--- title: Google Ads Reviews meta_title: 'Google Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2041 reviews by the users' company size, role or industry to find out how Google Ads works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 2041 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Ads Reviews **Vendor:** Google **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 2,041 ## About Google Ads Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient. ## Google Ads Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. (18 reviews) - Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. (15 reviews) - Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. (11 reviews) - Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. (10 reviews) - Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. (10 reviews) - Keyword Optimization (9 reviews) - Analytics (7 reviews) - Users commend Google Ads for its **effective lead generation** through PMAX campaigns and integration with analytics tools. (7 reviews) - Budget Management (5 reviews) - Business Growth (5 reviews) **What users dislike:** - Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. (18 reviews) - Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. (10 reviews) - Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. (8 reviews) - Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. (6 reviews) - Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. (5 reviews) - Poor Optimization (4 reviews) - Update Issues (4 reviews) - Campaign Management (3 reviews) - Users face challenges with **data inaccuracy** in Google Ads, impacting location targeting and conversion tracking effectiveness. (3 reviews) - Ineffective Recommendations (3 reviews) ## Google Ads Reviews ### 1. Easy to use Ad platform for branding and lead generation campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Aksh☁y K. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Google Ads?** No setup fee, easy to use, and meets most of the online advertising requirements and low cost **What do you dislike about Google Ads?** Its not a good option for large advertisers, poor targeting capabilities, and not suitable for B2B campaigns **Recommendations to others considering Google Ads:** A good option for beginners and learning **What problems is Google Ads solving and how is that benefiting you?** Online advertising for branding and lead generation campaigns ### 2. A good way to get leads from clientes **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro F. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Google Ads?** Easy to set up the account and the campaigns. You are only charged for the amount of leads that you are getting **What do you dislike about Google Ads?** It could be easier to get a grip on our target groups **What problems is Google Ads solving and how is that benefiting you?** We are getting to more clients and improving our commercial presence online ### 3. Stay present and proactive in the paid-search efforts & effectiveness of your business **Rating:** 4.0/5.0 stars **Reviewed by:** Faith W. | Account Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Google Ads?** The ability to optimize and manage paid campaigns is made user-friendly by GoogleAds. It's so easy to adjust the cost or relevancy of your ads and then measure their results. Receiving insights from campaigns has been made even better with the ability to view device use, demographics, popular times, and so much more. **What do you dislike about Google Ads?** It can get very expensive very quickly as it seems the money isn't always distributed as intended. **What problems is Google Ads solving and how is that benefiting you?** Discovering beneficial keywords and comparing impressions and clicks over time to build plans for successful ad campaigns. ### 4. The Google Ads performance **Rating:** 3.5/5.0 stars **Reviewed by:** Parth G. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2021 **What do you like best about Google Ads?** The Platform is easy to manage, you can make as many changes as per your requirement. You are shown the chart of your ads performance. You can post multiple ads. No restrictions of minimum budget like Facebook ads You know when you are charged You can track the report on your phone with ads app The support is good and gives quick solution **What do you dislike about Google Ads?** The BROAD SEARCH is painful, it will display your ad with people even writing one word out of the whole sentence, which will at times lead to irrelevant and useless calls. But you need to understand the law of average here, you will get at least 2 useful calls and those two or three calls can cover the cost of the ads for months let alone the useless calls. The support is good but if you are new to it and call support to make new ads account, they will convince you to keep a budget of XYZ amount which is too huge, for instance if you had 500-1000/- per day limit in your mind, they will ask you to make it 7k per day, although you won't be charged 7k, you will only be charged for the clicks, and maximum amount you will pay is the amount in your ADS account, but suppose you have Rs. 2000/- in your ads account and you set a budget of 6k per day then you will get lot more calls and your 2k balance will be used at higher pace. So set a budget as per your pocket.. You can set low budget, let your ads go live, see the result and if you are unhappy you may increase the budget. Eventually it's all about who pays more, and of course the keywords. You cannot restore ads if it is deleted by mistake or purposely, so be careful with that. You will get very stupid calls sometimes at midnight if you keep your keywords on broad search or phrase search but keeping them on exact search lowers down the impression of the ads..so you can set a time range for the ads, as in morning 10 to evening 8. So your ads won't be displayed after those hours. **What problems is Google Ads solving and how is that benefiting you?