Aha! Reviews & Product Details

Aha! Overview

What is Aha!?

Aha! is the world's #1 roadmap software. We help more than 400,000 users build and market products customers love. The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is one of the fastest growing software companies in the U.S. The company is self-funded and profitable, with an entirely remote team. Learn more at www.aha.io.

Aha! Details
Website
Discussions
Aha! Community
Languages Supported
English
Product Description

Aha! has the tool to help both product and marketing teams set brilliant strategy, capture customer ideas, create visual roadmaps, and manage breakthrough marketing programs.


Seller Details
Seller
Aha! Labs
Company Website
Year Founded
2013
HQ Location
Menlo Park, CA
Twitter
@aha_io
25,157 Twitter followers
LinkedIn® Page
www.linkedin.com
183 employees on LinkedIn®

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Aha! Reviews

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Agile Coach
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Validated Reviewer
Review source: Organic
Open Discussions in Aha!
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

AHA has changed the way my team approaches product launches from the marketing side and we use the tool to keep our deliverables on time and manage approvals. I love the approval functionality so that we have a digital trail of what has been approved and when. While I haven't had a chance to use the capacity function, I'm excited that it's there and look forward to trying it soon. Review collected by and hosted on G2.com.

What do you dislike?

This tool is really designed for product management and the marketing functionality feels like a bit of an afterthought. I've had to rename everything in our instance to make sure that the workflow made sense from a marketing perspective, but generally speaking now that it's configured it meets our needs. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be prepared to do a lot of customization if you're using it for marketing project management. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keep tracking of the small details and approvals related to launches from the marketing side. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I've always loved the templates for the "front part" of product management. The templates for strategic vision, strategic models, positioning, personas, and competitors are easy to use and visually appealing. They are also suitably customizable (e.g., I created a "Lean Canvas + template for my strategic model). I also like the roadmap feature where you can place multiple workspaces with their goals and releases in one roadmap. It makes the roadmap easy to communicate to both senior leadership and the general corporate audience easy. Review collected by and hosted on G2.com.

What do you dislike?

The issue I've always had with Aha is the integration with development tools. The integration is what caused me to pass on Aha in the first run with my new company and go with a different tool. Another evaluation some months later showed some substantial improvements in the Aha / Jira integration, so we decided to switch to Aha. There are still some issues with integration, especially when we need to change the way some projects use Jira (e.g., we needed to change the states in Jira to better reflect how one project should be run, and it broke everything in Aha). I also have not used the idea portal because of issues in my previous experience with it (allowing external users to use the idea portal without letting the entire internet see it); however, I have asked someone to take a look into it to see if it will work better than our current process. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The integration between Aha and Jira has improved substantially; however, it will not map 100% if you have customizations in Jira because Aha only gives you initiatives to epics and features to stories. If you use themes in Jira, there doesn't seem to be any mapping. If you're an organization that uses the Pragmatic Marketing framework, Aha ties in nicely. I find Aha user-friendly to the point that, if you're new to product management, you can easily create your strategy, define your user personas, and complete your competitor analysis without really knowing how to do it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Essentially, it is a great tool for product management. It seems to tie in nicely with the Pragmatic Marketing model that we use, so there is continuity of concepts. The primary benefit we've realized is the ability to communicate the roadmap throughout our organization. Because of the integrations with Atlassian products, we are able to put the roadmap into Confluence, which allows easy accessibility to all of our organization members. Review collected by and hosted on G2.com.

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Product Management - Enterprise SaaS | Digital Transformation
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I like aha! Its blue futuristic appearance and the branch of added organizational value functionalities of ideas, contents, managed statistical processing, directed systematization's of product use operation, its great updates of digital domain of information, the principles of exploration of terms of its system, the adaptation of networks and route planning, the segment of text sharing and alteration of project schemes in real time, generate great reliability of use for the tools of this automated server integration of direct collaborations, being methods found in an interface with artificial intelligence and feasibility of intuitive speed, handling analysis of compliance with information receptions of prioritization of agendas and campaigns under functions of purchasing assistance. Review collected by and hosted on G2.com.

What do you dislike?

