Digitales Marketing Software

One challenge I noticed is that when emails face deliverability issues, it is not always easy to identify the exact reason or understand domain health clearly.

I also felt that reporting and filtering could provide deeper visibility for analyzing larger communication activities more effectively.

Another limitation is that some integrations and automation workflows may require additional setup effort to work smoothly with external tools. Bewertung gesammelt von und auf G2.com gehostet.

Before using Instantly, supplier follow-ups and external communication activities were handled manually through Outlook conversations, reminders, and spreadsheets. During busy project phases, this often caused missed follow-ups, delayed responses, and difficulty tracking ongoing discussions across multiple vendors.

Instantly solved this by centralizing outreach tracking, scheduling, automated follow-ups, and reply monitoring within one platform. For example, during one supplier clarification activity related to pending engineering documents, I could manage multiple external discussions together and track responses more systematically instead of manually checking individual mail chains repeatedly.

From a practical perspective, it reduced the manual effort involved in tracking repeated follow-ups through separate email chains and spreadsheets. By organizing outreach and communication workflows in one place, it helped save time during supplier coordination and external communication activities, which improved overall workflow efficiency.

This reduced manual coordination effort, improved follow-up consistency, and helped avoid delays in project communication activities. From a workflow perspective, it saved time during vendor coordination and improved visibility into ongoing external discussions. Bewertung gesammelt von und auf G2.com gehostet.

The pricing structure is frustrating. Costs rise quickly as you start adding more contacts which honestly feels like a tax on success, and its specially frustrating to have basic features that could be expected in the lower/basic pricing tiers up in the higher pricing tiers. I also found the landing page builder to be too simple, lacking in customization features. Bewertung gesammelt von und auf G2.com gehostet.

It's the solution we needed since we were missing a CRM tool that could maximize our Sales Department potential. Bewertung gesammelt von und auf G2.com gehostet.

The major thing that I wanted to bring to Constant Contact's attention this time is what really frustrates me in my workflow. If I create a new list and upload contacts, it asks me again what list I want to upload the contacts to, and I have to re-write/find the list I'm already in. Who thought this was a good idea? It's literally double the work. I'm already in the list; why should I have to reclarify that I want to upload emails to that list? Bewertung gesammelt von und auf G2.com gehostet.

Honestly, right now, I don't care for most of the updates Constant Contact is making. The new sidebar on the right-hand side of the designer I constantly have to close because it's taking up space. The fact that I have to reclarify which list I'm uploading to. I'd rather you all work on the designer, maybe allow us to add more to our brand, like fonts, so when we make a new email, it has all our company-branded stuff as the defaults. Bewertung gesammelt von und auf G2.com gehostet.

Was ich am meisten nicht mag, ist der E-Mail-Builder. Er ist umständlich, schwer zu benutzen und nicht sehr intuitiv.

Ein weiteres, was mir nicht gefällt, ist das Berichtssystem. Die Art und Weise, wie es Metriken filtert und anzeigt, ist schwer zu verstehen und zu navigieren. Ich würde es vorziehen, wenn es direkter und auf das Wesentliche fokussiert wäre, wie die Effektivität des E-Mail-Titels, die Öffnungsrate und die Klickrate.

Auch die Kampagnenduplizierungsfunktion könnte verbessert werden. Es wäre hilfreich, wenn jede duplizierte Kampagne in eine einzige Kategorie gruppiert werden könnte, damit ich sie schnell finden kann, anstatt jedes Mal mit einer isolierten Kopie zu enden. Bewertung gesammelt von und auf G2.com gehostet.

CRM und Automatisierungen sind die Hauptmerkmale, die ich am meisten schätze. Bewertung gesammelt von und auf G2.com gehostet.

While the platform is powerful, the user interface can feel a bit cluttered when managing a high volume of locations simultaneously. Navigating between deep-level analytics for specific territories and the global overview sometimes requires more clicks than expected. A more streamlined, intuitive 'quick-switch' toggle for individual location dashboards would greatly improve daily efficiency. Bewertung gesammelt von und auf G2.com gehostet.