** The biggest benefits are monetary, it has to be monetary because we are spending money for that. You will get genuine and interested people calling you. Since they have searched for the ads by putting those keywords, not like Facebook ads being displayed on pages of numerous people and 99%don't pay attention. Yoi will also learn that your own ads is performing well with time passing by. You need to keep yours balance up and your ads are running fine Problems solved are that you don't have to call people for the services you provide, instead you are being called for your services, puts you in a superior position. ### 5. Google ads review **Rating:** 4.5/5.0 stars **Reviewed by:** Kostiantyn P. | Director Strategy and Transformation, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Google Ads?** Intuitive interface - clean, simple and easy Ability for precise targeting Broad range of audiences can be targeted **What do you dislike about Google Ads?** Doesn't include social media targeting Bidding approach might get to high CPC **Recommendations to others considering Google Ads:** Recommend to use long with social media targeting tools Also advice to plan budget ahead of time and continously track cpc and conversion Can work well with Adobe marketing tools as well as well integrates with in house and crm platforms via api **What problems is Google Ads solving and how is that benefiting you?** Effective advertising and targeting ### 6. An great app for advertising your dream **Rating:** 5.0/5.0 stars **Reviewed by:** Skull G. | Officer Tyre construction, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Google Ads?** It will help your content to grow faster **What do you dislike about Google Ads?** The user interface of the platform little bit difficult **Recommendations to others considering Google Ads:** It's a good platform to grow if someone start from scratch in digital marketing **What problems is Google Ads solving and how is that benefiting you?** Google Ads help Me to increase my reach. ### 7. Best for setting up ads on your website **Rating:** 5.0/5.0 stars **Reviewed by:** Khalid K. | Senior Editor & Head of Talent Acquisition , Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Google Ads?** It is easy to set up and provides a good amount of review from an add campeingn. **What do you dislike about Google Ads?** It has a bit of a slow UI and quite complicated for beginners. Once **What problems is Google Ads solving and how is that benefiting you?** We have been running ads on our own as well as our clients for a quite long time. It has emerged as a source of side income to our clients. ### 8. Best Tool for Paid Advertisement **Rating:** 4.0/5.0 stars **Reviewed by:** Virendra S. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Google Ads?** Google ad is best for if you want to run an ad campaign in search engines & Google display Partners Best Features 1. Review on ad assets which assets performing well or low in App Campaign 2. Keyword Planner tool where you can search keyword with their search Volume CPC & Competition 3. Custom Report feature 4. In the search campaign, You can see on which keyword your ad is showing 5. You can Manage Cost & Cover Big Audience **What do you dislike about Google Ads?** In-App Campaign Google ad is not capturing Source & Medium in the URL, making it difficult to track sign-ups. 15 days ago, I was running an app install campaign, and at that time, I couldn't add keywords because Google was taking them from the Play Store and all. **What problems is Google Ads solving and how is that benefiting you?** Now I am getting enough number of installs per day just because of Google Ads. I can reach my potential and target audience easily. I can track and analyze ad data. Target specific city, gender, and interest or specific area (radius targeting). I am running a campaign for my app easily. ### 9. The best search marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo S. | Digital Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Google Ads?** An excellent way to access all of Google's advertisement inventory and lots of targeting options available and constantly evolving with new features. **What do you dislike about Google Ads?** UI could be complex to get used to for beginners. **What problems is Google Ads solving and how is that benefiting you?** Advertisement in search, display, video, and more. ### 10. Amazing PPC platform for ad campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Google Ads?** I really like the assisted onboarding feature on Google Ads where it helps you to create your first ad based on your objective. This is a really great feature that can help new users get an understanding of the platform. I also like Google Ad's holistic keyword planner **What do you dislike about Google Ads?** I did not find any cons while using Google Ads for our PPC campaigns **Recommendations to others considering Google Ads:** If you're a first time user, creating your first ad using the assisted onboarding can be really helpful **What problems is Google Ads solving and how is that benefiting you?** We're using Google ads for our PPC ad campaigns ### 11. SHOCKINGLY UNRELIABLE & TERRIBLE COMMUNICATION **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Google Ads?** When the ads work, it's great, but that's never stable and then they block you for no apparent reason **What do you dislike about Google Ads?** Where do I start. They arbitrarily block your ads if they contain reference to certain health topics, for example. Not many hypnotherapists would exclude quit smoking service from their web page because it is a key service offered. Yet Google decide, every now and then, without warning, that they don't like it. But it's OK for your competitors to advertise it. Interesting. I wondered if they take kickbacks. And they don't tell you that they've blocked your ads so you don't know why you are receiving fewer calls. Then it becomes very obvious, because you're going broke! BIG LESSON. Don't place all your advertising eggs in this basket - it has some MASSIVE holes in it. And the worst part is the customer service - WORSE THAN A PHONE COMPANY!!! They never get back to you. Their time frames are a joke. They don't understand their own policy. The system is terrible. In one year I might get 7 good months of advertising and 5 months of pulling my hair out dealing with these people. Seriously not worth it. **What problems is Google Ads solving and how is that benefiting you?