Actito Features

Based on 52 Actito reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 49 Actito reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 32 Actito reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 53 Actito reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 49 Actito reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 50 Actito reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 38 Actito reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 42 Actito reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 53 Actito reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 39 Actito reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Optimizes marketing campaigns for mobile devices. 16 reviewers of Actito have provided feedback on this feature.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers. This feature was mentioned in 16 Actito reviews.

Based on 15 Actito reviews. Facilitates global text message and mobile marketing campaigns.

Based on 99 Actito reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 94 Actito reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 94 Actito reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 89 Actito reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 79 Actito reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 81 Actito reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 68 Actito reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 75 Actito reviews. Support mobile-optimized emails, online forms, and landing pages.

As reported in 57 Actito reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

As reported in 66 Actito reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 77 Actito reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 94 Actito reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

As reported in 55 Actito reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 54 Actito reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 61 Actito reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 39 Actito reviews.

Based on 66 Actito reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 62 Actito reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 43 Actito reviews.

Based on 48 Actito reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

As reported in 33 Actito reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 32 Actito reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. 33 reviewers of Actito have provided feedback on this feature.

As reported in 34 Actito reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 34 Actito reviews.

Based on 34 Actito reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 96 Actito reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 57 Actito reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 51 Actito reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 45 Actito reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 33 reviewers of Actito have provided feedback on this feature.

Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 16 Actito reviews.

Measures impact and effectiveness of mobile marketing campaigns. 17 reviewers of Actito have provided feedback on this feature.

Measures user-level uninstall insights. This feature was mentioned in 16 Actito reviews.

As reported in 16 Actito reviews. Creates custom data views to suit every team member's needs.

As reported in 16 Actito reviews. Collects geo-location data on mobile users to customize relevant campaigns.

As reported in 16 Actito reviews. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns This feature was mentioned in 16 Actito reviews.

Based on 16 Actito reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

As reported in 17 Actito reviews. Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties. 17 reviewers of Actito have provided feedback on this feature.

Sends out coupons and promotions to reward and entice mobile device users. 15 reviewers of Actito have provided feedback on this feature.

Based on 29 Actito reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 34 Actito reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 30 Actito reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 30 Actito reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 21 Actito reviews.

Offers a white labeling service for agencies or resellers to customize platform branding 21 reviewers of Actito have provided feedback on this feature.

Based on 34 Actito reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 37 Actito reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 26 Actito reviews.

Based on 31 Actito reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 33 Actito reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 20 Actito reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Based on 14 Actito reviews. Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns This feature was mentioned in 15 Actito reviews.

Based on 13 Actito reviews. Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce 15 reviewers of Actito have provided feedback on this feature.

Allows users to customize templates and use them on multiple channels easily 17 reviewers of Actito have provided feedback on this feature.

As reported in 14 Actito reviews. Recommend products based on order history and online behavior

Based on 16 Actito reviews. Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store This feature was mentioned in 15 Actito reviews.

As reported in 13 Actito reviews. Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform. 13 reviewers of Actito have provided feedback on this feature.

Based on 14 Actito reviews. Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers. 18 reviewers of Actito have provided feedback on this feature.

Tools to create personalized messaging based on customer data collected from purchases or viewing history. This feature was mentioned in 17 Actito reviews.

Integrate personalized content and recommendations on websites 16 reviewers of Actito have provided feedback on this feature.

Based on 19 Actito reviews. Define customized email templates which are sent automatically

As reported in 15 Actito reviews. Include personalization features that are mobile-friendly and responsive

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

Based on 19 Actito reviews. Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data. This feature was mentioned in 20 Actito reviews.

Can act as a content marketing platform. 20 reviewers of Actito have provided feedback on this feature.

Based on 19 Actito reviews. Can engage with customers across any device with a consistent message.

As reported in 20 Actito reviews. Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. 18 reviewers of Actito have provided feedback on this feature.

As reported in 18 Actito reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

The ability to create and customize marketing campaigns based on user data. 17 reviewers of Actito have provided feedback on this feature.

As reported in 19 Actito reviews. Easily digestible visual representations of data collected by the platform.

As reported in 18 Actito reviews. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Based on 16 Actito reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives