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# Localize vs Smartling Comparison - What are their main differences?

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LocalizeSmartling[+ Add Product](#)

Reviews

**Localize** [

4.5/5(126)

](https://www.g2.com/products/localize/reviews#reviews)

**Smartling** [

4.4/5(709)

](https://www.g2.com/products/smartling/reviews#reviews)

Pricing

**Localize**
Free Trial

**Contact Us** Per Year · Advanced

**Smartling**
 **Contact Us** Per Year · Enterprise

**Pricing Insights**
from reviews

Time to Implement

**Localize**
1 monthFaster

Based on 10 responses

**Smartling**
3 months

Based on 7 responses

Return on Investment

**Localize**
8 months8 months sooner

Based on 9 responses

**Smartling**
16 months

Based on 5 responses

Perceived Cost

**Localize**
$$$$$

**Smartling**
$$$$$

Average Discount

**Localize**
6%

**Smartling**
11%5% more

 ![Localize](https://images.g2crowd.com/uploads/product/hd_favicon/86cd03b1ba3cde64936b772496ed8dc4/localize.svg "Localize")

 ![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")

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Pros & Cons

**Localize**
[
Ease of Use (33)
](https://www.g2.com/products/localize/reviews?filters%5Bsentiment_snippet%5D=1476804&qs=pros-and-cons#reviews)[
Efficiency (22)
](https://www.g2.com/products/localize/reviews?filters%5Bsentiment_snippet%5D=1476729&qs=pros-and-cons#reviews)[
Translation Issues (13)
](https://www.g2.com/products/localize/reviews?filters%5Bsentiment_snippet%5D=1475889&qs=pros-and-cons#reviews)[
Expensive (6)
](https://www.g2.com/products/localize/reviews?filters%5Bsentiment_snippet%5D=1476036&qs=pros-and-cons#reviews)

**Smartling**
[
Ease of Use (175)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850448&qs=pros-and-cons#reviews)[
Features (68)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850511&qs=pros-and-cons#reviews)[
Translation Issues (68)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1850644&qs=pros-and-cons#reviews)[
Difficult Navigation (27)
](https://www.g2.com/products/smartling/reviews?filters%5Bsentiment_snippet%5D=1851447&qs=pros-and-cons#reviews)

Integrations

**Localize**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46f6a01dc5ad7d89fb32666b006627dd/accesso-showare.png "Product Avatar Image")

accesso ShoWare

](https://www.g2.com/products/accesso-showare/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3cab69763b90c7310d3833e75885fec8/backbone-js.jpeg "Product Avatar Image")

Backbone.js

](https://www.g2.com/products/backbone-js/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ed3f7245a76c1b32ca7f8cfd74e66731/cratejoy.png "Product Avatar Image")

Cratejoy

](https://www.g2.com/products/cratejoy/reviews)[
View all
](https://www.g2.com/products/localize/integrations)

**Smartling**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5baf6155d9b95e567742a1eb39f00672/acquia-customer-data-platform.png "Product Avatar Image")

Acquia Customer Data Platform

](https://www.g2.com/products/acquia-customer-data-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a3031b709de60547c040f5b398210ace/adobe-creative-cloud.png "Product Avatar Image")

Adobe Creative Cloud

](https://www.g2.com/products/adobe-creative-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-experience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[
View all
](https://www.g2.com/products/smartling/integrations)

Screenshots

**Localize**
 ![Localize screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1383332/2.png)

**Smartling**
 ![Smartling screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1269943/Smartling-CAT-Tool.png)

Ratings

Meets Requirements

**Localize**

9.0

9.089

**Smartling**

8.7

8.7584

Ease of Use

**Localize**

9.1

9.194

**Smartling**

8.6

8.6595

Ease of Setup

**Localize**

9.2

9.272

**Smartling**

8.7

8.7416

Ease of Admin

**Localize**

9.0

9.050

**Smartling**

8.4

8.4214

Quality of Support

**Localize**

9.3

9.387

**Smartling**

9.0

9.0530

Has the product been a good partner in doing business?

