---
title: Actito Reviews
meta_title: 'Actito Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 179 reviews by the users' company size, role or industry
  to find out how Actito works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 179
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Actito Reviews
**Vendor:** Ibexa  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 179
## About Actito
Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.



## Actito Pros & Cons
**What users like:**

- Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. (7 reviews)
- Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. (6 reviews)
- Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. (5 reviews)
- Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. (5 reviews)
- Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. (4 reviews)
- Marketing Automation (4 reviews)
- Users value the **strong personalization capabilities** of Actito, facilitating engaging and customized customer interactions seamlessly. (4 reviews)
- Experience (3 reviews)
- Flexibility (3 reviews)
- Flexibility Emphasis (3 reviews)

**What users dislike:**

- Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. (4 reviews)
- Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. (4 reviews)
- Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. (3 reviews)
- Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. (3 reviews)
- Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. (3 reviews)
- Users note a significant **lack of integrations** , hindering seamless connections with key systems like Salesforce. (3 reviews)
- Complex Features (2 reviews)
- Users note the need for improved **connector issues** , particularly with Salesforce, to enhance integration efficiency. (2 reviews)
- Limited Integrations (2 reviews)
- Slow Performance (2 reviews)

## Actito Reviews
  ### 1. Sure I am completely satisfied

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mohsin P. | Senior Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about Actito?**

The best thing in Actito is to attract, nurture and retain customers

**What do you dislike about Actito?**

There is not for dislike this service can't fine and the thing is wrong

**What problems is Actito solving and how is that benefiting you?**

The thing is, managing, connecting and securing your data is super in actito service

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Mohsin,

Thank you for sharing this with us. 

I see that our activation wheel is at the center of your strategy ;-) 

Looking forward to our next interaction.



  ### 2. " Intrusive and Encrypt Online Marketing Automation Tool "

**Rating:** 5.0/5.0 stars

**Reviewed by:** KEN Z. | Consigliere-Oliver Wyman, Management Consulting, Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2022

**What do you like best about Actito?**

Fully over delivers its services on enhancing seamless dialogue with clients and prospects.
Ease of usability.
Flexibility and user friendly interface.

**What do you dislike about Actito?**

We are OK with all it has since it meets all we expected as we implemented it.

**What problems is Actito solving and how is that benefiting you?**

Reliable real-time service on maintaining existing clients and customers as well as gaining more prospects.
Branding and email marketing.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi Ken,

Happy to read that you can meet your goals thanks to our technology. It's also an excellent point to highlight security, as this has become increasingly important for many brands and should be part of any reflection when investing in software.

Looking forward to our next catchup 

Kr,
John


  ### 3. Intuitive Way to Trigger Target

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jesse C. | Accountant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2022

**What do you like best about Actito?**

I like how non-code interface helps us to build complex queries.

**What do you dislike about Actito?**

We have worked hand by hand with Actito team by now we are satisfied.

**What problems is Actito solving and how is that benefiting you?**

We are able to learn our clients behaviours and how they change time by time.
With great ease we have formed a group to deal with different types of clients.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Jesse,

I'm so like you; targeting is, in my opinion, one of the most valuable features in Actito as it helps non-technical marketers leverage all the customer knowledge.

Once you have that feature under the hood, you can engage with the scenario app at the right time.

Have a lovely  day,
Jonathan

  ### 4. Secretive Way for Clients Attracting and Retaining

**Rating:** 4.5/5.0 stars

**Reviewed by:** Catherine  P. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2022

**What do you like best about Actito?**

With  great simplicity am able to capture and blend all data sources in one place to support all tools I engage with .

**What do you dislike about Actito?**

During implementation some features were  slow,but they have improved as we goes on.

**What problems is Actito solving and how is that benefiting you?**

We get ideas tests and Implement the best scenarios.
We are able to analyse and refine our strategies.

  ### 5. Dynamic Marketing Intelligence

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mike G. | Electric Superintendent , Construction, Enterprise (> 1000 emp.)

**Reviewed Date:** October 18, 2022

**What do you like best about Actito?**

We get view of full reach of our  efforts helps us to unearth new opportunities others do miss.

**What do you dislike about Actito?**

The platform is perfectly performing so far.

**What problems is Actito solving and how is that benefiting you?**

We gain visual and actionable campaigns reports.
We able to get perfect customers.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hey Mike,

I get it you are a big fan of marketing intelligence fucntionlities.

Let me put some context for people maybe let use to it.

Marketing intelligence within Actito (https://www.actito.com/en-BE/blog/actito-marketing-intelligence/) helps marketers naviatge their data, and learn from their campaigns.

With those learnings, they can test and build new marketing programs to enhance the client experience and increase CLV.

  ### 6. Customers' Royalty for Bold Relationships

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jacob B. | Leasing and Hiring Consultant , Health, Wellness and Fitness, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2022

**What do you like best about Actito?**

I like all it's touchpoints that's brings brand royalty hence customers lifelong bold with them.

**What do you dislike about Actito?**

It's good, only customer technical team are slow.

**What problems is Actito solving and how is that benefiting you?**

With Actito scenario modules we are able to build,oversee and adapt the routes to deliver maximum customers lifetime value.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Jacob,

Connecting the dots is crucial if you want to deliver personalized customer experiences. Thank you for highlighting that.

We are still scaling our teams, and you will be happy to know our tech team has hired many people in the last months to keep helping our clients.

Let's catch up soon,

Regards,
John



  ### 7. Collect & Consolidate Customer Data for Visualization in one Central Repository

**Rating:** 4.5/5.0 stars

**Reviewed by:** Natalie R. | Associate Strategic Planner, Enterprise (> 1000 emp.)

**Reviewed Date:** September 15, 2022

**What do you like best about Actito?**

How it streamlines collection, consolidation, modeling, analysis and visualization of customer data.

**What do you dislike about Actito?**

Actito has a wide array of features, which I have never explored all.

**What problems is Actito solving and how is that benefiting you?**

Customer engagement through multiple channels like SMS and emails.

Making data centric decisions.

Email marketing and automation.

  ### 8. Best Ties With Customers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aquilla C. | Inside Sales Rep., Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2022

**What do you like best about Actito?**

We are always connected with our customers,thus passing relevant offers to them in exactly right way.

**What do you dislike about Actito?**

I have never experienced any failure while using this software.

**What problems is Actito solving and how is that benefiting you?**

We are able to attract and retain customers easily.