Before using SOCi, gathering a holistic view of our digital performance across all locations was a fragmented, manual process involving multiple spreadsheets.

SOCi provides a unified analytics suite that shows us exactly how our localized marketing efforts are performing. We can now identify which locations are excelling and which need more support, allowing us to make data-driven decisions on where to allocate our marketing resources for the best ROI. Bewertung gesammelt von und auf G2.com gehostet.

The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for.

I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue.

The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. Bewertung gesammelt von und auf G2.com gehostet.

Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze.

The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content. Bewertung gesammelt von und auf G2.com gehostet.

The inbox filters and tagging are buried in submenus so new hires take 3 weeks to learn it, which slows our response time on busy days. Instagram Stories and Reels still need mobile push to publish, so late night posts fail if no one taps approve. Large 12 month reports take 60 to 90 seconds and sometimes time out, making client calls awkward when I can’t pull numbers live. At $249 per user plus paid add ons for Listening and Analytics, costs rise fast and it’s hard to justify for small teams. Live chat is quick in US hours but 9pm IST tickets wait till morning, which delays fixes for publishing bugs. AI captions repeat phrases and miss brand tone, and sentiment tags flag sarcasm as negative, so I still spend 10 mins editing each post. Guided setup, true IG auto publishing, cached reports, cheaper inbox only seats, 24/5 support, and brand voice training would fix most of this. Bewertung gesammelt von und auf G2.com gehostet.

Sprout Social solves our biggest mess of juggling 6 channels by putting all DMs, comments, and mentions in one Smart Inbox, so we clear queries in 20 mins instead of 2 hours and never miss SLAs. The drag and drop calendar lets me schedule 30 posts every Monday and move them fast when news breaks, saving 4 hours weekly. Canva and Google Drive integrations remove download and upload steps, while Slack alerts flag urgent messages and Salesforce sync turns social complaints into cases, cutting response time from 8 hours to 45 mins. Reliable posting with instant failure alerts means campaigns go live on time, and PDF reports are client ready so I skip 3 hours of Sunday PowerPoint work. Onboarding gave us a working tag structure in 1 hour and live chat fixes issues in 5 mins. AI suggests captions and alt text which cuts writing time 30 percent, and Optimal Send Times lifted LinkedIn clicks 18 percent. Sentiment flags in the inbox catch angry comments early, so we avoided a PR issue last quarter. Tagging and competitor reports proved LinkedIn carousels drive 3x more leads, so we shifted strategy and grew social revenue 40 percent in 6 months. For us, it replaced 3 tools, saved 10 hours per week, and gave clear ROI data to the team. Bewertung gesammelt von und auf G2.com gehostet.

The 24–48 hour delay in standard and exploration reports remains a major hurdle, and it’s not very helpful for teams trying to manage active campaigns. On top of that, the learning curve when moving from session-based tracking to event-based logic hasn’t felt seamless, which makes the transition more difficult than it needs to be. A more active, real-time guide would help users navigate the new platform and get comfortable with it faster. Bewertung gesammelt von und auf G2.com gehostet.

Before migrating to Google Analytics 4, my workflow depended on fragmented, session-based data. It was hard to see how a single user engaged with my campaigns across different devices and platforms, and without a unified view it was also difficult to justify budget shifts with real confidence. Now we can track the full, event-based journey across multiple sources, which has made it easier to pinpoint where to allocate more media budget to get the best value. Bewertung gesammelt von und auf G2.com gehostet.

The customer support has been good but it can take some time to book with them as their schedule is booked 3-5 days out. It would be great if I could talk to someone the same day, if I needed support. Bewertung gesammelt von und auf G2.com gehostet.

Lemlist solves the problem of using multiple tools for outreach, letting me organize campaigns. I like building custom sequences, email warmup, and using multiple email addresses and domains. It's flexible, allowing LinkedIn connections when no email or phone number is available, helping me win. Bewertung gesammelt von und auf G2.com gehostet.

The AI integration could be improved, and the output could be more helpful overall.