**Localize**

9.4

9.450

**Smartling**

9.1

9.1214

Product Direction (% positive)

**Localize**

8.8

8.884

**Smartling**

8.2

8.2565

Features

Website Translation Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

8.0

46

7.2

230

Additional Functionality

Task Management

Not enough data

Not enough data

Automated Text Generation

Not enough data

Not enough data

Style Check

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Revision History

Not enough data

Not enough data

Translation Analytics

Not enough data

Not enough data

Text Review

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

App Store Localization

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Customizable User Interface

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Translator Database

Not enough data

Not enough data

Translation Management

Not enough data

Not enough data

For No-Code Development

Not enough data

Not enough data

Multiple Programming Languages Supported

Not enough data

Not enough data

Rich Text Editor

Not enough data

Not enough data

Terminology Management

Not enough data

Not enough data

Online Payments

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Prompt Engineering

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Customization

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Translation Memory

Not enough data

Not enough data

Price and Cost Calculations

Not enough data

Not enough data

Content Delivery

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Phrase Analytics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

String Translation Management

Not enough data

Not enough data

Translation Support

Automated Translation

9.0(won by 1.4)

25

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

203

Workflows

8.9(won by 0.4)

30

8.5

206

Glossary

8.8(won by 0.7)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

201

Image Translation

8.2(won by 1.1)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

173

Traffic Analysis

8.2(won by 1.4)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.8

156

Machine Translation

Not enough data

Not enough data

Visitor Customization 

Widgets

8.4(won by 1.5)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

154

Language-Based Domains

7.5(won by 0.3)

14

7.2

158

Preferred Language Detection

7.6(won by 0.3)

15

7.3

156

Personalized Content

7.7(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.1

156

Multi-Language

Not enough data

Not enough data

Generative AI

AI Text Summarization

7.3(won by 0.8)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.5

88

AI Text-to-Speech

6.8(won by 0.8)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.0

85

Generative AI

Not enough data

Not enough data

Translation Management[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.0

14

8.3

362

Client Tools

Billing and Invoicing

8.1

7

8.3(won by 0.2)

215

Client Portal

8.3

7

|

Verified

8.4(won by 0.1)

234

Client Management

8.5(tied score)

8

|

Verified

8.5(tied score)

226

Resource Management

7.9

8

|

Verified

8.5(won by 0.6)

244

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Terminology Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Memory Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Translation Tools

Computer-Assisted Translation

8.5(tied score)

10

|

Verified

8.5(tied score)

293

|

Verified

Glossary

8.5

11

|

Verified

8.7(won by 0.2)

290

|

Verified

Access Controls/Permissions

8.7(won by 0.2)

10

|

Verified

8.5

262

|

Verified

Task Delegation

6.4

7

8.4(won by 2.0)

258

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Comments and/or Mentions

7.7

8

|

Verified

8.5(won by 0.8)

284

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Quality Assurance

8.1

9

|

Verified

8.4(won by 0.3)

288

|

Verified

Generative AI

AI Text Generation

7.2

6

7.3(won by 0.1)

144

Generative AI

Not enough data

Not enough data

Text Editing

Not enough data

Not enough data

Agentic AI - Translation Management

Multi-step Planning

Not enough data

7.8(won by default)

99

Decision Making

Not enough data

8.0(won by default)

101

Additional Functionality

Activity Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Spell Check

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Translator Database

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Software

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Quality Control

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Project Workflow

Not enough data

Not enough data

Built-In Database

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Translation Analytics

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Software Localization Tools[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

8.5

7

Not enough data

Collaboration

Term Management

8.7(won by default)

5

Not enough data

Workflow Management

7.7(won by default)

5

Not enough data

Translation Tracking

Not enough data

Not enough data

Automation

Translation Memory

8.7(won by default)

5

Not enough data

Continuous Translation

8.7(won by default)

5

Not enough data

Quality Checks

Not enough data

Not enough data

Machine Translation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

8.1

9

Not enough data

Translation Options

Direct Text Translation

8.1(won by default)

6

Not enough data

Document Translation

8.1(won by default)

7

Not enough data

Batch Translation

8.1(won by default)

6

Not enough data

Auto-Detect Language

8.3(won by default)

7

Not enough data

Customer Service Focused

8.7(won by default)

5

Not enough data

Machine + Human Translation

8.5(won by default)

9

Not enough data

Real-time Translation

Feature Not Available

Not enough data

Offering Type

Browser Application

9.0(won by default)

7

Not enough data

Downloadable Software

6.0(won by default)

5

Not enough data

Pay-Per-Use

Not enough data

Not enough data

Free Offering

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text-to-Speech

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Agentic AI - Machine Translation

Autonomous Task Execution

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Localize](https://images.g2crowd.com/uploads/product/hd_favicon/86cd03b1ba3cde64936b772496ed8dc4/localize.svg "Localize")](https://www.g2.com/products/localize/reviews)

Localize

Small-Business(50 or fewer emp.)

