# Best Mobile App Analytics Tools

## How Many Mobile App Analytics Tools Products Does G2 Track?

**Total Products under this Category:** 101

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dataroid (+0.38%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month

_Last updated: August 21, 2026_

## How Does G2 Rank Mobile App Analytics Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 29,500+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile App Analytics Tools
 ![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=19095&focus%5B%5D=19735&focus%5B%5D=18196&focus%5B%5D=23848&focus%5B%5D=66642&focus%5B%5D=1636&focus%5B%5D=16131)

Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, Glassbox, Singular, Mixpanel, and CleverTap.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=singular&focus%5B%5D=mixpanel&focus%5B%5D=clevertap)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=534&secure%5Bchosen_at%5D=2026-08-25T08%3A49%3A33Z&secure%5Bdisplayable_resource_id%5D=11&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=11&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=534&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-app-analytics&secure%5Btoken%5D=b32bd26f157eb96042c3abd9ce8fe65db950f8784071dc652d2b4b3f0fe3daf4&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Google Analytics](https://www.g2.com/products/google-analytics/reviews)

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

**Average Rating:** 4.5/5.0

**Total Reviews:** 6,587

#### How Do G2 Users Rate Google Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.6/10)
- **Engagement:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Google Analytics?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 60% Small, 29% Medium

#### What Do G2 Reviewers Say About Google Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive insights** from Google Analytics, facilitating an understanding of web traffic and user engagement.
- Users value the **rich insights** provided by Google Analytics, enhancing their understanding of website performance and user engagement.
- Users find Google Analytics to be **easy to use** , particularly appreciating its beginner-friendly insights and extensive features.
- Users appreciate the **easy integrations** with Google tools, enhancing their ability to analyze and optimize performance effectively.
- Users value the **data analysis capabilities** of Google Analytics, aiding in customer understanding and business strategy development.

##### Cons

- Users find the **steep learning curve** of Google Analytics challenging, especially for beginners trying to navigate its complexities.
- Users find the **complexity** of Google Analytics overwhelming, especially after the transition to GA4 and its many features.
- Users find the **learning difficulty** of Google Analytics challenging, particularly for beginners navigating its complexities.
- Users often find Google Analytics **not intuitive** , struggling with its steep learning curve and complex report structures.
- Users find the **steep learning curve** of Google Analytics frustrating, especially with the confusing GA4 interface.

#### What Are Recent G2 Reviews of Google Analytics?

**["Powerful Real-Time Insights with Seamless Google Ads & Search Console Integration"](https://www.g2.com/survey_responses/google-analytics-review-13334394)**

**Rating:** 4.0/5.0 stars

_— GREYFYRE ._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13334394)

**["Dependable, Fast Insights with Great Free Value"](https://www.g2.com/survey_responses/google-analytics-review-13138641)**

**Rating:** 4.5/5.0 stars

_— Muhammed A._

[Read full review](https://www.g2.com/survey_responses/google-analytics-review-13138641)

#### What Are G2 Users Discussing About Google Analytics?

- [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) - 6 comments, 1 upvote
- [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) - 6 comments, 1 upvote

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 723

#### How Do G2 Users Rate Adjust?

- **Return:** 8.5/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.6/10)
- **Engagement:** 8.7/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 37% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Adjust, highlighting its intuitive interface and seamless campaign monitoring capabilities.
- Users commend the **responsiveness and knowledge** of Adjust's customer support, enhancing their overall experience significantly.
- Users value Adjust's **robust mobile attribution and fraud prevention** features, enhancing transparency and ROI tracking for campaigns.
- Users appreciate the **intuitive reporting features** of Adjust, enhancing their tracking and analysis of mobile marketing data.
- Users value the **strong mobile attribution tracking** from Adjust, enhancing their understanding of installs and in-app events.

##### Cons

- Users often feel that the **complexity** of Adjust can be overwhelming, particularly for newcomers to the platform.
- Users experience **slow loading times** for data refreshes, impacting their ability to react swiftly during peak hours.
- Users find Adjust to be **expensive** , particularly challenging for smaller companies with limited budgets.
- Users experience **slow performance** with data loading, especially during peak hours and with large datasets.
- Users face challenges with the **dashboard complexity** in Adjust, requiring additional time for customization and detailed reporting.

