Aha! provides a complete set of tools to manage the full cycle of Product Management and Marketing.
I started using product development tools like Jira, and then VersionOne but each felt and operated as if they were developed for on purpose and evolved into product management tools. None handled product marketing.
From the moment a fellow CTO introduced me to Aha!, it became very clear that this tool was designed from scratch to handle the full spectrum of product management. The governance features that help the product owners focus on the business strategy and goals, help define product initiatives to deliver on those goals. Customer Personas help the product team remain focused on the customer.
Our product owners love working with feature development since they define both how the features should work, and they also get to prioritize feature delivery. The customizable Aha! Score helps align value with cost to develop.
For development, we integrate to Azure DevOps so the developers can focus on their development tasks while maintaining visibility into who we are building the features for and what business goals we are seeking to support.
Ideas are well handled since contributors feel welcome to ask for features and the evaluation process provides transparency into the promotion (or not) from idea to feature.
Product roadmaps provide information that executive management and board expect, in a usable format.
The tool is incredibly powerful with many features that make easy to create a complex monster that consumes all your time, so you loose focus on the original goal - efficiently deliver a product that meets customer expectations and business goals.
It requires discipline to keep the model simple.
This is not a traditional project management tool.
If you are responsible for creating products for a target market and are spending scarce cash on building the features needed to satisfy the market, this tool will help you make wise decisions and keep stake holders informed.