--- title: Craft.io Reviews meta_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 90 scale: '5' date_modified: '2026-10-17' parent_category: name: Development url: https://www.g2.com/categories/development ---

Craft.io Reviews & Product Details

Pricing

Pricing provided by Craft.io.

Starter

$19.00
1 Editor/Month paid annually

Craft.io Reviews (90)

Reviews

Craft.io Reviews (90)

4.5
90 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and intuitive interface, which allows teams to quickly adapt and manage their workflows without extensive training. The platform's robust roadmapping features and seamless integration with tools like Jira enhance collaboration and visibility across projects. However, some users note that advanced customization options can be limited, which may require additional effort to fully utilize.

Pros & Cons

Generated from real user reviews
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Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Good for smaller teams"
2.5/5
What do you like best about Craft.io?

It's very visual and its easy to visualise what you plan to do and why in an attractive format to digest at a glance. You can link strategic goals and OKRs and it doesn't enforce a particular way to do this which makes it easy to use. It integrates with Jira, including Jira's advanced roadmaps/plans. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

This is probably better for smaller teams/roadmaps. The presentation is nice but it's difficult to fit much in some of the views when you have multiple products and teams. At that point, Excel becomes more useful. In particular, the columns and rows are spaced too far apart and labels are hard to view. The Jira integration is troublesome and keeps cutting out. Review collected by and hosted on G2.com.

Alexander M.
AM
Alexander M.
Mid-Market (51-1000 emp.)
"Amazing product that helped us to streamline our requirements gathering"
5/5
What do you like best about Craft.io?

Various road map capabilities

An ability to share client-specific roadmap

The integration with the external services Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The comments system is rather difficult to use Review collected by and hosted on G2.com.

Verified User in Translation and Localization
AT
Verified User in Translation and Localization
Enterprise (> 1000 emp.)
"Craft.io - Empowering Product Management Excellence"
5/5
What do you like best about Craft.io?

Craft.io has been an absolute game-changer for our product management team. From ideation to execution, this robust platform has revolutionized the way we approach and manage our product development lifecycle. I couldn't be happier with the results we've achieved since incorporating Craft.io into our workflow. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It would be great if Craft offered integration with Confluence. Expanding the integration options to include a broader range of project management and collaboration tools would provide users with more flexibility. Review collected by and hosted on G2.com.

Response from Elad Simon of Craft.io

Thanks a lot for the feedback, always appreciated! Just as FYI - we are working these days on our Confluence integration, which would allow you to embed any view from Craft.io directly onto a confluence page, so stay tuned!

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Craft.io for PM"
3.5/5
What do you like best about Craft.io?

It is good for adding details about projects. We have used it to help plan our annual operating plan for our product team. I like how it can be linked to Jira tickets and different items can be assigned to team members. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I do not like how difficult it is to search in craft.io. I find it quite difficult to find items sometimes as we have many different projects across the organization. It would be nice if it was easier to search and filter for items. Review collected by and hosted on G2.com.

Response from Elad Simon of Craft.io

Thanks for the feedback! Always appreciate it. In terms of the search functionality mentioned, did you try our new global search functionality? It's right at the top of the page and also works with CTRL+K/CMD + K. Would love it if you check it out and let us know what you think :)

See how Craft.io improved
Verified User in Electrical/Electronic Manufacturing
AE
Verified User in Electrical/Electronic Manufacturing
Enterprise (> 1000 emp.)
"One of the best Product Management Tools on the Market"
4.5/5
What do you like best about Craft.io?

A one stop platform for creating product strategy, roadmaps, backlogs and managing ongoing feature intake, with good guru templates and integrations to other DEVOPS tools. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Has a weak story mapping and persona feature. The spec editors are quite cumbersome to work with at times and some of the guru templates for spec editing could be improved. Review collected by and hosted on G2.com.

Stephan B.
SB
Stephan B.
Sr Product Manager @ATB's Brightside
Mid-Market (51-1000 emp.)
"the full package for strategic road mapping, feedback gathering tool that will truly enable any PM"
4.5/5
What do you like best about Craft.io?

The ability to utilize the "guru views" these are a couple of pre-made templates from existing frameworks you can easily apply or even experiment with without too much effort. this allows me to apply so many different mindsets,frameworks,presentation styles to frame our process of delivering on the product strategy.

further the platform has a lot of functionalities, it really feels like Craft.io has been around for some time and has delivered a full package. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

At times the UI can feel a bit overwhelming, There are a lot of fields andmenu buttons to follow. i had a few times where i want sure what to do with all these fields, which one to apply making me a bit disorganized in my work. The onboarding therefore takes some time. Review collected by and hosted on G2.com.

Matan G.
MG
Matan G.
Small-Business (50 or fewer emp.)
"Streamlining our product and R&D workflow with Jira Integration"
4.5/5
What do you like best about Craft.io?

The seamless integration between Craft.io and Jira has taken our team's efficiency and collaboration to the next level Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I didn’t find something in particular that was of dissatisfaction Review collected by and hosted on G2.com.

OS
Oren S.
Small-Business (50 or fewer emp.)
"My favorite feedback collection and strategy tool"
4.5/5
What do you like best about Craft.io?

The structured feedback form allowing us to optimize our feedback collection process and easily visualize all the items with feedback for prioritization was a genuine upgrade for our team Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

We didn't find something that we didn't like. The tool has lots of features, so it took us a while to learn about all the features. Review collected by and hosted on G2.com.

Gil O.
GO
Gil O.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"Better decision-making and objectives focus"
5/5
What do you like best about Craft.io?

The ability to visualize all our product data with all the different views available out of the box, or even create our own views based on any criteria we wanted is not something I've seen other platforms do so well. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It is very focused toward the product management use-case, so when our marketing team tried to use it, they didn't feel at home like we did Review collected by and hosted on G2.com.

Kristina M.
KM
Kristina M.
Product Manager
Enterprise (> 1000 emp.)
"The best tool to manage the entire product lifecycle with"
5/5
What do you like best about Craft.io?

I love how we were able to implement our entire product lifecycle across all stages of it. This is the first time our team was able to properly adjust our work to a tool, leaving behind most of the other tools we were using for all our product work. From ideation and planning to prioritization, deployment, roadmapping and feedback collection, the platform streamlines the entire process, making it much easier for teams to manage their products. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The initial setup is challenging, but once it is operational, life becomes lot easier. Having a Movie would be great on the onboarding Review collected by and hosted on G2.com.

Questions about Craft.io? Ask real users or explore answers from the community

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GU
Guest User
•
Last activity 11 months ago

What is Craft.io used for?

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Pricing Options

Pricing provided by Craft.io.

Starter

$19.00
1 Editor/Month paid annually

Pro

$79.00
1 Editor/Month paid annually

Enterprise

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