#### What Are Recent G2 Reviews of Adjust?

**["Reliable Attribution and Analytics That Streamline User Acquisition"](https://www.g2.com/survey_responses/adjust-review-13327849)**

**Rating:** 5.0/5.0 stars

_— ASO T._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13327849)

**["Smooth Integrations, Clear Docs, and Powerful Deep Link Tracking"](https://www.g2.com/survey_responses/adjust-review-13349082)**

**Rating:** 5.0/5.0 stars

_— Data T._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13349082)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)

The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,911

#### How Do G2 Users Rate Amplitude Analytics?

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.4/10 (Category avg: 8.6/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Amplitude Analytics?

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude\_HQ  
22,465 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41bec496bc5bd1d0a5d1edf21b69b85780517f04e14dae957599909e0aa05913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3626155%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Amplitude Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **powerful insights** from Amplitude Analytics, enabling deep understanding of user behavior effortlessly.
- Users love the **intuitive design** of Amplitude Analytics, making data exploration and insights effortless and impactful.
- Users love the **powerful insights** Amplitude Analytics offers for tracking customer behavior and improving decision making.
- Users value the **intuitive interface** of Amplitude Analytics, which simplifies data tracking and enhances decision-making.
- Users value the **intuitive user interface** of Amplitude Analytics, which enhances their data visualization and analysis experience.

##### Cons

- Users find a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively.
- Users find the **steep learning curve** of Amplitude Analytics challenging, making initial use somewhat overwhelming for newcomers.
- Users find the **missing features** in Amplitude Analytics limiting, hindering customization and the overall analysis experience.
- Users face challenges with **event management difficulties** , including high costs and a steep learning curve for dashboards.
- Users find **complex features** challenging to interpret, leading to a reliance on simpler data analysis methods.

#### What Are Recent G2 Reviews of Amplitude Analytics?

**["Using Amplitude Dashboards, Filters, and AI"](https://www.g2.com/survey_responses/amplitude-analytics-review-12855780)**

**Rating:** 4.5/5.0 stars

_— Aditya T._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-12855780)

**["AI Feature Revolutionizes Chart Creation"](https://www.g2.com/survey_responses/amplitude-analytics-review-12857551)**

**Rating:** 5.0/5.0 stars

_— Farheen S._

[Read full review](https://www.g2.com/survey_responses/amplitude-analytics-review-12857551)

#### What Are G2 Users Discussing About Amplitude Analytics?

- [How are data scientists leveraging Amplitude Analytics' advanced features for deep user behavior analysis?](https://www.g2.com/discussions/how-are-data-scientists-leveraging-amplitude-analytics-advanced-features-for-deep-user-behavior-analysis)
- [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote
- [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) - 1 comment
- [What can real time data tell you?](https://www.g2.com/discussions/what-can-real-time-data-tell-you)
- [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) - 1 comment

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Return:** 8.4/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.6/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **great analytics** and intuitive dashboard in AppsFlyer, enhancing campaign management and attribution insights.
- Users appreciate the **comprehensive features** of AppsFlyer, especially the impactful dashboards and superior deep linking module.
- Users appreciate the **ease of use** in AppsFlyer, enjoying effortless campaign management and accessible reporting.
- Users value the **great analytics and insight** provided by AppsFlyer, enhancing their marketing strategies.
- Users find **AppsFlyer's attribution model** invaluable for campaign management, supported by excellent analytics and customer service.

##### Cons

- Users find AppsFlyer's pricing to be **expensive** , especially given concerns about data accuracy and inflated charges.
- Users experience **data inaccuracy** with AppsFlyer, leading to confusion and inconsistencies in reported information.
- Users express concerns about **high and hidden pricing issues** with AppsFlyer, particularly problematic for smaller teams and startups.
- Users report significant **data management issues** with AppsFlyer, including inaccuracies and inflated analytics that jeopardize reliability.
- Users find the **dashboard complex and limited** , requiring time to navigate and customize reports effectively.

#### What Are Recent G2 Reviews of AppsFlyer?

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### [Glassbox](https://www.g2.com/products/glassbox/reviews)

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 788

#### How Do G2 Users Rate Glassbox?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.6/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Glassbox?

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** www.glassbox.com
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital  
1,803 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a86bc192b8b339fb694c9046e07217cea07a19220fc62bc7b47b81f0bc0a651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10491772%2F&secure%5Burl_type%5D=linkedin_company_website)  
280 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Analyst, Product Owner
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 77% Large, 18% Medium

#### What Do G2 Reviewers Say About Glassbox?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Glassbox for efficiently accessing and analyzing recorded sessions.
- Users value the **ease of accessing session replays** , enhancing operations and providing insights into user experiences.
- Users benefit from **immediate insights** with Glassbox, enabling timely actions and identifying revenue opportunities efficiently.
- Users value the **recorded sessions and heat maps** for enhancing user experience and optimizing feature placement effectively.
- Users value the **deep insights into customer journeys** that Glassbox provides, enhancing website optimization and user experience.