  ### 9. User-friendly and simple

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicolis A. | C, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

Quick and easy to get started.
The newsletters section is very easy to use.
A large number of blocks are available, allowing for the creation of varied content.
The targeting features are also quite simple and allow any user to interact with the tool.

**What do you dislike about Actito?**

Lack of flexibility within the blocks
Notably: put an image in the background and text on top.
Today, the text cannot be superimposed on an image as we know how to do via an HTML integration using the <alt> tag.

**Recommendations to others considering Actito:**

Clearly determine your needs in advance to optimize the implementation of the tool and facilitate the various connections with your databases.

**What problems is Actito solving and how is that benefiting you?**

Unmatched productivity! With one newsletter per day, we manage to gain efficiency and speed throughout the process. We also know how to react quickly in case of issues or the launch of additional offers.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Nicolas,

Thank you for your detailed feedback. For the image part, is this the kind of option you would like to have in Actito https://mailchimp.com/fr/help/use-photo-editor/? Feel free to contact me directly (johathan.wuurman@actito.com) to discuss the topic.

And on the other hand, Alt unless I'm mistaken is a text that appears when the images are not loaded, I don't see how this can be the text on the image. Can you guide me?

Thanks again for your feedback and I look forward to being able to discuss with you.

Jonathan

  ### 10. Customer feedback on Actito

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Actito?**

Quality of service, ergonomic solutions with good after-sales service, useful and relevant training, very detailed support.

**What do you dislike about Actito?**

Time to adapt to the new solution but quickly compensate with support

**Recommendations to others considering Actito:**

The collaboration with the company Actito is excellent. As a client and user of Actito's solutions for email campaigns, we experience satisfaction. The implementation of effective and also innovative solutions is a time saver and a way to secure new markets for our clients. The after-sales service and technical support are available and precise. The tools offered are versatile, suitable, and efficient. A satisfied customer.

**What problems is Actito solving and how is that benefiting you?**

Innovative solutions enabling access to new markets and rethinking certain aspects of digital communication.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for this sharing and I completely agree with you, the strength of Actito lies in its technology but also in the people who help our clients extract maximum value from our solution.

Our 50-50 DNA is well highlighted thanks to your feedback, thank you for that. And I can assure you that I am passing the message to the team.

Have a great week,  
Jonathan

  ### 11. The most powerful and easy to work with targeting tool I have ever experienced

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

I strongly believe the most powerful tool Actito has to offer is its targeting tool (which is part of their profile management section). I have had the opportunity to use other CRMs and from a targeting tool point of view, Actito's is by far the most advanced, reliable and easy one. As a user I can really appreciate the efforts being put into making it so valuable in order for marketeers to leverage data to their advantage.

**What do you dislike about Actito?**

Something I would improve in terms of targets being created would be the ability to organise the segments into folders. As such, it makes it easier to navigate through all the type of segments you create. Currently, you've got a list that you can browse, but unless you know what you're looking for, there's no way to actually visualise all the targets that have been created in a user-friendly way.

One thing I absolutely dislike (heavily), is the fact that email creation binds us into using blocks, without ANY flexibility. In other words: you do not have access to HTML directly in the editor when using a pre-configured template. I know competitors who offer that option (and limit it to actual "custom HTML blocks" that you can insert) and being in 2021, it baffles me that this isn't available on Actito. Understandably they have their business model and not all their clients are at ease with HTML, but with all-around digital marketeers, that have generally speaking a decent understanding of HTML being able to leverage some level of HTML to make simple things happen would make such a big difference. Right now, if I want that, I need to build something from scratch or use a template, export it and work in the export to import it again later one... but I would loose anything related to "customization" bound to what I initially worked on.

It would mean so much to me if they can adjust this. It's soon 2022 guys, level up.

**What problems is Actito solving and how is that benefiting you?**

Actito just allows me to do my job the right way. It's silly to say it like that but from a software point of view it allows to do so much (including webforms etc..) and with the integrations of third party tools it makes it fun to drive digital marketing campaigns.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Sorry for the delay in answering; I apologize for that. 

Your review is what we are looking for, positive angles where we can double down and elements that need more focus and improvements. I'm also a big fan of our targeting module that offers lots of power without the hustle of coding a query. 

Concerning the email editor options. We discuss that during our AMA session in our end-year release. It is always challenging to choose between flexibility and making sure the rendering is optimal on 95% of the email clients. That is the main reason why we don't have an HTML option within the drag and drop email editor.

I would love to push harder on this functionality, but who would be responsible if the email doesn't render well? If you tell me that if we mention to the operator "at your own risk" and that it's reasonable to do so, I will push that towards our product team.

An order option is also to look at our integration with le Patron and Dartagnan.

Feel free to reach out directly, and have a wonderful week.
Jonathan




  ### 12. A lot of options, yet no rocket science!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lieven D. | O, Enterprise (> 1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

For our typical users, the intuitive interface makes it easy to teach functionalities.
For me, I like how you combine nearly ALL data and behaviour into conditions, triggers and dynamic communications.

**What do you dislike about Actito?**

Error handling could be better. I could solve issues faster if the error gave me a clue what exactly went wrong in the process. Even though this issue was risen realy on in our adaption process, I still need to see any real progress.

**Recommendations to others considering Actito:**

Actito sits between the small Mailchimps and the big Salesforces of planet. That in-between-segment is an ideal place to be for companies like us. We need some power but we're not hiring extra people to manage a platform. Actito can do that.

**What problems is Actito solving and how is that benefiting you?**

Every contact exists 1 time and we now have a durable platform to work with these contacts as a real people; with a history, with preferences and more so, user with rights that need to be protected!

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Lieven,

Thank you for helping us put our energy into what enables our users. 

We agree that we still have work to do on our error message handling. However, you know that our support team is very reactive, maybe too much ... which puts less urgency on this topic.

I will use your feedback to prioritize this and make sure that you notice real progress for the end of Q1.

See you soon 
Jonathan



  ### 13. A very proactice marketing tool to use in companies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

The best aspect is that the team from Actito is extremely responsive: they answer very quickly, even if it's to say that they are still investigating the issue. This allows the user to have more confidence that, whenever you have a trouble, the team will be there to help you deal with it. Also, the email marketing builder tool is one of the best I ever tried, allowing us to build however we want.

**What do you dislike about Actito?**

I think the database setups are a little bit confusing; once you understand it's ok but to understand it can take a while. Maybe it should be more simple, including the handling of it.

