Craft.io Reviews & Product Details

I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and making collaboration much clearer. The tool is easy to learn, flexible, and has been especially embraced by our design and UX teams, who now use it daily. The support from Craft.io's team has also been fantastic, always available to answer questions and guide us through the setup. Review collected by and hosted on G2.com.

One challenge we faced was when the dependency lines feature was removed, as we had planned to use it extensively for mapping. Also, our initial setup was overwhelming because we imported all our data at once, which made it harder to iterate and experiment with the tool's capabilities. In hindsight, starting with a small sample would have been better. Some permissions (like needing to be owner to create feedback portals) can also be limiting. Review collected by and hosted on G2.com.

Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engineering, and go-to-market teams without me rebuilding the same story in five different decks.

The roadmap functionality is a big win. I used to spend hours maintaining PowerPoints for different audiences. Now I can tailor views for board, leadership, or customer conversations directly in Craft and know it’s pulling from the same underlying work. That alone has saved a meaningful amount of time.

I also appreciate how flexible it is. We’ve customized fields to align with our intake process, strategic pillars, and value streams, and it supports the way we think about work without forcing a rigid framework. And the Craft team has been strong partners. Our CSM has been responsive and proactive, which matters when you’re scaling product discipline in a growing organization. Review collected by and hosted on G2.com.

The hardest part hasn’t been the tool. It’s the change management. Getting a team to truly treat any system as the single source of truth takes repetition and reinforcement. We saw some usage drop after onboarding and I had to be intentional about tying roadmap reviews and strategic conversations back to Craft.

There’s also still some workflow tuning happening on our side, especially around backlog hygiene and prioritization. Craft gives you flexibility, but that means you need to be clear about your own governance. As our product processes mature, we’re continuing to refine how we use it to support that. Review collected by and hosted on G2.com.

So far, it has been easy to learn how to use and aesthetically pleasing. Review collected by and hosted on G2.com.

The feedback/research portal is not as fully developed as the rest of the platform; at times, it's a bit glitchy. I would also love to see the feedback portal have more ways to show related ideas for brainstorming. Review collected by and hosted on G2.com.

It brings everything related to product management in one place instead of juggling multiple tools for roadmaps, backlog, strategy, and stakeholder updates. The roadmapping feature is very visual and easy to understand and it helps me work more strategically and make better decisions. Review collected by and hosted on G2.com.

Sometimes it can be a bit slower while handling a large amount of data, and there is also a learning curve in the initial stage, but the customer support was very supportive, which made it easy. Overall, it is an amazing tool Review collected by and hosted on G2.com.

What I like most about Craft.io is how easy it is to work with right from day one. The interface feels clean and intuitive, so our team didn't need any heavy onboarding to get started. Even the implementation was smooth. Connecting it with jira and importing our existing backlog took only few minutes and didn't require any deep technical setup. The platform also comes with a solid set of features that actually support real product workflows instead of adding clutter. Road mapping, prioritizing frameworks, feedback gathering, and documentation all live in one place, which keeps everything organized. I also really appreciate how well it integrates with tools we already use, like jira, slack and github. So, communication with the development team stays seamless. Their customers support has also been helpful and responsive whenever we has questions. We used Craft.io almost everyday... updating roadmaps, refining features and syncing with stakeholders and it has genuinely become a core part of how we operate. Review collected by and hosted on G2.com.

If I had to pint out downsides, I'd say some of the more advanced features take time to fully understand, especially when customizing complex views of workflows. The implementation was overall easy but setting up deeper enterprise-level configurations like permissions and multi-team structures requires some trial and error. While customer support was very responsive but some technical questions sometimes take longer to resolve. Craft.io offers a lot of features, which is great but I do feel the analytics and reporting side could be more detailed compared to some completing tools. Since, this was a daily tool, there's a bit of a learning curve in making sure the whole team follows consistent processes otherwise it's easy for things to get messy. Review collected by and hosted on G2.com.

Craft.io stands out for its ability to make roadmapping functionality easy. The platform makes it incredibly easy to visualize, structure, and communicate product strategies across multiple levels — from high-level initiatives down to granular tasks. The ability to customize views and align roadmaps with objectives is particularly helpful for keeping stakeholders informed and engaged.

Additionally, the user interface is intuitive and easy to navigate. New users can get up and running quickly, and experienced product managers will appreciate how fluidly the UI supports complex workflows. The clean design and logical structure make for a pleasant and efficient user experience.

Another highlight is the excellent customer support, particularly during onboarding. Our representative, Amos, was responsive, knowledgeable, and genuinely invested in helping us succeed with the platform. Their guidance made the initial setup smooth and set us up for long-term success. Review collected by and hosted on G2.com.

One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, this missing link creates friction in maintaining a seamless workflow across tools and causes less than ideal workarounds to be created.

Another shortcoming is how dates from workspace-level initiatives don’t sync cleanly with the portfolio-level view. This misalignment can lead to confusion or manual overhead when trying to ensure consistency across strategic layers. It would be helpful if date synchronization was more automatic and transparent across hierarchies. Review collected by and hosted on G2.com.

Craft.io is a great help for managing our product work. We use the tool with daily frequency to keep track of developments, and it has enough features to cover pretty much everything we need, it is in the sweet spot between simple and powerful. It is very easy to use, with a clean and straightforward UI, so getting started did not take long. Integrating it with our company process was smooth too, which is a big plus to onboard when you start to use it. In this phase, we particularly appreciated the role of customer support too, quick and effective. Review collected by and hosted on G2.com.

Sometimes the app is a bit slow, especially when handling lots of data. It is not a dealbreaker, but it can be frustrating sometimes. Review collected by and hosted on G2.com.

Craft.io makes it easy to align product strategy with execution. I especially like how intuitive the interface is—it’s clean, well-organized, and helps me stay focused on priorities Review collected by and hosted on G2.com.

I’ve found that some advanced customization options—especially around workflow templates and reporting—can be a bit limited. It would be great to have more flexibility in tailoring views or exporting data for broader stakeholder reporting Review collected by and hosted on G2.com.

integrated roadmap features especially Epic and OKRs in Roadmaps.. Review collected by and hosted on G2.com.

No free access to the tool except the trial for few days to understand the power of he product. Review collected by and hosted on G2.com.

I've been using Craft on a daily basis for the past few months.

Supports simple to quite complex projects, that span across business segments.

Very easy to add new fields and shape the data the way you want them

Very easy to create new views and slice & dice the data in multiple ways

UI is easy to understand and navigate

Has improved the way we manage the backlog, prioritize items, prepare the committed and uncommited roadmap and have a consolidated view across all our business segments.

Bidirectional Jira integration, that can work across different Jira Projects.

Implementation was been straight forward from Craft's side. Delays were due to us having to re-think our processes and align with best practices

The customer success team have been absolutely fabulous so far, going the extra mile on many occasions.

Also Craft have been very responsive in our requests for new features / enhancements. Review collected by and hosted on G2.com.

I would not say I dislike the following items, but mostly that they could be improved in future versions:

- Sorting on multiple fields in a table view

- Making custom-fields mandatory

- Searching data across custom fields in a table view

- Prohibiting the deletion of items, once they have been synced to Jira

- Alerting Product Managers on specific events (for example when a date slips)

- Workflows for effort approval Review collected by and hosted on G2.com.