The system of aha! comes with an error of formation of metric properties of automatic performance, in which the managements cannot be attended in a linear way, skipping opening times elements of business action, api driven deployments, diffusion of selected documents, alterations in the time of content revision, generate that your main system contains failures in its initiation of unified network works and native commercialization of the cloud as sales and distribution of products of great credit value. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A recommendable web navigation of robust commercial financing aids are recognized with aha! a really important marketing manager to simplify functions monitoring dates okr systematization's, conversion of administrative life cycles, activation of kanban gradualness routing processes, business plan implementations with applied solutions, fresh workflow arrangements, data delivery coordination, multi-channel communications, scalable financial factoring, solvency of admissions of precise connective format delivery equipment, remote development landings, qualification of combined updates of professional advertising knowledge, are treated by this magnificent protagonist of sales communication progress. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

aha! options for defining the planning of the capture of negotiation and e-commerce ideas have been configured. To relate a distinctive exponential marketing to generate effective conformations of relationship of financial work continuity, productivity margins, reports of interaction with the client, management of activities in order of allocation of collaborative resources, ramifications of work spaces of shared networks, transfer of data positioning, applications of terms in operational calendars, maintain a faithful streak of use of this programming by my team of business performance analysis. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Robust capabilities for product strategy with great tools to establish vision, product models, positioning, personas, goals, competitors, and initiatives. Really great to align the product features and capabilities up to the goals and initiatives and strategy and show the connectedness of the work to the product strategy and show visibility for all stakeholders. Review collected by and hosted on G2.com.

What do you dislike?

I dislike that the tool is not always intuitive and the terminology in product may be confusing for some users. The types of user access is somewhat limited, as is the customization, and the cost can be prohibitive for some organizations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

product development, strategy, and management and improve organizational visibility into product work and to standardize tools Review collected by and hosted on G2.com.

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UT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its original and empowering features are based on a system's reaction to the search for corporate strategies that fit their needs and shortcomings so that they can be combated and eliminated from a business format. Its objective planning, communications panel, color coding, task management, management models, progress tracking and capacity monitoring help product managers to link a brilliant strategy to their team's work. Review collected by and hosted on G2.com.

What do you dislike?

The task management of aha! is compromised in circumstances where its programming makes evaluation forms that appear constantly making the programming to create roadmaps that redirect the actions that the user performs in this system, preventing the linking of ideas by the platform, so this inconvenience must be corrected to understand greater monitoring of management status and prioritization of tasks, making it more effective work of the company. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Due to its management models, its strategy adjustment, its content supervision, its firmness in defining objectives, it is by far a work incentive that empowers the teams in charge of distributing the most functional and practical information and data of each organization, basing its programming on the progressive achievement of the goals set with the progress projection that is generated with aha! a software that has boosted the performance of operational tasks that are in charge of activating digital management guidelines. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The impressive capacity of this software has created visual road maps in minutes, to direct the business system of my organization by the most important aspects, managing publications, prioritizing tasks and the functions of capturing ideas that reflect the work and commitment of the team and programming to capture all the ideas with great relevance within my organization, to establish parameters and effective strategies, that correctly can get the company on the road to success. Review collected by and hosted on G2.com.

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Principal Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Response from Claire George of Aha!

Hi Keith

Thank you so much for the awesome video review! If you are still struggling to get your integration with Jira working exactly the way you want, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to help.

Featured Speaker
E-Learning
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I've never worked with a company that was so keen to help. A favorite exchange was when I was reporting a bug after a new release. My original support person went off shift and someone else took over the chat. I thought "it's okay for the guy to go home and have dinner!" The software itself helps us organize our product priorities like never before and multiple times a new release has gone out and I felt like Aha was reading my mind and solving my problems before I could even ask. Review collected by and hosted on G2.com.

What do you dislike?

It can be challenging for our users (non Product Managers) to navigate and find what they are looking for. I just tell them to use the search capabilities, and that it's not really a system well-suited for poking around in. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

take advantage of the trial and support! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed a way to manage and visualize how our development work connects to our business strategy. Review collected by and hosted on G2.com.

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Lecturer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I used it for a while and I see they are having in the right direction. Review collected by and hosted on G2.com.

What do you dislike?

Still they lack some features to implement. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

One of the very good roadmapping tools that you can use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Project Management and roadmapping tools. Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Thank you so much for your positive review. We love hearing how we can make our software even better. Please share your ideas for new features on our portal at https://big.ideas.aha.io so our product team can review them.