**What problems is Actito solving and how is that benefiting you?**

I use actito for all the email marketing campaigns we do in our campaign, from newsletter to research campaigns and announcements. I also use it for storing our database of contacts.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

We need to have a chat together because you seemed to have uncovered the power of our email builder. In all transparency, that isn't the case for all our users. Would you mind sharing what you do with it? That might help me better show and phrase the value of our email builder. if yes, you can reach out directly to me jonathan.wuurman@actito.com

Concerning the data model, I take your point making something rich and accessible is a challenge. My approach is to start small and build on the way. I like to share this article https://www.actito.com/fr-BE/blog/modele-de-donnees-monotable-versus-multitables-lequel-choisir-en-marketing, but any feedback about how we can make it more approachable is highly welcome.

Thank you again,
Jonathan



  ### 14. Very intuitive platform, quality support in the follow-up of projects

**Rating:** 5.0/5.0 stars

**Reviewed by:** Clémentine J. | Brand Experience Project Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 01, 2021

**What do you like best about Actito?**

Intuitive, easy to use and efficient platform. The management of email campaigns is facilitated, the creation of scenarios allows to optimize the qualification of the database and to improve the relevance of the exchanges between the brand and its various targets. The support of the Customer Success Manager is top, very available and attentive. I recommend

**What do you dislike about Actito?**

It lacks a management of statistics by customizable dashboard

**What problems is Actito solving and how is that benefiting you?**

Work on the qualification of the database
Improve exchanges between the brand and the different targets
Personalize messages according to targets
Creation of personalized customer paths

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Clémentine,

It was great to read your review. The fact your leverage our different apps to optimize the qualification of your audience is great.

About analytics and dashboard, I put a link in the comment that might be interesting for you. 

In any case, feel free to teach out to express your needs, I would love to deep dive into it.

Have a great day,
Jonathan



  ### 15. Easy to use, insightful reporting. Template control and scheduling could be better...

**Rating:** 4.0/5.0 stars

**Reviewed by:** Richard H. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

The visual editor is far easier to use than on other platforms.

**What do you dislike about Actito?**

The version control and templating options in creating draft campaigns is clunky, especially when you are managing multiple brands identities within one account.

**Recommendations to others considering Actito:**

Invest time and money into some additional training from the team. A little extra knowledge goes a very long way!

**What problems is Actito solving and how is that benefiting you?**

The only issues I have had to discuss with Actito have been occasional systems/platform outages or access restrictions. They have typically responded in a timely manner and resolved the issues quickly.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi Richard,

Thank you for sharing this with us. I'm also a big fan of the visual editor.

About your templating did you have a look at this https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Saving_a_Campaign_Template.html You could for example easily define a template with the different types of components you want to provide (https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Using_the_Library_of_Modules.html), add your styling, etc.

Let me know if this helps and if you want we can plan a 30 minutes session so you show me. My email jonathan.wuurman@actito.com

Have a great day,
Jonathan

  ### 16. I am a user of the Actito platform

**Rating:** 3.0/5.0 stars

**Reviewed by:** Natalia D. | Chargée de la collecte et de la communication digitales, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2019

**What do you like best about Actito?**

What I like is the ease of building effective scenarios. The platform is quite intuitive in this aspect.

**What do you dislike about Actito?**

I find the email templates very lacking in configuration. In terms of structuring, it would be interesting to have something equivalent to Mailchimp. It would also be useful to be able to add social networks in the footer of the email with the option to integrate icons. Another weak point is that it's not possible to extract results from all the emails, which is very useful for generating statistics.

**What problems is Actito solving and how is that benefiting you?**

Email is our primary digital acquisition lever. It allows us to launch campaigns but also, through transactional emails, to maintain contact with our contacts.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Natalie,

Thank you for your feedback, I will get back to you as soon as possible with some suggestions to improve your experience with our platform. Can you send me an email at jonathan.wuurman@actito.com?

We ask for your opinion to provide you with a better product every day.

See you soon,  
Jonathan

  ### 17. Great Marketing Automation platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Actito?**

User friendly with a wide range of native functionalities. 
Very powerful and easy to use to program customers' journeys across multichannel media.

Accurate native functionalities to deal with marketing pressure, data collection with forms

**What do you dislike about Actito?**

The data model has to be well taken in control before implementing the platform. Once you know it is quite simple and efficient from final user side.

**What problems is Actito solving and how is that benefiting you?**

Marketing automation campaigns and lifecycles designing are quite efficient and simple, but really powerfull to implemet.
Benefits are laying in the ability to deploy lot of scenarii and cycles, test them, optimize them and find the most efficient

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for this great review; the fact you use our scenario builder with more than e-mail just made my day. 

I agree that data modeling the heavy part is when setting up Actito. My only advice would be to start small but fast and scale the model based on learning and needs.

You are probably aware of the documentation, and I like to share this article https://www.actito.com/fr-BE/blog/modele-de-donnees-monotable-versus-multitables-lequel-choisir-en-marketing

I'm looking forward to seeing all you put in place in action. If you are willing to share your scenarios, could you reach out to marketing@actito.com?

Have a fantastic day,
Jonathan

  ### 18. Actito in marketplace

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

The functionality regarding the e-mail, and how you set up flows. It has a lot of essential and beneficial functionality. For e-mail, Actito has what we need to fulfill our tasks.

**What do you dislike about Actito?**

Actito needs more channels. I want to use push notifications and also in-app messages. That functionality, to my knowledge, does not exist today. This would increase my use of Actito significantly.

**What problems is Actito solving and how is that benefiting you?**

We are using it for sending out our newsletter every month and other ad hoc send-outs. We are now aiming for using scenarios and building up some flows in that part of the system.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello there,

Thank you for highlighting that we cover your needs for e-mail creation. 

I have good news for you. We have added to e-mail and SMS new channels like Push notification (in App and browser), Wallet, and web personalization.  Not all tej page are already published but you can follow them oh that page https://www.actito.com/fr-BE/actito-premium-add-ons

You CSm is also aware never hesitate to ask him. And If you still miss something, you know where to find me.

Have a great day,
Jonathan

  ### 19. Just a nice way to help our business grow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Salvador H. | Data manager, Editor, Journalist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2021

**What do you like best about Actito?**

There're a lot of tools to reach our customers. Personalizations make them feel unique and special, something that's on our business core.

