campaign. Ads are costly because you need to pay higher in order to get searchers who will click on your ads. **Recommendations to others considering Google Ads:** Are you willing to use Google ads? My take is, don’t postpone. You may be facing a market challenge, don’t worry. The moment you apply Google Ads, you will be in a position to command a broad audience, which in return, make viewers see your products and buy them. Consequently, your sales will shoot up and your income streams will rise, which is your daily target. **What problems is Google Ads solving and how is that benefiting you?** I have always used Google Ads, and they have been instrumental in marketing campaigns because they have increased leads, and converting some of the visitors into customers. When doing so, we get to sell our services with ease hence increasing the company’s income. Google Ads play a significant role in helping us reach out to a vast audience and increase my popularity. ### 26. Digital Marketing Specialist loves this ad platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah R. | Digital Marketing Specialist & Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2019 **What do you like best about Google Ads?** As a digital marketer, I personally love using Google Ads Manager for managing 5+ Google Ads accounts for clients. **What do you dislike about Google Ads?** Quality score, ad relevance, and landing page experience scores are difficult to assess, as Google Ads doesnt give great direction on how to improve scores. For instance, an ad may be performing well in terms of conversions, clicks, etc. but, Google still scores the keyword low. **What problems is Google Ads solving and how is that benefiting you?** Our team uses Google Ads Manager to manage our client's Google Ads accounts on their behalf. Manager Account makes it easy to either create an account on their behalf or gain access to their account. ### 27. If you want to be ad word pro, use the pro tool "Google Ads" **Rating:** 3.5/5.0 stars **Reviewed by:** Vishal B. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2019 **What do you like best about Google Ads?** Google Ads target ads after analyzing demographics and affinity, as google has worlds largest database I think using google ads is the most prominent way to target an ad. Apart from people choices it also has an in-marketing and remarketing module which helps in deep penetration of product. It is very easy to use and one can increase or decrease the budget of an ad according to their need, it also notifies us the best price and other things which helps the user to target more audiences. **What do you dislike about Google Ads?** Pricing of Google Ad is very high and sometimes it shows heavy amount. For a small business sometimes it becomes a burden on finances. **Recommendations to others considering Google Ads:** If you want to penetrate deep into marketing than google ad is one the best tool for it, **What problems is Google Ads solving and how is that benefiting you?** Deep targeting of an ads is very much possible with Goggle Ads as google is day by day increasing its technology so it helps us in penetrating deeply into the users who are actually willing to see that product thus it increases the profit ### 28. Obsessed With Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah K. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Google Ads?** I like the new layout change from Google AdWords, and I like how much data they give you on each campaign, ad, keyword, location and more. **What do you dislike about Google Ads?** I don't like that they don't always give you good reasonings for their suggested changes. They'll tell you to increase your bids for more clicks, which some may want to do, but it won't actually guarantee you more clicks, just that you'll spend more with them. **What problems is Google Ads solving and how is that benefiting you?** Solving brand awareness and sales touchpoint gaps. There are a lot of ways to use Google Ads that are general that you can show ads to a lot of people to get your name out there. There are also a lot of ways that you can pinpoint exactly the person you want to sell your product to and continue to be there when they are ready to research and buy. ### 29. Get ROI spent on ads **Rating:** 4.5/5.0 stars **Reviewed by:** Max S. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2019 **What do you like best about Google Ads?** Reach more potential customers Control on money spent Location to Searchers ads extension Target Highly Specific Searches Remarketing Pay only per click Tracking concrete results. Integrating with other marketing channels. Providing valuable insights. Allows you to reach out to specific groups of people - by location, gender, age group, profession, etc. Enforces a very compact form of advertising - it is easy to read and does not affect the UX on the web too much. You pay for what you have actually used - so the pricing is very fair. Gives specific phrases that return SEO results Highlights important terms Easy reporting A high number of conversions that otherwise we would never achieve High increase in traffic More targeted traffic Brand awareness via Display Ads Create A/B test messaging for very targeted high-intent audiences. Geo-targeting capabilities in AdWords are great. The scale obviously here is unmatched. Adwords supplements search engine optimization by the ability to bid for placement on the first page of search engine results. Adwords keyword reports will help a business refine the content of their landing pages on their website so as to better answer the searchers' queries. Adwords uncovers those potential customers who are searching for information about a specific product or service and those who are viewing related content **What do you dislike about Google Ads?