** See above for problems - did I mention that they allow your competitors to advertise the same services that they are blocking you from? Benefits are getting slimmer and slimmer, each time this happens. ### 12. Great Platform & Easy To Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Google Ads?** Google Ads is getting smarter and easier to use by the day. Making a big impact with very little input is definitely possible for small business owners. **What do you dislike about Google Ads?** Alongside some of Google Ads' advancements has also come an decrease in transparency. Knowing exactly what searches your ads show for isn't always possible now. **What problems is Google Ads solving and how is that benefiting you?** Increasing awareness and publicity for small businesses using Search & Display advertising to generate leads and revenue. ### 13. Great for generating leads and website traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Google Ads?** The ease of use and navigation. Each feature is explained with a tool tip, that helps a beginner to catch up quickly. **What do you dislike about Google Ads?** It is expensive to run ads, which can be a negative point for small bsuinesses. **What problems is Google Ads solving and how is that benefiting you?** Traffic Leads ### 14. Google Ads is crucial for finding potential customers **Rating:** 5.0/5.0 stars **Reviewed by:** Christian L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Google Ads?** I like Google Ads because it allows me to choose between different campaign objectives for advertising, such as sales, potential customers, website traffic, among others. I also like it because it provides me with a comparison with my competitors, so I can see how good my campaign is compared to theirs. Additionally, I also like that it has a tool that allows me to verify that my ads are being published. **What do you dislike about Google Ads?** No problem. I am happy using Google Ads for my business, as it has provided excellent results for my organization with little investment. **Recommendations to others considering Google Ads:** I recommend Google Ads to small businesses or individuals who work independently and need to boost their sales or find potential clients for their business. I assure you it will give you very positive results. **What problems is Google Ads solving and how is that benefiting you?** I am using Google Ads to attract potential customers to our business. I can easily create campaigns about our services and display ads that convert into visits to our website or phone calls, which has allowed us to increase revenue. ### 15. I am surprised with Google Ads. It is a remarkably intelligent tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Orlando R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Google Ads?** I like Google Ads because it has an expert mode and a smart mode, which would be for beginners. It is a tool that provides many suggestions on how to improve the optimization of your campaigns. I also like it because it offers users real-time statistics on the clicks and impressions of your campaigns, including their cost. Additionally, it has apps for different devices. **What do you dislike about Google Ads?** I dislike that Google Ads sometimes blocks campaigns without any reason and takes a few days to show them again. Also, I find it annoying that automatic payments are mandatory. **Recommendations to others considering Google Ads:** It is very difficult for a website to survive nowadays without Google Ads. It is a very easy-to-use and very intelligent tool, so extensive advertising knowledge is not required to create campaigns. Moreover, the return on your investment will come very soon. **What problems is Google Ads solving and how is that benefiting you?** Over the years, competition has significantly increased in the online store market, making it increasingly difficult for our website to appear at the top of search engine results. We use Google Ads to create campaigns about selling our products and to easily boost traffic to our website. So far, the results have been very positive and our sales have greatly increased. ### 16. The best invention of the world **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Google Ads?** I feel that they are tools that make the google family even easier, they are easy to use and learn, they can be taught to use to children and that is really wonderful **What do you dislike about Google Ads?** I feel that they could be better, they need to improve even though they are going in a development direction, another thing that I feel that not all of them are accessible **Recommendations to others considering Google Ads:** They are very good for solving problems, I like it because it facilitates all the elaboration of different documents **What problems is Google Ads solving and how is that benefiting you?** They make it easy for me to teach and use the applications which I really love ### 17. Hard to know **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2022 **What do you like best about Google Ads?** That it's an option for boosting our reach **What do you dislike about Google Ads?** Randomness of effectiveness. 3 months minimum recommend to see impact is large expense **What problems is Google Ads solving and how is that benefiting you?** Boosting our reach ### 18. Drive Traffic Quickly & Easily **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Google Ads?** Google Ads allows us to drive traffic quickly to our site with targeted campaigns **What do you dislike about Google Ads?