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Compare Actito and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
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$
Actito
Star Rating
(174)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in creating personalized marketing experiences, with users highlighting its ability to unify customer data and engage across multiple channels, leading to more relevant campaigns and improved results.
- Users say that Actito stands out for its intuitive drag-and-drop interface, which simplifies the creation of complex automated campaigns without the need for coding. This feature is particularly appreciated by those looking for ease of use in their marketing automation tools.
- Reviewers mention that while both platforms offer strong customer engagement features, Actito's focus on providing a 360-degree view of customers through data consolidation is a significant advantage, allowing for tailored customer journeys that enhance overall experience.
- According to verified reviews, SAP Emarsys is praised for its flexible journey mapping and rich segmentation capabilities, making it easier for marketers to target specific audiences effectively, although some users note that setup can be more challenging compared to Actito.
- Users highlight that Actito's real-time analytics dashboard is a game-changer for tracking campaign performance across channels, providing insights that help marketers adjust strategies on the fly, which is a feature that some SAP Emarsys users feel could be improved.
- G2 reviewers indicate that while both products have similar star ratings, the volume of recent reviews suggests that SAP Emarsys has a more active user base, which may lead to more frequent updates and improvements based on user feedback compared to Actito.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Actito
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.4
130
8.3
402
Ease of Use
8.6
133
8.2
407
Ease of Setup
8.2
68
7.1
214
Ease of Admin
8.3
63
8.2
172
Quality of Support
9.1
133
8.4
397
Has the product been a good partner in doing business?
8.8
62
8.5
173
Product Direction (% positive)
9.5
126
8.9
375
Features by Category
Email Marketing
8.4
99
|
Verified
8.7
263
|
Verified
8.8
94
|
Verified
8.7
247
|
Verified
8.5
94
|
Verified
8.5
258
|
Verified
8.6
89
|
Verified
8.3
232
|
Verified
Online Marketing
7.6
79
|
Verified
7.0
158
|
Verified
8.2
81
|
Verified
8.0
191
|
Verified
8.5
68
|
Verified
8.1
218
|
Verified
8.0
75
8.0
215
|
Verified
7.3
57
7.8
158
Lead Management
8.0
66
7.9
174
|
Verified
8.1
77
|
Verified
7.8
192
|
Verified
8.5
94
|
Verified
8.5
240
|
Verified
7.3
55
7.8
161
|
Verified
8.1
54
8.0
158
|
Verified
7.5
61
|
Verified
8.2
183
|
Verified
7.6
39
7.8
146
|
Verified
7.9
66
|
Verified
8.2
144
|
Verified
Campaign Management
7.9
62
|
Verified
8.2
181
|
Verified
7.9
43
7.8
122
7.7
48
|
Verified
7.6
113
|
Verified
7.6
33
7.0
84
Social
7.2
32
7.3
93
7.5
33
7.5
103
|
Verified
7.4
34
7.4
101
|
Verified
7.3
34
7.4
93
|
Verified
7.3
34
7.5
104
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.0
236
|
Verified
7.0
57
|
Verified
7.8
176
|
Verified
7.1
51
|
Verified
7.6
165
|
Verified
7.1
45
7.4
173
|
Verified
7.5
33
7.4
109
Platform
8.2
53
|
Verified
7.5
153
|
Verified
8.1
48
|
Verified
8.1
135
|
Verified
8.3
50
|
Verified
8.5
152
|
Verified
8.0
38
|
Verified
7.9
106
|
Verified
7.6
42
|
Verified
6.8
107
|
Verified
8.5
53
|
Verified
8.5
137
|
Verified
7.4
39
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.4
6
6.5
29
6.4
6
6.1
28
6.1
6
6.4
30
6.1
6
6.4
29
6.1
6
6.6
29
6.1
6
6.7
29
Integration
8.3
52
|
Verified
7.8
158
|
Verified
8.1
49
|
Verified
7.6
151
|
Verified
7.2
32
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
9.3
14
8.5
94
|
Verified
9.4
15
8.8
101
|
Verified
9.2
13
8.2
79
|
Verified
Templates
9.7
15
8.0
96
|
Verified
8.9
17
8.6
98
|
Verified
Feature Not Available
8.5
95
|
Verified
Personalization
9.5
14
8.6
104
|
Verified
9.4
16
8.4
93
|
Verified
9.7
15
8.5
96
|
Verified
9.6
13
8.4
69
|
Verified
9.6
13
8.7
86
|
Verified
9.5
14
8.6
100
|
Verified
9.5
18
8.5
96
|
Verified
9.1
17
8.7
92
|
Verified
Multichannel
9.4
16
8.3
86
|
Verified
9.5
19
8.9
117
|
Verified
9.1
15
8.4
89
|
Verified
Administration
9.4
17
8.7
105
|
Verified
9.0
19
8.5
111
|
Verified
9.1
18
8.5
102
|
Verified
9.4
16
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
10.0
7
8.8
20
9.5
7
8.9
19
Targeting
9.8
7
8.7
18
9.5
7
8.3
17
Triggered Content
9.5
7
8.1
15
10.0
7
8.9
20
10.0
7
8.9
19
Personalized Content
9.3
7
8.3
19
9.3
7
9.0
15
10.0
7
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
8.0
43
8.7
17
8.3
68
|
Verified
8.6
16
7.7
38
8.8
16
8.1
54
Campaigns
9.5
16
7.9
42
|
Verified
9.0
16
8.4
46
|
Verified
9.5
16
8.4
39
|
Verified
8.8
16
7.8
32
9.9
17
9.1
64
9.4
17
8.8
62
Engagement
9.1
15
8.1
52
Platform
9.1
16
8.4
59
9.1
16
8.1
28
|
Verified
9.1
15
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
8.1
29
|
Verified
8.0
70
|
Verified
8.6
34
|
Verified
8.5
83
|
Verified
8.7
30
|
Verified
8.3
80
|
Verified
8.9
30
|
Verified
8.8
81
|
Verified
8.8
21
Feature Not Available
8.9
21
Feature Not Available
Campaign Activity
9.0
34
|
Verified
8.3
94
|
Verified
8.4
37
|
Verified
8.4
101
|
Verified
8.8
26
8.1
74
|
Verified
8.5
30
|
Verified
8.0
75
|
Verified
8.7
33
|
Verified
8.4
72
|
Verified
8.3
20
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Actito and SAP Emarsys are categorized as E-Commerce Personalization, Marketing Analytics, Marketing Automation, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as Customer Data Platform (CDP) and Personalization
SAP Emarsys is categorized as SMS Marketing, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
Actito has no discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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