Compare Actito and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Actito
Star Rating
(176)4.3 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoSelligent by Marigold
Star Rating
(36)4.0 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldActito vs Selligent by Marigold
When assessing the two solutions, reviewers found Actito easier to use, set up, and administer. Reviewers also preferred doing business with Actito overall.
- Reviewers felt that Actito meets the needs of their business better than Selligent by Marigold.
- When comparing quality of ongoing product support, reviewers felt that Actito is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Actito over Selligent by Marigold.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Selligent by Marigold
No pricing availableFree Trial
Actito
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.4
130
8.3
27
Ease of Use
8.6
133
7.8
27
Ease of Setup
8.2
68
7.1
11
Ease of Admin
8.3
63
7.8
10
Quality of Support
9.1
133
9.0
27
Has the product been a good partner in doing business?
8.8
62
8.5
10
Product Direction (% positive)
9.5
126
7.8
27
Features by Category
Email Marketing
8.4
99
|
Verified
8.8
24
|
Verified
8.8
94
|
Verified
9.5
24
|
Verified
8.5
94
|
Verified
8.8
23
|
Verified
8.6
89
|
Verified
8.8
15
|
Verified
Online Marketing
7.6
79
|
Verified
9.2
10
|
Verified
8.2
81
|
Verified
8.7
20
|
Verified
8.5
68
|
Verified
9.2
22
|
Verified
8.0
75
9.3
16
|
Verified
7.3
57
9.0
10
Lead Management
8.0
66
9.8
7
|
Verified
8.1
77
|
Verified
8.8
13
|
Verified
8.5
94
|
Verified
8.9
19
|
Verified
7.3
55
8.8
7
|
Verified
8.1
54
9.5
10
|
Verified
7.5
61
|
Verified
9.4
9
|
Verified
7.6
39
9.2
12
|
Verified
7.9
66
|
Verified
8.3
7
|
Verified
Campaign Management
7.9
62
|
Verified
9.2
13
|
Verified
7.9
43
Not enough data
7.7
48
|
Verified
9.4
9
|
Verified
7.6
33
9.3
5
Social
7.2
32
Not enough data
7.5
33
9.2
8
|
Verified
7.4
34
8.6
6
|
Verified
7.3
34
8.9
6
|
Verified
7.3
34
Not enough data
Reporting & Analytics
8.2
96
|
Verified
8.4
23
|
Verified
7.0
57
|
Verified
8.5
11
|
Verified
7.1
51
|
Verified
9.0
7
|
Verified
7.1
45
7.8
9
|
Verified
7.5
33
9.3
5
Platform
8.2
53
|
Verified
Not enough data
8.1
48
|
Verified
8.1
7
|
Verified
8.3
50
|
Verified
9.2
10
|
Verified
8.0
38
|
Verified
9.0
5
|
Verified
7.6
42
|
Verified
8.1
6
|
Verified
8.5
53
|
Verified
8.3
9
|
Verified
7.4
39
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.4
6
Not enough data
6.4
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
Integration
8.3
52
|
Verified
8.5
10
|
Verified
8.1
49
|
Verified
7.5
8
|
Verified
7.2
32
|
Verified
6.9
6
|
Verified
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Feature Not Available
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Selligent by Marigold are categorized as Marketing Analytics, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Actito is categorized as E-Commerce Personalization, Personalization, Personalization Engines, and Mobile Marketing
Selligent by Marigold is categorized as Customer Journey Analytics
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Marketing and Advertising
12.5%
Retail
9.4%
Internet
9.4%
Automotive
6.3%
Photography
6.3%
Other
56.3%
Alternatives
Discussions
Actito has no discussions with answers
Selligent by Marigold has no discussions with answers
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