** Campaign setup can be challenging at times with the specific settings needed **What problems is Google Ads solving and how is that benefiting you?** We're driving traffic on specific initiatives while gaining new users we otherwise wouldn't have acquired. Our organization has seen extremely positive ROI with Google Ads. ### 19. Worst. Service. Ever. **Rating:** 0.0/5.0 stars **Reviewed by:** Ed J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Google Ads?** Literally nothing. And I don't say that lightly. **What do you dislike about Google Ads?** I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices and rank on page 1 for most of our keywords, so I have no idea why they did this. I've tried calling, but they got rid of phone support. I've tried appealing and emailing, but only get the same form emails. I've tried chatting, but that's a dead end. I've tried forums, and all I've discovered is a bunch of other people with the same problem. I have absolutely no idea how to get a human to explain what's going on, and I'm out of ideas. They have the power to make or break small businesses, and they don't care. **Recommendations to others considering Google Ads:** Don't. Work with literally anyone else. **What problems is Google Ads solving and how is that benefiting you?** I was hoping to grow my business, but I can't. ### 20. Great To Advertise **Rating:** 5.0/5.0 stars **Reviewed by:** Vibha J. | Creative Head, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Google Ads?** Google Ads is really a great platform to showcase our achievements and offerings to world on Google ecosystem. **What do you dislike about Google Ads?** It can be better if we have option to adjust per day reach, instead of per month. **Recommendations to others considering Google Ads:** It's a good way to reach million Google users, just make sure you have a fixed budget before running ads. **What problems is Google Ads solving and how is that benefiting you?** Marketing, promotion, leads ### 21. Google Ads are critical to business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2021 **What do you like best about Google Ads?** Google ads are critical to business development and are easy to use. **What do you dislike about Google Ads?** It takes a while to get a customer service representative on the phone but when you finally do, they are helpful. **What problems is Google Ads solving and how is that benefiting you?** Customer service long hold times. Otherwise, Google Ads are a benefit to building a strong business ### 22. Extremely powerful tool for attracting relevant traffic to your site. **Rating:** 5.0/5.0 stars **Reviewed by:** Dean R. | Jack Of All Trades, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Google Ads?** I love the insights and the reports provided to you using the data that is captured throughout your marketing campaigns. This allows you to make real-time decisions based on facts and data that will allow you to tailor your advertisement in every aspect, so you only attract the people that you want to attract! I do like the fact that you get to see the auction insights for keywords that you are using so you can see how aggresive the competition are as well as giving you an idea of what it will cost to reach the top level of the SERPS. **What do you dislike about Google Ads?** At first it is a little overwhelming. Initally the whole platform can be confusing, but once working with the dedicated support agent that Google provides you can soon pick up everything that you need to get advertising! I dislike that there is notifications based on Spend. Sometimes my campaigns are limited by the spend but i will get no notification until i log into the dashboard, in an intesively competitive market alike mine this can be the difference in quite a few sales. I personally think that an automated notification letting you know when spend is limited in so that you can make the adjustments immediately. **Recommendations to others considering Google Ads:** I personally think this is a vital tool for any e-commerce platform. In such a competitive dat to day e-commerce market, Google ads is a must have! My site gains at least 10x more traffic through my paid ad campaigns in comparison to my organic traffic. **What problems is Google Ads solving and how is that benefiting you?** I can attract only traffic that are looking for my product to my site. This is because i have a similar product name to a different industry however there is usually a lot on confusion with branding however i can directly tap into the construction industry via my selected keywords and avoid unwanted traffic with my negatives. ### 23. Excellent business promotion application **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2021 **What do you like best about Google Ads?** Google ads help u to promote your business. Promotes awareness about new products and services. **What do you dislike about Google Ads?** Nothing to dislike about Google ads application **What problems is Google Ads solving and how is that benefiting you?** Helps in gaining market size and occupies market.create own online ads as required. ### 24. Google Ads Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Google Ads?** Its helpful to house all my customer campaigns in one space **What do you dislike about Google Ads?** Google support is a huge pain to deal with **What problems is Google Ads solving and how is that benefiting you?** user interface is great and it helps us with quick edits and budget adjustments and many other items neededin the marketing world. ### 25. Google Ads- Easy to use platform for reaching people **Rating:** 5.0/5.0 stars **Reviewed by:** Borislav D. | Web Builder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Google Ads?** It's easy to use platform, no matter mobile or web. All you need for preparing Ad Campaign is there- keywords suggestion, targeting capabilities, budget planning..etc **What do you dislike about Google Ads?