##### Cons

- Users face **session issues** , including split links, limited history, and slow query response times affecting overall usability.
- Users find the **navigation icons not intuitive** , making it difficult to understand their functions within Glassbox.
- Users find the **session management cumbersome** , as it can be overwhelming and lacks adequate capture reliability.
- Users find the **learning curve challenging** , noting the need for improved training and easier access to documentation.
- Users feel the lack of **missing features** , such as advanced reporting options and data query capabilities in Glassbox.

#### What Are Recent G2 Reviews of Glassbox?

**["Essential for Identifying User Friction Points"](https://www.g2.com/survey_responses/glassbox-review-12699865)**

**Rating:** 4.0/5.0 stars

_— Basma K._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865)

**["Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays"](https://www.g2.com/survey_responses/glassbox-review-11982027)**

**Rating:** 5.0/5.0 stars

_— ADITYA T._

[Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027)

#### What Are G2 Users Discussing About Glassbox?

- [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for)

### [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,174

#### How Do G2 Users Rate Adobe Analytics?

- **Return:** 8.6/10 (Category avg: 8.5/10)
- **Retention:** 8.8/10 (Category avg: 8.6/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Adobe Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Analyst
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Large, 30% Medium

#### What Do G2 Reviewers Say About Adobe Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization.
- Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics for insightful data analysis and visualization.
- Users value the **ease of use** in Adobe Analytics, making complex data analysis and integration straightforward and efficient.
- Users value Adobe Analytics for its **advanced data analysis and predictive reporting** , enhancing decision-making and understanding user behavior.
- Users value the **advanced reporting features** of Adobe Analytics, enabling informed and effective data-driven decision-making.

##### Cons

- Users find the **learning curve steep** , requiring extensive training and support to effectively utilize Adobe Analytics.
- Users find Adobe Analytics has a **steep learning curve** , requiring significant training to master its capabilities effectively.
- Users find Adobe Analytics to be **expensive** , limiting accessibility for small teams with tight budgets.
- Users experience **slow performance** with Adobe Analytics, facing delays and sluggishness, particularly with large datasets and reports.
- Users find Adobe Analytics to have a **steep learning curve** that complicates setup and daily analysis tasks.

#### What Are Recent G2 Reviews of Adobe Analytics?

**["Adobe Analytics Turns User Data Into Actionable Insights"](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)**

**Rating:** 4.5/5.0 stars

_— Hiten M._

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13164783)

**["Analysis Workspace Makes Deep-Dive Exploration in Adobe Analytics Effortless"](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/adobe-analytics-review-13175336)

#### What Are G2 Users Discussing About Adobe Analytics?

- [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments

### [CleverTap](https://www.g2.com/products/clevertap/reviews)

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap

**Average Rating:** 4.6/5.0

**Total Reviews:** 648

#### How Do G2 Users Rate CleverTap?

- **Return:** 9.0/10 (Category avg: 8.5/10)
- **Retention:** 9.0/10 (Category avg: 8.6/10)
- **Engagement:** 9.1/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind CleverTap?

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** clevertap.com
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive analytics** of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
- Users value the **responsive customer support** of CleverTap, aiding them in effectively utilizing the platform.
- Users highlight CleverTap's **automation capabilities** , enhancing engagement and simplifying targeted marketing efforts effectively.
- Users appreciate the **ease of use** of CleverTap, finding it intuitive and seamless for their marketing tasks.
- Users value the **personalization capabilities** of CleverTap, enhancing targeted marketing and improving overall user engagement.

##### Cons

- Users find the **steep learning curve** of CleverTap overwhelming initially, hindering effective usage for newcomers.
- Users express frustration over the **missing features** in CleverTap, affecting usability and campaign creation significantly.
- Users find the **interface not intuitive** , facing a steep learning curve that complicates their initial experience with CleverTap.
- Users find the **pricing high** , which makes reconsidering the software's usage essential for many customers.
- Users find the **interface and features complex** , especially new users facing a steep learning curve.

#### What Are Recent G2 Reviews of CleverTap?

**["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012)

**["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

### [Mixpanel](https://www.g2.com/products/mixpanel/reviews)

Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,330

#### How Do G2 Users Rate Mixpanel?

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.7/10 (Category avg: 8.6/10)
- **Engagement:** 9.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Mixpanel?

