Compare Keap and Thryv 
Featured Products
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Starting at $255.00 Per Month
Keap
Star Rating
(14)3.9 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapThryv
Star Rating
(1,989)4.3 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $255.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Keap excels in user-friendliness, with many praising its drag-and-drop email editor and intuitive dashboard that simplifies campaign management. Users appreciate how easy it is to set up automated reminders and tasks without needing technical expertise.
- Users say Thryv stands out for its all-in-one business management capabilities, allowing users to handle customers, appointments, payments, and marketing seamlessly. This integration helps save time and keeps everything organized, which is a significant advantage for small businesses.
- Reviewers mention that while Keap has a higher score in ease of setup, Thryv's setup process can be more challenging, with some users noting it takes longer to get accustomed to the platform. However, once familiar, users find it effective for managing client communications.
- According to verified reviews, Keap's automation features are particularly well-received, with users highlighting its ability to combine multiple tools into one platform, enhancing efficiency in email marketing and client journey mapping.
- G2 reviewers indicate that Thryv's support quality is commendable, with users appreciating the responsiveness and helpfulness of the support team. This is crucial for small businesses that may need assistance navigating the software.
- Users report that while both platforms cater primarily to small businesses, Keap has a slight edge in meeting specific workflow needs, as evidenced by its higher ratings in overall satisfaction and user experience, making it a strong contender for those focused on marketing automation.
Pricing
Entry-Level Pricing
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Thryv
Thryv Marketing Center
Starting at $255.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings
- Online Review Management
Free Trial
Keap
Free Trial is available
Thryv
No trial information availableRatings
Meets Requirements
8.5
9
8.4
1,553
Ease of Use
8.0
10
7.5
1,576
Ease of Setup
8.5
10
7.2
929
Ease of Admin
Not enough data
7.9
898
Quality of Support
8.1
8
8.5
1,535
Has the product been a good partner in doing business?
Not enough data
8.5
893
Product Direction (% positive)
4.8
9
7.9
1,518
Features by Category
Sales Force Automation
9.0
5
|
Verified
8.5
457
|
Verified
Feature Not Available
Feature Not Available
9.0
5
|
Verified
7.9
406
|
Verified
Not enough data
8.1
433
|
Verified
Feature Not Available
7.2
257
Not enough data
8.1
391
|
Verified
Not enough data
7.8
335
|
Verified
Not enough data
7.7
317
|
Verified
Not enough data
7.7
342
Marketing Automation
9.4
8
|
Verified
8.7
461
|
Verified
9.2
6
|
Verified
8.7
448
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.7
357
|
Verified
Customer Support
Not enough data
7.7
349
Not enough data
8.0
386
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
7.5
340
Not enough data
7.8
343
Reporting & Analytics
Not enough data
7.9
412
|
Verified
8.7
5
|
Verified
8.2
457
|
Verified
Not enough data
7.2
324
Mobile & Social
Not enough data
7.8
181
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
7.6
340
|
Verified
Platform
Not enough data
8.1
320
|
Verified
Not enough data
8.3
306
Not enough data
8.5
334
|
Verified
Not enough data
7.5
231
Not enough data
7.6
248
Not enough data
7.7
278
|
Verified
Not enough data
8.4
343
|
Verified
Not enough data
7.6
270
Integration
Not enough data
7.9
318
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
7.9
277
|
Verified
Generative AI
Not enough data
6.6
111
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Email Marketing
Not enough data
8.4
574
|
Verified
Not enough data
8.5
560
|
Verified
Not enough data
8.2
548
|
Verified
Not enough data
8.6
548
|
Verified
Online Marketing
Not enough data
7.9
516
|
Verified
Not enough data
7.9
463
|
Verified
Not enough data
7.2
365
|
Verified
Not enough data
7.6
481
|
Verified
Not enough data
7.6
379
Lead Management
Not enough data
8.3
492
|
Verified
Not enough data
8.1
471
|
Verified
Not enough data
8.4
478
|
Verified
Not enough data
7.9
403
|
Verified
Not enough data
8.4
479
|
Verified
Not enough data
7.7
411
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
480
|
Verified
Campaign Management
Not enough data
8.2
456
|
Verified
Not enough data