52.4%

Mid-Market(51-1000 emp.)

35.0%

Enterprise(\> 1000 emp.)

12.6%

[![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")](https://www.g2.com/products/smartling/reviews)

Smartling

Small-Business(50 or fewer emp.)

47.4%

Mid-Market(51-1000 emp.)

30.0%

Enterprise(\> 1000 emp.)

22.7%

Small-Business

(50 or fewer emp.)

52.4%

47.4%

Mid-Market

(51-1000 emp.)

35.0%

30.0%

Enterprise

(\> 1000 emp.)

12.6%

22.7%

Reviewers' Industry

[![Localize](https://images.g2crowd.com/uploads/product/hd_favicon/86cd03b1ba3cde64936b772496ed8dc4/localize.svg "Localize")](https://www.g2.com/products/localize/reviews)
Localize

Computer Software

19.0%

Information Technology and Services

7.0%

Non-Profit Organization Management

7.0%

Internet

5.0%

Financial Services

4.0%

Other

58.0%

[![Smartling](https://images.g2crowd.com/uploads/product/hd_favicon/ff2a4747e1e8210ead15fbc60743637d/smartling.jpg "Smartling")](https://www.g2.com/products/smartling/reviews)
Smartling

Translation and Localization

35.9%

Computer Software

11.6%

Information Technology and Services

9.6%

Financial Services

4.0%

Marketing and Advertising

3.7%

Other

35.2%

FAQs

## Localize vs Smartling FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Smartling vs Localize?

Localize stands out for higher reviewer satisfaction in ease of use, setup, and support, while Smartling is more widely reviewed and favored for its feature set and workflow management.

| [Smartling](https://www.g2.com/products/smartling/reviews) | [Localize](https://www.g2.com/products/localize/reviews) |
| --- | --- |
| 4.4/5 (709 reviews) | 4.5/5 (119 reviews) |
| Mid-Market | Small-Business |
| 8.7 | 9.1 |
| 9.0 | 9.2 |
| Ease of Use (175 all-time mentions) | Ease of Use (33 all-time mentions) |

### How do the pricing models of Smartling and Localize compare?

Localize is rated higher for value, with a stronger Price/Cost satisfaction score than Smartling.

- **Smartling:** Reviewers note that Smartling's pricing is premium-tier and can add up with overages, with some expressing concerns about cost transparency and competitiveness.
- **Localize:** Reviewers describe Localize as offering good value for the features and ease of use, but mention that costs can increase rapidly with additional languages and that pricing may be high for smaller projects or NGOs.
- **Switching reasons:** Several reviewers cite Localize's fast setup and no-code workflow as reasons for choosing it over more complex or developer-dependent solutions.

### What are the best alternatives to Smartling and Localize?

The top three alternatives to Smartling and Localize are Lokalise, Phrase, and Transifex.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Smartling](https://www.g2.com/products/smartling/reviews) | 4.4/5 (709 reviews) | Mid-Market | Premium-tier pricing, overages can add up | Ease of Use (175 all-time mentions) |
| [Localize](https://www.g2.com/products/localize/reviews) | 4.5/5 (119 reviews) | Small-Business | Costs increase with more languages, good value for features | Ease of Use (33 all-time mentions) |
| [Lokalise](https://www.g2.com/products/lokalise/reviews) | 4.7/5 (760 reviews) | Mid-Market | — | Intuitive interface and strong collaboration features |
| [Phrase](https://www.g2.com/products/phrase-phrase/reviews) | 4.5/5 (1309 reviews) | Small-Business | — | Comprehensive translation management |
| [Transifex](https://www.g2.com/products/transifex/reviews) | 4.3/5 (727 reviews) | Mid-Market | — | Efficient workflow automation |

### Which Translation Management features should I prioritize when comparing Smartling and Localize?

Buyers should prioritize Ease of Use, Ease of Setup, Quality of Support, Workflow Management, and Integrations when comparing Smartling and Localize.

