  # Best Reverse ETL Software - Page 3

  *By [Shalaka Joshi](https://research.g2.com/insights/author/shalaka-joshi)*

   Reverse ETL is the process of syncing data from a data warehouse to several business applications. Reverse ETL software is used to pull data from data warehouses or any other central data repository and send this data to third-party integrations, API integrations and tools, pre-built connectors, etc., which can then be used by several teams such as marketing, sales, etc.

Reverse ETL is used to power workflows and provide clean, prepared data for several marketing and ad campaigns. Since it syncs real-time data from the warehouse to business applications, teams across an organization can access the right data to make insightful decisions.

Tradition [ETL tools](https://www.g2.com/categories/etl-tools) are used to transfer data to or between databases. Reverse ETL, however, is the “reverse&quot; of the ETL process since data is moving out of the data warehouse and into several business applications.

To qualify for inclusion in the Reverse ETL category, a product must:

- Ensure data sync from a data warehouse (source of truth) to business applications
- Support several pre-built connectors to various APIs to facilitate loading data into the applications 
- Provide a system for detailed logging, auditing, and updates and provide alerts in case of any issues




  
## How Many Reverse ETL Software Products Does G2 Track?
**Total Products under this Category:** 43

### Category Stats (Jun 2026)
- **Average Rating**: 4.59/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 25
- **Buyer Segments**: Mid-Market 50% │ Small-Business 32% │ Enterprise 18% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Weld (+0.005) - Among all products in this category, Weld recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Reverse ETL Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,700+ Authentic Reviews
- 43+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Reverse ETL Software Is Best for Your Use Case?

- **Leader:** [Workato](https://www.g2.com/products/workato/reviews)
- **Highest Performer:** [Peliqan](https://www.g2.com/products/peliqan/reviews)
- **Easiest to Use:** [Matia](https://www.g2.com/products/matia/reviews)
- **Top Trending:** [Peliqan](https://www.g2.com/products/peliqan/reviews)
- **Best Free Software:** [Hightouch](https://www.g2.com/products/hightouch/reviews)

  
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---

  
    ## What Is Reverse ETL Software?
  [Cloud Data Integration Software](https://www.g2.com/categories/cloud-data-integration)
  ## What Software Categories Are Similar to Reverse ETL Software?
    - [ETL Tools](https://www.g2.com/categories/etl-tools)
    - [iPaaS Software](https://www.g2.com/categories/ipaas)
    - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

  
    
