--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development --- ### Craft.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Craft.io, facilitating effective product management and a smooth onboarding experience. [(9 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731194&qs=pros-and-cons#reviews) Users value the **effective roadmap creation** in Craft.io, enhancing collaboration and streamlining product management across teams. [(6 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732056&qs=pros-and-cons#reviews) Users commend the **helpful and responsive customer support** of Craft.io, enhancing their overall experience with the platform. [(5 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731149&qs=pros-and-cons#reviews) Users value Craft.io as a **centralized system** for collaboration, enhancing visibility and efficiency across teams. [(4 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=2370233&qs=pros-and-cons#reviews) Users highlight the **efficiency** of Craft.io, streamlining collaboration and saving time with tailored roadmap functionalities. [(4 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732312&qs=pros-and-cons#reviews) Users find the **lack of features** in Craft.io limits integration and creates workflow challenges across tools. [(3 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732150&qs=pros-and-cons#reviews) Users face a **difficult learning curve** , especially with advanced features and ensuring team consistency in processes. [(2 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=2370005&qs=pros-and-cons#reviews) Users find the **cost of Craft.io prohibitive** , especially with available free alternatives for smaller teams. [(2 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1983713&qs=pros-and-cons#reviews) Users highlight the **integration difficulties** with Confluence and limited syncing capabilities that disrupt workflow efficiency. [(2 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731756&qs=pros-and-cons#reviews) Users face **integration issues** with Craft.io, leading to workflow friction and misalignment across tools and initiatives. [(2 mentions)](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731183&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Craft.io ##### 1. Ease of Use Users value the **ease of use** of Craft.io, facilitating effective product management and a smooth onboarding experience. [ See 9 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731194&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you like about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and makin ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Mid-Market (51-1000 emp.) 5.0/5 "Connecting strategy to execution in one system" What do you like about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engin ##### 2. Roadmap Creation Users value the **effective roadmap creation** in Craft.io, enhancing collaboration and streamlining product management across teams. [ See 6 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732056&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you like about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and makin ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Mid-Market (51-1000 emp.) 5.0/5 "Connecting strategy to execution in one system" What do you like about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engin ##### 3. Customer Support Users commend the **helpful and responsive customer support** of Craft.io, enhancing their overall experience with the platform. [ See 5 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731149&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you like about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and makin ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Mid-Market (51-1000 emp.) 5.0/5 "Connecting strategy to execution in one system" What do you like about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engin ##### 4. Centralization Users value Craft.io as a **centralized system** for collaboration, enhancing visibility and efficiency across teams. [ See 4 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=2370233&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you like about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and makin ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Mid-Market (51-1000 emp.) 5.0/5 "Connecting strategy to execution in one system" What do you like about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engin ##### 5. Efficiency Users highlight the **efficiency** of Craft.io, streamlining collaboration and saving time with tailored roadmap functionalities. [ See 4 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732312&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you like about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and makin ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Mid-Market (51-1000 emp.) 5.0/5 "Connecting strategy to execution in one system" What do you like about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engin ### 5 Cons or Disadvantages of Craft.io ##### 1. Lack of Features Users find the **lack of features** in Craft.io limits integration and creates workflow challenges across tools. [ See 3 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1732150&qs=pros-and-cons#reviews) See Related User Reviews BT Bethany T. Mid-Market (51-1000 emp.) 5.0/5 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" What do you dislike about Craft.io? One challenge we faced was when the dependency lines feature was removed, as we had planned to use it extensively for mapping. Also, our initial setup DL Deanna L. Mid-Market (51-1000 emp.) 4.5/5 "Roadmapping Made Easy" What do you dislike about Craft.io? One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, ##### 2. Difficult Learning Users face a **difficult learning curve** , especially with advanced features and ensuring team consistency in processes. [ See 2 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=2370005&qs=pros-and-cons#reviews) See Related User Reviews ![SHREYA P .