--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development ---

# Craft.io Reviews & Product Details

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Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment.

* * *

Product Website
Craft.io
Seller
[Craft.io](https://www.g2.com/sellers/craft-io)
Discussions
[Craft.io Community](https://www.g2.com/products/craft-io-craft-io/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Tatiana Kaplan

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## Pricing

Pricing provided by Craft.io.

### Starter

$19.00

1 Editor/Month paid annually

[
View More Pricing Information
](https://www.g2.com/products/craft-io-craft-io/pricing)

## Craft.io Integrations
(20)

What do users say about integrations?

Verified by Craft.io

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Adobe XD

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

API

](https://www.g2.com/products/api/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure Boards

](https://www.g2.com/products/azure-boards/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure DevOps Server

](https://www.g2.com/products/azure-devops-server/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

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Figma

](https://www.g2.com/products/figma/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GitLab

](https://www.g2.com/products/gitlab/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Jira

](https://www.g2.com/products/jira/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Linear

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Microsoft Power BI

](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Teams

](https://www.g2.com/products/microsoft-teams/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Miro

](https://www.g2.com/products/miro/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mural

](https://www.g2.com/products/mural/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Ping Identity

](https://www.g2.com/products/ping-identity/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sketch

](https://www.g2.com/products/sketch/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
EC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/10/2022

"VP Engineering"

4.5/5

What do you like best about Craft.io?

Ease of use, PMs^ Devs start working right away (intuitive)

Integrations to all relevant systems (Jira ....)

Functionality (covers all our needs)

Pricing is fair/ cheap Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I would like them to add more features (I am using their contactus form to send ideas) Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

Compare TCO of products and their supportt level Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Product design and planning, integration of all the Delivery organization under one roof Review collected by and hosted on G2.com.

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8/11/2022
Validated ReviewerSource: Organic

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
IC

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

5/21/2021

"Great Product Management Tool with a lot of flexibility"

4/5

What do you like best about Craft.io?

I like the flexibility the most. I like the guru templates ( Self - service ones ) and able to create new ones and use for mass use. I like the idea of one place to have mission/vision/strategy and ultimate KPI's and goals and then be able to track those through the roadmap view visually. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The spec editor. It is a little intimidating for people that do not use the tool all the time. Leaders and others get hung up on what is all that? Also the roadmap the throughput completion is not correctly being decremented. So when it says 90 % complete it is based on date and not actual completion of work. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Full transparency for product management views which we have not had at our entrerprise. one place to show all and tie it to achievable outcomes ( KPI's and goals) Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/11/2021

"Easy to use and flexible Product Portfolio Management tool"

5/5

What do you like best about Craft.io?

The flexibility the tool provides - almost everything is customizable. In addition, I love the intuitive, simple, yet functional interface it has. Very easy UI for Jira integration. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

As a new product, there are still some annoying bugs, mainly from a usability perspective. Still missing API capabilities. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Manage the product portfolio, provide investment visibility and rationale behind prioritization decisions. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

VP

Victoria P.

Product Owner eCommerce

Enterprise (\> 1000 emp.)

3/29/2021

"Simple, Clean Project Management Tool"

5/5

What do you like best about Craft.io?

Craft.io offers the possibility to set up multiples view that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking.

Since it can be connected to Jira, I can start creating Epics and Stories in Craft and decide to move them to Jira when they are ready. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It would be great to be able to embed images inside the specs editor and to drag-and-drop to upload files. Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

With Craft.io you can stop using shared files and boring ppt presentations and have all your roadmap organized in one place. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

We used to have a shared spreadsheet where all the team put the backlog with a basic prioritization. Now we have a clear view of the overall roadmap and team priorities. Review collected by and hosted on G2.com.

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5/20/2021
Validated ReviewerSource: Organic

AD

Abhi D.

Enterprise (\> 1000 emp.)

10/2/2020

"Perfect product for Product Managers"

5/5

What do you like best about Craft.io?

Makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

a) add / update product stories ; the in-table editing feature is top-notch.

b) then prioritize them ;

c) plan sprints and releases by assessing the team capacity

Excellent sophisticated filtering & analysis capability - which means the more you put in , the richer analytics you can get back .

Craft really has the right balance between the art and science spectrums of Product Management. Lives up to its name ! :-)

Additionally, the JIRA integration capability is excellent . So it fosters perfect collaboration with my DEV/QA teams who primarily use JIRA. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Nothing really. I have seen Craft evolve into the powerful product it is today over the last 3 years . It's a very strong offering in the product management space. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

We use Craft for managing multiple products within our company. Craft makes it very easy to manage our products all the way from Strategy to detailed implementation lifecycle. It's a joy to use.

a) add / update product stories ; the in-table editing feature is top-notch.

b) then prioritize them ;

c) plan sprints and releases by assessing the team capacity Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Soledad R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soledad R.")
SR

Soledad R.

Scrum Master

Enterprise (\> 1000 emp.)

6/7/2021

"Everything on one place"

5/5

What do you like best about Craft.io?

User friendly and able to sync with other tools. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Would be helpful to have more information on how to configure it. So far I love it! Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Helpful for product managment, the strategic part. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

JD

Jessica D.

Mid-Market (51-1000 emp.)

6/11/2020

"flexible and powerful - and support is awesome"

5/5

What do you like best about Craft.io?

craft.io is a flexible and powerful tool that helps us manage the full lifecycle of our products. It allows us to structure requirements and features in a way that works for our business. The ongoing updates to the platform show that the team is dedicated to continually improving it. On the very few occasions where I have reached out to support, I have found them to be responsive and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It can take a little time for those still learning product management to get up to speed with the way things are structured in craft.io, and it can be confusing when updates change the interface, but nothing that a little explanation can't resolve. Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

Definitely worth a look. craft.io has the feature of many of the higher end products at a fraction of the cost, and onboarding is a breeze. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

craft.io has helped us to gain clarity and consensus on the requirements of our products and the priorities for delivery. It has also helped us work more efficiently with vendors who undertake our development (thanks to the jira integration). Review collected by and hosted on G2.com.

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Response from Elad Simon of Craft.io

[Editedit](https://www.g2.com/survey_responses/craft-io-review-4259853/official_response/edit)

Thanks a lot for your feedback Jessica, very helpful. We are indeed working through providing more hands on support for onboarding new teams and team members, so your callout is spot on!

Current UserValidated ReviewerSource: Organic

 ![Yonatan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yonatan S.")
YS

Yonatan S.

Founder

Small-Business (50 or fewer emp.)

8/10/2020

"A comprehensive product management tool that supports PMs from start to finish"

5/5

What do you like best about Craft.io?

This tool is a one-stop-shop for product management. Craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team. The feature set of Craft is extremely comprehensive, and they constantly add new features that actually add value. The support team is always on hand to help us get the most out of the tool and improve our product management processes. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Onboarding can take a bit of a time, but the support team is really good at walking you through the entire tool. Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

Greatly enjoy this product. After years of using google docs and excel for product design and management, I'm finally having an end-to-end solution for that. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

With Craft.io, we’ve been able to increase transparency radically across the company. The tool allows us to have one centralized point for all of our product work, so everyone involved always has access to a clear point of reference that’s synced with our dev tools. Because we can see everything presented coherently and logically, we are now making smarter decisions and reduce redundant development. It's is the source of record for what we are thinking about as a product team, and what we are planning to work on in the future. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

NH

Naama H.

Enterprise (\> 1000 emp.)

6/24/2020

"Brings everything you’re working on into one place"

4.5/5

What do you like best about Craft.io?

