--- title: Actito Reviews meta_title: 'Actito Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 179 reviews by the users' company size, role or industry to find out how Actito works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 179 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Actito Reviews **Vendor:** Ibexa **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 179 ## About Actito Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success. ## Actito Pros & Cons **What users like:** - Users appreciate the **helpful and supportive customer support** of Actito, enhancing their overall experience with the tool. (7 reviews) - Users find Actito's **ease of use** invaluable, allowing for effortless customization and effective marketing campaign management. (6 reviews) - Users value Actito's **powerful automation features** that enhance customer engagement and streamline marketing efforts. (5 reviews) - Users highlight the **exceptional support** from Actito, which enhances their experience and facilitates achieving business goals. (5 reviews) - Users appreciate the **automation efficiency** of Actito, making campaign management and customer engagement seamless and effective. (4 reviews) - Marketing Automation (4 reviews) - Users value the **strong personalization capabilities** of Actito, facilitating engaging and customized customer interactions seamlessly. (4 reviews) - Experience (3 reviews) - Flexibility (3 reviews) - Flexibility Emphasis (3 reviews) **What users dislike:** - Users find **integration issues** with Actito, noting slow implementation and the need for more native connectors. (4 reviews) - Users find the **learning curve steep** due to complex features and a less intuitive interface affecting usability. (4 reviews) - Users find **complexity in automation and integration** , requiring extra knowledge and support, making it less intuitive. (3 reviews) - Users encounter **integration difficulties** due to slow implementation and lack of native connectors, complicating system connectivity. (3 reviews) - Users find the **integration difficulty** with Actito problematic, highlighting slow implementation and lack of native connectors. (3 reviews) - Users note a significant **lack of integrations** , hindering seamless connections with key systems like Salesforce. (3 reviews) - Complex Features (2 reviews) - Users note the need for improved **connector issues** , particularly with Salesforce, to enhance integration efficiency. (2 reviews) - Limited Integrations (2 reviews) - Slow Performance (2 reviews) ## Actito Reviews ### 1. Efficient tool and responsive support **Rating:** 5.0/5.0 stars **Reviewed by:** Fanny N. | CRM manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2021 **What do you like best about Actito?** - Powerful tool, easy to work with. - Large range of tools and possibilities for flows. - Multi-lingual. - Good deliverability and GDPR compliant. - Very reactive CSM and support. Available to perfect our strategies and improve our performance. **What do you dislike about Actito?** Not much to add, maybe improve the report exports but it's a minor detail. **What problems is Actito solving and how is that benefiting you?** - Good deliverability - Good database management - Segmentation works very well - GDPR compliant **Official Response from Jonathan Wuurman 👋🦾:** > Hello Fanny, You are so valuable to us. Your remarks are always constructive and help us grow. Thank you a thousand times for that. We are working on the exports and will get back to you. ### 2. A qualitative partner with a user-friendly powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Marie-Dominique R. | D, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2021 **What do you like best about Actito?** The tool is very user-friendly and allows people with little marketing skills to get started with campaigns from basic emailing to more complex automated scenarios. But the best part would probably be the quality of the partnership: very reactive professional support from setup to maximization of performances offered by dedicated staff. **What do you dislike about Actito?** Some small improvements in the everyday use but nothing worth mentioning. **What problems is Actito solving and how is that benefiting you?** We have improved deliverability since we have shifted to this trustful, stable platform and set up a more efficient user-centric view of our email marketing campaigns. **Official Response from Jonathan Wuurman 👋🦾:** > Wow, what an amazing review in the name of the entire team at Actito; thank you. If you are willing to share some of the small improvements by any chance, you know where to find me. ### 3. Efficient service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Actito?** Possibility to customize the campaigns **What do you dislike about Actito?** Limitation in customized external media inclusions in emails **What problems is Actito solving and how is that benefiting you?** End of Smart Focus, the possibilities of Actito **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Thank you for putting our support and customer success teams in the spotlight. We are convinced that Actio's strength lies 50% in its technology but the other 50% in the people who support our clients and make the product daily. Also pleased to read the word customization, which is the foundation of our offer. Have a great day, Jonathan ### 4. Actito is more than a tool, it's an helping tribe! **Rating:** 4.5/5.0 stars **Reviewed by:** Jérôme C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Actito?** When you send an email, or you take your phone, you always have someone to help you. You have the feeling of being part of a team, and it's not fake. You can also easily have an appointment at the Actito office if needed. **What do you dislike about Actito?** Maybe the coffee at the office? I'm kidding but I can't see something here... **What problems is Actito solving and how is that benefiting you?** Build a customer journey with an unplanned request, and we found a solution together. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Jérôme, Thank you for using the word tribe. As a marketer and dinosaurs at Actito, this is definitely the journey we are on. Building with our exceptional clients a tribe of Activation practitioners. This review made my entire month; merci. See you soon for a coffee at the office ;-) Jonathan ### 5. Great solution for email marketing campaigns and marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Actito?** Actito was relatively easy to set up. Our team migrated in a few months all our data and automation, campaigns, and processes that we already had on other platforms. I also think it's great that everything is so user-friendly. We can easily create and manage our marketing database structure. The data extraction is also efficient. So far, Actito has met our needs and requirements, being, therefore, a great tool. **What do you dislike about Actito?** It would have been nice to receive an email alert when technical incidents or deliverability issues occur. **What problems is Actito solving and how is that benefiting you?** We can now easily manage our marketing database and extract the data we need without our IT team's help. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Great to read you were able to switch to Actito without any hustle. Data modeling is personally what I like about Actito and definitely as a nontechnical profile. For your note about alerting. I will share that with our product team. Normally, if something goes very wrong, as an entire campaign blocked, your CSM will contact you. But maybe that you were looking for something more "customizable" ? Feel free to share more about your needs. I wish you a sunny week, Jonathan ### 6. Efficient tool and very professional support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Actito?** - The plurality of available tools (creation of emails, forms, automatic scenarios, etc.) - Easy and intuitive email creation - Constructive exchanges and flexibility of the teams - Detailed email reporting **What do you dislike about Actito?** - Some features, like exporting form requests, are less user-friendly - Not possible to change the database when duplicating a campaign **What problems is Actito solving and how is that benefiting you?** Easy sending of newsletters to our database while being GDPR compliant, lead generation through forms with database enrichment **Official Response from Jonathan Wuurman 👋🦾:** > Thank you for sharing your experience. You are not the first person to report the lack of user-friendliness on the export module to us. This is a point of attention that we share with the product team. Regarding the duplication of campaigns and the change of databases, it is indeed a choice that was made to avoid problems if the databases were not consistent. However, I have a tip for you. You create a new campaign by selecting the desired database, you will need to complete: sender, subject, preheader, as well as your targeting. But in step three, you have the option to import another campaign and thus have your entire message without having to rebuild your email. You can also export a campaign and import it into a new one. Hoping this can help you. Thanks again for sharing. ### 7. Good Tool and support **Rating:** 4.5/5.0 stars **Reviewed by:** Matthias P. | Responsable projets web, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Actito?** Database management, user friendly scripted emailing **What do you dislike about Actito?** Email editor is okay without being great **What problems is Actito solving and how is that benefiting you?** We are solving problems with the quality of our email database. We are currently cleaning our database. **Official Response from Jonathan Wuurman 👋🦾:** > Hello Matthias, I'm happy to read you like our database management; it's personally my favorite part of Actito. About the email editor, could you share maybe one frustration you encounter so that I can discuss this with our product team? You can maybe have a look at Le Patron, a partner of ours who focuses on a very powerful email editor. You can have a look here https://www.badsender.com/2019/10/21/cest-quoi-le-patron-lemail-builder-made-by-badsender/ Have a great day, Jonathan ### 8. Powerful yet easy **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos Arnaud G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2020 **What do you like best about Actito?** Fast and easy automation possibilities ! I can test my ideas quickly, get feedback/results and try again until I find the more impactful combinations. It's also great to have a team that answers your questions and sometimes challenges you on what you do. Last but not least, the very powerful datamodel, necessary for advanced automation, but very difficult to manage on most other tools. **What do you dislike about Actito?** At first, you could think the possibilities to connect to other tools is limited, but once you dive into it, you see your free to do whatever's best for your business. **Recommendations to others considering Actito:** If you're hesitating, juste contact them. Actito is a great tool, especially thanks to the people wo make it and sell it. They will listen to you and tell you if their tool meets your needs (or not). **What problems is Actito solving and how is that benefiting you?** Automating all my emails flows, marketing, operational and transactional. The first benefit was a huge time-gain, then with more time and a better global view on what we were sending, we started improving every step of the communcation processes to increase impact and client satisfaction. ### 9. Marketing automation implementation for a retail company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Actito?** The platform is very ease to use The support from various teams is very effective Major feedbacks are quicky taken into account in Actito product roadmap **What do you dislike about Actito?** No possibility to modify the workflow of a running scenario (but possibility to update saved targetings and emails) Minor issue: no possibility to define cross channels commercial pressure rules **What problems is Actito solving and how is that benefiting you?** Actito enables us to create a better relationship with our customer through a deeper email personalization **Official Response from Jonathan Wuurman 👋🦾:** > Hello, This is amazing feedback, thank you. Very happy to read that our vertical approach for retail is provindg value. The workflow change is definitly something we are evaluating. The problem is really related to how we can handle it in an easy way. One of the approach is to have a more "sophisticated" testing, for example being able to run through the different elements of the scenario. For commercial pressure rules. The app allow you to define for specific segments the amount of email and SMS by day, week, or month. What are you missing? As you did it anonymously, I will put a new comment as soon as we have more information about the scenario topic. Thank you for this, this helps us focus not the right elements. ### 10. Great tool, nice overall experience, opportunity to build some more advanced flows **Rating:** 3.5/5.0 stars **Reviewed by:** Liesbet V. | Marketing Technologist, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Actito?** Working together with the Actito team, inspirational sessions, custom features & thinking together **What do you dislike about Actito?** Sometimes not flexible enough, some small failures **What problems is Actito solving and how is that benefiting you?** Gettings insides about our customers **Official Response from Jonathan Wuurman 👋🦾:** > Having a review from made my entire week Liesbet, thank you so much for that. Your regular feedback on the small failures like you mentioned really help us improve our tool and the global experience. Thank you a million times for that. I hope we can have a physical chat soon. Have a great day, Jonathan ### 11. The usage of the mailing module is very easy. Sometimes we lack some possibilities. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2021 **What do you like best about Actito?** The userfriendliness of the mailing tool. **What do you dislike about Actito?** Sometimes things aren't clear or easy to use. **Recommendations to others considering Actito:** If you need help with anything, there's always someone available who will try to help you out. **What problems is Actito solving and how is that benefiting you?