--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development --- # Craft.io Reviews & Product Details Visit Website Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment. * * * Product Website Craft.io Seller [Craft.io](https://www.g2.com/sellers/craft-io) Discussions [Craft.io Community](https://www.g2.com/products/craft-io-craft-io/discuss) Languages Supported English Solution Type All-in-One Overview by Tatiana Kaplan Show More ## Pricing Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) ## Craft.io Integrations (20) What do users say about integrations? Verified by Craft.io [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Active Directory Reporting Tool ](https://www.g2.com/products/active-directory-reporting-tool/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe XD ](https://www.g2.com/products/adobe-xd/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") API ](https://www.g2.com/products/api/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Boards ](https://www.g2.com/products/azure-boards/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure DevOps Server ](https://www.g2.com/products/azure-devops-server/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude Code ](https://www.g2.com/products/anthropic-claude-code/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Figma ](https://www.g2.com/products/figma/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GitLab ](https://www.g2.com/products/gitlab/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jira ](https://www.g2.com/products/jira/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Linear ](https://www.g2.com/products/linear/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams ](https://www.g2.com/products/microsoft-teams/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Miro ](https://www.g2.com/products/miro/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mural ](https://www.g2.com/products/mural/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ping Identity ](https://www.g2.com/products/ping-identity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sketch ](https://www.g2.com/products/sketch/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More TP Tim P. Technical Business Analyst Enterprise (\> 1000 emp.) 3/29/2022 "Great Product!" 5/5 What do you like best about Craft.io? I love being able to see product roadmaps laid out in both the Epic and Feature/Story view. This has been very helpful for us! Review collected by and hosted on G2.com. What do you dislike about Craft.io? If there are thumbnail images in JIRA, craft.io will NOT play nice with them. What happens is the JIRA ticket will update the craft.io ticket with broken image icons, which, if you then sync FROM craft.io TO JIRA, those broken images will then replace the thumbnails in the JIRA ticket. Review collected by and hosted on G2.com. Recommendations to others considering Craft.io: Have fun! Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Knowing when my work is assigned and its priority. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ernesto P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ernesto P.") EP Ernesto P. Senior Product Manager Mid-Market (51-1000 emp.) 11/26/2021 "Finally, all-in-one tool for a PM" 4.5/5 What do you like best about Craft.io? Craft is a tool that not only allows you to manage the day-to-day as a Product Manager but also guides you on how to do Product... from OKRs to Sprint Planning through Initiatives, Roadmap, and Releases. Review collected by and hosted on G2.com. What do you dislike about Craft.io? If I had to mention something, I would say that having the possibility to manage also in Craft the implementation phase, with the Engineering team, of the "Product Development Process... would be a plus. But, indeed, focusing on this would perhaps detract from improving the tools for a PM; for that, we already have Jira ;) Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Connect company objectives (OKRs) with Product initiatives going into development. Give visibility to the entire company, with the Roadmap functionality, of where we will be investing the team's effort in the short term. Define and plan how our customers' needs will eventually materialize in our Product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") IC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 3/30/2022 "Craft for Effective Product Management" 4.5/5 What do you like best about Craft.io? The product road-mapping capability is excellent. There are various ways to represent a product roadmap that will satisfy any audience. In addition, the ability to share a read-only view via a link directly into Craft is awesome. This goes a long way to ensuring roadmaps are maintained and communicated. Review collected by and hosted on G2.com. What do you dislike about Craft.io? The Spec Editor is very confusing. It tends to become a wasteland of product capabilities and features. The problem for us is that Craft views the top level (capability) as a stagnant product area. For us, this level represents a solution / deliverable (like a SAFe Epic). We actually need additional levels in Craft to support a robust product backlog. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? The biggest benefit is being able to have a 1-stop shop for a product or product area. The artifacts and views in Craft provide an excellent mechanism to organize all things about your specific product. The information can be well organized and very easy to navigate. Also, Craft is very useful for us since it is integrated with ADO, which we use for development. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") AL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 4/6/2022 "A Product Line Management Tool from Great Product Managers" 5/5 What do you like best about Craft.io? It's a simple and streamlined product management tool. It answers all needs of a PMO team that works with multiple teams and value streams. Also feedback portal is great for stakeholder collaboration. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Its Azure DevOps (ADO or VSTS formerly) is in its early stages and does not work well. Also, workflow automation would be great for the product management process which can be customized based on different needs. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Product management of values streams from idea to reality. Allows a company to plan, define and deliver work and enables collaboration & transparency. between business and technology teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David G.") DG David G. Managing Director Small-Business (50 or fewer emp.) 9/30/2021 "Pinnacle of Product Management Software" 5/5 What do you like best about Craft.io? Craft.io enables my stakeholders and me to understand the backlog given its flexible views better. Whatever the situation, Craft has a way to display the relevant information and turn User Inputs into valuable Feature Stories. From gathering Feedback, drafting Epics, and mapping its User Stories to showing a public Roadmapping that provides insight into the future of the Product, Craft has it all. Review collected by and hosted on G2.com. What do you dislike about Craft.io? Integration for JIRA is present but not as smooth as it could / should be. That said, it has since replaced JIRA for me entirely. Review collected by and hosted on G2.com. Recommendations to others considering Craft.io: I've been recommending Craft.io to most of my innovative clients and can thoroughly recommend using the trial to explore its vast features. Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Using Craft, I since achieved better traceability from User Feedback to the final product. All while providing a more transparent way of adding improvements over time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") CC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 3/14/2022 "Outstanding Product Management Platform!" 5/5 What do you like best about Craft.io? Ease of use Feature rich Great support from Craft.io team Continuously improving Review collected by and hosted on G2.com. What do you dislike about Craft.io? Can be overwhelming - perhaps a what to start with i.e. Craft.io MVP based on maturity model. Use SAFe Assessment tool or other input to determine organizations maturity level. Review collected by and hosted on G2.com. Recommendations to others considering Craft.io: Use it Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Product roadmap, prioritization, capacity planning, tracking Objectives, KPIs and personas, stakeholder communications Benefits: one place to go for product information. Ability to see specific product details, or roll out at portfolio level Review collected by and hosted on G2.com. Show More Response from Ziggi Zukerman of Craft.io [Editedit](https://www.g2.com/survey_responses/craft-io-review-5423347/official_response/edit) Thanks for the positive feedback! will defiantly consider your input. Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 6/14/2022 "Helpful tool" 2.5/5 What do you like best about Craft.io? Strong interface that makes organizing easy Review collected by and hosted on G2.com. What do you dislike about Craft.io? Time consuming to migrate over work from other tools Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? Managing projects with teams Review collected by and hosted on G2.com. Show More 6/30/2022 Validated ReviewerIncentivizedSource: G2 invite ![Opu R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Opu R.") OR Opu R. Graphic Designer Small-Business (50 or fewer emp.) 10/31/2021 "Exactly what product teams need" 4/5 What do you like best about Craft.io? I like that we have a space that is dedicated just for the product team where we can brainstorm and tinker away Review collected by and hosted on G2.com. What do you dislike about Craft.io? I wish Guru was even more advanced Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? We don't have to switch between different solutions for customer feedback, roadmapping, so we can manage it all in one which has saved us a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 9/30/2021 "Everything I need in one solution" 5/5 What do you like best about Craft.io? We're a traditional business shifting over to digital operations and it feels like Craft.io was built with my wishlist in mind. It has all the features I need and is very easy to use. Review collected by and hosted on G2.com. What do you dislike about Craft.io? getting the whole team to agree to use a single solution has been a challenge Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? product to product is hard because in a product aspect you focus on scope, deliverable, and budget which makes you a cost center. However, a tool like Craft.io allows us to shift from being focused on project management to be a real product management team with continuous improvement of products that is easy to understand, measure, and execute Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 10/31/2021 "#1 Platform for all Product Managers" 5/5 What do you like best about Craft.io? - Visual roadmaps - Feedback portal is an excellent tool for collecting feature requests - Very easy to use Review collected by and hosted on G2.com. What do you dislike about Craft.io? - Mobile interface requires improvements Review collected by and hosted on G2.com. What problems is Craft.io solving and how is that benefiting you? We are using Craft.io in several aspects: collect user requests, manage them and translate them into tickets in Jira in a transported method to the user giving the feedback Define product strategy and drive out of it epics and stories Draw visual roadmaps that we can use in management meetings without the need to get into too much technical details Review collected by and hosted on G2.com. Show More 11/2/2021 Current UserValidated ReviewerSource: Organic ## Questions about Craft.io? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Craft.io ](https://www.g2.com/products/craft-io-craft-io/discussions/new) GU Guest User • Last activity 9 months ago What is Craft.io used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-craft-io-used-for) [ View all Discussions ](https://www.g2.com/products/craft-io-craft-io/discuss) ## Pricing Options Pricing provided by Craft.io. ### Starter $19.00 1 Editor/Month paid annually ### Pro $79.00 1 Editor/Month paid annually ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/craft-io-craft-io/pricing) Craft.io Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5bfd26ca98158752b5f685de2eb5aaaa/productboard.png "Product Avatar Image") Productboard 4.3/5(254) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-productboard) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image") Aha! 4.4/5(365) [ Compare Now ](https://www.g2.com/compare/aha-vs-craft-io-craft-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_965d1c1db49fcd70116ba2473ed66488/superhuman-docs.png "Product Avatar Image") Superhuman Docs 4.6/5(494) [ Compare Now ](https://www.g2.com/compare/craft-io-craft-io-vs-superhuman-docs) ##### ##### Craft.io Features Communication Wiki Documentation Community Forum Customer Ideation Planning Work Capacity Task Ranking Kanban Board Workflow Management Time Tracking Progress Monitoring Budgeting Execution Team Collaboration Project Management [ View More Features ](https://www.g2.com/products/craft-io-craft-io/features) ## Top-Rated Alternatives [ ![Aha!](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aha!") 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