** Highly variable costs, it's more expensive than some other ads channel.. **What problems is Google Ads solving and how is that benefiting you?** Didn't find problems till now. ### 26. Its google ads....must have for (most) b2b selling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Google Ads?** Manageable costs/advanced analytics and a/b testing **What do you dislike about Google Ads?** high barrier to entry and need for constant self-education / research **What problems is Google Ads solving and how is that benefiting you?** diversified pipeline, targeting buyers we wouldn't otherwise reach ### 27. Best tool for running Paid Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Aksha`y K. | Campaign Manager (Marketing Demand Generation Manager, APAC), Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Google Ads?** Easy to use and cheap, no minimum budget requirement and no fixed cost **What do you dislike about Google Ads?** Less relevant targeting, particularly on mobile / apps **Recommendations to others considering Google Ads:** Good ad platform to start advertising and also one of the cheap options. **What problems is Google Ads solving and how is that benefiting you?** Getting impressions and clicks for campaigns at low cost ### 28. Google ad - excellent way to suppliment your marketing campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Google Ads?** The ease in which to place ads makes it worthwhile to quickly create and modify a campaign **What do you dislike about Google Ads?** The cost of the ads can be higher than usual. **What problems is Google Ads solving and how is that benefiting you?** We are able to reach a lot of our customers using Google ads. We are finding engagement to be very good. ### 29. Perfect Marketing Tool For All Digital Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Lovely T. | Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Google Ads?** This tool is a combo of many tools, This is the best part of Google Ads. This tool lets us create many types of campaigns like search ads, search + display ads, shopping ads, app promotion, video ads. We can choose goals as per our business requirements. The various goals are sales, leads, website traffic, brand awareness, app promotion. Along with this, the target audience can also be defined if required. We can choose the countries or areas where we want to show our ads. We can be as much specific as we want for targeting our ads. This also helps us in saving cost. The keywords and negative keywords should be well researched and used with correct match types. The other tools available in google ads are: a) Keyword Planner: A great tool for keyword research and finding their search volume. b) Performance Planner: Tool to check the performance of your ads. c) Reach Planner: Tool to check the audience reach of our ads d) Ad Preview and Diagnosis: Check how the ad is looking and whether it is working or not. If we come to the bidding option - we can go for manual bidding option or automated bidding option, both of them have their pros and cons. We can also manage our audiences via Google Analytics or Adwords itself. **What do you dislike about Google Ads?** Results are not quick. In starting it will take time and can also cost you more money. But once your campaigns are well optimized, you will forget about all this. **Recommendations to others considering Google Ads:** Go for it, but make sure to optimize your campaign properly in every aspect before making it live. **What problems is Google Ads solving and how is that benefiting you?** Creating ads Searching for Audiences Keyword Research Video Ads App promotion ### 30. Great solution for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasia K. | User Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2020 **What do you like best about Google Ads?** Google ads is a great solution for creating app promotion campaigns. It is an effective tool that helps to increase installs and in-app actions made by users. There is an absolutely user-friendly interface and it is easy to set up the campaign and caping budget/bid and start the performance. also, I like how the reporting tool works - you can see how each of the creatives works and what exactly you need to scale. Also, via the reporting tool, you can even find out in which channel your ads advertise now (for example Google search network or Youtube). **What do you dislike about Google Ads?** I don't like that you need to wait 14 days before you can change anything inside of the campaigns. Sometimes Policy manager made mistakes and match creatives as Shocking or Misleading content even if there is no such content and it affects campaigns. **Recommendations to others considering Google Ads:** I reccomend Google Ads as it is the tool which can easily help you to set up the campaign - even if you do not have special knowledge in marketing/advertising. **What problems is Google Ads solving and how is that benefiting you?** Google ads - a great solution that helps to create app install campaigns. I like how easy and quickly you can create and start the campaign process. I believe it is one of the best tools for creating such types of campaigns especially for Android). I hope that someday they will change or fix the way how the algorithm works and it will be much easier to control the campaigns and quickly change creatives/promos and how policy manager works. ### 31. Needed technical support and the staff only tried to upsell us to a $21000 a month campaign **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2021 **What do you like best about Google Ads?** Nothing sadly, we are still learning the in's and outs of Google ads **What do you dislike about Google Ads?** We required technical support with our campaign and when we were finally transferred to the "help" person, she turned out to be a strategy salesperson who was trying to sell us a $21000 package per month. We never got the tech support we called for and she wasted 45 minutes of our time. Appalling support. **What problems is Google Ads solving and how is that benefiting you?