** I use Actito mostly for creating emails, I'm not really a technical profile. I try understand the logic of the scenario's, database, automata's, ... But I'm mostly a content creater, not a marketing technologist. **Official Response from Jonathan Wuurman 👋🦾:** > Hi there, Thank you for your review. Feel free to extrapolate on what is not easy to use. That will help us increase user-friendliness and it's even more valuable because you are a content creator. ### 12. Very good efficiency and availability, quick updates and product offering many varied options. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Actito?** I like the availability and speed of responses from support (thank you in particular to our contact Manon Koziol for this). **What do you dislike about Actito?** I have no comments to make at this time. **Recommendations to others considering Actito:** Great company that listens to the needs of its customers. **What problems is Actito solving and how is that benefiting you?** Actito offers the company better communication to passengers and travel agencies. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Yes, Manon is a gem of the organization. Glad you are satisfied with her support and expertise. Have a nice day, Jonathan ### 13. User friendly platform and good support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Actito?** The personal support from Alexia, she is responsive and always ready to help. **What do you dislike about Actito?** I feel there could be more options for email design. I know they provide trainings but making the documentation a bit more extensive would be great **What problems is Actito solving and how is that benefiting you?** I am working with them on direct mailing campaigns and the creation of forms. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Great to read this, and yes, Alexia is definitely amazing. I will reach out to Alexia considering email design; we have a partner that could definitely be a good option for clients looking for more "freedom". We keep you posted. ### 14. Pretty nice **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Actito?** - Customer service - Try to figure out and solve each problem that the client meet **What do you dislike about Actito?** - No undo option in the email & scenario creation environment - No duplicate option in the scénarios - No updatable template that we can modify in real time for the email **What problems is Actito solving and how is that benefiting you?** A digital marketing strategy **Official Response from Jonathan Wuurman 👋🦾:** > I love the fact you appreciate human support. - For the undo, I will share this with the product can definitely be a useful option - Concerning duplicate not sure that I do understand the question. Is it about copying an existing scenario? If so, maybe look at this https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Managing_Scenarios.html - Are we talking about real-time information, for example, stock information, weather, ... directly into the email? I would love to have a more in-depth chat with you if possible? Jonathan.wuurman@actito.com ### 15. User friendly system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about Actito?** It's is a user-friendly system, easy to learn. The Actito Documentation portal is very helpful. **What do you dislike about Actito?** If we need to change our templates it's not possible to do it ourselves. But it's quickly done by Actito **What problems is Actito solving and how is that benefiting you?** Contact our clients in case of contingency. Information about new functionalities of our booking systems **Official Response from Jonathan Wuurman 👋🦾:** > Woot woot, thank you for mentioning the Actito Documenation. This is mostly unseen by most users, but you mentioned it. Thank you Updating the template could be discussed depending on your rights. But I agree that we prefer that our people do this to evaluate potential impacts. Nevertheless, you can discuss this with your CSM. Have a great day, Jonathan ### 16. A high-performing technology, but above all, a proactive and available team **Rating:** 4.5/5.0 stars **Reviewed by:** Jo-Ann H. | Responsable des relations avec les partenaires, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2021 **What do you like best about Actito?** Customer service +++ Flexibility Simple-to-use platform once mastered Performance A lot of content creation to help the customer **What do you dislike about Actito?** Hmm... Good question! Do not have the opportunity to communicate with support more often! **What problems is Actito solving and how is that benefiting you?** Segmentation of our numerous data More effective communication Engagement/conversion **Official Response from Jonathan Wuurman 👋🦾:** > Hello Jo-Ann, I can guarantee that you made the day for the entire Canada team. I join them in warmly thanking you. Thank you for this great sharing. ### 17. Very nice team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Actito?** The team is very pleasant, I consider them almost as my colleagues. They are always available (even when we have late emergencies) and I have not encountered any problems. The tool is also quite easy to use and very clear. **What do you dislike about Actito?** nothing to report. So far, I have always had a positive experience and usually the problems are solved quickly. **What problems is Actito solving and how is that benefiting you?** Thanks to Actito, we send millions of e-mails to our customers every year. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, I couldn't agree more with your feedback. Our people do their best to be an extension of our client's team. I'm delighted to hear you think the same. Have a great day, Jonathan ### 18. Powerful platform and responsive team! **Rating:** 4.0/5.0 stars **Reviewed by:** aurelie s. | Responsable Webmarketing **Reviewed Date:** May 31, 2021 **What do you like best about Actito?** simple and functional marketing tool **What do you dislike about Actito?** reporting tool quite limited, it lacks a customizable part **What problems is Actito solving and how is that benefiting you?** setting up forms, segmentation data **Official Response from Jonathan Wuurman 👋🦾:** > Hello Aurélie, Thank you for this review and for highlighting the simplicity of Actito. For your reporting needs to develop, I invite you to contact your CSM because Actito has a "Actito Marketing Insights" module that allows you to create very specific reports based on your needs. Hoping this can help you. Have a great week, Jonathan ### 19. Good collaboration **Rating:** 3.5/5.0 stars **Reviewed by:** Aurore D. | B2B Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2021 **What do you like best about Actito?** Possibility to adapt the tool to our needs with the help of account manager (personalized attachments) **What do you dislike about Actito?** Not integrated with our CRM tool but would cost a lot of money **What problems is Actito solving and how is that benefiting you?** Our other tool doesn't allow us to personalize attachments for each customer **Official Response from Jonathan Wuurman 👋🦾:** > Hi Aurore, Thank you for sharing this. I like the fact you can leverage more personalization, as we are convinced that this is key to customer engagement. When talking about CRM integration, could you share what you are using? We have a couple of connectors, but also Zapier and a developer portal http://developers.actito.com/ This shouldn't be crazy budgets if we take it step by step. Happy to help if I can. ### 20. Almost 300 emailcampaigns succesfully sent, thanks to Actito! **Rating:** 4.0/5.0 stars **Reviewed by:** Julie S. | Assistant Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2021 **What do you like best about Actito?