- **Seller:** [Mixpanel](https://www.g2.com/sellers/mixpanel)
- **Company Website:** mixpanel.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @mixpanel  
23,253 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a84961656fa2f5874bfea656af6d28597070c737e6df398b42fd8fc7f5d99207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F423483%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 37% Medium

#### What Do G2 Reviewers Say About Mixpanel?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Mixpanel's **ease of use** , allowing effortless dashboard creation and straightforward event tracking for insights.
- Users value Mixpanel's **flexible dashboard design** and its reliable, user-friendly analytics for informed decision-making.
- Users appreciate the **super clean and easy-to-use UI** of Mixpanel, enabling non-technical teams to access data effortlessly.
- Users appreciate the **intuitive user interface** of Mixpanel, making analytics enjoyable and accessible for everyone.
- Users appreciate the **robust reporting capabilities** of Mixpanel, enhancing their ability to analyze data effectively and intuitively.

##### Cons

- Users face a **steep learning curve** with Mixpanel, particularly for mastering advanced features and managing updates efficiently.
- Users find a **steep learning curve** with advanced features in Mixpanel, complicating efficient usage and updates.
- Users find a **clunky event tracking process** in Mixpanel, complicating the analysis of user activity feeds.
- Users find Mixpanel **expensive** and challenging to manage A/B tests effectively without substantial effort and cost.
- Users face **data management issues** with Mixpanel, such as complex deletions and mismatched information in reports.

#### What Are Recent G2 Reviews of Mixpanel?

**["A very extensive and fast program"](https://www.g2.com/survey_responses/mixpanel-review-4724108)**

**Rating:** 5.0/5.0 stars

_— Marcin C._

[Read full review](https://www.g2.com/survey_responses/mixpanel-review-4724108)

**["Powerful and User-Friendly Analytics Platform for Product & User Insights"](https://www.g2.com/survey_responses/mixpanel-review-12941704)**

**Rating:** 4.0/5.0 stars

_— Raj C._

[Read full review](https://www.g2.com/survey_responses/mixpanel-review-12941704)

#### What Are G2 Users Discussing About Mixpanel?

- [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments
- [What are user analytics?](https://www.g2.com/discussions/what-are-user-analytics)
- [What are analytics products?](https://www.g2.com/discussions/what-are-analytics-products)
- [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments
- [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment

### [Singular](https://www.g2.com/products/singular/reviews)

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

**Average Rating:** 4.6/5.0

**Total Reviews:** 519

#### How Do G2 Users Rate Singular?

- **Return:** 8.3/10 (Category avg: 8.5/10)
- **Retention:** 8.3/10 (Category avg: 8.6/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Singular?

- **Seller:** [Singular](https://www.g2.com/sellers/singular)
- **Company Website:** www.singular.net
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** User Acquisition Manager, Marketing Manager
- **Top Industries:** Computer Games, Financial Services
- **Company Size:** 52% Medium, 26% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **best-in-class customer support** from Singular, noting its responsiveness and quick resolution of issues.
- Users value the **ease of use** of Singular, benefiting from clear dashboards and straightforward onboarding.
- Users find Singular's **support and customer service exceptionally helpful** , ensuring timely assistance and tailored solutions for their needs.
- Users appreciate the **flexibility and transparency** of Singular, enhancing data analysis and decision-making efficiency.
- Users value the **comprehensive reporting** capabilities of Singular, enhancing their campaign management and insights effectively.

##### Cons

- Users find the **poor interface design** of Singular can hinder functionality and requires additional support for effective use.
- Users find the **UI to be unintuitive** , often requiring extra support and feeling less flexible than desired.
- Users note the **inability to share boards** without being linked, impacting collaboration and creating reporting challenges.
- Users note significant **data limitations** with Singular, impacting attribution accuracy and analysis of campaigns.
- Users find the **limited attribution capabilities** of Singular hinder accurate tracking and reporting for effective campaign management.

#### What Are Recent G2 Reviews of Singular?

**["Great Platform Backed by an Outstanding Team"](https://www.g2.com/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/survey_responses/singular-review-13176647)

**["Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"](https://www.g2.com/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [What is Singular used for?](https://www.g2.com/discussions/what-is-singular-used-for)

### [AppMetrica](https://www.g2.com/products/appmetrica/reviews)

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate AppMetrica?

- **Return:** 8.8/10 (Category avg: 8.5/10)
- **Retention:** 9.0/10 (Category avg: 8.6/10)
- **Engagement:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppMetrica?