This isn’t a major dislike, but having more direct AI features built into the dashboard—especially while designing emails and creating campaigns—would make the experience smoother and more useful.

The performance tracking interface of the campaigns can be better and more explained. Bewertung gesammelt von und auf G2.com gehostet.

The platforms makes it easy to execute and track outbound marketing efforts within few clicks.

The setup is easy and the features are well traversable.

The pricing makes it a more better tool with a lot of integrations available to connect along with exports and analysis of the data.

For me it is making my schedule more easier with the campaign scheduling, easy designing and simple tracking of the campaign that saves a lot of my time with priority support that listens and help in terms of any fault. Bewertung gesammelt von und auf G2.com gehostet.

Because Insider One offers so many capabilities across AB testing, personalization, and the general journey, the platform can feel a bit overwhelming. At the beginning of our relationship, we noticed there was a learning process to fully understand all the advanced options, but with Insider's ongoing enablement and customer success support our teams have become very comfortable operating it day to day. Bewertung gesammelt von und auf G2.com gehostet.

We definitely recommend Insider as one of the top platforms to help you drive your marketing metrics and create some of the most dynamic and individualized customer experiences on digital channels. Bewertung gesammelt von und auf G2.com gehostet.

Insider One helps Vietnam Airlines shift from sporadic UX changes to a conituous experimentation mindset, where every critical step in the booking flow is tested and optimized. Thoughout our 8 years partnership, structured A/B tests on elements like flight search modules, location-based departures and ancillary offers have delivered double-digit uplift in flight searches and ancillary take-rate, driving incremental revenue without increasing acquisition costs. The platform also lets us better understand traveler behavior across segments, so we can personalize offers by rout, location and engagement, improving both conversion and customer experience. Bewertung gesammelt von und auf G2.com gehostet.

Pricing was probably the biggest downside for us. It’s fine when you’re testing or working with smaller lists, but costs start increasing pretty quickly as your contacts grow.

We also found some integrations a bit more limited than expected unless you move to higher plans. Nothing dealbreaking, but compared to some other tools we tested, it became harder to justify for our budget long term. Bewertung gesammelt von und auf G2.com gehostet.

We mainly tested Mailchimp to see if it could work for newsletters and client campaigns without needing too much setup or technical work.

What helped the most was how quickly we could get everything running. Importing contacts, setting up campaigns, and sending emails was pretty straightforward, even for people on our team without much experience in email marketing.

It also made collaboration easier because we didn’t need a designer or developer involved for every small campaign. The analytics were useful too, especially for quickly checking opens and engagement after sending newsletters. Bewertung gesammelt von und auf G2.com gehostet.

There are a few areas in the UI that could feel smoother, especially while switching between modules or updating records quickly. Sometimes pages take an extra second to load when working with larger contact lists, but overall it has not created any serious issues for my daily work. Bewertung gesammelt von und auf G2.com gehostet.

Before using EngageBay, we were managing leads and follow-ups manually through spreadsheets and emails, which made it easy to miss tasks or delayed responses. Now everything is tracked in one system including deals, calls, notes and follow-ups.

It has helped us respond to leads faster, keep the sales pipeline organized, and maintain better follow-up consistency without needing additional tools. For a growing business it has been practical and easy to manage without a complicated setup. Bewertung gesammelt von und auf G2.com gehostet.

Honestly, there isn't much I don't like. It has gotten more expensive over the years, but compared to other platforms, like Sprout Social, which runs at hundreds of dollars a month, this is still really affordable. Bewertung gesammelt von und auf G2.com gehostet.

Vista Social helps me schedule posts, stay organized, and respond to comments/DMs in real time. It provides great analytics for clients and allows content calendar sharing for approvals. It’s fast, affordable, and easy to navigate, which is crucial in this industry. Bewertung gesammelt von und auf G2.com gehostet.

The only issue I ran into with it was that I was unable to get my Instagram account to connect to the social media feature. Bewertung gesammelt von und auf G2.com gehostet.