** - Userfriendly - Customisable to your own branding - Clear reports **What do you dislike about Actito?** - Error/Bugs that are not easily resolved **Recommendations to others considering Actito:** A great tool to start sending newsletters! **What problems is Actito solving and how is that benefiting you?** - Weekly newsletters - Good conversion rates on campaigns through newsletters - Engaging with subscribers ### 21. Very nice to send e mails to a lot of people, but editing is sometimes not so easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Railroad Manufacture | Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2021 **What do you like best about Actito?** Very nice to send emails to a lot of people. The report is very convenient to check that people received and opened the e-mail **What do you dislike about Actito?** Editing is not always so easy and intuitive **What problems is Actito solving and how is that benefiting you?** With some e-mails, it's necessary to be sure that the recipient received the e-mail. The report function is really a must-have. The personalization is also very convenient. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Thank you for your feedback. As you probably notice, we work a lot around the e-mail editor to help our customers leverage their data, but I understand that some options are not the most user-friendly. It would mean a lot if you could share an example of something that frustrates you? Have you also heard about our integration with Le Patron from Badsender --> https://www.badsender.com/2019/10/21/cest-quoi-le-patron-lemail-builder-made-by-badsender/ might be a good option; you can chat about it with your CSM. Have an amazing day, Jonathan ### 22. Actito has helped us to analyze very easily all the results of our marketing campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Mike K. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Actito?** We have been using Actito for a long time and it has allowed us to use all its functions very well since it is a very powerful tool at first it took us a bit to adapt to them but after you adapt, it is very easy to use Actito until Now it has helped us to segment very well all the profiles that we have in our database and thus we totally make sure to send all the correct content to the right people One of its options that has brought us many benefits is its email creation tool since it has many editable templates which make us look very professional when creating our emails **What do you dislike about Actito?** We have not had a big problem with actito since it really complies with what it promises but I would like you to add technical support by phone since so far they lack them and sometimes I would like communication by call to solve our problems **What problems is Actito solving and how is that benefiting you?** Actito has helped us to analyze all the results very easily. From our emails sent to all our clients and non-clients, our marketing campaigns have become very efficient thanks to actito ### 23. It is a pleasure to work with Actito. Very reactive and always a solution finding approach. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Actito?** The reactivity and rapidity. Actito also manages to deliver multiple projects at the same time. **What do you dislike about Actito?** Honestly, I do not know what I could answer here :-) **What problems is Actito solving and how is that benefiting you?** We often have complex e-mailings with lots of selections to manage. Together with Actito, we find the right ways to handle these. **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Reading the word "pleasure to work with" just made the entire week for all the people at Actito. Thank you very much for that. And looking forward to continuing to find solutions. Kr, Jonathan ### 24. Proactive, swift and always friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Actito?** They are always happy to help and work very efficiently most of the time. **What do you dislike about Actito?** There is not much to dislike and there are seldom any issues. **Recommendations to others considering Actito:** Use Actito si necesitas un soporte altamente profesional pero amable y amigable para el marketing por correo electrónico y otras automatizaciones de marketing. **What problems is Actito solving and how is that benefiting you?** slash **Official Response from Jonathan Wuurman 👋🦾:** > Hello, People are definitely important for us at Actito, but it's also fair to say that sometimes issues can happen. It stays technology and technology is not 100% issue-free but our people are 100% reactive to help. Thank you for sharing with us. Kind regards, Jonathan ### 25. User friendly tool, good support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Actito?** Working with a new platform requires good support; therefore we are happy that Dean is helping out on day-to-day issues or questions. **What do you dislike about Actito?** It would be nice to have some more options regarding email design. **What problems is Actito solving and how is that benefiting you?** + better deliverability + database friendly + good segmentation **Official Response from Jonathan Wuurman 👋🦾:** > Hello, I will share your kind words with Dean, who is an exceptional CSM. Concerning your wish to have more flexibility on the design part. You should ask Dean about Le Patron in your next QBR; this might be a good option for you. Have a great day, Jonathan ### 26. Layout sometimes takes time to be put into place when outside template **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Actito?** Support from Alexia and team ;) + opening rates in 1 sec time **What do you dislike about Actito?** when saving a message, there's difference between the view you have on the screen and view you receive when sending you the test **What problems is Actito solving and how is that benefiting you?** kpi can now be measured **Official Response from Jonathan Wuurman 👋🦾:** > Hi there, Opening with 1-sec ^^, I will call Alexia 1 sec response lady as of today. A little explanation about the rendering: the problem is screen size. To provide the best experience when building the campaign, we try to take full advantage of the wide of desktop screens. But I do understand that the rendering is different from your webmail or email client. If rendering is critical, I recommend checking Litmus; you can have access to dozens of e-mail clients and webmails to see how your campaign will render. I hope this useful and I wish you an amazing day, Kr, J ### 27. A great professional team and a practical tool to boost our ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Actito?** 1. Actito makes the effort to understand each other business. E-mail is not only marketing, templates, copywriting, but also data crunching, testing, IT & technical aspects,… 2. Thanks to supportive team, we can be agile/flexible. We innovate with templates, stimulate testing and new things. 3. The Actito tool gives us almost in real time the results and ROI of a campaign, talking about e-mail metrics. 4. We keep communicating on planning, priorities, special requests. 