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Compare Similarweb and Sprout Social 
Featured Products
At a Glance
Market Segments
Mid-Market (42.4% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
Free Trial
Starting at $199.00 1 user/per month (billed annually)
Similarweb
Star Rating
(1,014)4.5 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSimilarweb vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use and administer. However reviewers felt that the products are equally easy to set up, and both vendors make it equally easy to do business overall.
- Similarweb and Sprout Social both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Similarweb is the preferred option.
- When assessing product direction, Similarweb and Sprout Social received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Similarweb
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
829
8.5
5,033
Ease of Use
8.6
838
8.8
5,086
Ease of Setup
8.7
340
8.7
3,470
Ease of Admin
8.6
269
8.8
2,167
Quality of Support
8.7
737
8.6
4,500
Has the product been a good partner in doing business?
8.7
273
8.7
2,134
Product Direction (% positive)
8.9
792
8.9
4,957
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Reports & Dashboards
Not enough data
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
473
Not enough data
8.4
234
Not enough data
Agentic AI - Competitive Intelligence
7.5
21
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
502
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
8.2
504
Not enough data
8.4
507
Not enough data
SEO Auditing & Monitoring
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Not enough data
Agentic AI - SEO Tools
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
Not enough data
SEO Content & Rankings
7.6
137
Not enough data
8.5
195
Not enough data
8.2
159
Not enough data
7.9
144
Not enough data
8.2
148
Not enough data
SEO Reporting
9.1
196
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content & Collaboration
Not enough data
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Data collection
7.1
269
Not enough data
Feature Not Available
Not enough data
7.8
342
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
336
|
Verified
Not enough data
Segment Trending
8.4
444
|
Verified
Not enough data
7.5
376
Not enough data
8.3
419
|
Verified
Not enough data
Feature Not Available
Not enough data
Analysis
8.3
418
Not enough data
8.4
443
|
Verified
Not enough data
7.7
324
|
Verified
Not enough data
Platform
8.5
455
|
Verified
Not enough data
8.3
389
|
Verified
Not enough data
7.3
314
|
Verified
Not enough data
7.5
304
|
Verified
Not enough data
7.8
332
|
Verified
Not enough data
8.0
312
Not enough data
Agentic AI - Market Intelligence
8.3
12
Not enough data
Feature Not Available
Not enough data
Platform Insights
7.6
198
Not enough data
7.5
179
Not enough data
7.8
195
Not enough data
7.1
208
Not enough data
8.1
218
Not enough data
8.0
208
Not enough data
7.9
206
Not enough data
Agentic AI - Digital Advertising Intelligence
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
7.9
205
Not enough data
7.0
164
Not enough data
Platform Basics
8.4
216
Not enough data
7.4
192
Not enough data
8.1
224
Not enough data
Platform Data
7.4
162
Not enough data
8.0
187
Not enough data
8.7
225
Not enough data
7.6
183
Not enough data
Agentic AI - Operational Risk Management
Feature Not Available
Not enough data
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Data Management
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Data as a Service
9.4
6
Not enough data
9.7
6
Not enough data
Architecture
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Not enough data
Metrics
8.1
116
Not enough data
8.3
127
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Not enough data
Agentic AI - Content Analytics
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Not enough data
Categories
Categories
Shared Categories
Similarweb and Sprout Social share no categories
Unique Categories
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and SEO Tools
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.7%
Information Technology and Services
5.8%
Computer Software
4.2%
Other
49.5%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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