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4963c252d3db15966c13afea69d9564fe021bf6efafc42f209013ec5e7917c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyndxforapps&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 61% Small, 30% Medium

#### What Do G2 Reviewers Say About AppMetrica?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AppMetrica's **ease of use** exceptional, featuring intuitive interfaces and straightforward integration for valuable insights.
- Users find **Easy Integrations** with AppMetrica beneficial, allowing seamless tracking across multiple device installations.
- Users benefit from the **easy setup** of AppMetrica, allowing quick integration and straightforward tracking of user behavior.
- Users value the **easy API integrations** of AppMetrica, enhancing user tracking and app performance monitoring effortlessly.
- Users value the **user-friendly analytics** of AppMetrica, appreciating its clear dashboards and real-time updates for decision-making.

##### Cons

- Users are frustrated by **missing features** in the mobile app compared to the desktop version, limiting functionality.
- Users find **reporting issues** in AppMetrica frustrating, especially due to limited UTM tracking and poor management features.
- Users are frustrated by **inadequate reporting** , facing empty reports and limited customization options for data analysis.
- Users struggle with **search difficulty** , facing issues with empty reports and finding specific settings in AppMetrica.
- Users experience **inadequate tracking** due to missing mobile features, restrictions on event limits, and lack of ad network integration.

#### What Are Recent G2 Reviews of AppMetrica?

**["Great product!"](https://www.g2.com/survey_responses/appmetrica-review-10864475)**

**Rating:** 4.5/5.0 stars

_— Inna K._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475)

**["Powerful and User-Friendly Mobile Analytics Tool"](https://www.g2.com/survey_responses/appmetrica-review-11579285)**

**Rating:** 4.0/5.0 stars

_— Rojan S._

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285)

#### What Are G2 Users Discussing About AppMetrica?

- [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment

### [Amazon Pinpoint](https://www.g2.com/products/aws-amazon-pinpoint/reviews)

In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.

**Average Rating:** 4.2/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Amazon Pinpoint?

- **Return:** 8.7/10 (Category avg: 8.5/10)
- **Retention:** 8.5/10 (Category avg: 8.6/10)
- **Engagement:** 9.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Amazon Pinpoint?

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud  
2,232,483 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website)  
147,094 employees on LinkedIn®
- **Ownership:** NASDAQ: AMZN

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 29% Medium

#### What Do G2 Reviewers Say About Amazon Pinpoint?

_AI-generated summary from verified user reviews_

##### Cons

- Users express concern that Amazon Pinpoint can negatively impact **domain health** , affecting their overall deliverability and reputation.

#### What Are Recent G2 Reviews of Amazon Pinpoint?

**["Amazon Pinpoint Review"](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)**

**Rating:** 5.0/5.0 stars

_— Keith K._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-10376304)

**["Powerful Multichannel Campaigns with Strong Segmentation, Analytics, and AWS Integration"](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)**

**Rating:** 4.5/5.0 stars

_— Atharva P._

[Read full review](https://www.g2.com/survey_responses/amazon-pinpoint-review-13180587)

#### What Are G2 Users Discussing About Amazon Pinpoint?

- [What is a push notification from Amazon?](https://www.g2.com/discussions/what-is-a-push-notification-from-amazon)
- [How does AWS pinpoint work?](https://www.g2.com/discussions/how-does-aws-pinpoint-work)
- [How do I use Amazon pinpoint?](https://www.g2.com/discussions/how-do-i-use-amazon-pinpoint)
- [What is Amazon pinpoint?](https://www.g2.com/discussions/what-is-amazon-pinpoint)

### [Dataroid](https://www.g2.com/products/dataroid/reviews)

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

**Average Rating:** 4.7/5.0

**Total Reviews:** 96

#### How Do G2 Users Rate Dataroid?

- **Return:** 10.0/10 (Category avg: 8.5/10)
- **Retention:** 10.0/10 (Category avg: 8.6/10)
- **Engagement:** 9.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Dataroid?

- **Seller:** [Dataroid](https://www.g2.com/sellers/dataroid)
- **Company Website:** www.dataroid.com
- **HQ Location:** Sariyer, TR
- **Twitter:** @dataroid  
189 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d52cafff2432b31518e0969c9501fff2d5fa471e7944053c686ddd7df8b0b13d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdataroid%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Banking, Financial Services
- **Company Size:** 55% Large, 26% Medium

#### What Do G2 Reviewers Say About Dataroid?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Dataroid for its **exceptional customer support** , highlighting responsiveness and a genuine commitment to success.
- Users appreciate the **ease of use** of Dataroid, enabling valuable insights and strategies with a user-friendly panel.
- Users appreciate the **powerful customer journey analytics** of Dataroid, enabling data-driven decisions and enhanced user experiences.
- Users value Dataroid's **powerful customer journey analytics** , enabling data-driven decisions and enhanced customer experiences.
- Users value Dataroid's **helpful support** , highlighting their commitment to customer feedback and collaborative communication.