Entrepreneur & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

1. I liked the top down approach that Aha! adopts .. you need first to define your vision/goals/initiatives (strategy) before thinking releases/features/stories (work)

2. So organized and so customizable

3. You can integrate your Aha! with your agile tool like Jira/Azure DevOps or even other tools in your organization like Slack

4. Charts and reports are super useful

5. Notebooks one of the smartest features that you will need to share your plans with others who are either outside your Aha! or outside your organizations.

6. Use Aha! for planning and use your other tool (Jira/Azure DevOps) for working is like separation of concerns which I like so much Review collected by and hosted on G2.com.

What do you dislike?

The most annoying thing when I work on Aha! is when you try to sort something on the roadmaps .. specially if you have a lot of items in there. When you try to update a date of one item everything else changes and you lose focus of the task at hand and you try to invest more time in fixing the roadmap.

I hope they fix it and make it more easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you really want organized direction about your product / project use Aha! to define your strategy and start building your product on principles instead of not having clear vision. Vision creates products. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Having a strategy for our product and based on this strategy we have plans and work to do in order to achieve our goals one of the best benefits and solutions to a lot of problems in our product development journey. Review collected by and hosted on G2.com.

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Senior Software Engineer
Information Technology and Services
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

After using a lots of different project management software solutions i recently came across AHA! and it really lives up to my expectations. The ability to create High level complex road maps and ease of organizing all the ideas complemented with a Nice User Interface just makes it more awesome . In addition to basic time management and scheduling tools , it also provides you a wide methods of data analysis that can produce graphs, charts, and reports on project details. Moreover the trial period duration is enough for us to choose weather we want this product or not . Moreover the Customer Support is really Good !! Review collected by and hosted on G2.com.

What do you dislike?

It needs a little time to get familiar with all its features and Not all of its features are easily accessible via mobile devices . It still need to make its user Interface little more friendly especially for those who are New to this . Other than this i don't think there is any major cons in this. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want a great project/product management tool combined with some really neat features like roadmaps and a wide array of data analysis and a good way or organising ideas . You should really go for it !!! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Great powers comes the demand of a great software to manage it . Sometimes while working on project we often have troubles in organizing our ideas centrally at one place which hinders our overall capability and efficiency . With the use of its complex road and Ease of Organizing of Ideas combined with other features like Data analysis like Graphs it has greatly contributed to our overall efficiency Review collected by and hosted on G2.com.

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UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The software is easy to use and share ideas with others. Review collected by and hosted on G2.com.

What do you dislike?

I haven’t had anything dislike as of yet. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have been able to share research project ideas and proposals. Review collected by and hosted on G2.com.

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UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Aha can be a sophisticated tool that's very flexible and configurable so it requires a little while to get fluent with everything it may possibly do, and be aware of the best workflow patterns with it. That said, once you discover your groove it gets much more easily. The support team help with that if. Pricing is also in the premium end of the market, particularly for smaller companies, but you do tend to obtain what you pay off. Review collected by and hosted on G2.com.

What do you dislike?

As with all complicated software, confidential details has a steep learning curve in fact it i difficult to build new processes from a company for an article rewriter program with this much coverage and that touches so many aspects of the business. Oftentimes when we began using crucial appetite for a certain purpose we found out that it was often required to make adjustments in other parts of the company to effectively use confidential details. A good example would be our adjustment of protocols in enterprise with JIRA to effectively leverage functionality in Aha!. This often meant work required in those areas that's not initially foreseen. However, when was said and done - after on-boarding the product major was a net increase in our ability to effectively manage projects Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Vast volume functionality related to just about all aspects of project management. The scheduling tools in order to different timelines and dependencies on a task is the best I have featured in a single self-contained project management artillery. Apart from basic time management and scheduling tools in addition there are a wide array of data analysis which will produce graphs, charts, and reports on project details recorded into Aha!, providing info previously unrecorded or not rooked while using previous platforms. This means that you can see how a lot of time you spend, your pain points, and areas of improvement for a single project or for the company as an entirely. Review collected by and hosted on G2.com.

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Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Aha is the most powerful and full-featured product management solution on the market, and most of what it aims to do, it does well.

It integrates with nearly everything, and provides enormous flexibility in how you choose to setup your workflow. It also provides good tutorials and and blog posts to help understand how to set up and use the software.

