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At a Glance
Market Segments
Mid-Market (56.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Contact Us
Talk To Us Up To 10K Monthly Active Users (MAU)
VWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(724)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in A/B Testing with a score of 9.0, highlighting its robust testing capabilities that allow for detailed experimentation. In contrast, WebEngage, while still strong at 8.7, is noted for its broader marketing automation features.
- Reviewers mention that WebEngage shines in Personalization Engine capabilities, scoring 8.5, which allows for tailored user experiences. VWO Testing, however, falls short with a score of 7.0, indicating less effective personalization options.
- G2 users highlight that WebEngage's Email functionality is significantly better, scoring 8.8 compared to VWO Testing's 5.6. This suggests that WebEngage offers more comprehensive email marketing tools, which are crucial for user engagement.
- Users on G2 report that WebEngage's Marketing Campaigns feature is highly effective, scoring 8.9, while VWO Testing's score of 7.5 indicates it may not provide as robust campaign management tools.
- Reviewers mention that both products have equal scores in Ease of Admin at 8.7, indicating that users find both platforms manageable in terms of administrative tasks, which is a positive aspect for both software solutions.
- Users say that WebEngage's Product Recommendations feature, scoring 8.3, is more effective than VWO Testing's 6.9, suggesting that WebEngage provides better algorithms for suggesting products to users, enhancing the overall shopping experience.
Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
VWO Testing
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.5
794
8.5
616
Ease of Use
8.3
803
8.8
620
Ease of Setup
8.6
525
8.3
391
Ease of Admin
8.7
363
8.7
262
Quality of Support
9.0
766
8.6
609
Has the product been a good partner in doing business?
8.9
360
8.8
262
Product Direction (% positive)
9.0
790
9.6
594
Features by Category
Email Marketing
Not enough data
8.8
336
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.6
328
|
Verified
Not enough data
8.5
302
|
Verified
Online Marketing
Not enough data
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
308
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
295
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
320
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
279
|
Verified
Not enough data
8.6
299
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Campaign Management
Not enough data
8.4
295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Reporting & Analytics
Not enough data
8.4
329
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Platform
Not enough data
8.5
299
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
8.9
300
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Integration
Not enough data
8.5
302
|
Verified
Not enough data
8.5
304
|
Verified
Not enough data
8.2
277
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
8.2
76
8.4
129
|
Verified
8.2
74
8.7
132
|
Verified
7.6
67
7.9
122
|
Verified
Templates
7.5
68
8.2
119
|
Verified
8.0
74
8.6
125
|
Verified
8.4
72
8.5
127
|
Verified
Personalization
7.6
68
8.3
127
|
Verified
7.9
63
8.2
131
|
Verified
7.0
63
8.6
129
|
Verified
6.8
60
Feature Not Available
7.0
63
8.5
125
|
Verified
6.9
60
8.3
119
|
Verified
9.0
78
8.7
123
|
Verified
7.7
61
8.8
128
|
Verified
Multichannel
7.7
69
8.6
124
5.5
56
8.7
125
|
Verified
7.4
61
8.5
126
|
Verified
Administration
7.5
60
8.9
126
|
Verified
8.2
73
8.5
128
|
Verified
7.5
70
8.7
127
|
Verified
7.7
69
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
7.2
10
Not enough data
8.0
10
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
264
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Segmentation
8.8
11
Not enough data
7.9
8
Not enough data
Targeting
8.7
10
Not enough data
8.3
10
Not enough data
Triggered Content
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.5
270
|
Verified
Not enough data
8.9
271
|
Verified
Platform Data
Not enough data
8.7
279
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Management
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Not enough data
Functionality
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Not enough data
Computing
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Not enough data
Experimental Design
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Not enough data
Analytics
8.2
514
Not enough data
7.6
477
Not enough data
Agentic AI - A/B Testing
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Not enough data
Analysis
Not enough data
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Campaigns
Not enough data
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Engagement
Not enough data
8.3
110
Platform
Not enough data
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Variation Testing
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Not enough data
Reporting
8.6
29
Not enough data
8.6
32
Not enough data
Personalization
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Not enough data
Administration
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
VWO Testing and WebEngage are categorized as Personalization and E-Commerce Personalization
Unique Categories
VWO Testing is categorized as Feature Management, Personalization Engines, A/B Testing, and Mobile App Optimization
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.5%
Alternatives
Discussions
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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