##### Cons

- Users face **technical limitations** with Dataroid, hindering modifications and essential features needed for agile marketing strategies.
- Users note the **lack of essential features** in Dataroid, particularly the need for more engagement tools and user path integration.
- Users are frustrated with the **dashboard issues** , including limited data visibility and user-unfriendly design elements.
- Users face **integration challenges** with Dataroid, hindering access to vital features and complicating the setup process.
- Users find Dataroid's **limited features** restrictive, particularly the cap on event attributes impacting advanced analytics.

#### What Are Recent G2 Reviews of Dataroid?

**["The Best Way to Gain Valuable Insights Into Your Customers"](https://www.g2.com/survey_responses/dataroid-review-7502460)**

**Rating:** 5.0/5.0 stars

_— Yusuf Metin Y._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-7502460)

**["Flexible, User-Friendly Platform for Real-Time Insights and Personalized Campaigns"](https://www.g2.com/survey_responses/dataroid-review-13148410)**

**Rating:** 5.0/5.0 stars

_— Türkay A._

[Read full review](https://www.g2.com/survey_responses/dataroid-review-13148410)

#### What Are G2 Users Discussing About Dataroid?

- [What is Dataroid used for?](https://www.g2.com/discussions/what-is-dataroid-used-for)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 509

#### How Do G2 Users Rate MoEngage?

- **Return:** 8.8/10 (Category avg: 8.5/10)
- **Retention:** 9.1/10 (Category avg: 8.6/10)
- **Engagement:** 9.2/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, making data management and campaign optimization seamless and efficient.
- Users love the **user-friendly interface** of MoEngage, enabling easy funnel building and seamless data access.
- Users value the **real-time analytics** of MoEngage, enhancing decision-making and user understanding through detailed insights.
- Users find MoEngage **helpful for segmentation** and campaign stats, simplifying data complexities for effective management.
- Users value the **efficient campaign management** of MoEngage, enhancing lead generation and overall marketing effectiveness.

##### Cons

- Users notice **missing session-related attributes** , requiring tech help and facing notification delivery issues on some devices.
- Users find the **steep learning curve** challenging, requiring significant time and effort to understand MoEngage's functionality.
- Users note **limitations in live features** and costly API scaling, hindering MoEngage's overall effectiveness.
- Users find the **complexity** in segment management and AI tools challenging, impacting user experience and functionality.
- Users find the **difficult learning** curve of MoEngage challenging, particularly for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [AppFollow](https://www.g2.com/products/appfollow/reviews)

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 191

#### How Do G2 Users Rate AppFollow?

- **Return:** 9.2/10 (Category avg: 8.5/10)
- **Retention:** 9.2/10 (Category avg: 8.6/10)
- **Engagement:** 10.0/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind AppFollow?

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO  
2,960 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c970115dcdfea35fc429441b4408ef856ceeb2b809f033f666628c78cb5da05d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6403242%2F&secure%5Burl_type%5D=linkedin_company_website)  
75 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Social Media Manager
- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 64% Small, 23% Medium

#### What Do G2 Reviewers Say About AppFollow?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppFollow, benefiting from streamlined review tracking and management features.
- Users appreciate the **quick review tracking and AI features** that enhance their response efficiency and analysis.
- Users value the **effective AI response capabilities** of AppFollow, enhancing their app's reputation through high review management.
- Users appreciate the **centralized management** of AppFollow, streamlining app store optimization and user feedback effectively.
- Users appreciate the **centralized app store optimization and feedback management** in AppFollow, simplifying their experience significantly.

##### Cons

- Users often face **data inaccuracy** with AppFollow, noting discrepancies in Google Play Console ratings reported by the AI.
- Users feel that the **pricing is a bit high** , making it less accessible for smaller businesses and developers.
- Users wish for improved **multisite selection** in the Reviews section for easier access to comments across platforms.
- Users often experience **inaccuracy in rating information** from the AppFollow AI, leading to confusion and mistrust.
- Users desire an improved **review management feature** that allows simultaneous selection of both CH Play and App Store.

