--- title: Craft.io Reviews meta\_title: 'Craft.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 90 reviews by the users' company size, role or industry to find out how Craft.io works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 90 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Development url: https://www.g2.com/categories/development ---

# Craft.io Reviews & Product Details

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Craft.io is an award-winning, AI-powered, end-to-end product management platform designed to help product teams seamlessly connect strategy, planning, and execution within a single collaborative workspace. This solution serves as a comprehensive toolset that enables teams to maintain a unified source of truth, facilitating effective prioritization, capacity planning, roadmapping, and stakeholder alignment. Targeted primarily at product managers, development teams, and organizational leaders, Craft.io caters to a diverse audience that seeks to enhance their product management processes. The platform is particularly beneficial for teams that require a structured approach to managing product lifecycles, from ideation to launch. By integrating various functionalities into one platform, Craft.io helps streamline workflows and improve communication among team members, making it easier to align on goals and objectives. One of the standout features of Craft.io is its unique Guru layer, which delivers proven best practices tailored to the needs of product teams. This layer not only enhances the user experience but also provides a framework for teams to adopt effective methodologies in their product management practices. Additionally, the Guru AI component offers instant insights and automates routine tasks, allowing users to focus on strategic decision-making rather than getting bogged down by data analysis. This capability transforms complex data into clear, actionable insights, empowering teams to make informed choices that drive product success. Craft.io also emphasizes customer support, offering a dedicated Customer Success team that provides free onboarding and ongoing assistance throughout the license period. This commitment to customer care ensures that users can maximize the platform's potential and achieve their product management goals effectively. By combining robust features with strong support, Craft.io stands out as a comprehensive solution that addresses the multifaceted challenges of product management in today’s fast-paced environment.

* * *

Product Website
Craft.io
Seller
[Craft.io](https://www.g2.com/sellers/craft-io)
Discussions
[Craft.io Community](https://www.g2.com/products/craft-io-craft-io/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Tatiana Kaplan

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## Pricing

Pricing provided by Craft.io.

### Starter

$19.00

1 Editor/Month paid annually

[
View More Pricing Information
](https://www.g2.com/products/craft-io-craft-io/pricing)

## Craft.io Integrations
(20)

What do users say about integrations?

Verified by Craft.io

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Active Directory Reporting Tool

](https://www.g2.com/products/active-directory-reporting-tool/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adobe XD

](https://www.g2.com/products/adobe-xd/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

API

](https://www.g2.com/products/api/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure Boards

](https://www.g2.com/products/azure-boards/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Azure DevOps Server

](https://www.g2.com/products/azure-devops-server/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Figma

](https://www.g2.com/products/figma/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GitLab

](https://www.g2.com/products/gitlab/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Jira

](https://www.g2.com/products/jira/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Linear

](https://www.g2.com/products/linear/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Power BI

](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Teams

](https://www.g2.com/products/microsoft-teams/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Miro

](https://www.g2.com/products/miro/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mural

](https://www.g2.com/products/mural/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Ping Identity

](https://www.g2.com/products/ping-identity/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sketch

](https://www.g2.com/products/sketch/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
CC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

1/14/2025

"Good"

5/5

What do you like best about Craft.io?

User experience is easy and straightforward Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Many other competitors that already provide similar services might stand out Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Project management Review collected by and hosted on G2.com.

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Validated ReviewerSource: G2 invite

AF

Anders F.

VP of Product

Mid-Market (51-1000 emp.)

7/24/2024

"Flexible and Great for defining processes."

4/5

What do you like best about Craft.io?

- Highly flexible

- Fairly quick to get started

- Ease of adding custom fields

- Excellent Customer Success focus

- Integration with Jira is easy and configurable

- A product team that listens to your priorities and views Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

- UI is iterating

- Custom Field management does need some improvement. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

- Improved visibility on prioritization

- Easy organization and views by Persona, Customer/View Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

3/7/2024

"Craft is an excellent, easily consumable tool for organizing and sharing roadmaps with stakeholders"

4/5

What do you like best about Craft.io?

Craft has been super helpful to our product team to view, rank, and prioritize items by different use cases, workstreams, and team priorities. The integration with Jira is immensely helpful and allows us the ability to share roadmap items with teammates in a fashion that is more digestible (and less distracting) than Jira tickets. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Some features are not immediately obvious or intuitive to find (for example, editing labels). Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft helps us prioritize and rank stories, features, and tickets, especially across different "cuts" of data (for example, ranking tickets that specifically relate to an upcoming initiative or for features explicitly requested by customers). The workspace views are also immensely helpful in narrowing down roadmap views for stakeholders to the essential items they need to focus on (or be aware of) for upcoming time periods. This helps avoid them getting lost in the weeds or getting confused in Jira tickets. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Verified User in Capital Markets](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Capital Markets")
CC

Verified User in Capital Markets

Enterprise (\> 1000 emp.)

6/28/2024

"Very flexible, emergent system with a highly engaged customer success team for enterprise clients"

4.5/5

What do you like best about Craft.io?

I love that it can be customized to suit various prioritization frameworks and visualize items across the board. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Being a startup, some functionality is still clunky, but the team practices what they preach by actively gathering feedback and turning those into real fixes and enhancements. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Abilitiy to visualize roadmaps more flexibly than Jira and curate tailored views for various audiences. It helps us steer product team members toward strategy and prioritization, away from being mired in execution and delivery details. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Seller invite

 ![Kevin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin A.")
KA

Kevin A.

Digital Product Management Lead. Mobile and Web.

Enterprise (\> 1000 emp.)

5/16/2024

"Exciting Product for Product Managers. Roadmaps and Feedback are great features."

5/5

What do you like best about Craft.io?