5. Actito team is proactive, clear, constructive & transparent on feedback. 6. Together we take the time to put everything in perspective and sit back for a quarterly review. **What do you dislike about Actito?** In the first years quite a lot of turnover with account managers, this has stabilized in recent years. **What problems is Actito solving and how is that benefiting you?** Marketing automation drives traffic, leads and conversions for our investments business. ### 28. A complete, simple, intuitive, efficient tool **Rating:** 5.0/5.0 stars **Reviewed by:** Marina C. | Digital Marketing & CRM Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Actito?** - The ease and speed with which marketing teams can get to grips with the tool, the "user friendly" aspect is clearly not overstated, whether we are talking about basic routing or setting up more complex scenarios - The availability and responsiveness of the support teams - The quality of project support and the ability to adapt to our technical and business specificities - The possibility to evolve and mature in the use of the tool at one's own pace - The management of multiple user licenses with differentiation of rights and access **What do you dislike about Actito?** Sincerely not much, perhaps more possibilities in the creation of templates, but with frequent releases, there are always new features. **What problems is Actito solving and how is that benefiting you?** Automated scenarios mainly, integration of our product catalogs, partitioning of the databases. ### 29. Fun tool to automate your marketing efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Actito?** The e-mail builder is easy to use, it's an easy drag and drop builder. **What do you dislike about Actito?** The database page/contact overview was a bit confusing **What problems is Actito solving and how is that benefiting you?** We automated an entire marketing flow, including optin page and customer journey **Official Response from Jonathan Wuurman 👋🦾:** > Hi there, Thank you for the nice note about our email builder. I share this with our product team. Concerning the database layering, we are actively working on that. So you might see some upgrades very soon. Have a great day, Jonathan ### 30. Thinking with the customer & trying to find solutions that work. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Actito?** Thinking together with client for solutions and mostly quick response. **What do you dislike about Actito?** I find the online-system too complicated. **What problems is Actito solving and how is that benefiting you?** Lay-out problems - automatic mailings - ... **Official Response from Jonathan Wuurman 👋🦾:** > Hello, We definitely love to think with our users, so great you mentioned it in your feedback. Could you let me know what you refer to with the online system? I would love to dig deeper into what you consider complicated. Looking forward to your answer and I wish you an amazing day, Jonathan ### 31. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Delphine A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Actito?** Actito is a user-friendly platform, once you know the tool. Our dedicated team is reactive and helpful. **What do you dislike about Actito?** Basic reporting view is available but difficult to get a full overview of our campaigns. Actito is sending us an Excel file every month to give us an overview of our campaign (e-mail sent, forms completion,...). Would be nice to consolidate everything at the same place in the tool. **What problems is Actito solving and how is that benefiting you?** Campaign automation. Scenario tool is easy to use. ### 32. Great tool for mailings :-) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2021 **What do you like best about Actito?** Easy to adapt/ modify a mailing Lots of filters available Analytics **What do you dislike about Actito?** Understand all the features the platform offers **What problems is Actito solving and how is that benefiting you?** Analytics **Official Response from Jonathan Wuurman 👋🦾:** > Hello, Great to read that our emailing module gives you full flexibility and that our analytics with views help you in your day-to-day. We are working on a new onboarding sequence on top of the one given by our CSM. If you are willing to test it out, you can contact me directly jonathan.wuurman@actito.com ### 33. Marketing Automation made easy to non technical users **Rating:** 4.5/5.0 stars **Reviewed by:** Stéphane d. | CRM Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Actito?** Actito has built a powerful tool while keeping it simple for the end user. Targeting are made simple, no technical competence required. It really opens the doors to place the tool in marketeers hands rather than technical. Creating scenario with its drag and drop functionnality is really simple and fast to implement. All of these aspects allow the marketeer to focus on the business rather than the technical side of automation. Looking at the data model, it is powerful and easily adapted to cover the needs. We have faced highly supportive, responsive and listening team and support when exchanging about our needs/challenges, also when covering the Actito product map. We use the tool for automated campaign, adhoc campaign and transactional communication for both email and SMS campaigns. The solution is now fully open with API and webhooks to integrate with other service and/or automation pushing the limits of the tool a lot further. There is a lot of functionnalities available and when bumping into the limits of the solution, until now, we always have found workarounds to go further. Other aspects to be considered, which all are MUST HAVE - GDPR Compliant - Multi-lingual by design - Excellent deliverability **What do you dislike about Actito?** Actito is a great tool to make the data actionnable in automation. When it comes to display and render the customer 360° view and look at customer profile, it is old fashioned and weak. The reporting served by default is rather limited, this can be tackled on demand. The ability to put high level comment in scenarios would be handy but note that comments can placed in scenario components. Seed lists cannot be easily forced in campaigns. The user experience of the solution on mobile is weak and should be improved. Functions enabling rather simple data formating/transformation at execution time in campaign personnalization are not available at this stage. Because of this, we continue manage our Print DM outside of the tool to have full flexibility on output file layout and format. Missing some integrations out of the box (e.g. Facebook) **Recommendations to others considering Actito:** Great tool. Make your functionnality check list, verify and decide. **What problems is Actito solving and how is that benefiting you?** We gained a lot of precious time in further automating our campaigns. Having all the data we need on the plateform allowed us to go futher and get better results out of our campaigns. Customer conversion has significantly improved over the first few months of automation and time to convert has significantly lowered. Setting-up omnichannel automated campaigns and we are now able to pick up the right channel to get the most of it. ### 34. Marketing Automation in Fashion Retail **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte H. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Actito?** The ease of use and reliability of automation scenario, which have made our life so much easier. We already have many scenarios in progress, which allow us to improve our customer journey and to reach our customers through different channels. The analysis of the results is also made easier, thanks to the dashboards available. The email builder tool is also a big plus: we created custom templates in collaboration with Actito, which fits to our needs. The targeting functionnality is powerful and also allows us to do A/B testing easily. Last but not least, Actito team is very attentive to its customers and is constantly looking to improve the platform. **What do you dislike about Actito?** The reporting tool might be improved: for example, enabling to save custom reports. It would be easier if some links were made between the different platform tools. For example when creating a scenario: it's difficult to juggle between the scenarios, the targeting or segmentation and the email builder. **What problems is Actito solving and how is that benefiting you?** Actito allows us to save a lot of time thanks to our scenarios and communications automation. We also have the possibility to personalize our communication with each customer, both in terms of content and communication channel. ### 35. Excellent email and automation platfom with a + for the team **Rating:** 5.0/5.0 stars **Reviewed by:** Fanny V. | E-mail Marketing & Digital Specialist, Transportation/Trucking/Railroad, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Actito?** I implement ACTITO in 3 different companies I worked for and I'm convinced that's the best platform on the Belgian Market.The team behind is TOP and the tools match my requirements. **What do you dislike about Actito?** Everything is adjustable so no bad points **Recommendations to others considering Actito:** ACTITO is a very strong platform with a panel of tools that are thought for Marketeers. It can handle multiple languages (which is a strong point in Belgium) ACTITO sits between a Mailchimp pltform - which is for very small companies and freelancer, free but limited - and a Selligent which is for huge companies with a lot of budget and complex tools. **What problems is Actito solving and how is that benefiting you?** I use ACTITO daily to send over mass emailing, to create efficient automation process and scenarii. Every module in the system is user friendly and I gain a lot of time with that. The team is flexible regarding support or new developments. ### 36. Challenging our Marketing Automation capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Christophe K. | Head of IT, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Actito?** Actito offers us the full IT package : database synchronization, fully customized email campaigns, online surveys, complex scenario automatization, detailed reporting capabilities, and much more. All that at the grasp of our marketeers that are thus able to deliver complex marketing campaigns without the help of dedicated IT resources ! **What do you dislike about Actito?** We would like to do everything without using our current backdoor gates to their system, but via full public APIs. **What problems is Actito solving and how is that benefiting you?** Everything regarding marketing and emails is done via Actito : - Automatic newsletter management (via a dedicated plugin) - Ad server management (via a dedicated plugin) - eDirect mails using Actito's powerful targeting capabilities - complex automated marketing campaigns including personalized surveys, confirmation emails, reminders, etc - integrating all sources of data (Actito, ad server, google analytics) into the same reporting tool for combined reports ### 37. Marketing automation and beyond **Rating:** 4.5/5.0 stars **Reviewed by:** Frédéric D. | co-founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Actito?** Flexibility of the integration (API that we use a lot), scenarios, triggers. In one word, all features allowing us to use Actito as an extension of our platform. **What do you dislike about Actito?** Edition of data model remains difficult (though improved) **Recommendations to others considering Actito:** Actito is certainly the right tool to consider when you want to keep flexibility in integration with your own system and avoid a black-box effect. **What problems is Actito solving and how is that benefiting you?** We use Actito for marketing automation but also for operational processes involving customer communications. A real-time API-based synchronisation between our platform and Actito allows us to benefits from the powerful scenarized campaign features for operational emails as well. We have extended the scope of Actito from scenarized submissions of emails, to SMS, post mails, registered post mails, voice deposit... Thanks to this we could drastically improve the way we engage prospects and customers through their lifecycle. ### 38. Practical tool **Rating:** 3.0/5.0 stars **Reviewed by:** Ysaline V. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Actito?** You can easily make scenario's based on all different data structures. Sending emails and sms are very easy and fast. Direct integration with our cashier system. **What do you dislike about Actito?** We can't create our proper e-mail content blocks in the software. This has always been developed by the team. There is a drag and drop system, but no pre-defined content blocks that can be modified in the template; Also we don't have access to the html-code. On boarding journey for new customers is very long. **Recommendations to others considering Actito:** I have no recommendations to make. **What problems is Actito solving and how is that benefiting you?** We have the possibility to push promotions on the fidelity card of clients and can calculate de ROI of every action we launch. This has been very important for us. ### 39. A powerful and easy to use CRM solution **Rating:** 4.5/5.0 stars **Reviewed by:** Olivier D. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Actito?** Actito has mastered a difficult challenge: build a powerful and complete CRM while keeping a super user friendly platform for the end user. They have succeeded in doing this by working closely together and listening carefully to the marketers using their tool. **What do you dislike about Actito?** In my opinion there is not much downside with Actito but I would say that they can still improve on the mobile version of their software. More and more marketers are working on their mobile devices so building a friendly mobile interface will probably be one of the challenges ahead for Actito. **Recommendations to others considering Actito:** If you plan to use Actito, make a list of the features you need. If Acito has all these features, don't hesitate this platform is super powerful and user friendly and the team behind this project is the best you can expect from a partner. **What problems is Actito solving and how is that benefiting you?** With Actito, I was able to quickly automate a whole series of emails. This represents a considerable time saving for my team. Their email creation tool is also very practical and complete. ### 40. Ease of use, adaptability, GDPR compliant **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Actito?