8.1
409
Not enough data
7.9
374
|
Verified
Not enough data
7.2
324
Social
Not enough data
7.1
309
|
Verified
Not enough data
7.6
346
|
Verified
Not enough data
7.6
338
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
7.3
319
|
Verified
Reporting & Analytics
Not enough data
8.0
518
|
Verified
Not enough data
7.5
404
|
Verified
Not enough data
7.3
372
|
Verified
Not enough data
7.5
363
|
Verified
Not enough data
6.9
330
Platform
Not enough data
7.9
391
|
Verified
Not enough data
8.0
356
|
Verified
Not enough data
8.2
383
|
Verified
Not enough data
7.3
265
|
Verified
Not enough data
7.5
270
|
Verified
Not enough data
8.2
380
|
Verified
Not enough data
7.4
299
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.0
374
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
7.8
342
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.6
104
Not enough data
6.4
87
Not enough data
6.8
87
Not enough data
7.4
95
Edit
Not enough data
7.4
93
Not enough data
7.9
102
Not enough data
7.5
88
Logistics
Not enough data
7.3
96
Not enough data
7.1
92
Not enough data
7.6
93
Not enough data
7.7
90
Generative AI
Not enough data
5.5
48
Not enough data
5.5
48
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Performance
Not enough data
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Payment Processing
Not enough data
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Administration
Not enough data
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
45
Not enough data
9.4
63
Security
Not enough data
Feature Not Available
Platform
Not enough data
8.5
50
Not enough data
8.6
44
Content & Collaboration
Not enough data
8.9(won by default)
141
Not enough data
8.3(won by default)
140
Not enough data
8.3(won by default)
124
Not enough data
8.0(won by default)
116
Not enough data
8.4(won by default)
127
Not enough data
8.7(won by default)
110
Social Management
Not enough data
8.8(won by default)
160
Not enough data
8.9(won by default)
171
Not enough data
8.8(won by default)
166
Not enough data
8.9(won by default)
163
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
110
Not enough data
8.6(won by default)
52
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.0
63
Not enough data
7.7
67
Not enough data
7.3
61
Not enough data
7.4
61
Page Optimization
Not enough data
7.1
45
Not enough data
7.4
58
Not enough data
6.8
47
Not enough data
6.1
43
Integrations
Not enough data
7.2
55
Not enough data
8.4
61
Not enough data
7.6
54
Generative AI
Not enough data
6.6
18
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
98
Not enough data
8.0
93
Not enough data
7.1
81
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.4
84
Not enough data
7.9
90
Not enough data
6.4
70
Not enough data
7.4
85
Analytics
Not enough data
8.2
90
Not enough data
7.7
93
Customization
Not enough data
7.7
97
Not enough data
8.1
94
Not enough data
7.9
94
Not enough data
7.8
88
Notifications
Not enough data
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Settings
Not enough data
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Personalization
Not enough data
8.9
75
Not enough data
8.9
74
Integrations
Not enough data
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Generative AI
Not enough data
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.5
27
Not enough data
7.5
26
Not enough data
7.2
26
Discovery
Not enough data
7.6
27
Not enough data
7.1
26
Not enough data
6.9
21
Management
Not enough data
6.8
21
Not enough data
7.6
22
Platform
Not enough data
6.9
22
Not enough data
6.9
25
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Media Monitoring
Not enough data
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
41
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keap and Thryv are categorized as Email Template Builder, Landing Page Builders, Lead Scoring, Lead Capture, CRM, and Marketing Automation
Unique Categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Invoice Management, Sales Analytics, Email Tracking, and Insurance CRM
Thryv is categorized as Local Listing Management, Payment Processing, Online Reputation Management, Online Appointment Scheduling, and Social Media Management
Reviews
Reviewers' Company Size
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.0%
Consulting
20.0%
Professional Training & Coaching
10.0%
Leisure, Travel & Tourism
10.0%
Information Technology and Services
10.0%
Other
20.0%
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Alternatives
Discussions
Keap has no discussions with answers
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