** High-value keywords are always competitive While Google PPC advertising costs less than a lot of other types of advertising, it can still add up—especially if you’re not careful. shared budget leads to loss of control. It can be confusing to get started. A lot of functionality is buried behind a lot of legacy pages and weird user paths. I'm not sure who to call for live support. **Recommendations to others considering Google Ads:** Spend your money wisely for a better ROI **What problems is Google Ads solving and how is that benefiting you?** Targeting more potential customers Brand marketing and audience retargeting ### 30. A Great Adnetwork in the world for running ad campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** SACHIN G. | Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Google Ads?** It is actually an incredibly experienced system to operate google advertisements or any advertisements linked to google companies like youtube and some others. It's got virtually all the things you would like to dig deep in facts and do in-depth exams. **What do you dislike about Google Ads?** The only dislike with this platform is, it is too costly for running ads **Recommendations to others considering Google Ads:** It is must recommend the platform to run your ad to boost your business revenue. **What problems is Google Ads solving and how is that benefiting you?** Taking care of the adverts as a result of google advertisements is excellent with all the capacity to manipulate pretty much every thing. And when you know the way to cope with this system skillfully you are able to have got a fantastic end result and also a terrific small business. Particularly when you've got some know-how in promotions ### 31. Great platform, works well if used correctly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2019 **What do you like best about Google Ads?** The upsides of using Google Ads is that if utilized correctly, you can really get your business recognized and bring in the right leads/traffic to your site. It is the biggest platform out there and can be seen by all the right people. There is so much versatility with Google Ads and you can target almost anyone and tailor your ads to work within your budget etc. Definitely worth looking into if you want to get noticed! **What do you dislike about Google Ads?** The only downsides are that Google rolls out new and big updates quite frequently which can sometimes impact your ad delivery and budgets. Need to keep up to date with recent changes and the platform needs someone to constantly monitor otherwise you can overspend considerably. **Recommendations to others considering Google Ads:** If you're wondering whether using Google Ads is a good idea, do it. Go for it. And if you can go ahead with Google Ads training, do that too! It was well worth it for me and it helped to reconfirm what I had already learnt, plus, I was able to advance that little bit further and picked up some pretty cool tips and tools etc. Honestly it is a good move for anyone looking to get their small-medium sized business recognized. **What problems is Google Ads solving and how is that benefiting you?** It brings in up to 90% of the total traffic to our site and has helped to stabilise and increase our total leads on a month to month basis. Although we are spending a lot, we are able to convert better than we have in previous years. So, as long as we are bringing in leads, the overall spend make it worth our while. ### 32. Comprehensive, but confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah K. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Google Ads?** I like that Google Ads makes recommendations and let's you know when ads have been disapproved. It's also very easy to create and pull custom reports. **What do you dislike about Google Ads?** I dislike that the filtering of ads within campaigns isn't very easy. There is no way to get rid of or hide ads that you are no longer using. **Recommendations to others considering Google Ads:** Google Ads is a definite necessity if you advertise on Google with paid search, shopping, display campaigns, etc. **What problems is Google Ads solving and how is that benefiting you?** I work directly with our performance search marketing and Google Ads has allowed me to understand and work with my agency on different strategies and know how campaigns are performing day-to-day versus in a weekly or monthly cadence. ### 33. Nice Direct Advertising Tool for Promotion **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj S. | dd, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Google Ads?** Google ads is a best tool to providing business. We used it for getting direct business online. It is easy to use, We can create multiple ads like search ads, display ads, Pla ads and much more. It is very useful to target customer directly. **What do you dislike about Google Ads?