Craft.io Reviews & Product Details

What I like most about Craft.io is how easy it is to work with right from day one. The interface feels clean and intuitive, so our team didn't need any heavy onboarding to get started. Even the implementation was smooth. Connecting it with jira and importing our existing backlog took only few minutes and didn't require any deep technical setup. The platform also comes with a solid set of features that actually support real product workflows instead of adding clutter. Road mapping, prioritizing frameworks, feedback gathering, and documentation all live in one place, which keeps everything organized. I also really appreciate how well it integrates with tools we already use, like jira, slack and github. So, communication with the development team stays seamless. Their customers support has also been helpful and responsive whenever we has questions. We used Craft.io almost everyday... updating roadmaps, refining features and syncing with stakeholders and it has genuinely become a core part of how we operate. Review collected by and hosted on G2.com.

If I had to pint out downsides, I'd say some of the more advanced features take time to fully understand, especially when customizing complex views of workflows. The implementation was overall easy but setting up deeper enterprise-level configurations like permissions and multi-team structures requires some trial and error. While customer support was very responsive but some technical questions sometimes take longer to resolve. Craft.io offers a lot of features, which is great but I do feel the analytics and reporting side could be more detailed compared to some completing tools. Since, this was a daily tool, there's a bit of a learning curve in making sure the whole team follows consistent processes otherwise it's easy for things to get messy. Review collected by and hosted on G2.com.

Craft.io stands out for its ability to make roadmapping functionality easy. The platform makes it incredibly easy to visualize, structure, and communicate product strategies across multiple levels — from high-level initiatives down to granular tasks. The ability to customize views and align roadmaps with objectives is particularly helpful for keeping stakeholders informed and engaged.

Additionally, the user interface is intuitive and easy to navigate. New users can get up and running quickly, and experienced product managers will appreciate how fluidly the UI supports complex workflows. The clean design and logical structure make for a pleasant and efficient user experience.

Another highlight is the excellent customer support, particularly during onboarding. Our representative, Amos, was responsive, knowledgeable, and genuinely invested in helping us succeed with the platform. Their guidance made the initial setup smooth and set us up for long-term success. Review collected by and hosted on G2.com.

One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, this missing link creates friction in maintaining a seamless workflow across tools and causes less than ideal workarounds to be created.

Another shortcoming is how dates from workspace-level initiatives don’t sync cleanly with the portfolio-level view. This misalignment can lead to confusion or manual overhead when trying to ensure consistency across strategic layers. It would be helpful if date synchronization was more automatic and transparent across hierarchies. Review collected by and hosted on G2.com.

Craft.io is a great help for managing our product work. We use the tool with daily frequency to keep track of developments, and it has enough features to cover pretty much everything we need, it is in the sweet spot between simple and powerful. It is very easy to use, with a clean and straightforward UI, so getting started did not take long. Integrating it with our company process was smooth too, which is a big plus to onboard when you start to use it. In this phase, we particularly appreciated the role of customer support too, quick and effective. Review collected by and hosted on G2.com.

Sometimes the app is a bit slow, especially when handling lots of data. It is not a dealbreaker, but it can be frustrating sometimes. Review collected by and hosted on G2.com.

Craft.io makes it easy to align product strategy with execution. I especially like how intuitive the interface is—it’s clean, well-organized, and helps me stay focused on priorities Review collected by and hosted on G2.com.

I’ve found that some advanced customization options—especially around workflow templates and reporting—can be a bit limited. It would be great to have more flexibility in tailoring views or exporting data for broader stakeholder reporting Review collected by and hosted on G2.com.

integrated roadmap features especially Epic and OKRs in Roadmaps.. Review collected by and hosted on G2.com.

No free access to the tool except the trial for few days to understand the power of he product. Review collected by and hosted on G2.com.

I've been using Craft on a daily basis for the past few months.

Supports simple to quite complex projects, that span across business segments.

Very easy to add new fields and shape the data the way you want them

Very easy to create new views and slice & dice the data in multiple ways

UI is easy to understand and navigate

Has improved the way we manage the backlog, prioritize items, prepare the committed and uncommited roadmap and have a consolidated view across all our business segments.

Bidirectional Jira integration, that can work across different Jira Projects.

Implementation was been straight forward from Craft's side. Delays were due to us having to re-think our processes and align with best practices

The customer success team have been absolutely fabulous so far, going the extra mile on many occasions.

Also Craft have been very responsive in our requests for new features / enhancements. Review collected by and hosted on G2.com.

I would not say I dislike the following items, but mostly that they could be improved in future versions:

- Sorting on multiple fields in a table view

- Making custom-fields mandatory

- Searching data across custom fields in a table view

- Prohibiting the deletion of items, once they have been synced to Jira

- Alerting Product Managers on specific events (for example when a date slips)

- Workflows for effort approval Review collected by and hosted on G2.com.

I managed to give a lot of visibility to my direction on our product's roadmap, the tool is simple, integrates with our development system, avoiding rework, I am loving using it. Review collected by and hosted on G2.com.

The only point that could be improved is the language, both the tool and the videos and documentation are in English, it would be interesting if they were in Portuguese. Review collected by and hosted on G2.com.

Great interface, ease of use.

An integrated solution with feedback portal that can directly feed into the product backlog.

A very robust integration with Jira, with ability to work with Jira customizations.

Release planning and tracking capacbilities are very effective.

Support is always there with both training and resolving complex issues. Review collected by and hosted on G2.com.

Need more flexibility to deal with backlog hierarchy. Some tools like Jira can't fully align with Craft's Product->Epic->Feature->Task hierarchy. This requires some workarounds to make things work.

Need a better way or tools for customers to self-resolve integration issues with external tools. Review collected by and hosted on G2.com.

The onboarding experience was awesome and a new standard. One of the reasons we have struggled in the past with product management tools are getting out of the tool what we need with little or no guidance and working with Craft has been the complete opposite experience. Review collected by and hosted on G2.com.

Nothing so far, the one piece of feedback I provided already had a solution! Review collected by and hosted on G2.com.

We have been using Craft.io for several months now, and it has completely transformed how my team and I manage our product development process.

Craft.io’s interface is incredibly intuitive and user-friendly. The learning curve was minimal, allowing my team to get up to speed quickly. The drag-and-drop functionality, clean design, and well-organized menus make navigating the platform a breeze.

They provide top-notch customer support. Whenever we have questions or need assistance, the support team has been responsive and helpful, ensuring that any issues are resolved promptly.

Craft.io continually updates and improves its platform, regularly rolling out new features and enhancements based on user feedback. This commitment to continuous improvement reassures us that we are using a tool that evolves with the industry’s best practices.

In summary, Craft.io has significantly improved our product management efficiency and collaboration. It is powerful, user-friendly, easy to implement, and integrated while offering a feature-rich platform that I would highly recommend to any product development team looking to streamline their workflow and enhance their strategic planning. Review collected by and hosted on G2.com.

There isn't a way to make fields required. Review collected by and hosted on G2.com.