**What do you dislike about Actito?**

Most of the tools are not as intuitive as we'd like as a newbies, but with the help of our Account Manager and Actito support, everything's been so easy to learn.

**Recommendations to others considering Actito:**

If you're looking for an affordable, easy-to-use marketing automation tool, with an always willing to help support team, Actito is the best choice for you.

**What problems is Actito solving and how is that benefiting you?**

We were looking for a tool to improve the way our customers receive our weekly information (we're sending them weekly newsletters as a review of the most important items regarding their interests areas). As we're using Actito, our contact list has grown a lot, and our customers/readers are giving us very possitive feedback about the quality and design of our e-mails. Although there's so much to learn, we think we're in the right path to continue growing.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Salvador,

Always great to read the opinion of key users. And we can definitely relay to some complexity when starting with a marketing automation tool. Our people are indeed part of the solution.

As mentioned, we are working on a new onboarding sequence. I will share that with you if you want?

See you soon,
Jonathan

  ### 20. Actito : My favorite

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Actito?**

Easy to use, ergonomic, intuitive. Actito provides a global view of the data model and allows to make a lot of customer journeys that we need. Easy for use for every marketer not even very technical

**What do you dislike about Actito?**

Maybe he need some native options like a native email builder. But we can find them with business partners and professionals in their spéciality. This is an excellent thing and an excellent choice for Actito.

**What problems is Actito solving and how is that benefiting you?**

With Actito, I solved my data management problem, which was link to my "BI". Indeed, when we need to send a specific campaign for specific clients, I no longer need to request a data file to my data service because every data are in my relational data model.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi there,

The "not even very technical" is the way we want to go. Today No Code is becoming a kind of new normality; we had that as a core value since our origin in 2001 but didn't know it was no code ^^

About the email builder, we focus mainly on the ability to leverage the data, but we agree that companies like BadSender or Dartagnant build something more appealing. That is the reason we connect with them. 

I'm still looking to have a conversation with power users of our email builder; if you are willing to take 30 minutes to chat with me to share your experience, this would be worth gold. You can reach out directly to me jonathan.wuurman@atito.com

I am looking forward to continuing our conversation.

Kind regards,
Jonathan

  ### 21. The best marketing automation tool ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2019

**What do you like best about Actito?**

This tool is a very user-friendly tool, create a scenario It's child's play!
you can easily send bilingual mailings and launch personalized campaigns to reach the right person.

**What do you dislike about Actito?**

We can't use seedlist

Noreporting on clicks with a specific date (scenario)

**Recommendations to others considering Actito:**

go for it

**What problems is Actito solving and how is that benefiting you?**

Capture and blend our data sources in one place to support all our tools of engagement, in the spirit of GDPR of course
Use forms with Actito (and not with external tools)

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi,

As a half dutch and Belgian guy, the bilingual options of actito always seemed like a no-brainer. Now that we are growing in Europe, having a tool that understands the first level of personalization is speaking the languages of your audience makes this a killer feature.

The "It's child's play!" claim just made the entire month of our product team. Thank you for that.

Seedlist is on the roadmap for 2022. I don't have dates yet but will update the answer, and your CSM will communicate that as soon as available.
Can we go a bit deeper for the reporting because I believe we have that option, but I might be missing something... my email jonathan.wuurman@actito.com

Again huge thank you for this review.
Jonathan



  ### 22. Great Campaign builder, great automation flows capabilities and a great customer service.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Actito?**

The automation flows and the UI of this feature. Very good

**What do you dislike about Actito?**

The somewhat limited custom html template capabilities.

**What problems is Actito solving and how is that benefiting you?**

Mainly automated campaigns and newsletters

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

You just made my entire quarter, and thank you for that.

I'm so happy to read that you have unveiled the powerfulness of our email builder. Of course, it's great to read about the automation flows and our outstanding support. But most of the time, people miss the fact that our campaign builder allows our users to leverage their entire data model and craft highly personalized campaigns. ❤️

A million times, merci for that.

We believe that people willing to leverage HTML should go full HTML and not mix it with templates. The main reason is that we want to guarantee to result, which is very hard if we combine both approaches.

Happy to chat more about your uses cases.

Kind Regards,
Jonathan

  ### 23. A really good first experience with a marketing emailing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2019

**What do you like best about Actito?**

Actito is really easy to use, even for a beginners like me. Also, the support team is helpful everytime we need help.

**What do you dislike about Actito?**

There is nothing I really dislike about Actito.

**Recommendations to others considering Actito:**

They should follow the training provided by the Actito Team. It's a good way to acquire the good pratices from the beginning.

**What problems is Actito solving and how is that benefiting you?**

We worked on the delivrability with the team and they provide us with good advices. 

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Welcome to the world of email marketing, really pleased to read that you quickly found your way within Actito.

And I do agree we have an outstanding support team. 

Let us know where we can help in the future.

Kind regards,
Jonathan

  ### 24. Use of market automation (targeting, segmentation, scenario, transaction)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

We use this tool to better target our different users across our brands. This tool is quite user-friendly and technically it remains easy to use (use of well-documented APIs), we will also use the transaction which remains quite accessible;

**What do you dislike about Actito?**

Unfortunately, we have had many changes in CSM, which has delayed our various projects.

**What problems is Actito solving and how is that benefiting you?**

Targeted and responsive segmentation

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for this review, I am sorry to read that you have experienced quite a few changes in your contact person. We strive to continuously strengthen our teams to support growth, but also to allow our experts to continue their careers.

Nevertheless, I am delighted to read that you are able to extract value from our platform and our APIs. By the way, feel free to share what we can do better on the subject of documentation at marketing@actito.com

Have a great day,
Jonathan

  ### 25. Powerful and easy-to-use platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vanessa V. | Coach indépendante - Ennéagramme - Cohésion des équipes - Ateliers Bien-être, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2021

**What do you like best about Actito?**

- Easy platform to build quick and smart emailing campaigns
- You don't need to be a developer to build campaigns and customer journeys
- Customisation features are great
- Easy to understand dashboard, you can easily monitor and follow your KPI's
- Reporting features
- Export of data is possible and is very useful to be able to consolidate with other channel performances
- Team of experts available to help the client with best practices and in-depth and valuable knowledge of marketing automation
- Follow-up done by the account manager.  Most of the time, you only hear or see your account manager before signing a contract or for a renewal. At Actito this is definitely not the case.  You can count on him/her in any case.