** It is too much costly compare to Facebook and LinkedIn Ads. **Recommendations to others considering Google Ads:** Google ads is very good for every business. It provides best customers and you can sell your product online easily. **What problems is Google Ads solving and how is that benefiting you?** We are using it from couple of years its very useful for our business. We got too much real client for our business. ### 34. The powerhouse of digital marketing platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Google Ads?** Google have the lions share of the search engine marketing space and there is no real surprise why. Their constant innovation in terms of ad formats and algorithmic bidding leaves competitors like Bing in the dust - in fact Bing always seem to implement similar features to Google but a few months afterward. We spend 7 figures per month with the Google Ads platform and generate positive ROI and great scale for ourselves and our clients. Should definitely be one of your priorities when allocating digital ad spend. **What do you dislike about Google Ads?** While the shift to algorithmic bidding is great for casual users, the lower amount of control that they're moving to is concerning for advanced users - e.g the removal of daily capping and accelerated delivery, the push to eCPC etc. I forsee this leading to even further increased costs over time and lowered ROI for advertisers. **Recommendations to others considering Google Ads:** Go for it - but hire an expert. As with any marketing platform it's easy to lose a lot of money very quickly if you don't know what you're doing. **What problems is Google Ads solving and how is that benefiting you?** Google Ads is absolutely essential to our business. If we could drop all other marketing platforms and only use one - this would be the one we would keep. ### 35. Great way to reach a wide audience **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle D. | Search Planner, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Google Ads?** It is the most cost efficient form of digital marketing and the best way to reach a wide audience. The platform is easy to use and constantly updating with new capabilities to make your job easier. **What do you dislike about Google Ads?** There tend to be a lot of glitches due to their algorithms. The support team are not very helpful with finding solutions to these glitches that happen very often. The recommendations in the platform for optimizing your campaigns should be taken with a grain of salt. **What problems is Google Ads solving and how is that benefiting you?** I am able to market campaigns for my clients through various capabilities that google provides. ### 36. Best way to promote or sell something via Paid Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Shashank P. | Digital Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2019 **What do you like best about Google Ads?** Campaign versatility is the most strong feature of Google Ads. There is many way to using the PPC campaigns like Sales, Leads, Website traffic, Product and brand consideration, Brand awareness and reach, App promotion, Local store visits and promotions, Campaign without a Goal guidance (Customized). **What do you dislike about Google Ads?** Some time it shows a wrong data and after two to three days its shows a exact data and leads in reports. I personally get this while reporting. **Recommendations to others considering Google Ads:** I am recommend to users which are looking to boost their sale and leads. **What problems is Google Ads solving and how is that benefiting you?** I have use to get customers for clients services or sell products online. ### 37. Best Advert Platform for you **Rating:** 4.5/5.0 stars **Reviewed by:** Quyen N. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Google Ads?** You are easy to target to your clients with ads on Google Search, Youtube, Gmail...Their platform is great with a simple design and support any tool to research keyword, content, compete. **What do you dislike about Google Ads?** There is a lot of people to use Google Ads for their campaign marketing, therefore you will get more time and budget to run ads. **Recommendations to others considering Google Ads:** You should use the Google Ads because It is a best tool that i know. You can learn to run the ads on Youtube or Google guide. **What problems is Google Ads solving and how is that benefiting you?** It helped me to introduce my product to the visitors and convert them to my clients. ### 38. Easy to use, clean interface **Rating:** 4.5/5.0 stars **Reviewed by:** Deanna P. | Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Google Ads?** The interface is really nice and easy to use. It's easy to figure out where to go to find things and the optimizations and recommendations, though not always super relevant, are clear and easy to understand. **What do you dislike about Google Ads?** I think my biggest complaint with Google Ads is the salesmenship that comes along with it. I work at a digital agency so I consider myself a Google Ads expert. Often the recommendations made both in the UI and through reps are designed to make more money for Google. It can be frustrating and harder to determine what is actually needed to improve performance. **What problems is Google Ads solving and how is that benefiting you?** I am working with CPG and education companies to identify hand raisers and identify and better understand customer intent. ### 39. Good experience - Would reccomend Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Google Ads?** Different audience profiling. They give good customer support when needed. Plugs into multiple platforms and operates well on different computers. Functionality is great and UX is very pleasing to the eye. **What do you dislike about Google Ads?** Customer service is outsourced and they often chase you to set up other audiences, often you know better than them but they can offer useful tips. Some of the customer service reps are very hard to understand as they can often be in other countries. SOme of them can be useful though. **Recommendations to others considering Google Ads:** Great for new streams of revenue. Do the training **What problems is Google Ads solving and how is that benefiting you?** Allows us to utlize another service to generate another form of revenue for the business. ### 40. Easy to use with actionable takeaways **Rating:** 5.0/5.0 stars **Reviewed by:** Sidney E. | Business Associate, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Google Ads?** I enjoy how easy the platform is to use. I am easily able to export data and identify trends for my company. **What do you dislike about Google Ads?** I do not have any strong dislikes. Our team has never had a large scale problem, but some keywords do not always populate. **Recommendations to others considering Google Ads:** Get it, its great! Very useful tool for our team! **What problems is Google Ads solving and how is that benefiting you?** Our team personally uses the keyword planner functionality to examine keywords to add to site. It also allows us to pick the best naming format for our attributes, to be sure we are ranking best with google against other top competitors ### 41. Google Ads was not as successful as we had hoped **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Google Ads?** The good about the google ads is that it drives a lot of traffic to us online but the bad is that we had to spend quite a bit and felt that money was not spent well as we couldn’t justify the $2000 or so we were spending per month. We ultimately decided to stick with traditional print advertising, as this is where we still feel our clientele resides **What do you dislike about Google Ads?** As stated above the major dislike is the effectiveness of the spend for the return on our investment. For us in real estate I’m. It sure the money is well spent here. On top of that it’s difficult to maintain so I needed a dedicated person to manage it. **Recommendations to others considering Google Ads:** As a non technical person I believe this could be a beneficial spend in some areas but not ours **What problems is Google Ads solving and how is that benefiting you?** Advertising our real estate services. ### 42. Big or small campaigns, Google Ads helps in everything **Rating:** 4.0/5.0 stars **Reviewed by:** Isabela Maria G. | Marketing Communications Strategy and Execution - GTM (Go-To-Market) Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Google Ads?** It's so helpful in making your brand known to the internet. whether it's small or big, there will always be a match in google ads. it really helps in analyzing and monitoring data. A lot of data that can help with the brands' campaigns. **What do you dislike about Google Ads?** I think it would be better if all the options for the ads would be easier to manage. **Recommendations to others considering Google Ads:** Always ask questions. It helps a lot when you want to maximize all the options for your ads. Maximize Google's options for your brand because it will really help. **What problems is Google Ads solving and how is that benefiting you?** It solves problems like forecasting and projecting for the brands' campaigns and ads. All the data from Google Ads helps in all our marketing and advertising campaigns. ### 43. Reach your clients at their fingertips **Rating:** 4.5/5.0 stars **Reviewed by:** Donna P. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2019 **What do you like best about Google Ads?** I love how easy Google has made it to set a PPC campaigns. From the bidding process, the setting budgets, Google has made it extremely easy to reach out to new clients whenever they search up keywords. **What do you dislike about Google Ads?** I dislike that Google highly favors big companies with big budgets. With their bidding process highly competitive keywords can spike for the cost per click. **Recommendations to others considering Google Ads:** I would highly recommend using Google ads, if your business is an already using them you are literally burning money away every second you aren’t. It’s very easy to use and a great way to generate streams of revenue. **What problems is Google Ads solving and how is that benefiting you?** With Google ads, we’ve been able to reach out to our clients or searching for their needs and our services with a simple keyword. This is allowed us to generate a lead without paying a high cost. ### 44. #1 in PPC **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Campaign Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2019 **What do you like best about Google Ads?** Google set the bar for PPC advertising. Their platform is by far the best for running search ads, and is by far my favorite digital marketing tool to use. **What do you dislike about Google Ads?