** Actito's UI and ease of use allows us to decentralize digital activities throughout the business for sending their campaigns. It has some great built-in modules such as scenario management and SMS communication. One of the great point is Actito's service line and customer success. **What do you dislike about Actito?** Limitations in number of users (50), the Data Warehousing Solution is very limited for snowflake data integration, and forms are not the highest standard of the market in terms of functionalities and UI. **Recommendations to others considering Actito:** Isn't the best of breed in terms of functionalities, neither does it provide a very advanced Data Management solution, nor anything around CRM for B-to-B segments, but is certainly a software to consider as a first step into marketing automation. I would recommend to get to the limits of Actito, then switching to a higher-end software (Adobe, Salesforce, ...) **What problems is Actito solving and how is that benefiting you?** Decentralizing the digital acceleration towards the business to +/- 50 users. Setting-up omnichannel automated campaigns. SMS campaigns. ### 41. The most adaptable CRM Automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jean-Philippe G. | Responsable CRM, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Actito?** Actito is flexible as you wish. You can do lot of things. The UX is very simple and effective. Sending a campaign or creating a complex scenario takes a few minutes. The full process to create a campaign is very short and it works well. The data model is very powerful (relational model) and very simple to create and maintain. The audience targeting tool is quite fantastic. Simple to use and fast to calculate. You can play with many OR and AND blocks, on different types of data: Users' Profile Information, LookUp Data Table, Actions table or Email behaviors. You can combine several dynamic targets and/or several segments already calculated. The scenario system is well done and complete. Drag and drop triggers, emails... Good to know, when you create your data model, you can set up some triggers to start any scenario (e.g. new purchase, new rating, updated order ...) APIs and webhooks are useful and can save a lot of time to integrate your CRM to your website/database without complex architecture. We also use it to manage some automated campaigns and transactional emails (as forgotten password). The documentation is available for each user and understandable. Finally, the main satisfaction is the Actito Team (customer success manager, sales or project manager are amazing). They are always ready to help us to find quickly as possible any solution (and always with the smile). The tool and its features are constantly improved. **What do you dislike about Actito?** It is not easy to export automatically or expose data to another service as Facebook for example. It's very frustrating when you want to reach your prospects with something else than email or SMS. Default dashboards are not complete but with some tricks we can get a lot of data and analysis. They are enough to follow your main KPIs but they should more detailed. The last point is the templating system. It exists, but it is not the best fature. It is also impossible to import data from API (as JSON or XML) directly to your email (in a scenario for example). **Recommendations to others considering Actito:** Go for it. It is a really good tool. **What problems is Actito solving and how is that benefiting you?** Flexibility. Before Actito it was always hard to change something, to improve our data model, to create a specific email journey. Today we are agile. ### 42. Very intuitive platform **Rating:** 4.5/5.0 stars **Reviewed by:** Emilie G. | Digital Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Actito?** Actito is very intuitive. It is easy to find your way around quickly, whether it's for managing profiles, creating emails, or even creating automated scenarios. **What do you dislike about Actito?** It would be nice to have even more options in the email creation modules. **What problems is Actito solving and how is that benefiting you?** Actito helps us generally in managing our database, in creating emails (with a large number of targeting options and a fairly complete and easy-to-use creation tool), and in setting up scenarios, which allows for a certain time saving. ### 43. Fantastic support! **Rating:** 4.0/5.0 stars **Reviewed by:** Jonas R. | Marketeer, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Actito?** The platform is easy to use and offers a lot of possibilities for us. But the biggest advantage of Actito is the support. They show a big involvement in reaching our goals. **What do you dislike about Actito?** Nothing. If we have a problem, the team is helping fast to find an appropriate solution. **Recommendations to others considering Actito:** Go for it! The support is definitely worth it! **What problems is Actito solving and how is that benefiting you?** We use Actito for a variety of things: lead-nurturing by email, follow-up from our prospects (satisfaction survey) and internal communication. We've gained insights on our (potential) customers and their experience with our brands. ### 44. Amazing tool with hyper-personal follow-up **Rating:** 5.0/5.0 stars **Reviewed by:** Wim L. | Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Actito?** Possibilities from the Actito-tool seem to be unlimited. We haven't had 'no' as an answer on any of our questions. The hyper-personal service is amazing. Both by phone and in live-meetings, worth every penny. **What do you dislike about Actito?** No downsides encountered so far. No dislikes in the service. **Recommendations to others considering Actito:** Don't doubt, don't be scared by the price. Worth it. **What problems is Actito solving and how is that benefiting you?** We use Actito on many fronts: internal communication, lead-nurturing by email and follow-up from our propspects (inquiries, surveys). We've gained insights in our customers and on their experiences with our brands. ### 45. Boost your marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Xavier L. | Co-founder, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Actito?** easy to use and very powerful "What you see is what you get" building of automated communication flow mixing direct communication channels such as email, sms, notification, voice deposit... **What do you dislike about Actito?** Nothing really I dislike; New functionalities and update are regularly added to the platform **Recommendations to others considering Actito:** API are power boosting the functionalities of the platform. **What problems is Actito solving and how is that benefiting you?** Actito is automating all our direct communication. As a lender it is very important to be actively communicating with our customers in order to gather all the needed information and documents. Actito has given us the capacity to drastically reduce the customer drop within our conversion funnel without the need of human action. It has also helped us improve the conversion rate of our soft collection. ### 46. Excellent tool and service **Rating:** 5.0/5.0 stars **Reviewed by:** Karim S. | Economic & Trade Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Actito?