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At a Glance
Market Segments
Small-Business (65.0% of reviews)
Mid-Market (43.9% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,054)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansWorkato
Star Rating
(713)4.7 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSemrush vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than Semrush.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over Semrush.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Workato
No pricing availableFree Trial
Semrush
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.8
2,466
9.1
577
Ease of Use
8.3
2,491
9.0
586
Ease of Setup
8.6
1,697
8.9
459
Ease of Admin
8.6
1,272
9.0
365
Quality of Support
8.6
2,163
9.2
567
Has the product been a good partner in doing business?
8.7
1,252
9.4
362
Product Direction (% positive)
8.9
2,376
9.5
561
Features by Category
Metrics
8.4
432
Not enough data
8.3
427
Not enough data
7.9
409
Not enough data
7.7
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Social Analytics
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Not enough data
Reports & Dashboards
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.9
116
Not enough data
8.3
123
Functionality
Not enough data
8.9
130
Not enough data
8.7
133
Not enough data
9.0
131
Not enough data
9.1
140
Not enough data
9.0
131
Listing Management
8.6
239
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
251
|
Verified
Not enough data
Performance
8.3
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
Local Search Optimization
8.9
587
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Not enough data
Platform Basics
8.5
556
Not enough data
8.6
565
Not enough data
Agentic AI - Competitive Intelligence
7.0
69
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Not enough data
Platform Content
7.3
461
Not enough data
Platform Reporting
8.0
536
Not enough data
8.3
543
Not enough data
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1009
Not enough data
9.0
890
Not enough data
8.8
845
Not enough data
8.8
862
Not enough data
Agentic AI - SEO Tools
6.5
170
Not enough data
6.7
171
Not enough data
6.7
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
Not enough data
SEO Content & Rankings
8.2
1482
Not enough data
9.1
1609
Not enough data
8.8
1521
Not enough data
8.2
914
Not enough data
8.4
843
Not enough data
SEO Reporting
8.9
1578
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Not enough data
Generative AI
6.7
396
Not enough data
6.7
389
Not enough data
Content & Collaboration
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
162
Not enough data
Social Management
8.7
234
Not enough data
8.8
228
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Not enough data
Agentic AI - Social Media Management
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
117
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
103
Not enough data
8.1
95
Not enough data
Reporting
9.0
134
Not enough data
Feature Not Available
Not enough data
8.9
122
Not enough data
9.0
132
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Development
Not enough data
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Collaboration
Not enough data
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Data collection
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Not enough data
Segment Trending
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Not enough data
Analysis
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
Platform
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Not enough data
Agentic AI - Market Intelligence
6.9
30
Not enough data
6.8
30
Not enough data
Development
Not enough data
9.1
269
Not enough data
8.4
176
|
Verified
Not enough data
9.0
196
|
Verified
Not enough data
8.8
209
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
9.0
188
Not enough data
8.6
164
Management
Not enough data
8.7
192
|
Verified
Not enough data
8.7
181
|
Verified
Not enough data
8.9
193
|
Verified
Not enough data
8.8
190
|
Verified
Not enough data
8.8
164
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
173
|
Verified
Integration Options
Not enough data
8.7
165
|
Verified
Not enough data
8.6
165
|
Verified
Not enough data
8.1
159
|
Verified
Not enough data
7.9
144
|
Verified
Deployment
Not enough data
8.7
160
Not enough data
9.0
170
Management
Not enough data
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Functionality
Not enough data
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Security
Not enough data
9.3
14
Not enough data
9.4
13
Platform Basics
8.5
140
Not enough data
7.7
124
Not enough data
8.4
143
Not enough data
Platform Data
8.2
130
Not enough data
8.4
135
Not enough data
8.6
146
Not enough data
8.3
131
Not enough data
Agentic AI - Operational Risk Management
7.2
16
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Governance
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Planning
7.7
226
Not enough data
Publishing
7.7
228
Not enough data
Social Media
7.6
228
Not enough data
Planning
7.9
352
Not enough data
Generative AI
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Not enough data
Agentic AI - Content Creation
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
55
Not enough data
9.0
56
Not enough data
9.3
63
Not enough data
9.4
58
Not enough data
9.0
52
Integration & Adaptability - Process Orchestration
Not enough data
9.3
54
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Customization - AI Agent Builders
Not enough data
9.0
14
Not enough data
9.0
14
Not enough data
9.3
12
Functionality - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.1
11
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.4
11
Not enough data
9.4
12
Not enough data
9.4
13
AI Visibility & Tracking
7.8
62
Not enough data
7.7
68
Not enough data
Sentiment & Brand Analysis
7.7
59
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
59
Not enough data
AI Content Optimization
7.5
55
Not enough data
7.5
55
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
59
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
9
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Tools
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.7
575
Not enough data
8.9
709
Not enough data
Agentic AI - Content Analytics
7.4
56
Not enough data
7.6
56
Not enough data
7.7
57
Not enough data
7.7
57
Not enough data
7.6
57
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
408
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
426
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
398
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
API Construction
Not enough data
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
API Management
Not enough data
8.7
165
Not enough data
8.5
182
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Data Integration
Not enough data
9.2
193
Not enough data
8.7
185
Not enough data
8.5
167
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Workato share no categories
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Computer Software
22.9%
Information Technology and Services
19.6%
Financial Services
5.6%
Retail
3.5%
Construction
3.0%
Other
45.3%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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