** Google's display ads feature isn't as premium of a tool as other. They are strong in PPC, video and mobile, however, when it comes to running display ads, they are not my top choice. Their display platform isn't as user friendly as most programmatic providers. **What problems is Google Ads solving and how is that benefiting you?** Allows us to advertise on behalf of our clients. We run search, display, shopping and video ads to help our clients gain awareness and gather leads. ### 45. One of the best ways to get new clients **Rating:** 4.0/5.0 stars **Reviewed by:** Joanna M. | customer support, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Google Ads?** Google ads have been working best for us. It is easy to get new clients using this service, and running ads are even easier. The technical support is effective as they helped us clear our doubts and make sure we get the best services that surpass our expectations. We love the display ads, retargeting that assists use to get the attention of our clients. The website links together with the “call now” ads have assisted our business to attain the success we now enjoy. **What do you dislike about Google Ads?** The same as with the majority of things linked to google, the functionality and feature constantly change with this tool. Staying on top of the new updates and changes can be hard if you are not a constant user. Additionally, the platform has a steep study curve; starting using the service is the best way to get familiar with the tool, though you can use the available sources. It is pricey to maintain google ads everyday. **Recommendations to others considering Google Ads:** As a business owner, investing in google ads is a wise move since it’s the best search ad network in the market. However, make sure you complete the google ad academy trying since it involves a steep learning curve. You can as well try to implement various campaigns and play around with google ads until you are comfortable. **What problems is Google Ads solving and how is that benefiting you?** With google ads, we can link the lower funnel leads with various business because users doing searches on google network are looking for specific products or services. This allows us to identify these leads and effectively retarget them. Additionally, google ads have allowed us to perform a keyword search, control our spending, and explore competition in the market. ### 46. Google ads has helped us to find new customers for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Intellectyx I. | Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Google Ads?** We are in big data, analytics business and it is hard to find leads from other platforms and using google ads we can reach out to our customers. The ROI is better on Google ads as compared to the other platforms that we tried . in past. We like the control which Google ads give us. We can control our spendings and select keywords to drive traffic and engagement **What do you dislike about Google Ads?** It is expensive as compared to the other platforms it is a concern **Recommendations to others considering Google Ads:** If you are looking for serious customers and more leads then try this platform **What problems is Google Ads solving and how is that benefiting you?** Google ads are helping us to get more customers and drive targeted users and leads. Using this platform, we have got more customers in last few months ### 47. Google Ads is always at the top of my list for best performance marketing channels. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Google Ads?** I love that it's an intent-based performance marketing channel. There are a lot of ways to advertise on the platform including search, display, retargeting, shopping ads, etc which present numerous opportunities for scaling. **What do you dislike about Google Ads?** I've been using Google Ads since 2009. I don't like that they've taken a lot of the advanced controls away from advertisers. I feel like they're trying to oversimplify the product for beginners and neglecting the power users that tend to spend the most money on the platform. **Recommendations to others considering Google Ads:** Start small with some exact match targeted search campaigns and scale your account over time. **What problems is Google Ads solving and how is that benefiting you?** Most of my clients have challenges around getting more leads and/or sales. I use Google to help them scale their businesses at a positive ROI. ### 48. Ads, the payment! **Rating:** 2.0/5.0 stars **Reviewed by:** Cartriesi A. | Commercial Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Google Ads?** Google Ads is a platform known today by all, I think there is not a person who at least once heard the word Ads, although it does not deepen the use of this platform, since it is a new and unknown world once you try to implement it, although it is excellent to add some variety to your pages and give extra income to the company or if you use it in particular, give good use to your websites, blog and others, and it really is a long investment Very feasible term. **What do you dislike about Google Ads?