As well as providing essential features such as feature (& epic) backlog, roadmaps, and release planning, it also provides structure to help define top-down strategy, with its templates such as business canvas, SWOT, 5 factors, and its structure for defining goals and strategic initiatives. Review collected by and hosted on G2.com.

What do you dislike?

It has quite a steep learning curve, by virtue of being so configurable, and offering so much functionality. Figuring out the best way to use it, even with tutorial & primer resources, can be time consuming.

The lack of true Zenhub integration has been a pain point for us.

It is also quite expensive - and it will add up as you inevitably add more users, since there will be impetus to convert Reviewer accounts into paid seats over time - you simply get more/better participation from users that have read/write access to features, epics, releases, roadmap etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Aha has allowed us to have a single view of what were previously more disparate projects, and apply top-down strategy to them to move them closer to a true product line. The multiple integrations supported also played well with our organizations often heterogenous processes and preferred tools - such a single view, integrating all of our external sources of truth, would be impossible to build in most other tools. Review collected by and hosted on G2.com.

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CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Aha! is a complete roadmapping solution. I use it for the company, software and marketing roadmapping. Review collected by and hosted on G2.com.

What do you dislike?

Aha! has somewhat of a steep learning curve. But once you start to understand how it works it becomes a great tool. Most of the problem is user error not the software or platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Best roadmapping software I've found, just be ready for a steep learning curve. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it to develop the company strategy and roadmap. We use it to develop our marketing strategy and roadmap, and we use it for the software strategy and development. Review collected by and hosted on G2.com.

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R&D IT PLM Architect
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The tool is focused on high level strategic planning, as opposed to detailed project and task planning, but also offers a way to link the two. For us, the Initiatives, Goals, Scorecard and Releases features look very promising for us to achieve the strategy tracking improvements we are after.

The first thing that drew our attention to Aha! was the varied selection of reports available out of the box, most of which are customizable. The ability to group products into product lines and create report views by these is a very strong feature. This allows us to create views for specific teams, tribes or entire portfolio.

We have not tried the Jira integration but we think that will allow us to keep our detailed planning in Jira, while adding a more consolidated high level view of things.

As a SaaS solution it is easy to get started without much upfront cost and effort. Some of the alternative tools we considered reusing from our existing portfolio required more config and setup to implement the portfolio we want to manage.

We were able to build out our portfolio on Aha! pretty much on our won without contacting the Aha! support team. We plan to use their help for the more advanced features. The support team has been reaching out to us periodically during the trial period. Review collected by and hosted on G2.com.

What do you dislike?

Some mid-level user documentation might be useful. If it exists, I did not find it easily, but there are a few good intro videos and you can always ask the support team on specific questions.

More info on the report options and capabilities would be useful. We learned by clicking around to see what happened. But we found some really good reports and some that didn't work so well because we were missing part of the data setup.

I noticed some minor UI slow down after using it for a while. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have a good idea of what portfolio you want to model. If this is clear, putting into the Aha! tools is fairly quick and easy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

After using it as a trial we believe this tool has a lot of potential for us for managing an IT application portfolio.

We were able to model our PLM IT application portfolio in the way we manage it by using product lines, initiatives and goals. We strongly believe that Aha! will help us manage our PLM strategy at a high level, with idea and initiative tracking, without the project planning details we already have in Jira, but plan to use the integration to link the two levels of planning.

We aim to reduce the time we spend manually maintaining strategic roadmaps in Power Point and Excel, and use instead the time to analyze our portfolio more effectively by using the various ways Aha! reports and pivots.

We also plan to use the scorecard feature, to track business value on our roadmap items. This will be an improvement to how we do strategic planning in our team. Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Thank you so much for your detailed and thoughtful review, Alberto. It sounds as though you are well on your way to get everything set up for your portfolio!

We would love to hear your suggestions on how we can improve our documentation. Are there specific reports or options that you were looking to find more details about?

If you need any further help, please send us a note at support@aha.io and our Customer Success team will respond within two hours.

UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how visual Aha! is. It keeps my up-to-date and current on what releases Product has coming up. It not only helps with planning, but it ties the vision and overall roadmaps for specific product lines. Review collected by and hosted on G2.com.

What do you dislike?

The only dislike, which really isn't one about the software, is that you need full team adoption to get the most out of it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure your entire team adopts it and let others in your organization know that it exists and how you use it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Handling product launches, showing the status of products to executive team members and investors. Review collected by and hosted on G2.com.