#### What Are Recent G2 Reviews of AppFollow?

**["Real-Time Feedback Revolution with AppFollow"](https://www.g2.com/survey_responses/appfollow-review-12432533)**

**Rating:** 5.0/5.0 stars

_— Yatin G._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-12432533)

**["Best tool monitoring mobile app"](https://www.g2.com/survey_responses/appfollow-review-7315659)**

**Rating:** 5.0/5.0 stars

_— Lovleen S._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-7315659)

#### What Are G2 Users Discussing About AppFollow?

- [What is AppFollow used for?](https://www.g2.com/discussions/what-is-appfollow-used-for)

### [WalkMe](https://www.g2.com/products/walkme/reviews)

WalkMe, an SAP company, is the critical layer that makes enterprise AI work. Copilots and AI agents are powerful, but incomplete. They can't see what's on an employee's screen, move across applications, or act where work actually happens. WalkMe can. Built on over a decade of experience in enterprise deployments, WalkMe gives AI the real-time context, cross-application reach, and workflow execution it needs to deliver results. WalkMe helps organizations adapt faster, make better decisions, and build a workforce that learns continuously. Trusted by global leaders including IBM, Nestlé, ThermoFisher Scientific, and the U.S. federal government, WalkMe turns AI investments into business outcomes. Visit www.walkme.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 567

#### How Do G2 Users Rate WalkMe?

- **Return:** 8.2/10 (Category avg: 8.5/10)
- **Retention:** 8.1/10 (Category avg: 8.6/10)
- **Engagement:** 8.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind WalkMe?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Instructional Designer, Digital Adoption Specialist
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 60% Large, 28% Medium

#### What Do G2 Reviewers Say About WalkMe?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WalkMe's **ease of use** invaluable for navigating tools and minimizing training time and resources.
- Users appreciate the **intuitive guidance and support** WalkMe provides, significantly improving user experience and productivity.
- Users value the **responsive customer support** of WalkMe, ensuring quick resolution of any issues encountered.
- Users value WalkMe for its **intuitive training and easy setup** , enhancing user engagement and support efficiency.
- Users appreciate the **intuitive interface** of WalkMe, enabling seamless integration and powerful, context-aware in-app guidance.

##### Cons

- Users face a significant **learning curve** with WalkMe, particularly regarding advanced features and managing large-scale environments.
- Users find the **initial setup complexity** of WalkMe challenging, requiring time and technical skills for effective management.
- Users face a **steep learning curve** with WalkMe, particularly regarding advanced features and customization challenges.
- Users find the **setup process for WalkMe time-consuming** , especially with complex or customized workflows.
- Users find **WalkMe's struggle with dynamic elements** and clunky interface challenging, despite the availability of free training.

#### What Are Recent G2 Reviews of WalkMe?

**["WalkMe Makes Tasks Easier with Helpful Guided Solutions and Available Info On-The-Go"](https://www.g2.com/survey_responses/walkme-review-12997160)**

**Rating:** 5.0/5.0 stars

_— Stephen L._

[Read full review](https://www.g2.com/survey_responses/walkme-review-12997160)

**["Bridging the Gap Between Technology and User Adoption"](https://www.g2.com/survey_responses/walkme-review-9892459)**

**Rating:** 5.0/5.0 stars

_— Sheila Ruth V._

[Read full review](https://www.g2.com/survey_responses/walkme-review-9892459)

#### What Are G2 Users Discussing About WalkMe?

- [What is WalkMe used for?](https://www.g2.com/discussions/what-is-walkme-used-for)

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[Browse Mobile App Analytics Themes](/categories/mobile-app-analytics/themes)

 ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello")
AC

Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)

Updated October 3, 2024

Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

- Provide data regarding an app’s user behavior 
- Provide information about demographics or regional use 
- Display trends or market behaviors 
- Analyze customer satisfaction and usage 
- Produce reports outlining multiple factors analyzed 