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SHREYA P .") S SHREYA P . Enterprise (\> 1000 emp.) 5.0/5 "All-in-One Product Management Made Effortless" What do you dislike about Craft.io? Sometimes it can be a bit slower while handling a large amount of data, and there is also a learning curve in the initial stage, but the customer supp ![Aniket D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aniket D.") AD Aniket D. Small-Business (50 or fewer emp.) 4.0/5 "A clean and powerful Product Management tool that keeps teams aligned." What do you dislike about Craft.io? If I had to pint out downsides, I'd say some of the more advanced features take time to fully understand, especially when customizing complex views of ##### 3. Expensive Users find the **cost of Craft.io prohibitive** , especially with available free alternatives for smaller teams. [ See 2 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1983713&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 4.0/5 "Very good features" What do you dislike about Craft.io? No free access to the tool except the trial for few days to understand the power of he product. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Powerful but Pricey tool" What do you dislike about Craft.io? The integration with mass file uploads is limited and so are the 3rd party integrations. There are howerver free or almost free alternatives to Cra ##### 4. Integration Difficulty Users highlight the **integration difficulties** with Confluence and limited syncing capabilities that disrupt workflow efficiency. [ See 2 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731756&qs=pros-and-cons#reviews) See Related User Reviews DL Deanna L. Mid-Market (51-1000 emp.) 4.5/5 "Roadmapping Made Easy" What do you dislike about Craft.io? One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Powerful but Pricey tool" What do you dislike about Craft.io? The integration with mass file uploads is limited and so are the 3rd party integrations. There are howerver free or almost free alternatives to Cra ##### 5. Integration Issues Users face **integration issues** with Craft.io, leading to workflow friction and misalignment across tools and initiatives. [ See 2 mentions ](https://www.g2.com/products/craft-io-craft-io/reviews?filters%5Bsentiment_snippet%5D=1731183&qs=pros-and-cons#reviews) See Related User Reviews DL Deanna L. Mid-Market (51-1000 emp.) 4.5/5 "Roadmapping Made Easy" What do you dislike about Craft.io? One notable gap is the lack of direct integration with Confluence. For teams that rely heavily on Confluence for documentation and knowledge sharing, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Powerful but Pricey tool" What do you dislike about Craft.io? The integration with mass file uploads is limited and so are the 3rd party integrations. There are howerver free or almost free alternatives to Cra ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/28/2026 "Flexible, Well-Supported Roadmapping—But Customer-Facing Frontend Needs More Innovation" 3.5/5 What do you like best about Craft.io? The flexibility of Craft means I can create and sync my roadmap between different systems. The, UI is intuitive and the experience is simple enough with an early learning curve to get through. I utilised the MCP which was amazing to see the early beta of that and see how it performed. The support from Craft is second to none and I massively valued the quick support in slack. As mentioned on the MCP I was able to capitalise on the MCP to work with Claude and fully utilise AI to build what I needed to with Craft supporting in the back and my own personal UI built as an artefct on the front end. Altogether Craft's performance is solid. As someone now responsible for the billing I couldn't comment on the pricing and the value for money. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The lack of innovation in the frontend for someone outside my org viewing the roadmap. Claude was able to spin me up a better looking version of the roadmap using Craft data which looked and felt better for the customers I work with. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? It’s the source of truth for our roadmap. It houses everything we need in one place and syncs two ways with our engineering platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") AE Verified User in Events Services Mid-Market (51-1000 emp.) 7/23/2026 "Craft Transformed Our Launch Planning with Best-in-Class Views" 5/5 What do you like best about Craft.io? Craft has help transform the way we manage our quarterly launches and quarterly. The Launch -\> Initiative -\> Epic hierarchy gives leadership and the cross-functional stakeholders a clear view of product development and launch activities, and it has increased collaboration across teams. The flexible data model can be quickly configured to make needs and changes in approach. Additionally, Craft has helped us convert our top of funnel intake and ideas into a robust backlog. The custom views are genuinely best in class — flexible enough to present at an executive level for strategic alignment, but detailed enough underneath to support day-to-day activities. The Jira integration ties it all together, letting demand and strategy flow seamlessly into execution. Finally, the Craft Team is outstanding. They show a strong commitment to their client's success and they are always available when we need assistance. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The main learning curve is around setting up your taxonomy — deciding how Initiatives, Epics, and launches map to your org takes some upfront thought. Once that structure is in place, though, everything downstream (roadmapping, demand tracking, reporting) runs smoothly. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io gives our Product team a true single source of truth, connecting demand management directly to strategic planning and roadmap execution. It's eliminated the "lost in Slack" problem, made discovery-vs-committed distinctions crystal clear, and given us a launch roadmap that leadership actually trusts. It's become the backbone of how we plan and communicate product strategy across the org. