--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Craft.io Reviews & Product Details Visit Website Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment. * * * Product Website Craft.io Seller [Craft.io](https://www.g2.com/sellers/craft-io) Discussions [Craft.io Community](https://www.g2.com/products/craft-io-craft-io/discuss) Languages Supported English Solution Type All-in-One Overview by Tatiana Kaplan Show More ## Pricing Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) ## Craft.io Integrations (20) What do users say about integrations? Verified by Craft.io [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Active Directory Reporting Tool ](https://www.g2.com/products/active-directory-reporting-tool/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe XD ](https://www.g2.com/products/adobe-xd/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API ](https://www.g2.com/products/api/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Boards ](https://www.g2.com/products/azure-boards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure DevOps Server ](https://www.g2.com/products/azure-devops-server/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Figma ](https://www.g2.com/products/figma/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GitLab ](https://www.g2.com/products/gitlab/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Linear ](https://www.g2.com/products/linear/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams ](https://www.g2.com/products/microsoft-teams/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Miro ](https://www.g2.com/products/miro/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mural ](https://www.g2.com/products/mural/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ping Identity ](https://www.g2.com/products/ping-identity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sketch ](https://www.g2.com/products/sketch/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/19/2023 "Good for smaller teams" 2.5/5 What do you like best about Craft.io? It's very visual and its easy to visualise what you plan to do and why in an attractive format to digest at a glance. You can link strategic goals and OKRs and it doesn't enforce a particular way to do this which makes it easy to use. It integrates with Jira, including Jira's advanced roadmaps/plans. Review collected by and hosted on G2.com. What do you dislike about Craft.io? This is probably better for smaller teams/roadmaps. The presentation is nice but it's difficult to fit much in some of the views when you have multiple products and teams. At that point, Excel becomes more useful. In particular, the columns and rows are spaced to far apart and labels are hard to view. The Jira integration is troublesome and keeps cutting out. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Better way of showing stakeholders roadmaps and why we are doing what we are doing than using Jira. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alexander M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander M.") AM Alexander M. Mid-Market (51-1000 emp.) 12/13/2023 "Amazing product that helped us to streamline our requirements gathering" 5/5 What do you like best about Craft.io? Various road map capabilities An ability to share client-specific roadmap The integration with the external services Review collected by and hosted on G2.com. What do you dislike about Craft.io? The comments system is rather difficult to use Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? The craft allows us to give clear visibility for the developers on the upcoming goals and share the progress with the external clients on the features of their interest. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Translation and Localization](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Translation and Localization") AT Verified User in Translation and Localization Enterprise (\> 1000 emp.) 7/13/2023 "Craft.io - Empowering Product Management Excellence" 5/5 What do you like best about Craft.io? Craft.io has been an absolute game-changer for our product management team. From ideation to execution, this robust platform has revolutionized the way we approach and manage our product development lifecycle. I couldn't be happier with the results we've achieved since incorporating Craft.io into our workflow. Review collected by and hosted on G2.com. What do you dislike about Craft.io? It would be great if Craft offered integration with Confluence. Expanding the integration options to include a broader range of project management and collaboration tools would provide users with more flexibility. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io solves critical problems in product management, benefiting development teams and end users alike. It improves collaboration and communication, streamlines prioritization based on user feedback, and offers visibility into the product roadmap. The integration it offers with Jira eliminates disjointed workflows. Overall, Craft.io enhances efficiency, collaboration, and decision-making, resulting in user-centric products and improved success. Review collected by and hosted on G2.com. Show More Response from Elad Simon of Craft.io [Editedit](https://www.g2.com/survey_responses/craft-io-review-8314553/official_response/edit) Thanks a lot for the feedback, always appreciated! Just as FYI - we are working these days on our Confluence integration, which would allow you to embed any view from Craft.io directly onto a confluence page, so stay tuned! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/18/2023 "Craft.io for PM" 3.5/5 What do you like best about Craft.io? It is good for adding details about projects. We have used it to help plan our annual operating plan for our product team. I like how it can be linked to Jira tickets and different items can be assigned to team members. Review collected by and hosted on G2.com. What do you dislike about Craft.io? I do not like how difficult it is to search in craft.io. I find it quite difficult to find items sometimes as we have many different projects accross the organization. It would be nice if it was easier to search and filter for items. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? It is helping our teams solve problems around prioritization for product related goals and for viewability of our ongoing project items/proposals for management. Review collected by and hosted on G2.com. Show More Response from Elad Simon of Craft.io [Editedit](https://www.g2.com/survey_responses/craft-io-review-8332519/official_response/edit) Thanks for the feedback! Always appreciate it. In terms of the search functionality mentioned, did you try our new global search functionality? It's right at the top of the page and also works with CTRL+K/CMD + K. Would love it if you check it out and let us know what you think :) [See how Craft.io improved](https://help.craft.io/en/articles/7102273-improved-global-search#h_a19480bd7e) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Electrical/Electronic Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Electrical/Electronic Manufacturing") AE Verified User in Electrical/Electronic Manufacturing Enterprise (\> 1000 emp.) 8/1/2023 "One of the best Product Management Tools on the Market" 4.5/5 What do you like best about Craft.io? A one stop platform for creating product strategy, roadmaps, backlogs and managing ongoing feature intake, with good guru templates and integrations to other DEVOPS tools. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Has a weak story mapping and persona feature. The spec editors are quite cumbersome to work with at times and some of the guru templates for spec editing could be improved. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Visibility into Product Portfolio and Release Management across our many products. Ability to link to Portfolio goals and initiatives for consolidated reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephan B.") SB Stephan B. Sr Product Manager @ATB's Brightside Mid-Market (51-1000 emp.) 4/14/2022 "the full package for strategic road mapping, feedback gathering tool that will truly enable any PM" 4.5/5 What do you like best about Craft.io? The ability to utilize the "guru views" these are a couple of pre-made templates from existing frameworks you can easily apply or even experiment with without too much effort. this allows me to apply so many different mindsets,frameworks,presentation styles to frame our process of delivering on the product strategy. further the platform has a lot of functionalities, it really feels like Craft.io has been around for some time and has delivered a full package. Review collected by and hosted on G2.com. What do you dislike about Craft.io? At times the UI can feel a bit overwhelming, There are a lot of fields andmenu buttons to follow. i had a few times where i want sure what to do with all these fields, which one to apply making me a bit disorganized in my work. The onboarding therefore takes some time. Review collected by and hosted on G2.com. Recommendations to others considering Craft.io: Implement a live support channel Dark mode :) Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Trying to find a "partner tool" to help me in my efforts to build a strategic roadmap that's focused on product management. Using the different guru templates, this has certainly become the case. I can easily apply my preferred framework and connect/display the different epics/features etc. Additionally, i wanted to a tool that helps visualize the roadmap easily to stakeholders and takes minimum effort to adjust any features on the roadmap. This has also been achieved by easily adjusting dates/PIs on one feature and this adjust to date on another view. Review collected by and hosted on G2.com. Show More 12/15/2022 Current UserValidated ReviewerSource: Organic ![Matan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matan G.") MG Matan G. Small-Business (50 or fewer emp.) 3/22/2023 "Streamlining our product and R&D workflow with Jira Integration" 4.5/5 What do you like best about Craft.io? The seamless integration between Craft.io and Jira has taken our team's efficiency and collaboration to the next level Review collected by and hosted on G2.com. What do you dislike about Craft.io? I didn’t find something in particular that was of dissatisfaction Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Our product team was struggling with using Jira, but we didn't want to break the teams into separate tools. Craft.io integration was easy to set up, and now both teams are working just as efficiently and effectively as before, with added bonus of improved process tracking capabilities. Our team leaders are thrilled with the results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic OS Oren S. Small-Business (50 or fewer emp.) 2/10/2023 "My favorite feedback collection and strategy tool" 4.5/5 What do you like best about Craft.io? The structured feedback form allowing us to optimize our feedback collection process and easily visualize all the items with feedback for prioritization was a genuine upgrade for our team Review collected by and hosted on G2.com. What do you dislike about Craft.io? We didn't find something that we didn't like. The tool has lots of features, so it took us a while to learn about all the features. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Our team realizing we need a better way to collect all our feedback, using different sources for feedbackאימ collection our current process was a bottleneck, using the feedback form and the items with feedback visualization we managed to improve our process speed and accuracy significantly Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gil O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gil O.") GO Gil O. Chief Executive Officer Small-Business (50 or fewer emp.) 2/7/2023 "Better decision-making and objectives focus" 5/5 What do you like best about Craft.io? The ability to visualize all our product data with all the different views available out of the box, or even create our own views based on any criteria we wanted is not something I've seen other platforms do so well. Review collected by and hosted on G2.com. What do you dislike about Craft.io? It is very focused toward the product management use-case, so when our marketing team tried to use it, they didn't feel at home like we did Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Craft.io helped our team organize and align all our product data and process with our objectives. Making sure we don't waste time or money building products that are not aligned with our stakeholders direction Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kristina M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristina M.") KM Kristina M. Product Manager Enterprise (\> 1000 emp.) 3/12/2023 "The best tool to manage the entire product lifecycle with" 5/5 What do you like best about Craft.io? I love how we were able to implement our entire product lifecycle across all stages of it. This is the first time our team was able to properly adjust our work to a tool, leaving behind most of the other tools we were using for all our product work. From ideation and planning to prioritization, deployment, roadmapping and feedback collection, the platform streamlines the entire process, making it much easier for teams to manage their products. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The initial setup is challenging, but once it is operational, life becomes lot easier. Having a Movie would be great on the onboarding Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Managing the entire product lifecycle, collecting feedback, managing and prioritizing backlog, creating roadmaps and creating a collaborative enviroment for the entire team. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Craft.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Craft.io ](https://www.g2.com/products/craft-io-craft-io/discussions/new) GU Guest User • Last activity 9 months ago What is Craft.io used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-craft-io-used-for) [ View all Discussions ](https://www.g2.com/products/craft-io-craft-io/discuss) ## Pricing Options Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually ### Pro $79.00 1 Editor/Month paid annually ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) Craft.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(254) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image") Aha! 4.4/5(365) [ Compare Now ](https://www.g2.com/compare/aha-vs-craft-io-craft-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_965d1c1db49fcd70116ba2473ed66488/superhuman-docs.png "Product Avatar Image") Superhuman Docs 4.6/5(494) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-superhuman-docs) ##### ##### Craft.io Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Budgeting Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/craft-io-craft-io/features) ## Top-Rated Alternatives [ ![Aha!](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aha!") 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