I use Birdeye for reputation management, which frees up time and allows me to respond to reviews promptly. It simplifies managing my social media calendar for the month in one day and makes updating my Google My Business pages easy for all my stores. Bewertung gesammelt von und auf G2.com gehostet.

here updates I pushed did not sync correctly across directories and tracking down where the disconnect happened ended up taking more time than just fixing the listings manually would have. For a tool that is supposed to simplify citation management, that is a frustrating experience. The reporting side also needs work. Knowing a listing exists is one thing. Understanding whether it is actually driving visibility or impacting local rankings is what I need to justify the cost to clients. The data it surfaces right now does not go deep enough to be truly actionable. Bewertung gesammelt von und auf G2.com gehostet.

Managing local SEO across multiple clients means keeping track of business listings on dozens of directories for each one. Without a centralized tool that would be an enormous manual lift. Listing Management solves that problem in theory by centralizing everything and letting me push updates across directories from one place. When it works correctly it saves real time, especially during onboarding when a new client has citations all over the place with inconsistent information. The benefit is efficiency. Instead of auditing and correcting every directory one by one, I can get a client's listing health in order faster and move on to higher-value strategy work. The potential is there, it just needs to be more reliable before I would fully depend on it across all my client accounts. Bewertung gesammelt von und auf G2.com gehostet.

Flodesk currently doesn’t have an A/B split-testing feature for email subject lines, but once they add it, the platform will feel flawless :) I reached out by email about this a while ago, and they responded promptly to say they’re in the process of rolling it out, which would be amazing. Bewertung gesammelt von und auf G2.com gehostet.

I can design beautiful, striking emails in no time at all, while easily incorporating my small business brand kit — fonts, colours, and overall style — for a personalised look and feel my customers have come to expect.

I also love that I can integrate newsletter sign-up forms and pop-ups on my WooCommerce/Wordpress website to gather new email leads. I use the same sign-up links across my social media channels via Linktree as well, which makes growing my audience feel seamless and connected. Bewertung gesammelt von und auf G2.com gehostet.

Wie ich bereits erwähnt habe, war der Preis der Hauptgrund, warum ich Braze in meiner Marketingkarriere bisher nicht nutzen konnte. Obwohl es im Vergleich zu gleichwertigen Produkten definitiv wettbewerbsfähig ist, kann es dennoch etwas einschüchternd sein, insbesondere für Unternehmen, die sich für Jahre an eine Plattform binden möchten.

NACHTEILE:

- In-App- und Content-Card-Kanäle werden separat berechnet

- Separate einmalige Onboarding-Gebühr

- Eine Handvoll Lernmaterialien hinter einer Bezahlschranke Bewertung gesammelt von und auf G2.com gehostet.

Erstellen komplexer automatisierter Abläufe, um mehrere Lebenszyklusphasen für eine stark segmentierte Benutzerbasis abzudecken. Einführung von Möglichkeiten zur tiefen Personalisierung über Liquid-Tags, Erstellen von Inhaltsblöcken, um den Großteil der Vorlagenerstellung zu automatisieren. Bewertung gesammelt von und auf G2.com gehostet.

I feel like there could be a beginner friendly interface in our company. Our engineering and product team is very savvy in using Amplitude. But some of the other departments find it too intimidating to use Amplitude on a day-to-day basis. Also, giving the ability to build dashboards and then share with specific people would be useful. So essentially not public links, but controlled links where we can just share it with a couple of people via their email. It wasn't actually too easy to set up because we had a mono repo and we didn't have Amplitude from the get-go, so it meant that we had to experiment a lot with how we can make it work. Bewertung gesammelt von und auf G2.com gehostet.

Amplitude Analytics lets us dive deeper into data and make sense of it in one platform without too much planning. We can mix different graphs and metrics, enhancing our understanding of user experience and funnel insights. Bewertung gesammelt von und auf G2.com gehostet.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Bewertung gesammelt von und auf G2.com gehostet.

Omnisend helps me create robust, personalized flows that connect with my audience in ways I couldn't build myself. I switched from MailerLite because Omnisend offers better integration capabilities and easier ways to create personalized workflows with improved analytics. Bewertung gesammelt von und auf G2.com gehostet.