** ACTITO's services allow us to create a newsletter in a professional format in an intuitive and efficient way. Indeed, without being communication specialists, the tool offered by ACTITO enables us to regularly disseminate information about our main actions to a targeted list of people in a modern and attractive format within a few hours, and then to track the results of our communication campaign in an equally intuitive and detailed manner. **What do you dislike about Actito?** Nothing in particular; ACTITO's services are excellent with regard to our needs. **What problems is Actito solving and how is that benefiting you?** A communication tool that allows us to engage our audience, inform and communicate our actions in a personalized, effective, and modern way to our target audience. ### 47. A pleasant tool to use daily, with a team responsive to our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Laurent F. | Spécialiste Marketing Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Actito?** The team behind ACTITO develops a flawless and practical tool to use, with TOP support to address our technical integrations. **What do you dislike about Actito?** Not knowing how to automate the import of data into our Google Data Studio dashboards (but it can be done manually). **What problems is Actito solving and how is that benefiting you?** In 8 years of use in 2 different companies, the ACTITO tool has become a cornerstone in my digital marketing strategies that teams, without specific technical knowledge, activate very quickly. ### 48. Complete email sending platform **Rating:** 4.0/5.0 stars **Reviewed by:** Stéphanie B. | Digital Communication Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Actito?** - The availability of our Customer Success Managers and Project & Account Managers and the implementation of an effective and transparent way-of-working. - The ease of creating emails (A-Z) - The possibility of creating scenarios **What do you dislike about Actito?** - Sometimes duplicating a campaign is not 100% clean. **What problems is Actito solving and how is that benefiting you?** - Implementation of several automated scenarios (Welcome flow, Birthday mail, ...) - New projects in progress ... :-) ### 49. Good user experience **Rating:** 3.0/5.0 stars **Reviewed by:** Louise B. | Responsable animation commerciale digitale, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2019 **What do you like best about Actito?** I find that the platform is relatively intuitive and easy to use for everyday tasks. The support is easily reachable and available. **What do you dislike about Actito?** On the other hand, there are many features that are not always easy to navigate. Creating a segmentation is a bit complicated and not at all intuitive. The reports are not necessarily easy to extract from Actito to couple with our results platform. During the export of reports, the objects do not appear. This is a problem knowing that the objects come directly from Actito. I find it unfortunate that the email creation tool is not more efficient. The tool is very basic and does not necessarily allow for the creation of content that matches the brand. It is not necessarily easy to track deliverability. We are forced to look at each email individually, whereas a general reporting tool on this subject would be simpler for analysis and management of this issue. **What problems is Actito solving and how is that benefiting you?** I am very autonomous with this platform In order to simplify the reporting, which is currently very tedious, Actito has offered us its BI module. ### 50. Advanced marketing automation tool with great support for a wholistic CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Samuel K. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Actito?** Working without a third party on all CRM projects - direct contact with ACTITO Support for daily questions - Client Success Manager who helps for CRM evolutions The usability of the tool itself, it's very selfexplaining. Most processes are handled step by step in "workflows" - the skillset of different project stakeholders can be matched, also with low CRM experience Set up of multinational newsletters in one camapign Easy set up of newsletter templates and content management by WYSIWYG Content personalization in newsletter based on segmentations Advanced segmentations without SQL knowledge GDPR compliant Easy connection with our main data base and other data silos per SDK/ API (e.g. for transactional mails) **What do you dislike about Actito?** Reporting could be more advanced - missing some KPI like 'total clicks', total openings to deep dive in user engagement BUT - basics analytics within the tool with a nice user interface - details per xls export available Deliverbility/ Reputation treatment has to be booked as extra service package Creation of wholistic "user journeys" has to be done sometimes in different parts of the tool - could be more logic, e.g. on a sketch board where all user journey parts can be combined Personalization of German salutations with multiple customizations were not possible when the tool was presented to us (sehr geehrte Frau / sehr geehrter Herr ...) **What problems is Actito solving and how is that benefiting you?** Campaigns - Weekly newsletter in 6 languages - Content personalization based on user preferences - Partner newsletter (dedicated newsletter for parter who might place their content) Automated / Scenarios / Transactional goal: user engagement + lifecycle communication - Welcome Mail / Onboarding (Explanation of the account features) - transactional mails per API: notification for winners of sweepstakes - GDPR compliance: reminder if user is inactive for a long time (profile deletion alert) - soft reactivation: after 6 month withoutwe send a reminder that frequency of communication will be shortened - more automated scenarios to come ## Actito Discussions - [What is Actito used for?](https://www.g2.com/discussions/what-is-actito-used-for) - [Qaund vais-je passer à la dernière version d'actito permettant davantage de configuration dans la création des messages ?](https://www.g2.com/discussions/qaund-vais-je-passer-a-la-derniere-version-d-actito-permettant-davantage-de-configuration-dans-la-creation-des-messages) - 1 upvote - [View Actito pricing details and edition comparison](https://www.g2.com/products/actito/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+06%3A05%3A19+-0500&secure%5Bsession_id%5D=0b255bbb-6501-40b8-9cf1-e991a5301d92&secure%5Btoken%5D=b67d822d6ef12c0b1fbd66ab3f6022aded5874bdd72b869b7da6f197a72283f0&format=llm_user) ## Actito Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - [Cloudinary](https://www.g2.com/products/cloudinary/reviews) - [CM.com](https://www.g2.com/products/cm-com/reviews) - [Deebr](https://www.g2.com/products/deebr/reviews) - [Didomi](https://www.g2.com/products/didomi/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Ibexa DXP](https://www.g2.com/products/ibexa-dxp/reviews) - 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Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Templates** - Library - Customization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Actito Alternatives - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.3/5.0 (614 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,217 reviews) - [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) - 4.0/5.0 (33 reviews)