--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Craft.io Reviews & Product Details Visit Website Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment. * * * Product Website Craft.io Seller [Craft.io](https://www.g2.com/sellers/craft-io) Discussions [Craft.io Community](https://www.g2.com/products/craft-io-craft-io/discuss) Languages Supported English Solution Type All-in-One Overview by Tatiana Kaplan Show More ## Pricing Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) ## Craft.io Integrations (20) What do users say about integrations? Verified by Craft.io [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Active Directory Reporting Tool ](https://www.g2.com/products/active-directory-reporting-tool/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe XD ](https://www.g2.com/products/adobe-xd/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API ](https://www.g2.com/products/api/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Boards ](https://www.g2.com/products/azure-boards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure DevOps Server ](https://www.g2.com/products/azure-devops-server/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Figma ](https://www.g2.com/products/figma/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GitLab ](https://www.g2.com/products/gitlab/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Linear ](https://www.g2.com/products/linear/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams ](https://www.g2.com/products/microsoft-teams/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Miro ](https://www.g2.com/products/miro/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mural ](https://www.g2.com/products/mural/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ping Identity ](https://www.g2.com/products/ping-identity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sketch ](https://www.g2.com/products/sketch/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Amber K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber K.") AK Amber K. Director of Produ t Mid-Market (51-1000 emp.) 12/18/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Easy to Learn and Visually Appealing Platform" 4.5/5 What do you like best about Craft.io? So far, it has been easy to learn how to use and aesthetically pleasing. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The feedback/research portal is not as fully developed as the rest of the platform; at times, it's a bit glitchy. I would also love to see the feedback portal have more ways to show related ideas for brainstorming. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? I've used Craft for about a month, and the first problem that I wanted to solve was being able to easily create different versions of the roadmap for stakeholders, which Craft has allowed me to do with ease. I am now working to utilize the capacity feature to support overall planning, which is streamlining our processes and helping to facilitate conversations about priorities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Enterprise (\> 1000 emp.) 7/24/2026 "Flexible Fields and Views with Outstanding Onboarding and Support" 5/5 What do you like best about Craft.io? Flexibility in fields and views. Outstanding onboarding+support. Review collected by and hosted on G2.com. What do you dislike about Craft.io? I wish the color coding would carry across all views. It's too much effort to do it multiple times. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? It gives our organization one central roadmap plus an idea portal that is connected to that roadmap. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![SHREYA P .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SHREYA P .") S SHREYA P . Program Manager Enterprise (\> 1000 emp.) 1/8/2026 "All-in-One Product Management Made Effortless" 5/5 What do you like best about Craft.io? It brings everything related to product management in one place instead of juggling multiple tools for roadmaps, backlog, strategy, and stakeholder updates. The roadmapping feature is very visual and easy to understand and it helps me work more strategically and make better decisions. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Sometimes it can be a bit slower while handling a large amount of data, and there is also a learning curve in the initial stage, but the customer support was very supportive, which made it easy. Overall, it is an amazing tool Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? It helps to resolve the problem of having product work scattered across too many tools. Before the implementation of craft.io, things like strategy, roadmaps, prioritization, and execution felt disconnected. Now everything is in one place and which makes it easier for me to see the bigger picture and understand what to focus on. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Enterprise (\> 1000 emp.) 7/3/2026 "Responsive and Effective for Requirements Management" 4.5/5 What do you like best about Craft.io? I really appreciate Craft.io's responsiveness in product matters like responding to incidents, handling feature requests, best practices, and sharing the roadmap. It's great that everything was working properly when we needed it urgently, like for our SAFe planning sessions every three months. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Mapping with Jira was not flexible enough. It didn't allow us to fully map our data model to Jira the way we wanted. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io gives us a single authoritative source for requirements and a systematic, consistent way to work across all product managers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Aniket D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aniket D.") AD Aniket D. Graphic Designer Design Small-Business (50 or fewer emp.) 11/18/2025 "A clean and powerful Product Management tool that keeps teams aligned." 4/5 What do you like best about Craft.io? What I like most about Craft.io is how easy it is to work with right from day one. The interface feels clean and intuitive, so our team didn't need any heavy onboarding to get started. Even the implementation was smooth. Connecting it with jira and importing our existing backlog took only few minutes and didn't require any deep technical setup. The platform also comes with a solid set of features that actually support real product workflows instead of adding clutter. Road mapping, prioritizing frameworks, feedback gathering, and documentation all live in one place, which keeps everything organized. I also really appreciate how well it integrates with tools we already use, like jira, slack and github. So, communication with the development team stays seamless. Their customers support has also been helpful and responsive whenever we has questions. We used Craft.io almost everyday... updating roadmaps, refining features and syncing with stakeholders and it has genuinely become a core part of how we operate. Review collected by and hosted on G2.com. What do you dislike about Craft.io? If I had to pint out downsides, I'd say some of the more advanced features take time to fully understand, especially when customizing complex views of workflows. The implementation was overall easy but setting up deeper enterprise-level configurations like permissions and multi-team structures requires some trial and error. While customer support was very responsive but some technical questions sometimes take longer to resolve. Craft.io offers a lot of features, which is great but I do feel the analytics and reporting side could be more detailed compared to some completing tools. Since, this was a daily tool, there's a bit of a learning curve in making sure the whole team follows consistent processes otherwise it's easy for things to get messy. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? We used Craft.io to manage our entire product lifecycle, from ideation and prioritizing to release tracking. It's our single source of truth for product roadmaps, customer feedback, and feature documentation. It keeps our design, dev, and business teams aligned without constant meetings or confusion. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/7/2026 "Good product, great team!" 4.5/5 What do you like best about Craft.io? Flexible to use, very responsive support Review collected by and hosted on G2.com. What do you dislike about Craft.io? Reporting could be better, but we worked around this with Power BI connection Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Supporting Product Management to manage early stage backlog and roadmap Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite DL Deanna L. Director, Product Management Mid-Market (51-1000 emp.) 5/27/2025 "Roadmapping Made Easy" 4.5/5 What do you like best about Craft.io? Craft.io stands out for its ability to make roadmapping functionality easy. The platform makes it incredibly easy to visualize, structure, and communicate product strategies across multiple levels — from high-level initiatives down to granular tasks. The ability to customize views and align roadmaps with objectives is particularly helpful for keeping stakeholders informed and engaged. Additionally, the user interface is intuitive and easy to navigate. New users can get up and running quickly, and experienced product managers will appreciate how fluidly the UI supports complex workflows. The clean design and logical structure make for a pleasant and efficient user experience. Another highlight is the excellent customer support, particularly during onboarding. Our representative, Amos, was responsive, knowledgeable, and genuinely invested in helping us succeed with the platform. Their guidance made the initial setup smooth and set us up for long-term success. Review collected by and hosted on G2.com. What do you dislike about Craft.io? One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, this missing link creates friction in maintaining a seamless workflow across tools and causes less than ideal workarounds to be created. Another shortcoming is how dates from workspace-level initiatives don’t sync cleanly with the portfolio-level view. This misalignment can lead to confusion or manual overhead when trying to ensure consistency across strategic layers. It would be helpful if date synchronization was more automatic and transparent across hierarchies. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io helps solve a core challenge many product teams face: connecting strategy to execution in a way that’s clear, visible, and scalable. Before using Craft, aligning roadmap items with business objectives and keeping cross-functional teams on the same page was a manual and disjointed process. Craft has streamlined that by centralizing our product planning, prioritization, and communication into one coherent system. As a result, I’m seeing real benefits in terms of greater team alignment, and clearer visibility for stakeholders. It’s significantly reduced the time spent updating spreadsheets or presentation decks, and allowed me to focus more on strategic planning and product delivery. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dario B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dario B.") DB Dario B. Product Manager Mid-Market (51-1000 emp.) 7/9/2025 "Good Product Management tool" 4.5/5 What do you like best about Craft.io? Craft.io is a great help for managing our product work. We use the tool with daily frequency to keep track of developments, and it has enough features to cover pretty much everything we need, it is in the sweet spot between simple and powerful. It is very easy to use, with a clean and straightforward UI, so getting started did not take long. Integrating it with our company process was smooth too, which is a big plus to onboard when you start to use it. In this phase, we particularly appreciated the role of customer support too, quick and effective. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Sometimes the app is a bit slow, especially when handling lots of data. It is not a dealbreaker, but it can be frustrating sometimes. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Dealing with the complexity of creating (and evolving) a new product. Keeping track of the product evolution and create a knowledge management repository. Spread product requirements across the product and development teams. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Fernando R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernando R.") FR Fernando R. Project Manager Enterprise (\> 1000 emp.) 7/10/2025 "A Smart tool for Planning" 4/5 What do you like best about Craft.io? Craft.io makes it easy to align product strategy with execution. I especially like how intuitive the interface is—it’s clean, well-organized, and helps me stay focused on priorities Review collected by and hosted on G2.com. What do you dislike about Craft.io? I’ve found that some advanced customization options—especially around workflow templates and reporting—can be a bit limited. It would be great to have more flexibility in tailoring views or exporting data for broader stakeholder reporting Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io helps solve the challenge of aligning product decisions with strategic goals. It centralizes product planning, making it easier to prioritize features, track progress, and communicate decisions clearly across teams. This has improved our decision-making process and reduced the time spent switching between tools or chasing updates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") EC Verified User in Consulting Small-Business (50 or fewer emp.) 10/1/2025 "Very good features" 4/5 What do you like best about Craft.io? integrated roadmap features especially Epic and OKRs in Roadmaps.. Review collected by and hosted on G2.com. What do you dislike about Craft.io? No free access to the tool except the trial for few days to understand the power of he product. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Product management, Roadmap communication Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Craft.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Craft.io ](https://www.g2.com/products/craft-io-craft-io/discussions/new) GU Guest User • Last activity 9 months ago What is Craft.io used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-craft-io-used-for) [ View all Discussions ](https://www.g2.com/products/craft-io-craft-io/discuss) ## Pricing Options Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually ### Pro $79.00 1 Editor/Month paid annually ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) Craft.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(254) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image") Aha! 4.4/5(365) [ Compare Now ](https://www.g2.com/compare/aha-vs-craft-io-craft-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_965d1c1db49fcd70116ba2473ed66488/superhuman-docs.png "Product Avatar Image") Superhuman Docs 4.6/5(494) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-superhuman-docs) ##### ##### Craft.io Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Budgeting Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/craft-io-craft-io/features) ## Top-Rated Alternatives [ ![Aha!](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aha!") 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