**What do you dislike about Actito?**

It's not really something I dislike, it's more an improvement. It could be great if there was an option that allows to modify an automated campaign that is already running.

**What problems is Actito solving and how is that benefiting you?**

- All team can easily work in the platform without technical skills
- Fast and easy building of campaigns and customer journeys
- Time optimization
- Beter personalization of the campaigns

**Official Response from Jonathan Wuurman 👋🦾:**

> Wow, Wow Wow,

I don't know how to say thank you for this outstanding review—a million times, thank you.

You are not the only one to share your wish to update scenarios once they are running. What I will do today is pushing your demand to our product teal with your fantastic review. 

I get back to you very soon.

Again huge thank you for this.

  ### 26. 8 years of perfect collaboration with a good compagny and great people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthieu R. | Email Campaign Marketeer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Actito?**

Impossible to choose only one part because everything was great! But Actito provides excellent human contact. They are not the salesman. They are passionate about the technology they provide. They take the time to listen to client needs. After a project starts, they discuss with the internal team to find the best compromise.

**What do you dislike about Actito?**

A marketeer has many ideas. Too many, to be honest. And sometimes you have the frustration that the technology didn't evolve quickly enough to follow you what you want to start. Soo that happens, you have to understand that it is not possible. But Actito member always tries to find a solution even if out of their business. Client first!

**What problems is Actito solving and how is that benefiting you?**

When I arrive at SNCB Europe, there is nothing. No welcome message, no preference center, no post transaction message, no report. Message are only basic HTML, not responsive. Data are imported manually when needed. With Actito, we go in the 23st century. Real time data flow with API and batch file consolidation. Message create via template perfectly mobile friendly. Advanced scenario for contact the new subscriber, churning customer, new customer, long time email openers, ... Even post-transaction message was manage via Actito because they was better then our internal system.

**Official Response from Jonathan Wuurman 👋🦾:**

> Matthieu,

I will print this out and put it in a frame to hang it in our office. 

You are definitely one of our more advanced users and experts. Thank you for being part of our journey for so many years.

Let's catch up soon.
Jonathan

  ### 27. A partner, not only a marketing automation tool.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 24, 2021

**What do you like best about Actito?**

Actito is an easy-to-use marketing automation tool with a robust data model, enabling to engage customers at every stage of the customer lifecycle. And more than a tool, Actito is a partner. The passionated team is of great support on both business and technical aspects.

**What do you dislike about Actito?**

Would love more flexibility on the template edition, and maybe introduction of a 'company' vs 'contact' for B2B use cases. Important to say that the team is very reactive to propose solutions and to make product evolve.

**What problems is Actito solving and how is that benefiting you?**

Customer relationship management, personalisation and lead generation.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

That word you used in your title made my entire week "Partner" this means so much for all of us. 

About the email editor, depending on your needs, I would love to dive deeper into what we can offer through the Actito builder. But I also invite you to reach out to your CSM as we now have deep integration with platforms like le Patron or Dartagnant.

To your second point, having a data model with the company instead of contact, it's feasible through the purple table, but I guess we have some restrictions.
If you want to dive deeper, you know where to find me.

Thank you very much for this review.

I wish you a lovely week,
Jonathan


  ### 28. One platform to grow your business

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yash  D. | Senior manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2021

**What do you like best about Actito?**

I like actito because all you need to enhance your business is provided here. 
It gives lot of featured to connect with customer directly.

**What do you dislike about Actito?**

I don't get any issue with actito, but customer contact should be more flexible and engaging.

**What problems is Actito solving and how is that benefiting you?**

Actito helps to satisfy customer requirements and interact with them, which increase market strategies.
It helps to trigger a large no. Of email and increase connection with customer

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi Yash,

Thanks for the review and the highlight of the richness of our features. 

I'm ad to read that you encounter non-flexibility from our support as they usually have a lot of empathy and know they share to solve problems. Maybe good to have a chat about it?

Feel free to reach out,
Jonathan

  ### 29. Fast and simple platform for your marketing automation

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Actito?**

Customer support and platform UX is quie good.

**What do you dislike about Actito?**

Marketing automation waiting times are very long. The minimum wait is 60 minutes.

**What problems is Actito solving and how is that benefiting you?**

Simple user journey was enabled quite fast with actito, correct reminders in place allow us to increase revenue and reduce cart abandonment

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi,

We work hard to maintain the interface as intuitive and straightforward as possible. Not without any trade-off, but our fantastic support team is always there to unveil some hidden paths.

About your waiting time, not sure to what you refer? Are we talking about automated segmentation? Targeting queries?

Feel free to contact us directly, happy to understand better.

Have a wonderful day,
Jonathan

  ### 30. Great tool for marketing automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

Actito is a great tool for marketing automation. Very user-friendly UX, loads of data available and flexible program.

**What do you dislike about Actito?**

Somewhat complex which requires some time and experience to properly get all the benefits you could from Actito.

**What problems is Actito solving and how is that benefiting you?**

Marketing automation system, marketing analysis, streamlining e-mail-campaigns.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for your feedback, and we can not agree more building a robust solution but yet easy is a real challenge. We try to be better every day. I'm pleased to read that the data and scenario help you achieve your work.

Please keep sharing with us.

Have a fantastic day,
Jonathan

  ### 31. Efficient and very intuitive scenario editor

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2022

**What do you like best about Actito?**

The datamart studio which is very easy to build and understand

**What do you dislike about Actito?**

unhosted images for message of emails created

**Recommendations to others considering Actito:**

Take the time to build a data model efficient. The creation of scenarios will be all the more easy

**What problems is Actito solving and how is that benefiting you?**

the easy data collect by forms

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for sharing your thoughts about Actito. I'm pleased to read that you like our scenario builder and data market studio. The tip you share is worth mentioning think about your model for today but anticipate what you want to do in 6-12 months that will allow you to put the appropriate foundation for scaling.

Concerning your point on hosting images, if you import your HTML with a zip file, we host the images on our infrastructure. The same if you leverage our templates. 
But if your point is the possibility to change that image? I agree that this is not easily possible; you will have to work with one of our DAM (digital asset management) partners.

Feel free to reach out if you want to dig deeper.

I wish you a fantastic day,
Kr,
Jonathan

  ### 32. I had a good experience with Actito, always available when you need help.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2022

**What do you like best about Actito?**

The customer service, the features, as well as the interface

**What do you dislike about Actito?**

I can't think of anything that I like less.

