Craft.io Reviews & Product Details

Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment.

Seller

Craft.io

Discussions

Craft.io Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Tatiana Kaplan

Used by Pragmatic Solutions and 2 others

Beta

Pricing

Pricing provided by Craft.io.

Starter

$19.00

1 Editor/Month paid annually

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Craft.io Integrations

(20)

Verified by Craft.io

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Dimitris T.

Senior Product Manager

Enterprise (> 1000 emp.)

8/30/2024

"A must-have tool for Product Managers"

5/5

What do you like best about Craft.io?

I've been using Craft on a daily basis for the past few months. Supports simple to quite complex projects, that span across business segments. Very easy to add new fields and shape the data the way you want them. Very easy to create new views and slice & dice the data in multiple ways. UI is easy to understand and navigate. Has improved the way we manage the backlog, prioritize items, prepare the committed and uncommitted roadmap and have a consolidated view across all our business segments. Bidirectional Jira integration, that can work across different Jira Projects. Implementation was straightforward from Craft's side. Delays were due to us having to re-think our processes and align with best practices. The customer success team have been absolutely fabulous so far, going the extra mile on many occasions. Also, Craft has been very responsive in our requests for new features/enhancements. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I would not say I dislike the following items, but mostly that they could be improved in future versions: - Sorting on multiple fields in a table view - Making custom-fields mandatory - Searching data across custom fields in a table view - Prohibiting the deletion of items, once they have been synced to Jira - Alerting Product Managers on specific events (for example when a date slips) - Workflows for effort approval Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft is here to - act as the single source of truth for all Product Management tasks (backlog, prioritization, roadmaps, specifications, aligning work with the company strategy) - make it easy to create and share a common view of the roadmap, targeted at different audiences (internal / external) and presented at different levels of detail (high-level Initiatives, Solutions, Features) - collect Feedback from various teams and tie it to new Product features Craft is helping the entire organization, to instantly have a clear view on what we are building and why. Review collected by and hosted on G2.com.

Camila P.

Product Manager

Mid-Market (51-1000 emp.)

12/2/2024

"Simple, intuitive, and easy-to-maintain tool."

5/5

What do you like best about Craft.io?

I managed to give a lot of visibility to my direction on our product's roadmap, the tool is simple, integrates with our development system, avoiding rework, I am loving using it. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The only point that could be improved is the language, both the tool and the videos and documentation are in English, it would be interesting if they were in Portuguese. Review collected by and hosted on G2.com.

Bilal S.

Senior Technical Project Manager

Mid-Market (51-1000 emp.)

7/9/2024

"A great tool to manage complex product backlog"

4.5/5

What do you like best about Craft.io?

Great interface, ease of use.

An integrated solution with feedback portal that can directly feed into the product backlog.

A very robust integration with Jira, with ability to work with Jira customizations.

Release planning and tracking capabilities are very effective.

Support is always there with both training and resolving complex issues. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Need more flexibility to deal with backlog hierarchy. Some tools like Jira can't fully align with Craft's Product->Epic->Feature->Task hierarchy. This requires some workarounds to make things work.

Need a better way or tools for customers to self-resolve integration issues with external tools. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft has streamlined our feedback collection and review process which is crucial for our product development.

Craft has also enabled to plan our releases more effectively by allowing to put it all on a timeline which can be visualized easily.

Craft has helped to organize our backlog in a logical structure that helps to visualize the product in terms of multiple business services that we provide. Review collected by and hosted on G2.com.

Nancy V.

Senior Product Owner

Enterprise (> 1000 emp.)

2/14/2025

"Amazing onboarding experience - Thank you!"

5/5

What do you like best about Craft.io?

The onboarding experience was awesome and a new standard. One of the reasons we have struggled in the past with product management tools are getting out of the tool what we need with little or no guidance and working with Craft has been the complete opposite experience. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Nothing so far, the one piece of feedback I provided already had a solution! Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/25/2024

"Transformed how my team and I manage our product development process."

4.5/5

What do you like best about Craft.io?

We have been using Craft.io for several months now, and it has completely transformed how my team and I manage our product development process.

Craft.io’s interface is incredibly intuitive and user-friendly. The learning curve was minimal, allowing my team to get up to speed quickly. The drag-and-drop functionality, clean design, and well-organized menus make navigating the platform a breeze.

They provide top-notch customer support. Whenever we have questions or need assistance, the support team has been responsive and helpful, ensuring that any issues are resolved promptly.

Craft.io continually updates and improves its platform, regularly rolling out new features and enhancements based on user feedback. This commitment to continuous improvement reassures us that we are using a tool that evolves with the industry’s best practices.

In summary, Craft.io has significantly improved our product management efficiency and collaboration. It is powerful, user-friendly, easy to implement, and integrated while offering a feature-rich platform that I would highly recommend to any product development team looking to streamline their workflow and enhance their strategic planning. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

There isn't a way to make fields required. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft.io provides powerful backlog management and roadmapping tools that help teams organize and prioritize tasks efficiently. Visualizations like Kanban boards and timelines make planning, tracking progress easier, and adjusting priorities as needed.

It enhances collaboration with real-time updates, collaborative editing, and contextual communication tools. The platform allows team members to comment, mention, and discuss tasks directly within the context of their work, fostering better communication and teamwork. Review collected by and hosted on G2.com.

Anastasiia M.

Product Marketing Manager

Mid-Market (51-1000 emp.)

1/1/2025

"When you’re looking for tools that help improve team processes and make things easier it is solution"

5/5

What do you like best about Craft.io?

Ease of Use

Rapid support

new frequent features Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

price

time for implementation

no autoexport from current tools Review collected by and hosted on G2.com.

Dean P.

Director of Product

Mid-Market (51-1000 emp.)

7/2/2024

"Craft is a game changer for Product management: Roadmapping, capacity planning and prioratisation"

5/5

What do you like best about Craft.io?

It's easy to use and intuitive. The two-way integration to JIRA means that it can act as an interface, and all of your product management activities, such as road paving, ideation, and prioritisation, can be done on craft with data being fed directly from JIRA.

There is no single way to use it, and you can tailor the tool to your systems and processes.

There is also a capacity planner, which has become a game changer for us in terms of planning complex Epics with multiple user stories across different teams confidently far into the future.

The tool is also customisable, so you can change terms, add your own fields, etc.

The best feature is the ability to create a single roadmap, but instantly change the view for your audience. For example, being in a B2B service, I can show the roadmap across all teams, but then instantly switch the view to show single clients roadmaps.

I've used craft in two companies now and introduced the tool both times. The service and level of attention of their support management are second to none.I'll be using craft long into he future. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Not had any issues with craft. Sometimes you can sync too much and it slows it down, but there are configurations and settings for that Review collected by and hosted on G2.com.

Ryan K.

Head of Product

Mid-Market (51-1000 emp.)

7/17/2024

"Really intuitive software for simplifying Product Management"

4.5/5

What do you like best about Craft.io?

Simple and easy to use interface that integrates well with other tools such as Jira. Great roadmap functionality that makes it easier to track and share key product items. Getting feedback from real users and being able to track them through prioritisation, problem definition and onwards to development is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

A fair bit of effort needed to get going and integrations set up for the first time Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

12/30/2024

"Powerful but Pricey tool"

3.5/5

What do you like best about Craft.io?

Craft.io offers the necessary toolset for Product (management) teams in combination with other project management software. It is easy-to-use and can make work more transparent and efficient. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The integration with mass file uploads is limited and so are the 3rd party integrations. There are however free or almost free alternatives to Craft, so smaller product teams cannot really justify the price. Review collected by and hosted on G2.com.