Localize Reviews & Product Details

I really like how flexible localize has been for us. We began with just a few languages and were able to add more over time without having to change anything on our end. The integrations slipped right into our existing tools, and the AI-powered translations let us move fastest, while still giving us the option to review things manually when it actually matters. Review collected by and hosted on G2.com.

Every now and then, the automatic detection grabs strings that don’t really need to be translated, so we have to filter those out by hand. Its not a big issue, just something to keep in mind, especially on more dynamic pages. Review collected by and hosted on G2.com.

I like how Localize makes translating languages effortless with its real-time no-code setup, which reduces friction for our fast-growing and centralized team. The no-code setup is especially beneficial because it removes dependency on engineering, speeding up our processes. Our product, marketing, and operations teams can handle translations themselves, launching new languages and updating content, simplifying collaboration and workflows without technical overhead. It helps us translate and launch our product and marketing content across multiple languages quickly without relying on engineering resources. Localize helps us manage high volumes of dynamic content in real-time, automating translation workflows and scaling new markets faster while keeping everything centralized. Review collected by and hosted on G2.com.

I find that Localize could be improved by offering deeper visibility into AI decision-making and translation confidence, especially for teams operating in highly technical industries. Expanded reporting and analytics around language performance, quality trends, and rollout input would also be valuable for measuring return on investment at scale. Additionally, more customization options for workflows and permissions would help us collaborate better across departments. Review collected by and hosted on G2.com.

I use Localize to make websites and web content available in multiple languages without needing complex development work. I love how effortlessly Localize detects website content and keeps translations in sync without manual work. The central dashboard makes it easy to manage languages, review translations, and publish updates quickly. It saves a lot of time and makes the whole localization process feel simple and controlled. The ease of setup, reduced developer dependency, and smooth workflow are big positives. Adding the JavaScript snippet to the website was simple, and the dashboard made it easy to start detecting and managing text right away. Review collected by and hosted on G2.com.

At times, the automatic translations need manual review to ensure accuracy, especially for context specific phrases. The pricing can feel a bit high for smaller projects, and managing a large number of strings in the dashboard can become slightly overwhelming. Improving search, filtering, and bulk editing options would make handling bigger translation sets more efficient. It would help a lot to have stronger search and filtering options, such as filtering by page, tag, status, or last updated time. Bulk editing and bulk approval of similar strings would save time when working with large updates. A clearer way to group related strings or organize them by sections of the website would also make navigation easier when the list grows very large. Review collected by and hosted on G2.com.

What I like best about Localize is how effortless it makes managing translations. Everything updates in real time, stays organized, and doesn’t require constant manual work it just quietly works and saves a lot of time. Review collected by and hosted on G2.com.

Honestly, there isn’t anything major, but I’d say some advanced features could use a bit more guidance or documentation for first-time users. Once you get the hang of it, it’s smooth but the initial learning could be slightly easier. Review collected by and hosted on G2.com.

The service was easy to integrate into our website and is very reliable. The translations are very good quality and are published basically instantaneously. All in all, a great service, especially for the price. Review collected by and hosted on G2.com.

The nomenclature is somewhat counterintuitive and tends to confuse new users (people expect "approve" to mean approve a translation rather than approve to be translated and published). The workflow for QC'ing translations and "marking as human" could also be improved (perhaps automatically placing machine translations into a queue to be marked as human). While the translations for sentences and paragraphs are fantastic, we have run into a couple difficulties when translating words or phrases that are devoid of context (such as an employee's title on their bio page), especially with gendered languages. The workaround was not realistic for us to implement at the time, so we ended up blocking a few of those phrases and just leaving the source language. Lastly, the number of team members (3) does not seem quite enough for the number of languages in our plan (4), so we have not utilized all the languages because we don't have enough user slots for our translators. Review collected by and hosted on G2.com.

I really like how easy Localize is to use and how well it integrates with our websites and tools. It doesn't feel overly technical, so our dev team can use it without much hassle. It's also very fast, and we trust the translations it provides fairly well. I appreciate that it reduces the development time since we don't have to use other translation services, and it opens up access to a larger market for our products and services. The initial setup was extremely easy. Review collected by and hosted on G2.com.

If it's possible to be dumbed down even further so that a non-dev person could use it, that may be possible. But in my experience, as a non-techie guy, it's probably easier just to give it to our dev team. So there's anything that could be done to make it even more simple for a nontechnical person to implement, that would be really cool. Review collected by and hosted on G2.com.

I like how Localize simplifies the entire localization workflow. Things are picked up automatically and everything is centralized in one place, making it easy to keep translations in sync across our products and website. The clean and intuitive user interface allows our team to be productive quickly. I also appreciate the balance between automation and control, as we can use machine translations to move fast but still review and fine tune important content before it goes live. This saves us a lot of time in general. Review collected by and hosted on G2.com.

Overall, Localize works well for us, but there are a few areas that could be improved. The interface could be a bit faster with large projects. There could be more flexibility in the workflow and collaboration tools. Better reporting and insights about translation quality would also be helpful, as well as improving turnaround time. For workflow and collaboration, more customizable steps and approvals, and clear ways to assign and track ownership across team members and translators would be beneficial. In terms of reporting, simple dashboards showing translation volume, turnaround times, and bottlenecks would help us manage our localization process better. Review collected by and hosted on G2.com.

Adopting Localize was incredibly easy and it integrated seamlessly with our website. I've been particularly impressed by the flexibility of the tooling available. For instance, our workflow differs quite a bit from Localize's intended use cases, and yet the platform has adapted to our needs and allowed us to scale our localization efforts time and time again. On top of this, the Localize team has always been incredibly responsive and is quick to address any questions or concerns we bring up. Review collected by and hosted on G2.com.

The minor drawback of using Localize is that it picks up a lot of spam phrases in the process of scraping content. However, the platform does provide mitigation tools that have allowed us to counter this issue and maintain control over our phrase count. Review collected by and hosted on G2.com.

I like how easy Localize is to set up and maintain. The initial setup was quite easy, and adding JavaScript snippets to the site was straightforward, allowing Localize to start detecting content almost immediately. I also appreciate the centralized dashboard, which makes it easy to manage languages and review translations. These features save a lot of time and reduce friction in the localization process, especially since updates can be handled without touching the codebase repeatedly. Review collected by and hosted on G2.com.

One area that could be improved is the user interface, which can feel slightly overwhelming at first when managing a larger number of languages or content entries. Some additional customization options for workflows and permissions would make it even better for larger or more complex teams. Review collected by and hosted on G2.com.

I like Localize primarily because of its automatic content detection and visual editor. The automatic content detection is fantastic as it means my team and I almost never have to bother our developers about new translation strings. It finds everything on the page and flags it for translation. The visual editor is brilliant—it allows us to jump into the actual live site and adjust translations in place, making quality assurance much faster because we can immediately see if a word fits or breaks the layout. Additionally, the initial setup was surprisingly easy, and the tool works well with our existing setup. It's pretty much as 'code-free' as advertised, which made it painless to get started quickly. Review collected by and hosted on G2.com.

Honestly, my main gripe is the machine translation quality out of the box. While the AI detects content perfectly, the automatic translations often require significant editing to match our specific brand voice and tone. We still rely heavily on human editors to refine everything. Also, the dashboard can be a bit overwhelming sometimes; finding specific strings that are only in dynamic pop-ups can be tricky, even with the filtering options. It works, but navigating the content management side could be a bit cleaner. Review collected by and hosted on G2.com.