Craft.io is a sophisticated product management tool that really triumphs at distilling everything you need as a product manager into one tool. I was a little skeptical at the outset at how it could replace \*all\* of our tools (previously we were using a combination of Asana, Roadmunk and Google Sheets) but after using it for 6 months it’s been remarkable how much leaner our product management operations are. We’ve been able to manage our backlog, manage roadmaps, story mapping, workflows, create story specs, collate user feedback AND connect it all to our strategy. Everyone is always on the same page now, without having to scramble between the different tools we used to have. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The tool allows you to access Saved Views and you can edit and overwrite those, but you can’t save a custom view straight from the planning section. It’s not a huge deal breaker but it would make using the tool a little easier. Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

Makes the life of a product manager much easier Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft.io has allowed us to clearly connect our strategy with planning and product work. Being able to link specific features to our strategic objectives and seeing that connection surfaced across the tool has meant our decision-making process is constantly rooted in our overall goals. We can also keep all communication in-situ, so there’s much more transparency across the business and collaboration is far more efficient than before, when we were communicating across multiple tools without one point of reference. Review collected by and hosted on G2.com.

Show More

6/29/2020
Validated ReviewerSource: Organic

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
EC

Verified User in Computer Games

Small-Business (50 or fewer emp.)

6/14/2020

"Great for Story Boarding, Bright Future for Lean Startup/Agile Development"

4/5

What do you like best about Craft.io?

The Story Boarding view has been perfect for planning and communicating the bigger epics (roughly 2-5 person-sprints) of work we plan to pursue in a quarter. By viewing these items, we can select epics likely to be completed in a quarter. We label individual items with a color-code to tell us which main performance metric should improve when we implement that item.

We chose to use this product after trialing other products. Some seem to fill in a bunch of checkboxes, mainly from old-school waterfall processes. Others aren't complete enough. Craft.io seems much better tuned for Lean Startup/Agile Development, which is what we use. Of course, virtually everyone is aware that Lean Startup/Agile has a much better success record, when done correctly. I like that Craft.io seems to direct me to do the right thing. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

\* Story Board doesn't make enough use of tooltips. I wish hovering over an item would show me the description of the item. This is very helpful in planning sessions with execs or devs.

\* I like the colored tabs, but you can't see the tab selection in the detailed view of the item. In the Story Board view I am using the colored tabs to indicate the metric they apply to (traffic, conversion-to-user, retention, virality, monetization)

\* The color selection for the tabs are not contrasting for color-blind folks. I seem to be one of them. So, if there was a hover tooltip giving a text description for the tab, that would be great. Why not combine these colored tabs with the label function and call them "tags", so when you hover over the colored item it tells you the meaning (something like "tagname:description" would be super great).

\* I wish swimlanes in the Story Boarding section had labeling capability (the lines could just have a text overlay, which would apply to the items below).

\* Craft.io is a new product. It gives me what I need right now (which is more than I can say for competitors), and I'm hoping it will improve rapidly as I expand my use of it. Review collected by and hosted on G2.com.

Recommendations to others considering Craft.io:

When considering a Product Management tool, have a Lean Startup and Agile savvy person help you establish your product management process. Choosing a good process is the first step before selecting a tool, and understanding that process will help you appropriately use the tool. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

In our simple pre-quarter meetings with execs, we were able to quickly see all the epics we wanted to tackle, and we were able to make more thoughtful tradeoffs. This clarity is key, and it is helping our CEO communicate more thoughtfully with investors. When the product group and the CEO are not aligned, misery is the likely result. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

## Questions about Craft.io? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Craft.io
](https://www.g2.com/products/craft-io-craft-io/discussions/new)

GU

Guest User
•
Last activity 9 months ago

What is Craft.io used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-craft-io-used-for)

[
View all Discussions
](https://www.g2.com/products/craft-io-craft-io/discuss)

## Pricing Options

Pricing provided by Craft.io.

### Starter

$19.00

1 Editor/Month paid annually

### Pro

$79.00

1 Editor/Month paid annually

### Enterprise

Contact Us

[
View More Pricing Information
](https://www.g2.com/products/craft-io-craft-io/pricing)

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##### 
##### Craft.io Features

Communication

Wiki Documentation

Community Forum

Customer Ideation

Planning

Work Capacity

Task Ranking

Kanban Board

Workflow Management

Time Tracking

Progress Monitoring

Budgeting

Execution

Team Collaboration

Project Management

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