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Surendra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Surendra D.") SD Surendra D. Product Specialist Enterprise (\> 1000 emp.) 7/7/2026 "Seamless Product Management with Craft.io" 5/5 What do you like best about Craft.io? I use Craft.io to create and manage features, epics, and user stories for my product management team. It helps us follow product management best practices and collaborate effectively, building products with clear prioritization and planning. Craft.io brings in a lot of discipline that was missing between the product and dev team, and the one-to-one mapping is super helpful. What I like most about Craft.io is its ease of use with out-of-the-box functionalities. It's user-friendly, meaning you don't have to be tech-savvy to learn or use the product. My team adapted to it in just one to two weeks. Another feature I like is the AI built into Craft.io, which helps me understand a feature or user story without getting deeper into the descriptions. And the setup was very easy, with the team being supportive in the onboarding process. It took us just a couple of weeks to fully adapt to its features. Review collected by and hosted on G2.com. What do you dislike about Craft.io? What would make it even better is allowing certain field items to be applicable only to certain types of work items. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? I use Craft.io to create and manage features, epics, and user stories, which helps us follow product management best practices, collaborate effectively, and build products with clear prioritization. It brings discipline across teams, offers seamless integration, and is user-friendly and easy to set up. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Raymond B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raymond B.") RB Raymond B. Product Management Small-Business (50 or fewer emp.) 6/22/2026 "Flexible and Streamlined Product Management with Craft.io" 5/5 What do you like best about Craft.io? I like the flexibility Craft.io offers in defining my own process that best fits the needs of the organisation and being able to create the views needed through each stage of the product lifecycle. The Linear integration also helps reduce friction between product and engineering and minimises the manual updates required to ensure effective customer communication on delivery. The ideas portal is also an important feature, along with the ability to create and publish roadmaps to customers. The initial setup was straightforward, with no real issues. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The customer feedback/ideas portal has great potential though could be more flexible on the reporting side. Would be useful to be able to pull additional data across into the workspace for clear internal communications. Only Linear has an integration. A Slack integration would be useful, and I would love to have a better way of creating and publishing release notes for clients. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io bridges a gap by introducing a robust product management process, reduces friction between teams, minimises manual updates, and allows flexibility in defining processes. The Linear integration and roadmap publishing features are valuable, enhancing strategic planning and communication. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/7/2026 "Simple UI, Great Support, and Strong Azure DevOps Integration" 4.5/5 What do you like best about Craft.io? Simple UI, easy to use, multiple views to suit different audiences, dedicated product management tool. Over and above that they are fantastic bunch of folks who are ready to listen and help us. One key takeaway is its bidirectional integration with Azure DevOps. AI assists in documentation and that is big heavy lifting in itself. Review collected by and hosted on G2.com. What do you dislike about Craft.io? There are few features that are still controlled/ created/ edited/ managed from the backend, like creation of portfolio can only be done by them. Ideally I would prefer a tool which is more DIY by the customer themselves, so that we don't need to go back to them and make the changes ourselves. The good part is they are listening to these feedback. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io biggest advantage was that it helped the engineering tool ADO integrate with the tool. This literally brought product and engineering together. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite CE Cara E. 7/8/2026 "Versatile Tool with Seamless Azure DevOps Integration" 4.5/5 What do you like best about Craft.io? I like the way we can configure Craft.io to our own company's ways of working. This configuration and the ability to sync across to Azure DevOps are key for us as a business; separating the backlog management in Product Management from the engineering work that takes place is very helpful. The setup was easy. Review collected by and hosted on G2.com. What do you dislike about Craft.io? We would like to utilize AI to help us triage feedback that we receive and help prioritize our backlog more fully. We have recently engaged in their beta trial program for using their MCP and hope that we'll be able to benefit from that and streamline some of our internal processes in the future. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? I use Craft.io to gather insights for product innovations with their feedback portal, and for backlog refinement and prioritization, helping to build our roadmap. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 7/28/2026 "A Valuable Partner for Product Planning, Roadmaps, and Idea Management" 5/5 What do you like best about Craft.io? Craft.io gives us a single source of truth for products, roadmaps, and strategic initiatives. The flexibility of custom fields lets us capture and report on data exactly the way we need, making it easy to turn information into meaningful insights and reports. The recent addition of MCP capabilities has been especially exciting, opening the door to automated workflows, AI-powered experiences, and integrations that reduce manual effort. It's helping us build solutions where end users can self-serve information and complete tasks with minimal friction, making many processes more seamless and scalable. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Overall, Craft is a strong platform, but there can be a fair number of small bugs and UI quirks that occasionally get in the way of day-to-day work. None of them are major showstoppers, but over time the accumulation of minor issues can be frustrating. That said, the team is responsive to feedback and actively and urgently works to address issues as they arise. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft helps us manage the full product lifecycle, from idea intake and prioritization through roadmap planning and portfolio management. Having everything in one place has improved visibility, reduced manual effort, and made it easier to align stakeholders around priorities and strategic initiatives. It's become a centralized source of truth that supports our product planning. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite BT Bethany T. Program Manager Mid-Market (51-1000 emp.) 2/17/2026 "Transformative Tool for Product Alignment, with a Gentle Learning Curve" 5/5 What do you like best about Craft.io? I love how Craft.io has become our single source of truth for product roadmaps and dependency mapping, helping break down silos across teams and making collaboration much clearer. The tool is easy to learn, flexible, and has been especially embraced by our design and UX teams, who now use it daily. The support from Craft.io's team has also been fantastic, always available to answer questions and guide us through the setup. Review collected by and hosted on G2.com. What do you dislike about Craft.io? One challenge we faced was when the dependency lines feature was removed, as we had planned to use it extensively for mapping. Also, our initial setup was overwhelming because we imported all our data at once, which made it harder to iterate and experiment with the tool's capabilities. In hindsight, starting with a small sample would have been better. Some permissions (like needing to be owner to create feedback portals) can also be limiting. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Creating a single aligned Roadmap across our entire Portfolio of Products allows for better planning, easier prioritization and clearer dependency mapping. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: AI Assisted Review ![Amanda B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda B.") AB Amanda B. Head of Product Mid-Market (51-1000 emp.) 2/11/2026 "Connecting strategy to execution in one system" 5/5 What do you like best about Craft.io? Craft has become our central product system of record. We use it to connect strategy to execution, and it gives visibility across exec, product, engineering, and go-to-market teams without me rebuilding the same story in five different decks. The roadmap functionality is a big win. I used to spend hours maintaining PowerPoints for different audiences. Now I can tailor views for board, leadership, or customer conversations directly in Craft and know it’s pulling from the same underlying work. That alone has saved a meaningful amount of time. I also appreciate how flexible it is. We’ve customized fields to align with our intake process, strategic pillars, and value streams, and it supports the way we think about work without forcing a rigid framework. And the Craft team has been strong partners. Our CSM has been responsive and proactive, which matters when you’re scaling product discipline in a growing organization. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The hardest part hasn’t been the tool. It’s the change management. Getting a team to truly treat any system as the single source of truth takes repetition and reinforcement. We saw some usage drop after onboarding and I had to be intentional about tying roadmap reviews and strategic conversations back to Craft. There’s also still some workflow tuning happening on our side, especially around backlog hygiene and prioritization. Craft gives you flexibility, but that means you need to be clear about your own governance. As our product processes mature, we’re continuing to refine how we use it to support that. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft is solving fragmentation for us. Before Craft, strategy lived in one place, roadmaps in PowerPoint, backlog in Jira, and executive updates somewhere else entirely. It required a lot of manual stitching to tell a coherent story from company priorities down to product work. That made alignment harder than it needed to be. Craft gives us a single place to connect strategic pillars, product themes, initiatives, and features. It helps me clearly show how our roadmap ties to company objectives and makes it easier to communicate that across executives, engineering, marketing, and customer-facing teams. The biggest benefit has been clarity and time savings. I’m spending less time recreating slides and more time actually driving prioritization and outcomes. It’s also elevated the quality of product conversations internally because we’re looking at the same source of truth instead of debating which version of a deck is current. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: AI Assisted Review ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") AL Verified User in Logistics and Supply Chain Enterprise (\> 1000 emp.) 7/7/2026 "Flexible Product Dev Overviews with Smooth Jira Integration and a very helpful Customer Success team" 5/5 What do you like best about Craft.io? The flexibility and the nice product dev overviews that can be created with it. The integration with Jira works well and the Support team guided us along the way. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Nothing so far. Once everything was set up it works really well. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Getting a comprehensive overview and progress reports across multiple product teams. We can just use screenshots of different graphical overviews and use them for senior management presentations or stakeholder discussions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Top-Rated Alternatives [ ![Aha!](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aha!") 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