Compare Totango and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (57.2% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Contact Us Per Year
Talk To Us Up To 10K Monthly Active Users (MAU)
Totango
Star Rating
(1,146)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansWebEngage
Star Rating
(743)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user experience, with a higher overall satisfaction score compared to Totango. Users appreciate the platform's ability to unify user data and streamline multi-channel communication, making it easier to execute campaigns effectively.
- Users say that Totango shines in its integration capabilities, particularly with Salesforce. Many find it incredibly convenient that updates in Salesforce automatically reflect in Totango, enhancing their workflow and customer management.
- Reviewers mention that WebEngage's recent AI enhancements have significantly improved its analytics and customer engagement features. Users highlight the platform's ability to provide deep insights into customer behavior, which is crucial for effective marketing strategies.
- According to verified reviews, Totango is praised for its intuitive dashboards that help track customer health and engagement in one place. Users find it beneficial for managing renewals and customer success activities without the hassle of juggling multiple tools.
- G2 reviewers note that while both platforms are user-friendly, WebEngage has a slight edge in ease of setup and administration. Users appreciate the straightforward onboarding process and the overall simplicity of managing campaigns across different channels.
- Users highlight that Totango provides clear visibility into accounts and tasks, making it easier to manage customer relationships. However, some users feel that it could improve in terms of predictive modeling and journey optimization compared to WebEngage's robust offerings in these areas.
Pricing
Entry-Level Pricing
Totango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Totango
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.3
966
8.5
627
Ease of Use
8.2
980
8.8
631
Ease of Setup
7.4
492
8.3
404
Ease of Admin
7.8
360
8.7
265
Quality of Support
8.4
814
8.6
619
Has the product been a good partner in doing business?
8.6
360
8.8
265
Product Direction (% positive)
8.7
943
9.6
604
Features by Category
Email Marketing
Not enough data
8.7
340
|
Verified
Not enough data
8.8
331
|
Verified
Not enough data
8.6
328
|
Verified
Not enough data
8.5
304
|
Verified
Online Marketing
Not enough data
8.1
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
308
|
Verified
Not enough data
8.3
306
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
296
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
325
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.6
299
|
Verified
Not enough data
8.4
287
|
Verified
Not enough data
8.4
279
|
Verified
Campaign Management
Not enough data
8.4
296
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
240
Not enough data
Feature Not Available
Not enough data
7.7
245
Not enough data
7.7
243
Reporting & Analytics
Not enough data
8.4
332
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
240
Platform
Not enough data
8.5
301
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.9
300
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.6
289
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Integration
Not enough data
8.5
302
|
Verified
Not enough data
8.5
306
|
Verified
Not enough data
8.2
278
|
Verified
Administration
Not enough data
8.6
178
Not enough data
8.1
175
Not enough data
8.2
165
Not enough data
8.7
180
Not enough data
7.9
153
Not enough data
8.4
173
Integrations
Not enough data
8.4
155
Not enough data
8.6
160
Not enough data
8.6
166
Not enough data
8.1
142
Platform
Not enough data
8.3
140
Not enough data
8.3
143
Not enough data
8.2
141
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Customer Information
8.2
772
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
746
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Not enough data
Predictions
7.8
664
|
Verified
Not enough data
7.1
632
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Not enough data
Platform
8.0
753
|
Verified
Not enough data
7.7
690
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Success
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
Not enough data
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
7.1
50
Not enough data
7.0
55
Not enough data
User Support
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Not enough data
Walkthrough Type
Feature Not Available
Not enough data
6.6
41
Not enough data
Platform Basics - Digital Adoption Platform
7.1
7
Not enough data
6.4
7
Not enough data
Analytics - Digital Adoption Platform
6.2
7
Not enough data
Functions - Digital Adoption Platform
7.1
7
Not enough data
5.8
8
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
Not enough data
8.7
257
Not enough data
9.0
259
Not enough data
8.8
261
Not enough data
8.8
267
Not enough data
8.9
259
Analytics
Not enough data
8.5
272
Not enough data
8.4
256
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Text Messaging
Not enough data
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
204
|
Verified
Not enough data
8.8
200
|
Verified
SMS Platform
Not enough data
8.3
224
|
Verified
Not enough data
8.8
225
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
8.1
178
|
Verified
8.3
121
8.1
178
|
Verified
8.2
120
7.1
110
8.4
119
7.6
113
8.4
124
Intelligence
Feature Not Available
8.6
123
7.2
157
|
Verified
7.8
124
Feature Not Available
7.9
118
Sales Team
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Not enough data
Intelligence
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Not enough data
Mapping
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Revenue Optimization
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
Platform Basics
8.0
143
8.0
264
7.7
146
8.2
255
8.2
139
8.6
251
Feature Not Available
8.2
243
7.6
132
8.3
182
Agentic AI - Customer Journey Mapping
7.1
18
6.7
5
Platform Basics
8.4
228
|
Verified
8.6
273
|
Verified
8.2
227
|
Verified
8.9
274
|
Verified
Platform Data
8.0
221
|
Verified
8.7
281
|
Verified
7.9
222
|
Verified
8.4
264
|
Verified
8.3
242
|
Verified
8.7
275
|
Verified
8.2
227
|
Verified
Feature Not Available
Platform Additional Functionality
8.2
219
|
Verified
8.8
271
|
Verified
7.9
227
|
Verified
8.7
270
|
Verified
8.1
199
8.4
265
Agentic AI - Customer Journey Analytics
7.3
15
8.2
12
8.4
15
7.1
11
8.0
15
8.3
12
7.8
15
8.1
12
Analytics
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customization
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Not enough data
Generative AI
6.4
51
Not enough data
6.4
52
Not enough data
Agentic AI - Experience Management
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
Onboarding Setup
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Not enough data
Project Tracking
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Not enough data
Customer Engagement
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
49
Not enough data
8.9
50
Not enough data
8.4
49
Not enough data
9.1
48
Not enough data
9.1
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
Not enough data
8.3
216
|
Verified
Not enough data
8.6
225
|
Verified
Not enough data
8.6
235
|
Verified
Not enough data
8.9
231
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
232
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
222
|
Verified
Not enough data
8.0
197
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
Totango and WebEngage are categorized as Customer Data Platform (CDP), Customer Journey Mapping, and Customer Journey Analytics
Unique Categories
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Experience Management, Digital Adoption Platform, and SAP Store
WebEngage is categorized as SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.0%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.5%
Marketing and Advertising
3.4%
Other
33.9%
Financial Services
11.7%
Education Management
11.2%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Alternatives
Discussions
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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