**What problems is Actito solving and how is that benefiting you?**

The automation of emails

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello and thank you for this positivity that you share with the community.

Service, functionality, and interface are three elements that you highlight, thank you for that.

Have a great week,
Jonathan

  ### 33. Actito - OMD

**Rating:** 5.0/5.0 stars

**Reviewed by:** Olivier M. | Consultant email Marketing / CRM - Gérant & Fondateur OMD, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

User friendly intreface.
Multi-table approach.
Great support Team.

**What do you dislike about Actito?**

I can't find anything to complain about.

**What problems is Actito solving and how is that benefiting you?**

Sending the right message to the right contact.
We have managed to improve the relevancy of our emails.

**Official Response from Jonathan Wuurman 👋🦾:**

> Thank you so much, Olivier.

Our users should reach out to you to bounce ideas and craft impactful Activation strategies thanks to your deep knowledge of Actito and how you extract the maximum value from our platform.

Thank you for being part of our power users. If you want to connect with Olivier https://www.linkedin.com/in/oliviermerz/

See you soon,
Jonathan

  ### 34. It's very easy and helpful tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2021

**What do you like best about Actito?**

That you can do a list to send them emails at once and you can design any picture including the sentences you want to write.

**What do you dislike about Actito?**

There are a lot of steps you have to do before sending an email, it's a bit confusing

**What problems is Actito solving and how is that benefiting you?**

I can reach as many customers and send what I want without putting them in the to or BCC field

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for mentioning that our email editor is very flexible. I would love to see some of your campaigns.

The fact you mention "steps" is a choice we made to help our less experienced people ensure they have put all the necessary attention when crafting their campaigns. But the five steps can seem a bit too much, but I can guarantee it serve as a kind of checklist. 

Which steps do you believe are too much?

Keep sharing with us, as we can always integrate your feedback into our roadmap.

I wish you a lovely day,
Jonathan

  ### 35. An intuitive platform serving a hundred of my collaborators

**Rating:** 4.0/5.0 stars

**Reviewed by:** Renaud F. | Chargé de projets CRM, Enterprise (> 1000 emp.)

**Reviewed Date:** April 27, 2021

**What do you like best about Actito?**

The "user-friendly" and intuitive side of the newsletter editor, both for our periodic mailings and for our CRM operations. A management of our databases that matches our communication.

**What do you dislike about Actito?**

Few things, except that the management of our users' rights sometimes lacks a bit of flexibility.

**What problems is Actito solving and how is that benefiting you?**

We send several million emails each month today, from just over 25 subscriptions. Since the establishment of our CRM department, the consumption of our audiovisual media from our newsletters has taken an increasingly important place.

**Official Response from Jonathan Wuurman 👋🦾:**

> Ah Renaud, you can't imagine how much reading you here makes me happy.

A long-time user, and if Actito is where it is, it's partly thanks to you too. Always the first to test our new features, providing us with rich feedback, thank you a thousand times for that.

Regarding the rights, you are right, it can lack a bit of flexibility. We made a choice to create custom configurations based on a client's briefing. This allows the license administrator on the client side to apply these to their users. Maybe a little refresh of these with your CSM?

  ### 36. Great marketing automation tool for small to medium sized businesses

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 30, 2021

**What do you like best about Actito?**

Actito is super flexible and the team provides great customer support. We were able to set up a custom database and implement complex marketing automation scenarios in just a few weeks. 

The tool is very easy to use and is ideal for companies wanting to start using marketing automation.

**What do you dislike about Actito?**

The e-mail templates are too simple and not always very flexible. A lead scoring module would be an excellent addition.

**What problems is Actito solving and how is that benefiting you?**

We are a small team, so we needed a simple tool to help us automate our marketing campaigns. With the help of the support team we were up and running live in just a few weeks. Using Actito has helped us cut our campaign setup time in half and we are already seeing good engagement with our campaigns.

**Official Response from Jonathan Wuurman 👋🦾:**

> Database implementation, I couldn't agree more that this is where you start your journey within Marketing Automation. 

For the template, you should look at this https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Using_the_Library_of_Modules.html. We now give access to all the blocks that we have developed in the last few years. This gives you endless possibilities from the single, double colon to RSS and much more. Let me know your thoughts about it.

Thank you for sharing with us, and for the lead scoring, I will double bake that one.



  ### 37. Perfect tool for small and medium business

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fanny V. | E-Mailing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2021

**What do you like best about Actito?**

What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features

**What do you dislike about Actito?**

Reporting could be more developed and adapted in function of each users

**Recommendations to others considering Actito:**

Multi language management, super efficient and pro-active account manager.

**What problems is Actito solving and how is that benefiting you?**

ACTITO allows us to send mass mailing,  triggered,  scenarized and transactional email. It is also a powerfull tool with large connection plugs such as API, webservices, webhook and RSS feeds.

**Official Response from Jonathan Wuurman 👋🦾:**

> Fanny, 

You just pushed the three words that are the most important to me: easy to use, powerful, and large pannel of features. Thank you a gazillion times for that.
;
For the reporting needs, I would really invite you to chat with your CSM. They could share with you what we do with our AMI (Actito marketing intelligence) Add-on ;-)

I wish you a fantastic week,
Jonathan

  ### 38. COmplete tool for audience activation and data collection

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

Easy to use 
Flexibility of the implementation team to connect the tool with the CRM 
Variety in the format 
Good way to collect additional prospect and generate leads

**What do you dislike about Actito?**

No big issue with the tool and the support is quite good

**What problems is Actito solving and how is that benefiting you?**

Data enrichment
Collect new prospect via specific campaign on Facebbok 
Animation of existing database

**Official Response from Jonathan Wuurman 👋🦾:**

> 🙏🏻,

I don't know if it's on purpose but using the word "Activation" is like the holy grail for all of us at Actito. We are on a mission to help brands extract the maximum value from their data to delight their customer and build long-lasting relations.

Thank you so much for that. 
Jonathan

  ### 39. Great automation tool and professional service

**Rating:** 4.0/5.0 stars

**Reviewed by:** Eveline D. | Marketing Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 14, 2021

**What do you like best about Actito?**

User-friendly tool; clear dashboard; a variety of mailing options (e.g. scenarios); professional & friendly support/service of the team (in our case: thank you Dean and co.); thinking together about the best approach to bring the company's story to the customer

**What do you dislike about Actito?**

Email editor/templates could be more flexible

**What problems is Actito solving and how is that benefiting you?**

They help us to communicate in a professional way with our customers through different types of mailings and scenarios (customer journey) and optimize the database.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Eveline,

Dean and co are for sure our superheroes; thank you for mentioning it.