** The real problem with ads, is that it is very, very difficult to implement, it was up to a point where we bought packages of use and implementation courses with experts and we really did not manage to anchor a good ad to the promotional page of the company, or absolutely nothing, I get to a point that when we finally placed a couple of ads it was in the hands of experts and we barely raised to cover the expenses generated by its implementation and it was immediately set aside, it is not a bad platform but it is not for Anyone who thinks it's simply copying and pasting a link to get the ad on your page. **Recommendations to others considering Google Ads:** First-hand, get the best information about the software to be able to use it to its maximum potential and if it seems very difficult or you have no idea to make the investment in an expert and consulting first and then perform the implementation of it. **What problems is Google Ads solving and how is that benefiting you?** We wanted our page to be more dynamic, more attractive and more interesting, the best way to do it with ads and relmente is an excellent google ads idea, because it pays very well for the ads and if you know well how to make a rapid implementation it will be easy to use it . ### 49. Steep Learning Curve, Worth It To Drive Results **Rating:** 4.0/5.0 stars **Reviewed by:** Meisha B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2019 **What do you like best about Google Ads?** Google Ads has come a long way in the past 10+ years. The current platform is incredibly powerful and customizable, with incredibly detailed metrics and reports available to help you slice and dice your data however you see fit. Targeting options are also robust, as are the capabilities to customize ads with modifiers, extensions, etc. Google ads are a great way to get in front of highly relevant audiences—if you know what you're doing. **What do you dislike about Google Ads?** As with most things related to Google, feature and functionality constantly change with Google Ads. If you aren't a power user, it can be hard to stay on top of the latest updates and changes. The platform also has a steep learning curve, and getting in and playing around is really the only way to truly learn the ins and outs, though there are tons of resources available to help. **Recommendations to others considering Google Ads:** Take advantage of the online resources available and complete the Google Ads certification course to test your mastery of different components. It might also be worthwhile to invest in paid training as the platform is very robust and proper training is essential to make the most of the product and to earn the highest ROI. Also, download the offline editor for bulk account changes **What problems is Google Ads solving and how is that benefiting you?** Lead generation for b2b ### 50. Google Ads help us to reach targeted customers and Increased our ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit S. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Google Ads?** We are in very competitive industry so we run ads on Google to reach out to our potential customers. What I like best about Google ads is its simplicity. We just need to have an email id and we are all set to run ads. Their support team is best they helped us to set the ads. Moreover, on google ads it is easy to find out from where we get all clicks and impressions and they all are genuine **What do you dislike about Google Ads?** Sometime the PPC is high as compared to other PPC sites. However, the result is always better than other sites **Recommendations to others considering Google Ads:** If you are a new business then I'd suggest you trying Google ads **What problems is Google Ads solving and how is that benefiting you?** Google ads is helping us to reach out to our potential customers with ease and run ads. It is very easy way to generate awareness among the customers ## Google Ads Discussions - [Movision Google Ads Implementation Strategy for Digital Product Reselling Business](https://www.g2.com/discussions/movision-google-ads-implementation-strategy-for-digital-product-reselling-business) - 1 comment, 1 upvote - [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote - [no](https://www.g2.com/discussions/no-736c4e50-160f-4dfb-9e2a-e38926ceabcf) - 1 comment, 1 upvote - [Do you consider that courses should be made to better understand Google Ads?](https://www.g2.com/discussions/considera-usted-que-se-deberian-hacer-cursos-para-entender-mejor-a-google-ads) - 2 comments, 1 upvote - [How do id google ads users](https://www.g2.com/discussions/how-do-id-google-ads-users) - 2 comments, 1 upvote - [View Google Ads pricing details and edition comparison](https://www.g2.com/products/google-ads/reviews?page=65§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+13%3A40%3A21+-0500&secure%5Bsession_id%5D=1f3b6b08-fbb0-499a-b1d2-5d58a51cd729&secure%5Btoken%5D=6b289d38bc59595c0e961e97197d55d3f1d50332005444ca6587294cac2f1adb&format=llm_user) ## Google Ads Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BeMob](https://www.g2.com/products/bemob/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Clientify](https://www.g2.com/products/clientify/reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Merchant Center (Google Shopping) - Prestashop Addon](https://www.g2.com/products/google-merchant-center-google-shopping-prestashop-addon/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Google Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Google Ads Alternatives - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 3.5/5.0 (371 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - 3.7/5.0 (93 reviews)