Roadmaps and Feedback are excellent features. They allow me to plan my team's future developments in advance and easily access customer feedback for new product ideas. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Have more AI capabilities. For example analyzing customer feedback Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft is fantastic because it streamlines project planning, enables real-time collaboration, and provides valuable insights through customer feedback, making product development more efficient and effective. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods")
CC

Verified User in Consumer Goods

Enterprise (\> 1000 emp.)

7/19/2024

"Awesome Product Management Tool"

5/5

What do you like best about Craft.io?

It represent everything a Product Manager can think of, andnit also enables them to manage their product in a most simple meaningful way. Where the Product Managers can focus on most important work item without getting lost. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It's very addictive with all the wonderful, customized views they have. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

It helps to streamline the flow from demand intake to execution Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Seller invite

 ![Stephen R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen R.")
SR

Stephen R.

Mid-Market (51-1000 emp.)

12/10/2023

"Craft is the most intuitive product management platform with the best customer service"

5/5

What do you like best about Craft.io?

Craft is straight-forward and easy to use Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Nothing really, all the features we need. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft is an end-to-end product management tool that organizes from the idea stage in the feedback portal to delivery with the Jira integration. Craft is helping us aggregate all of our OKRs in the strategy and tie it to the product roadmap. Since Craft is so easy, we didn't need to waste time onboarding PMs. They could start getting value immediately. The easy reports and presentation views makes it seamless to share with executives and cross-functional stakeholders. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

AV

Arun V.

Enterprise (\> 1000 emp.)

1/26/2024

"Craft + JIRA + Power BI"

5/5

What do you like best about Craft.io?

Craft is any easy to use Product managment tool which has seemless intergration with JIRA and Power BI Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

any user above editor can delete an item

Feature 2 dot level does not rol up to Portfolio level

Dependency cross workspace cannot be done Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Consolodate view of my Product roadmap Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

LT

Lee T.

Enterprise (\> 1000 emp.)

7/3/2023

"Streamline Your PM Workflow with Craft.io ... it's Game-Changing"

5/5

What do you like best about Craft.io?

Craft.io provides teams seeking efficiency, collaboration, and seamless product delivery (from strategy to execution). It has an incredible amount of customizable features that cater to the unique needs of different organizations. I can create different views regarding my backlog, prioritization, and roadmaps for different audiences. There are templates that I can leverage to help with ensuring best standard practice. With Craft.io's robust integration capabilities with tools such as Azure Devops and Jira, I can synch with downstream delivery teams' workspace. They can see priority changes, while I can see planned work items and progress updates. The feedback portal streamlines the demand intake to execution process with its ability to link ideas to an existing feature or promote the feedback into a feature. It also provides a way for submitters to understand where the feedback is in the process. The enterprise support for Craft.io is top-notch, with follow-up and customer listening sessions. They really care about customer feedback. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The timeline roadmap view auto-sizes the titles of work items to the start and end date so a long title with a short duration will not be fully viewable until you hover over it. I want more ability to customize the Craft.io feedback form, where you can customize the default fields and the overall layout. Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

Craft.io is helping me solve our organization's transformation to Product thinking and Agile ways of working. It allows our Product Managers to manage their OKRs, product vision, product strategy, and customer/user research. Craft.io's feedback portal is more than just an intake form; it's ability to link to existing backlog items, add status (both internal and external view), and capture comments and internal notes streamlines idea/feedback management. A prioritization method like WSJF or Moscow is a must for PMs, Craft provides templates that can quickly get me started to prioritize the backlog and share this as either a shared view or send the information down to another agile tool like Azure Devops. This saves time and allows for real-time transparency in decision-making. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education")
UH

Verified User in Higher Education

Mid-Market (51-1000 emp.)

7/18/2023

"Great Planning Tool"

5/5

What do you like best about Craft.io?

User-Friendly Interface: Craft.io has a very intuitive, user-friendly interface. Even people without technical backgrounds find it easy to navigate.

Robust Roadmapping Features: Craft.io's product roadmapping features are comprehensive, allowing teams to plan, strategize, and track progress effectively. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

nothing so far, we have not experienced any issues yet Review collected by and hosted on G2.com.

What problems is Craft.io solving and how is that benefiting you?

One of the common challenges for product management teams is to visualize and communicate the product's direction. Craft.io provides a robust tool for creating, adjusting, and sharing product roadmaps, which helps teams align on goals and expectations. Review collected by and hosted on G2.com.

Show More

Response from Elad Simon of Craft.io

[Editedit](https://www.g2.com/survey_responses/craft-io-review-8332486/official_response/edit)

Thanks so much for the great feedback, really appreciate it!!

1/20/2024
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Craft.io? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Craft.io
](https://www.g2.com/products/craft-io-craft-io/discussions/new)

GU

Guest User
•
Last activity 9 months ago

What is Craft.io used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-craft-io-used-for)

[
View all Discussions
](https://www.g2.com/products/craft-io-craft-io/discuss)

## Pricing Options

Pricing provided by Craft.io.

### Starter

$19.00

1 Editor/Month paid annually

### Pro

$79.00

1 Editor/Month paid annually

### Enterprise

Contact Us

[
View More Pricing Information
](https://www.g2.com/products/craft-io-craft-io/pricing)

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##### 
##### Craft.io Features

Communication

Wiki Documentation

Community Forum

Customer Ideation

Planning

Work Capacity

Task Ranking

Kanban Board

Workflow Management

Time Tracking

Progress Monitoring

Budgeting

Execution

Team Collaboration

Project Management

[
View More Features
](https://www.g2.com/products/craft-io-craft-io/features)

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[Product Management](https://www.g2.com/categories/product-management-software)[Strategy and Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools)[Idea Management](https://www.g2.com/categories/idea-management)

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