For the mail editor, we work very hard to give more options; a side effect is maybe making it overwhelming. Can you share your major frustration with me? I could discuss that with our team to improve the experience.

Anyways thank you very much for this review.

Kinds regards,
Jonathan

  ### 40. Fun to use, powerful tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lieven D. | Digital Marketing Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** April 28, 2021

**What do you like best about Actito?**

dynamic content based on a varied range of conditions and data. Actito is also very fast and testing the personalisation scenario's is handy

**What do you dislike about Actito?**

bad error handling; not clear where the error is when you get a vague message. creating data for test profiles could be handier.

**What problems is Actito solving and how is that benefiting you?**

contact activity history, performant mailing, easy to create mails, working towards custom content and segments. Personalisation and dynamic conent made a few complex communication scenario's a lot easier to create.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Lieven,

Thank you for taking the time to share your thoughts and experience with us. 

You are so right about those "bad error handling." I did share it with the product team directly. Your feedback will be very helpful to prioritize this in our future releases 🙏.

They will listen more to you than me. 

  ### 41. Committed to successful partnership

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 28, 2021

**What do you like best about Actito?**

From the beginning of our discussions, Actito has shown they've been committed to creating a successful partnership and fostering a long-term relationship. This has been especially appreciated during the turbulent uncertainty created by Covid. In the short time that we've been using Actito, the visual presentation of our emails has improved, and the process of creating our campaigns is much easier and less time-consuming. We've continued with our previous email strategies, along with implementing new ones because of Covid, and have been able to achieve some business goals that had been on our priority list for some time. In addition, the Actito staff we have worked with have been very supportive and helpful.

**What do you dislike about Actito?**

This is a specific and minor issue, but it seems it is not possible to update a message that is connected to a scenario, so if you need to make changes to a message in a scenario, you must duplicate the message, make your changes, save it as a new message, and then end the current scenario, duplicate it, connect it to the new message, save it as a new scenario, and then start the new scenario. I would love it if it was possible to just update the message itself and keep the scenario running with that updated message without have to take all the above-mentioned steps.

**What problems is Actito solving and how is that benefiting you?**

Throughout the last year, we have needed to send more frequent updates to customers; Actito has allowed us to be able to quickly and efficiently do this. We've also implemented some new automated communications that convey important messages to our customers and help make their experience using our products better and smoother.

**Official Response from Jonathan Wuurman 👋🦾:**

> The word commit just made the entire week of our organization; this is exactly what we strive for. Thank you.

Concerning updating the campaign link to the scenario. At this stage, it's a decision we took to avoid problems around statistics and incoherence in the journey. But we might upgrade this in the future so keep sharing cases with your CSM.

Thank you




  ### 42. A great tool which allows you to perform your marketing campaigns the right way!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Laurane C. | Digital marketeer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2021

**What do you like best about Actito?**

Actito can offer what others can't : a performance dashboard of your latest campaigns when login in, a visual complete report you can custom with your campaign groups, huge amount of criteria's in your (saved) target groups, a top deliverability follow up, powerful html templates and a multi languages management. I also like some nice-to-have features such as the overview of your data model & tables, the click report with the most clicked links (visually showed directly from your campaign), the filters available on your campaigns & automation lists, the GA tracking...
Last but not least, human support and follow up when needed.

**What do you dislike about Actito?**

Maybe to offer the possibility to modify an automation already running?

**What problems is Actito solving and how is that benefiting you?**

It's super smooth and easy to use. The reports are precise and you have an overview of your converted customers directly. They also work with agile methodologies with their customers which is super interesting when you are in a learning/testing phase with your business.

**Official Response from Jonathan Wuurman 👋🦾:**

> You are definitely a power user; thank you so much for sharing all this with the community.

We do evaluate more options to update running scenarios without taking risk to do more bad than good. 

I will keep you posted with the potential upgrades, and who knows maybe you will be our beta tester ;-) 

  ### 43. Connecting to customers easily with Actito

**Rating:** 4.0/5.0 stars

**Reviewed by:** Deborah B. | Chef de projet digital & CRM, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2021

**What do you like best about Actito?**

Keeping contact with our database is easy and using Actito is very intuitive

**What do you dislike about Actito?**

The complexity of compiling all the data (technical part of this tool, not simple for a marketing product manager and requires technical skills)

**What problems is Actito solving and how is that benefiting you?**

- Problems : database connection (technical part, very complex for me)
- Automation is a benefit

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Deborah,

Huge thank you for sharing with us. Happy to read you can easily connect with your customers with Actito. 
I can also understand that budling a relational model can be sometimes "tricky" we do try to offer a no code approach but some pieces still need to be improved. Nevertheless check regularly with your SM they should be able to assist you and share their expertise with you.

And if I can do anything just reach out.

I wish you a wonderful week,
Jonathan

  ### 44. Excellent Service with brilliant team of passionate professionals

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bruno R. | Digital System Expert, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2021

**What do you like best about Actito?**

They are great people -techies, success managers and even sales: a pro team with a twist

**What do you dislike about Actito?**

Learning curve of some advanced features

**Recommendations to others considering Actito:**

Have a chat with their team and give it a try, you won't be disappointed

**What problems is Actito solving and how is that benefiting you?**

Campaign management, user recruitement, activation & engagment funnel

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Bruno,

First, thank you for being a customer for such a long time. And thank you for putting the people first from techy up to sales; we don't read that so often ^^

About the learning curve, I admit putting more advance feature require a certain learning curve which might not always be easy. We do our best to keep things simple and powerful, but this is definitely a challenge.

Thank you for sharing with us,

Kind regards,
Jonathan

  ### 45. Great tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** November 22, 2021

**What do you like best about Actito?**

Great interface, easy to learn.
Nice automation tools.
Possibility to manage your client database easily.

**What do you dislike about Actito?**

Few possibilies to customize landing pages.

**What problems is Actito solving and how is that benefiting you?**

Contact with clients.
Automatization of processes.
Easy creation of landing pages.

Productivity increased.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hi,

Thank you for sharing this with us. Badging us with "Great Tool" is for sure something we love to read.