** No problems are being solved, only created. ### 32. Add ads to promote your products. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Google Ads?** We can target particular audience. We Control your cost. We can manage our campaign. **What do you dislike about Google Ads?** We have to wait for the approval of the ads. We need High manpower to manage ads. We can't segment our audience. **Recommendations to others considering Google Ads:** Yes highly recommend. **What problems is Google Ads solving and how is that benefiting you?** Adding into application for product promotions. ### 33. Best targeting options available **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Google Ads?** The ample number of targeting options, optimisation capability **What do you dislike about Google Ads?** the dashboard might be a little complicated for beginners **What problems is Google Ads solving and how is that benefiting you?** Driving revenue at huge scale ### 34. One of the Best Promotional marketing tools to generate leads. **Rating:** 4.5/5.0 stars **Reviewed by:** Ruchi V. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Google Ads?** We can run ads as per our requirement and generate genuine leads from search campaign and there are other things like display & shopping campaign which also I like. **What do you dislike about Google Ads?** We cant get the exact search term in the search campaign but only limited keywords we can only able to see. **Recommendations to others considering Google Ads:** I would highly recommended to use it. **What problems is Google Ads solving and how is that benefiting you?** It helps me to generate more leads and helps me to grow my business. I get best platform for the genuine leads. ### 35. Google Ads is the best platform out there for PPC Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas H. | Manager of Digital Paid Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about Google Ads?** It's a fully comprehensive tool but it's easy enough for anyone to use and difficult enough where you really need to spend the time to use it well. **What do you dislike about Google Ads?** If you do not have a Google rep, it can be very difficult to get answers to specific questions about your account. Also, sometimes things can get falsely flagged. There is a dispute system that works pretty quickly but there isn't much of a say in the dispute (no explaining the reasoning). **Recommendations to others considering Google Ads:** Take the time to learn the best practices. Don't be afraid to ask questions. Run small tests first if it works well, go bigger. **What problems is Google Ads solving and how is that benefiting you?** Generating awareness, getting leads, and promoting content. It's things that aren't exclusive to Google and we aren't using exclusively with Google Ads, but it is a big part of our advertising process. ### 36. "Perfect Marketing Tool To Showcase and Propagate Your business" **Rating:** 5.0/5.0 stars **Reviewed by:** Alekhya V. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Google Ads?** I cant put my love towards google ads in just words. The curation of the ad with protocols and limitations like Heading1, Heading2 with specific number of characters, citation and site call outs, location selection availability, selection of age group to which people the ad should actually be visible, the bid values, keyword comparison and search volume. What not, i love all the features of promoting an ad of google. **What do you dislike about Google Ads?** I don't think this as a negative thing for google ads, but while you wanted to add a certain keyword into the ad, you need to scrutinise a lot of keywords based on the competitor keyword and then add them by bidding to its value. For this to be done, sometimes i feel google actually doesn't show the exact search volume of the keywords for which we have to spend a lot of time to confirm on our ad keywords. Apart from this, the rest of the ad group set, ads, location, demographics selection etc are really useful for a business person like me to run google ads. **What problems is Google Ads solving and how is that benefiting you?** I am easily able to reach public by running google ads for my business and clients often. I am able to solve the problem of reaching out to customers physically, cause with these google ads campaigns I am easily able to get my business get recognised online and therefore having many clients for my business. ### 37. Very good software. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Google Ads?** What I like about this software is being able to bring more visitors to the site or even being able to advertise your product/service to people who are accessing the internet. **What do you dislike about Google Ads?** I find the platform complicated to work with, for the person who has never worked with it, I believe they will find it difficult to make their first Google Ads campaign. **Recommendations to others considering Google Ads:** I recommend before using this platform to look for Youtube videos that teach you how to make your first campaign, so you don't spend money and get the return you expect. **What problems is Google Ads solving and how is that benefiting you?** There is no problem or benefit that I am having on the platform at this time, as I am not using it. ### 38. Google Ads for lead gen **Rating:** 4.0/5.0 stars **Reviewed by:** Connor B. | Digital Advertising Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Google Ads?** Google Ads have helped our business grow through various lead gen campaigns run on the ad platform. We have seen great success from the past few years through Search, Display, Retargeting, and YouTube ad campaigns. **What do you dislike about Google Ads?** There appear to be a handful of different settings that need to be adjusted or turned off, such as automatic ad copy adjustments if you want full control over your ad content. We initially had run ads without these disabled and were unable to properly A/B test our ads. **What problems is Google Ads solving and how is that benefiting you?** We have been using Google Ads as a source of lead gen for the past few years. It has allowed us to generate leads passively while we focus on different parts of our business. Google Ads has significantly outperformed the other search ad platforms we have used. ### 39. Best of it's kind, that I know of **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Google Ads?** Great implementation team once you can get in touch with them, and good visibility **What do you dislike about Google Ads?** The "smart" campaigns are not smart - often the computer guesses intentions incorrectly **What problems is Google Ads solving and how is that benefiting you?** Put out company ads so others can see them, and drive traffic to website so conversions can be completed and sales can be made ### 40. Google Ads Review **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriela B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 ### 41. Necessary **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Google Ads?** How easy to use it is. Everything is in one place and easy to find **What do you dislike about Google Ads?** Making adjustments and/or re-doing campaigns **What problems is Google Ads solving and how is that benefiting you?** Drives more traffic and improves searchability ### 42. The only best tool for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya R. | SEM Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about Google Ads?** Easy to implement, integrate and setup campaign. Tracking is super easy and flawless. I love that how easily it links with analytics, search console, and tag manager. Performance dashboard is a charm. **What do you dislike about Google Ads?** Account level budget setup is not available. A campaign can spend double of its limit. **What problems is Google Ads solving and how is that benefiting you?** Branding Promotion B2B and B2C selling Upsell ### 43. Google Ads - Review after taking a basic Google Digital Certification **Rating:** 4.5/5.0 stars **Reviewed by:** Mário F. | Freelance Graphic & Web Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Google Ads?** I think anyone can pick this service and start using it without much knowledge. It's very quick to setup and if you're new Google offers 60€ in ads, wich is great (at least in my case it did). The service let's you select the geographical ad placement wich is great, much like facebook. After sometime you start to get insights about how you ad is performing: Impressions, Clicks, Phone Calls Clicks (if it's the case), etc... and you start to notice how an important tool it is for the growth of you business. **What do you dislike about Google Ads?** Eeven has a beginner user you have to be mindfull of what keywords you place, and you don't know really how if it's going to work for you or not. To my knowledge you don't have a way to fine tune your ad in terms of costumer behaviours. **Recommendations to others considering Google Ads:** Before using Google Ads It is advisable to at least get a hold of basic concepts about search engines and their terminology. **What problems is Google Ads solving and how is that benefiting you?** Even with little knowledge you can make your business appear in Google's search engine. I'm providind a client with a basic Ads setup with low spending and results are showing, so it's a great tool to place your compnay out there. ### 44. Google Ads for every one **Rating:** 5.0/5.0 stars **Reviewed by:** Mariana L. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Google Ads?** Google ads is a perfect tool for those who want to advertise and boost their business on the internet. It is a complete tool. It is possible to advertise your products online and it is very securely, get some leads and prospects for your business. You have the all autonomy to work with your campaigns and targets **What do you dislike about Google Ads?** There are so many strategies to learn and use in Google Ads. It takes a long time to learn how to it works for, but after that it runnings completed fine **Recommendations to others considering Google Ads:** Google ads is a perfect tool for those who want to advertise and boost their business on the internet. I recommeded because it is a complete tool. You have the all autonomy to work with your campaigns and targets. It is easy to use so however you are starting a business online or you are a professional social media you can perfect use the tool to run a great campaign **What problems is Google Ads solving and how is that benefiting you?** I do have some problems with payments method, Google Ads has a great support for that and resolved that issue so far. I recommend use the chat online to take the communication faster ### 45. Best advertising tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Google Ads?** - Easy and intuitive - Updates every month - Gives you suggestions on how to improve performance -Warnings if something is wrong **What do you dislike about Google Ads?** Sometimes there is no visibility on everything, example: which keywords triggered wich products with a Google Smart Shopping campaign **What problems is Google Ads solving and how is that benefiting you?** - Bring new traffic to the website - Retarget this traffic ### 46. Keyword Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin H. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2020 **What do you like best about Google Ads?** I love how simple Google Ads Makes it to select keywords using their Keyword Planner to market to prospects using PPC Campaigns. Their bidding style is the best as it's fair and allows small businesses to compete with big businesses for keywords. I also love the call to action buttons that impulse a prospect to make an action at their search **What do you dislike about Google Ads?