- **Ease of Use:** Smartling 8.6 (175 all-time mentions), Localize 9.2 (33 all-time mentions)
- **Ease of Setup:** Smartling 8.7, Localize 9.1
- **Quality of Support:** Smartling 9.0 (60 all-time mentions), Localize 9.2
- **Workflow Management:** Smartling (42 all-time mentions), Localize (9 all-time mentions)
- **Integrations:** Smartling (27 all-time mentions), Localize (9 all-time mentions)

### What are the pros and cons of Smartling vs Localize?

Smartling's headline strength is its robust feature set and workflow management, while Localize is praised for ease of use and fast setup.

- **Smartling strengths:** Ease of Use (175 all-time mentions), Features (68), Helpful (65), Intuitive (62), Workflow Management (42), Translation Memory (36), Automation (28), Integrations (27)
- **Smartling trade-offs:** Translation Issues (68), Difficult Navigation (27), premium-tier pricing and cost transparency concerns
- **Localize strengths:** Ease of Use (33 all-time mentions), Efficiency (22), Setup Ease (18), Easy Setup (16), Time-Saving (16), Integrations (9), Fast Setup and no-code workflow
- **Localize trade-offs:** Translation Issues (13), costs increase with more languages, reporting and cost transparency could be improved

### Is Smartling or Localize better for small businesses?

Localize is the better fit for small businesses, with a higher proportion of small-business reviewers and strong sentiment for ease of use and setup.

- **Smartling:** Largest segment is Mid-Market; reviewers highlight robust features but note complexity for smaller workflows.
- **Localize:** Largest segment is Small-Business; reviewers consistently praise its simplicity, fast setup, and suitability for teams without dedicated developers.

### Which Translation Management platform has better integrations?

Smartling is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support.

- **Smartling:** GitHub (17 all-time mentions), Contentful (11 all-time mentions), API integrations frequently cited in reviews.
- **Localize:** Crowdin mentioned in recent reviews, with integrations cited in 9 all-time mentions.

### How do Smartling and Localize compare on customer support?

Localize has a slight edge in Quality of Support, with a 0.2-point higher score than Smartling (9.2 vs 9.0).

- **Smartling:** Reviewers frequently mention helpful and responsive support (60 all-time mentions), though some note slower response times for complex issues.
- **Localize:** Reviewers consistently praise support for being responsive, attentive, and effective, with onboarding and customer success highlighted in recent reviews.

### Which is easier to implement, Smartling or Localize?

Localize is rated higher for Ease of Setup, with a 0.4-point advantage over Smartling (9.1 vs 8.7).

- **Smartling:** Reviewers describe setup as straightforward for most workflows, but note a learning curve for advanced configurations and larger teams.
- **Localize:** Reviewers highlight very fast setup, no-code onboarding, and minimal developer involvement, making it easy for non-technical users to implement.

### Which product has better Glossary?

Smartling is more frequently cited for its Glossary feature, but reviewers note room for improvement in both products.

- **Smartling:** Glossary mentioned in 36 all-time reviews, with reviewers appreciating its integration but requesting broader and more context-aware entries.
- **Localize:** Glossary mentioned positively in recent reviews for providing translation context, though some reviewers request more precise instructions for real-life project integration.

Alternatives

**Localize Alternatives**

 ![Lokalise](https://images.g2crowd.com/uploads/product/hd_favicon/803d3bca8be3b9387ef8656841bddef9/lokalise.svg "Lokalise")

[
Lokalise
](/products/lokalise/reviews)

 ![Weglot](https://images.g2crowd.com/uploads/product/hd_favicon/9d0183e41b60ad1dcee9e7d5ec751a3a/weglot.svg "Weglot")

[
Weglot
](/products/weglot/reviews)

 ![Phrase](https://images.g2crowd.com/uploads/product/hd_favicon/f37a91d6137db0c58c44a75d863aa97e/phrase-phrase.svg "Phrase")

[
Phrase
](/products/phrase-phrase/reviews)

 ![XTM Transifex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c7f9470b7815c62a75f0242b45ed3453/xtm-transifex.png "XTM Transifex")

[
XTM Transifex
](/products/xtm-transifex/reviews)

**Smartling Alternatives**

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