For landing pages we agree, this is not a strength we focus more on the form part (aka data). Depending on your needs you can easily leverage our API to enhance the end-user experience. 

Happy to share some cases if you are interested. You can contact me by e-mail jonathan.wuurman@actito.com

  ### 46. Reliable and efficient teams. Agile approach ideal for small and medium size companies.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 24, 2021

**What do you like best about Actito?**

Skilled people, reliable key account manager and flexible solution.

**What do you dislike about Actito?**

Very specific technical issues may take longer to be adressed.

**What problems is Actito solving and how is that benefiting you?**

Enable small CRM and emarketing teams to produce efficient communications to guests.

**Official Response from Jonathan Wuurman 👋🦾:**

> Thank you very much for those kind words.

Agile is part of our DNA, and our people are present to help you scale. The famous sentence "Think big start small" is how we like to do things.

A technical question can sometimes take a bit more time as it can request a specific resource to provide the appropriate answer. Although an excellent thing, we keep hiring people to provide an even faster response.

Keep sharing with us. That is the best way to improve the product and the service.

Have a fantastic day,
Jonathan

  ### 47. Powerful tool that offers many possibilities in marketing automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2021

**What do you like best about Actito?**

- User friendly
- Advanced data model that meets our needs
- Many possibilities for marketing automation
- Data-driven with a lot of information available on campaigns and profiles
- Proactive, efficient, and flexible Actito team
- GDPR compliant and multilingual

**What do you dislike about Actito?**

- the impossibility of modifying ongoing scripted campaigns
- the reporting of forms which could be more visual, like email campaigns

**What problems is Actito solving and how is that benefiting you?**

- traffic, leads, and profile conversions
- segmentation of our numerous databases
- scripted campaigns for better retention, loyalty, and time savings for our teams

**Official Response from Jonathan Wuurman 👋🦾:**

> A huge thank you for the feedback. I will quickly pass this on to the Product team.

In the context of scenarios, it is unfortunately complicated to modify when it is in progress because the impacts can be numerous.

From experience, we advise duplicating the existing one and making the desired changes. To stop the existing one by choosing between two options:
- Wait until all the steps have been covered.
- An immediate stop.

Nevertheless, your point is very relevant, and I think it is at the level of scenario testing that we should work. For example, simulate a complete journey.

Feel free to contact me jonathan.wuurman@actito.com

  ### 48. one central marketing automation tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maxim A. | Digital & Community Leader, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2021

**What do you like best about Actito?**

Manage e-mail campaigns: Fast, convenient & clear

**What do you dislike about Actito?**

Manage targeting part: this can be complicated for an unexperienced user

**What problems is Actito solving and how is that benefiting you?**

We use it to send our daily e-mailing campaigns, newsletters as well as commercial e-mails. 

Actito is automatically linked to our master database, which in turn, is linked to our website.
This way, all the data enters the tool automatically.

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Maxim,

Thank you for reaching out, always a pleasure to read your opinion. 

Concerning targeting, I do agree,  depending on the complexity of the data model, this can become quickly overwhelming. 

A little tip is to build "saved targeting" that you can share with your CSM to validate the accuracy of what has been done. From there, you will be able to leverage these in the different campaigns modules but also scenario up to exports; -)

I hope this helps?

  ### 49. A nice tool for intuitive marketing automation campaign creation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 29, 2021

**What do you like best about Actito?**

The team is very helpful and responsive, they will do their best to help you achieve your campaign goals. They are very open and dynamic. The tool in itself is nice to work with, with a great detailed documentation

**What do you dislike about Actito?**

At times, the platform's interface is hard to navigate / understand (especially if you've never used a marketing automation platform before). However they keep improving the user experience. I had minor difficulties understanding how to create targetings & segmentations

**Recommendations to others considering Actito:**

Actito is a very nice Marketing Automation tool, with powerful features. If you're scared you don't have enough expertise in that field, don't hesitate: Actito's team is super helpful and will always go beyond expectations to help you achieve your goals!

**What problems is Actito solving and how is that benefiting you?**

They help us improve our customer journey and product experience

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello,

Thank you for this review. The fact you mention tech and people proves that we have a different value proposition than most players. 

I don't know if you notice, but within Actito, you can now provide feedback on the interface. Share your thoughts. This will definitely help improve the UX and the UI.

Again thank you.


  ### 50. Complete tool and good support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marion R. | DTC Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2021

**What do you like best about Actito?**

qualititive and reactive support
this tool enables me to do everything I need regarding CRM, its quite user friendly

**What do you dislike about Actito?**

price is quite high, you need to have a big database for positive return on investment

**What problems is Actito solving and how is that benefiting you?**

Actito is a Marketing Automation tool, with functionnalities like automations and advanced targeting and segmentation

**Official Response from Jonathan Wuurman 👋🦾:**

> Hello Marion,

I love to read "enable me to do everything related to CRM." ❤️

I can understand that our price structure can be a bit spicy for the smaller databases. We aim to help our customers grow their database, and the price will then become more sliced. Another angle of the pricing is to cover and fully use the different modules without extra fees, which should help have some peace of mind.

In any case, happy to continue the conversation.


## Actito Discussions
  - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for)
  - [Qaund vais-je passer à la dernière version d&#39;actito permettant davantage de configuration dans la création des messages ?](https://www.g2.com/discussions/qaund-vais-je-passer-a-la-derniere-version-d-actito-permettant-davantage-de-configuration-dans-la-creation-des-messages) - 1 upvote

- [View Actito pricing details and edition comparison](https://www.g2.com/products/actito/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-21+09%3A57%3A41+-0500&secure%5Bsession_id%5D=b469304e-8986-4d7c-93e9-b530739ceae0&secure%5Btoken%5D=a71e00e8cdd9ac696a247d17b778fc3555d255138a77533e5fb5713d2dd28228&format=llm_user)
## Actito Integrations
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## Actito Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Segmentation**
- A/B Testing
- Customer Profiles

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Templates**
- Library
- Customization

**Targeting**
- Behavioral Targeting
- Contextual Targeting

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Triggered Content**
- Geofencing
- Triggered Emails
- Triggered Messages

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**Engagement**
- Coupons and Promotions

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Multichannel**
- Web
- Email
- Mobile

**Personalized Content**
- Recommendation Engine
- Personalized Discounts
- Website Personalization

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - Personalization Engines**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

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