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Sr. Director, Product Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The ability to have a shared roadmap, in a cloud tool meant to do just that across my organization. Before we had a Aha!, there were tons of spreadsheets and slides flying around and even if they were on cloud tools, there was no common understanding of what was oficially on the roadmap. With Aha! that has changed in only a couple of months. I can't wait to see the additional value we can extract.

Aha!, in my opinion, is the most robust option out there. There a few tools that I tried that have nice visualization options, but nowhere near the power and flexibility of Aha! Review collected by and hosted on G2.com.

What do you dislike?

Aha! is so powerful and so customizable that it took me a while to figure out how best to apply it to my particular situations and challenges. That said, their amazing customer success team has been and continues to work patiently and diligently to help me make the most out of it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Centrally acknowledged, accesible by everyone company wide product roadmap. This has helped me get aligment across the company and make it obvious to distinct stakeholders where we have staffing or expectations gaps

Solutions roadmaps for customer specific solutions. This is a great way to communicate to customers how their specific projects are coming along.

Ability to tie every project to a corporate goal Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Thank you so much for taking the time to write such a great review, Javier. I am thrilled to hear Aha! is already providing so much value to your organization.

Aha! is no doubt a sophisticated tool for driving product strategy, sharing your roadmap, and detailing features. If you meed any further help customizing the application to get the most of it, please do not ever hesitate to let our Customer Success team know.

Product Development Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We use Aha! for ideation and generation of features from our internal and external contributors. We like the ability to give our contributors a portal for easy access to submit, comment, vote and follow up on ideas. The contributor might not always know the best fit for an idea, we like the ability to move ideas between product lines with the click of the mouse. We started using the road map feature to better inform our upper level management of our progress. We are really excited about the integration with Azure DevOps. As a development team, we rely heavily on DevOps and the integration allows us to reduce the data entry aspect. The development team can comment in their system and the contributor can answer in Aha!, this creates a seamless flow. Overall, for the past year, we have been learning the platform and building out our processes. We are at a point now where we have embarrassed Aha! and will be promoting this throughout our organization. Review collected by and hosted on G2.com.

What do you dislike?

One of the biggest hurdles is understanding all of the options you have at your fingertips. The learning curve was a little difficult at first to make sure you were using the correct area of the platform. For example, there are multiple road map options. Finding which one fits best for your need was something we had to learn by trial and error. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were attempting to solve the ideation portion of our software development life cycle. We had tools for developers and testers but nothing for the product owner and contributors. We knew we needed a way to track the ideas of our contributors in an orderly fashion as to not overwhelm the product owner. With Aha!, we are able to keep all the ideas in a central location and allow the product owner to manage and provide feedback. Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Many thanks for your review, Kristopher. If you need any help tailoring your account to your organization's needs, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to share best practices with you and answer any questions.

CTO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Aha! provides a complete set of tools to manage the full cycle of Product Management and Marketing.

I started using product development tools like Jira, and then VersionOne but each felt and operated as if they were developed for on purpose and evolved into product management tools. None handled product marketing.

From the moment a fellow CTO introduced me to Aha!, it became very clear that this tool was designed from scratch to handle the full spectrum of product management. The governance features that help the product owners focus on the business strategy and goals, help define product initiatives to deliver on those goals. Customer Personas help the product team remain focused on the customer.

Our product owners love working with feature development since they define both how the features should work, and they also get to prioritize feature delivery. The customizable Aha! Score helps align value with cost to develop.

For development, we integrate to Azure DevOps so the developers can focus on their development tasks while maintaining visibility into who we are building the features for and what business goals we are seeking to support.

Ideas are well handled since contributors feel welcome to ask for features and the evaluation process provides transparency into the promotion (or not) from idea to feature.

Product roadmaps provide information that executive management and board expect, in a usable format. Review collected by and hosted on G2.com.

What do you dislike?

The tool is incredibly powerful with many features that make easy to create a complex monster that consumes all your time, so you loose focus on the original goal - efficiently deliver a product that meets customer expectations and business goals.

It requires discipline to keep the model simple. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is not a traditional project management tool.

