Craft.io Reviews & Product Details

So far, it has been easy to learn how to use and aesthetically pleasing. Review collected by and hosted on G2.com.

The feedback/research portal is not as fully developed as the rest of the platform; at times, it's a bit glitchy. I would also love to see the feedback portal have more ways to show related ideas for brainstorming. Review collected by and hosted on G2.com.

Flexibility in fields and views. Outstanding onboarding+support. Review collected by and hosted on G2.com.

I wish the color coding would carry across all views. It's too much effort to do it multiple times. Review collected by and hosted on G2.com.

It brings everything related to product management in one place instead of juggling multiple tools for roadmaps, backlog, strategy, and stakeholder updates. The roadmapping feature is very visual and easy to understand and it helps me work more strategically and make better decisions. Review collected by and hosted on G2.com.

Sometimes it can be a bit slower while handling a large amount of data, and there is also a learning curve in the initial stage, but the customer support was very supportive, which made it easy. Overall, it is an amazing tool Review collected by and hosted on G2.com.

I really appreciate Craft.io's responsiveness in product matters like responding to incidents, handling feature requests, best practices, and sharing the roadmap. It's great that everything was working properly when we needed it urgently, like for our SAFe planning sessions every three months. Review collected by and hosted on G2.com.

Mapping with Jira was not flexible enough. It didn't allow us to fully map our data model to Jira the way we wanted. Review collected by and hosted on G2.com.

What I like most about Craft.io is how easy it is to work with right from day one. The interface feels clean and intuitive, so our team didn't need any heavy onboarding to get started. Even the implementation was smooth. Connecting it with jira and importing our existing backlog took only few minutes and didn't require any deep technical setup. The platform also comes with a solid set of features that actually support real product workflows instead of adding clutter. Road mapping, prioritizing frameworks, feedback gathering, and documentation all live in one place, which keeps everything organized. I also really appreciate how well it integrates with tools we already use, like jira, slack and github. So, communication with the development team stays seamless. Their customers support has also been helpful and responsive whenever we has questions. We used Craft.io almost everyday... updating roadmaps, refining features and syncing with stakeholders and it has genuinely become a core part of how we operate. Review collected by and hosted on G2.com.

If I had to pint out downsides, I'd say some of the more advanced features take time to fully understand, especially when customizing complex views of workflows. The implementation was overall easy but setting up deeper enterprise-level configurations like permissions and multi-team structures requires some trial and error. While customer support was very responsive but some technical questions sometimes take longer to resolve. Craft.io offers a lot of features, which is great but I do feel the analytics and reporting side could be more detailed compared to some completing tools. Since, this was a daily tool, there's a bit of a learning curve in making sure the whole team follows consistent processes otherwise it's easy for things to get messy. Review collected by and hosted on G2.com.

Flexible to use, very responsive support Review collected by and hosted on G2.com.

Reporting could be better, but we worked around this with Power BI connection Review collected by and hosted on G2.com.

Craft.io stands out for its ability to make roadmapping functionality easy. The platform makes it incredibly easy to visualize, structure, and communicate product strategies across multiple levels — from high-level initiatives down to granular tasks. The ability to customize views and align roadmaps with objectives is particularly helpful for keeping stakeholders informed and engaged.

Additionally, the user interface is intuitive and easy to navigate. New users can get up and running quickly, and experienced product managers will appreciate how fluidly the UI supports complex workflows. The clean design and logical structure make for a pleasant and efficient user experience.

Another highlight is the excellent customer support, particularly during onboarding. Our representative, Amos, was responsive, knowledgeable, and genuinely invested in helping us succeed with the platform. Their guidance made the initial setup smooth and set us up for long-term success. Review collected by and hosted on G2.com.

One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, this missing link creates friction in maintaining a seamless workflow across tools and causes less than ideal workarounds to be created.

Another shortcoming is how dates from workspace-level initiatives don’t sync cleanly with the portfolio-level view. This misalignment can lead to confusion or manual overhead when trying to ensure consistency across strategic layers. It would be helpful if date synchronization was more automatic and transparent across hierarchies. Review collected by and hosted on G2.com.

Craft.io is a great help for managing our product work. We use the tool with daily frequency to keep track of developments, and it has enough features to cover pretty much everything we need, it is in the sweet spot between simple and powerful. It is very easy to use, with a clean and straightforward UI, so getting started did not take long. Integrating it with our company process was smooth too, which is a big plus to onboard when you start to use it. In this phase, we particularly appreciated the role of customer support too, quick and effective. Review collected by and hosted on G2.com.

Sometimes the app is a bit slow, especially when handling lots of data. It is not a dealbreaker, but it can be frustrating sometimes. Review collected by and hosted on G2.com.

Craft.io makes it easy to align product strategy with execution. I especially like how intuitive the interface is—it’s clean, well-organized, and helps me stay focused on priorities Review collected by and hosted on G2.com.

I’ve found that some advanced customization options—especially around workflow templates and reporting—can be a bit limited. It would be great to have more flexibility in tailoring views or exporting data for broader stakeholder reporting Review collected by and hosted on G2.com.

integrated roadmap features especially Epic and OKRs in Roadmaps.. Review collected by and hosted on G2.com.

No free access to the tool except the trial for few days to understand the power of he product. Review collected by and hosted on G2.com.