** I dislike that google will allow your competitors to click your ads and have it cost you money. However you are able to report these clicks, but its hard to separate which ones are legitimate and which aren't **Recommendations to others considering Google Ads:** Before you use Google Ads, I would highly recommend taking googles courses to ensure you know how to properly market the PPC campaigns, otherwise you will be throwing away money. **What problems is Google Ads solving and how is that benefiting you?** With Google Ads, were able to market to small businesses owners when they search for specific keywords on Google. This makes it easier to convert these prospects to live leads. We have found google to be the best solution due to the analytical tools they provide and how we are able to easily bid on specific keywords, while google recommends new one to widen our prospects. ### 47. A must to be on top of online presence **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Google Ads?** If you got a big budget - it's very easy to get leads on the website as there're a lot of optimization tools. Tons of educational materials and Google search is getting smarter and smarter! **What do you dislike about Google Ads?** The campaigns can be extremely costly and if you're in a competitive market you can waste thousands of dollars with zero returns. **What problems is Google Ads solving and how is that benefiting you?** We're using Google Ads to bring in potential customers ### 48. Number One Platform for Performance on Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Angel M. | Paid Media Senior Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2020 **What do you like best about Google Ads?** Self service platform for online marketing. The system, based on keywords, it is like no other. It works for a lot of clients from all kind of industries and in different stages of development. Allows you create a basic campaign from scratch to live in a few hours Does not requiere minimum budget (although I recommend to invest more than 3000€ monthly) **What do you dislike about Google Ads?** It is a very powerful platform but most of the best features are hidden and require extra work to get fine tunned campaigns. Google get all your business information but offers you few insights and less each day. **Recommendations to others considering Google Ads:** Think about tracking and measument, for conversions you need some knowledge about code, GTM to deploy the pixel. If you can connect Google Ads with Google Analytics, you can import your goals to Google Ads. I suggest you focus the platform on reach the lower part of the funnel. Google Ads requires time and dedication in order to achieve better results, at the beginning for the setup, but on your day-to-day for optimization and reporting. **What problems is Google Ads solving and how is that benefiting you?** It is one of the two platforms which I always suggest when any client ask me about performance, conversions and revenue. But also Google Ads has growth enough to offer you a lot of solutions for any phase of the funnel and campaigns from basic to advanced implementations like Shopping. It is one of the platforms with higher reach on Internet. ### 49. Great resource investment! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Google Ads?** I love that once you learn the jist of the program, you can truly use it to scale your advertising and reach potential customers. **What do you dislike about Google Ads?** There is a bit of a learning curve intitially, but once you take a simple course/watch some Youtube videos, you can learn the ins and outs of it. **What problems is Google Ads solving and how is that benefiting you?** We're solving the problem of reaching customers that aren't in our area. We love that you can easily target and select different areas within our target market. ### 50. Must have in every performance marketing portfolio **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Google Ads?** I like receiving real-time data to make informed decisions. **What do you dislike about Google Ads?** Lack of flexibility in reporting. I'd like to be able to visualize relevant data in a more flexible way **Recommendations to others considering Google Ads:** Ensure your tracking pixels are set up properly. Consider using Google Tag Manager **What problems is Google Ads solving and how is that benefiting you?** Capturing incremental search traffic ## Google Ads Discussions - [Movision Google Ads Implementation Strategy for Digital Product Reselling Business](https://www.g2.com/discussions/movision-google-ads-implementation-strategy-for-digital-product-reselling-business) - 1 comment, 1 upvote - [What does Google ads include?](https://www.g2.com/discussions/what-does-google-ads-include) - 3 comments, 1 upvote - [no](https://www.g2.com/discussions/no-736c4e50-160f-4dfb-9e2a-e38926ceabcf) - 1 comment, 1 upvote - [Do you consider that courses should be made to better understand Google Ads?](https://www.g2.com/discussions/considera-usted-que-se-deberian-hacer-cursos-para-entender-mejor-a-google-ads) - 2 comments, 1 upvote - [How do id google ads users](https://www.g2.com/discussions/how-do-id-google-ads-users) - 2 comments, 1 upvote - [View Google Ads pricing details and edition comparison](https://www.g2.com/products/google-ads/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+18%3A41%3A39+-0500&secure%5Bsession_id%5D=1599dc99-b126-4649-9979-1f0be36ccae3&secure%5Btoken%5D=18da0717711f29ede2a1d4465aa587f209511e2848e365f77e8945131bcbc2ba&format=llm_user) ## Google Ads Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Clientify](https://www.g2.com/products/clientify/reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Merchant Center (Google Shopping) - Prestashop Addon](https://www.g2.com/products/google-merchant-center-google-shopping-prestashop-addon/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Google Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations ## Top Google Ads Alternatives - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 3.5/5.0 (371 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - 3.7/5.0 (93 reviews)