If you are responsible for creating products for a target market and are spending scarce cash on building the features needed to satisfy the market, this tool will help you make wise decisions and keep stake holders informed. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

All of the stakeholders in the company are aligned on product functionality and release cadence which minimizes surprises. We deliver better software because of feature prioritization. Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Many thanks for your great review, Mike. I wanted to mention that you can customize your menu navigation to simplify the screens you would like to be visible in your account. We appreciate that every team works in a unique way, so we include many customization options to tailor the software to your needs.

If you need any help tailoring your account to your organization's needs, please don't hesitate to send us a note at support@aha.io. Our Customer Success team are all former product managers and would love to share best practices with you and answer any questions.

AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like the multiple ways in which you can visually see how high level links down to every feature in every release. It helps me as a product manager ensure what we are developing has been through due diligence and fully vetted. I also love being able to customize the scorecards to thoroughly analyze and ruthlessly prioritize a backlog of customer input. Review collected by and hosted on G2.com.

What do you dislike?

Only thing I dislike is I am probably not using Aha! to its full potential because of how feature rich it is. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Reducing risk by listening to customer feedback and being able to respond. Communicating with internal stakeholders has been so much easier since we implemented Aha!, being able to craft roadmaps and project plans for presentations is a time saver. Review collected by and hosted on G2.com.

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Sr Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The product looks promising. Most questions I've had so far were met with substantial answers and recommendations. It seems like "sky's the limit" applies with Aha! and their support team backing it up. Review collected by and hosted on G2.com.

What do you dislike?

UI can be busy, but this is always something that overwhelms people at first and once you get used to it things become familiar and you know where to look for the data you need.

Also, I'm using the Jira integration and there's a big learning curve here to get things situated properly with a complex Jira setup (multiple projects with various workflows, etc.) However, Mike in support has been absolutely fantastic at answering all the questions I've had so far (and there have been a LOT). Every other product I've explored for certain purposes (some similar to Aha!) didn't have answers or recommendations for the things I was trying to accomplish. Aha! is the first tool that appears to do what I need, and even if what I need is complex they have a support team eager to help guide me through it. I might find some obstacles/blockers down the road as I'm new to Aha! however I feel confident their team wants to help empower me to be successful.

Lastly, I first started the integration by mapping Jira Epics to Aha! Initiatives, which seems like the default out of the box recommendation. However I learned that mapping it to Master Features is the best way to approach it, and Master Features is not enabled by default. For learning purposes to get familiar with apps, I typically like to leave things configured by default until I encounter a need to modify settings. So, I had to redo my entire integration because it was configured by default which is not the recommended way of setting things up. This was the biggest pain for me so far. If you know this going in, then you're golden. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Have an understanding of how you want your records structured in Aha!, and if you have an integration to set up ensure you map correctly. For example, mapping Jira Epics to Aha! Initiatives is very limiting (default), but mapping Jira Epics to Aha! Master Features is really awesome (must be manually enabled and is not default). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Product Strategy platform to take things up a higher level than Jira. Jira is very tactical at a granular level of each ticket/record, and Aha! allows me to view/visualize things at different layers -- a layer cake approach. Furthermore, I've wanted to build an algorithm in Jira custom fields to consider lots of data points and automagically determine the value of prioritizing a ticket (impact vs cost). Aha! Score feature looks like a simple way to achieve this in Aha and I can perhaps link it to Jira ticket fields to get that knocked out.

Another thing that's big for us is to be able to represent plans, strategy, progress, etc. at various levels to various stakeholders. For our products, and the entire portfolio of products. Standardizing on 1 tool to empower this, and getting everyone speaking the same language and looking at similar data structures/visualizations really helps streamline this. Review collected by and hosted on G2.com.

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Response from Claire George of Aha!

Thanks for taking the time to write such a thorough review, Matthew. I am glad you have been working so closely with our Customer Success team. We appreciate that every team works in a unique way, so we include many customization options to tailor the software to your needs.

We appreciate how important the interface is to your overall user experience. Our goal is to provide a simple and consistent user experience throughout the application — so do let us know if you have any suggestions to make it even better.

UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's a great way to document client goals, product strategy, tie features to strategy, and build product roadmaps. We can share our work with the team before it is exported to JIRA. Review collected by and hosted on G2.com.

What do you dislike?

Unless everyone uses the platform properly, sometimes it does not provide the insights we really need. Need more documentation about how to ensure proper usage. Review collected by and hosted on G2.com.