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")](https://www.g2.com/products/google-analytics/reviews)[Google Analytics](https://www.g2.com/products/google-analytics/reviews)[4.5/5(6,867)](https://www.g2.com/products/google-analytics/reviews) | Cross-platform user journey and conversion attribution | "Powerful Real-Time Insights with Seamless Google Ads & Search Console Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image")](https://www.g2.com/products/adjust/reviews)[Adjust](https://www.g2.com/products/adjust/reviews)[4.7/5(731)](https://www.g2.com/products/adjust/reviews) | Multi-channel attribution with fraud prevention for mobile UA | "Reliable Attribution and Analytics That Streamline User Acquisition" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image")](https://www.g2.com/products/amplitude-analytics/reviews)[Amplitude](https://www.g2.com/products/amplitude-analytics/reviews)[4.5/5(2,983)](https://www.g2.com/products/amplitude-analytics/reviews) | Event-based mobile product analytics with self-serve funnels | "Using Amplitude Dashboards, Filters, and AI" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image")](https://www.g2.com/products/appsflyer/reviews)[AppsFlyer](https://www.g2.com/products/appsflyer/reviews)[4.5/5(780)](https://www.g2.com/products/appsflyer/reviews) | Mobile attribution with fraud detection and SKAN | "All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_526503459c23a2b855b4fe2a0526aa48/glassbox.png "Product Avatar Image")](https://www.g2.com/products/glassbox/reviews)[Glassbox](https://www.g2.com/products/glassbox/reviews)[4.9/5(809)](https://www.g2.com/products/glassbox/reviews) | Session replay with tagless mobile event capture | "Essential for Identifying User Friction Points" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")](https://www.g2.com/products/adobe-analytics/reviews)[Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)[4.2/5(1,246)](https://www.g2.com/products/adobe-analytics/reviews) | Cross-platform app analytics with Adobe ecosystem integration | "Adobe Analytics Turns User Data Into Actionable Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")](https://www.g2.com/products/clevertap/reviews)[CleverTap](https://www.g2.com/products/clevertap/reviews)[4.6/5(670)](https://www.g2.com/products/clevertap/reviews) | Behavioral analytics with lifecycle campaign automation | "A unified platform for engagement and retention" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image")](https://www.g2.com/products/mixpanel/reviews)[Mixpanel](https://www.g2.com/products/mixpanel/reviews)[4.5/5(1,372)](https://www.g2.com/products/mixpanel/reviews) | Event-based product analytics with user-level funnels | "Powerful and User-Friendly Analytics Platform for Product & User Insights" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image")](https://www.g2.com/products/singular/reviews)[Singular](https://www.g2.com/products/singular/reviews)[4.6/5(529)](https://www.g2.com/products/singular/reviews) | Multi-channel attribution with cost aggregation | "Great Platform Backed by an Outstanding Team" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01f3f1295226c4b6077005edc58d81ac/appmetrica.png "Product Avatar Image")](https://www.g2.com/products/appmetrica/reviews)[AppMetrica](https://www.g2.com/products/appmetrica/reviews)[4.5/5(46)](https://www.g2.com/products/appmetrica/reviews) | Free mobile attribution with product analytics | "Powerful and User-Friendly Mobile Analytics Tool" |

* * *

Show More

### Mobile App Analytics Topics

- [What is Mobile App Analytics Software?](#what-is-mobile-app-analytics-software)
- [What are the Common Features of Mobile App Analytics Software?](#what-are-the-common-features-of-mobile-app-analytics-software)
- [What are the Benefits of Mobile App Analytics Software?](#what-are-the-benefits-of-mobile-app-analytics-software)
- [Who Uses Mobile App Analytics Software?](#who-uses-mobile-app-analytics-software)
- [Challenges with Mobile App Analytics Software](#challenges-with-mobile-app-analytics-software)
- [How to Buy Mobile App Analytics Software](#how-to-buy-mobile-app-analytics-software)

[
### Mobile App Analytics Topics
 Expand/Collapse ](#)
- [What is Mobile App Analytics Software?](#what-is-mobile-app-analytics-software)
- [What are the Common Features of Mobile App Analytics Software?](#what-are-the-common-features-of-mobile-app-analytics-software)
- [What are the Benefits of Mobile App Analytics Software?](#what-are-the-benefits-of-mobile-app-analytics-software)
- [Who Uses Mobile App Analytics Software?](#who-uses-mobile-app-analytics-software)
- [Challenges with Mobile App Analytics Software](#challenges-with-mobile-app-analytics-software)
- [How to Buy Mobile App Analytics Software](#how-to-buy-mobile-app-analytics-software)

## Learn More About Mobile App Analytics Tools

### What is Mobile App Analytics Software?
 

The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

 

There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace.

 

Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response.

 

Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences. 

 

### What are the Common Features of Mobile App Analytics Software?
 

The following are some core features within mobile app analytics software:

 

**OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

 

**Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience.

 

**Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app.

 

**Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

 

**Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day.

 

**Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole.

 

**Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

 

**Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

 

**Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

 

**Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region.

 

Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay)

 

### What are the Benefits of Mobile App Analytics Software?
 

**Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

 

**Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences.

 

**Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build.

 

### Who Uses Mobile App Analytics Software?

Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools.

**Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

**Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

**Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation.

**Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.

#### Software Related to Mobile App Analytics Software

Related solutions that can be used together with Mobile App Analytics Software include:

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings.

[Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights.

### Challenges with Mobile App Analytics Software

Software solutions can come with their own set of challenges. 

**Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

**Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues.

**Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.

### How to Buy Mobile App Analytics Software

G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool.

**Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for.

**Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.