Compare SAP Engagement Cloud (formerly SAP Emarsys) and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (54.2% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$
Talk To Us Up To 10K Monthly Active Users (MAU)
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansWebEngage
Star Rating
(742)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign automation, with users appreciating its ability to support various marketing strategies through push notifications, emails, and automation programs like abandoned cart and welcome messages. This feature helps users effectively reach their audience.
- Users say that WebEngage stands out for its intuitive user interface and clear dashboards, which simplify day-to-day operations in retention marketing. Reviewers highlight the ease of managing lifecycle journeys and data analysis, making it a preferred choice for those who prioritize usability.
- According to verified reviews, SAP Engagement Cloud is praised for its intelligent design and broad API capabilities, allowing for easy data import and export. Users find this feature particularly beneficial for personalizing campaigns at scale using real-time data and AI insights.
- Reviewers mention that WebEngage's segmentation capabilities are a significant advantage, enabling users to efficiently target the right audience for campaigns. This feature, combined with its multi-channel journey flows, enhances the effectiveness of marketing efforts across platforms like push notifications and SMS.
- G2 reviewers highlight that while SAP Engagement Cloud has strong automation features, some users face challenges with its setup process, indicating that it may not be as straightforward for everyone. This contrasts with WebEngage, which is noted for its smoother onboarding experience.
- Users report that WebEngage's AI-driven features, which allow for custom messaging tailored to individual users, significantly boost engagement and align with business objectives. This level of personalization is a key differentiator that enhances user satisfaction compared to SAP Engagement Cloud.
Pricing
Entry-Level Pricing
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.3
404
8.5
629
Ease of Use
8.2
409
8.8
633
Ease of Setup
7.1
215
8.3
404
Ease of Admin
8.2
172
8.7
265
Quality of Support
8.4
398
8.6
621
Has the product been a good partner in doing business?
8.5
173
8.8
265
Product Direction (% positive)
8.9
377
9.6
606
Features by Category
Email Marketing
8.7
264
|
Verified
8.7
342
|
Verified
8.7
248
|
Verified
8.8
333
|
Verified
8.5
258
|
Verified
8.6
330
|
Verified
8.3
233
|
Verified
8.5
305
|
Verified
Online Marketing
7.0
158
|
Verified
8.1
260
8.0
191
|
Verified
8.3
310
|
Verified
8.1
218
|
Verified
8.6
310
|
Verified
8.0
215
|
Verified
8.3
308
|
Verified
7.8
158
Feature Not Available
Lead Management
7.9
174
|
Verified
8.3
299
|
Verified
7.8
192
|
Verified
8.4
296
|
Verified
8.5
242
|
Verified
8.7
327
|
Verified
7.8
161
|
Verified
8.2
272
|
Verified
8.0
158
|
Verified
8.5
283
|
Verified
8.2
183
|
Verified
8.6
302
|
Verified
7.8
146
|
Verified
8.4
289
|
Verified
8.2
144
|
Verified
8.4
281
|
Verified
Campaign Management
8.2
182
|
Verified
8.4
298
|
Verified
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Feature Not Available
Social
7.3
93
Feature Not Available
7.5
103
|
Verified
7.8
243
7.4
101
|
Verified
Feature Not Available
7.4
93
|
Verified
7.7
248
7.5
104
|
Verified
7.7
246
Reporting & Analytics
8.0
237
|
Verified
8.4
335
|
Verified
7.8
176
|
Verified
8.4
324
|
Verified
7.6
165
|
Verified
8.0
308
|
Verified
7.4
173
|
Verified
8.0
302
|
Verified
7.4
109
7.5
243
Platform
7.5
153
|
Verified
8.5
303
|
Verified
8.1
135
|
Verified
8.6
292
|
Verified
8.5
152
|
Verified
8.9
302
|
Verified
7.9
106
|
Verified
8.1
256
|
Verified
6.8
107
|
Verified
8.2
272
|
Verified
8.5
137
|
Verified
8.6
291
|
Verified
7.6
103
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.5
29
8.1
19
6.1
28
8.4
18
6.4
30
8.2
17
6.4
29
8.4
17
6.6
29
8.5
18
6.7
29
8.4
18
Integration
7.8
158
|
Verified
8.5
304
|
Verified
7.6
151
|
Verified
8.5
308
|
Verified
7.4
117
|
Verified
8.2
280
|
Verified
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
8.6
179
7.9
75
8.1
176
7.8
75
8.2
166
8.6
85
8.7
181
7.1
58
7.9
154
7.8
65
8.4
174
Integrations
7.8
48
8.4
156
7.8
58
8.6
161
8.0
58
8.6
167
7.7
58
8.1
143
Platform
8.1
55
8.3
141
7.9
54
8.3
144
8.3
49
8.2
142
7.8
64
8.3
157
8.2
59
8.2
143
8.4
73
8.5
159
8.0
55
8.3
147
8.4
70
8.5
163
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
8.4
130
|
Verified
8.8
101
|
Verified
8.7
133
|
Verified
8.2
79
|
Verified
7.9
123
|
Verified
Templates
8.0
96
|
Verified
8.2
120
|
Verified
8.6
98
|
Verified
8.6
126
|
Verified
8.5
95
|
Verified
8.5
128
|
Verified
Personalization
8.6
104
|
Verified
8.3
128
|
Verified
8.4
93
|
Verified
8.2
133
|
Verified
8.5
96
|
Verified
8.6
131
|
Verified
8.4
69
|
Verified
Feature Not Available
8.7
86
|
Verified
8.5
127
|
Verified
8.6
100
|
Verified
8.3
121
|
Verified
8.5
96
|
Verified
8.7
125
|
Verified
8.7
92
|
Verified
8.8
130
|
Verified
Multichannel
8.3
86
|
Verified
8.7
126
8.9
117
|
Verified
8.8
127
|
Verified
8.4
89
|
Verified
8.5
128
|
Verified
Administration
8.7
105
|
Verified
8.9
127
|
Verified
8.5
111
|
Verified
8.5
129
|
Verified
8.5
102
|
Verified
8.7
128
|
Verified
8.2
90
|
Verified
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
8.7
258
8.3
26
9.0
260
7.9
24
8.8
261
8.3
27
8.8
268
8.0
24
8.9
260
Analytics
7.6
24
8.5
273
7.3
24
8.4
257
Optimization
7.6
24
8.6
235
8.2
25
8.9
263
7.0
22
8.3
239
7.4
23
8.4
232
Agentic AI - Push Notification
6.5
13
7.6
11
6.4
13
7.3
11
6.4
13
7.3
11
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
19
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Not enough data
Personalized Content
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
8.8
224
|
Verified
7.4
18
Feature Not Available
8.5
24
8.6
211
|
Verified
7.7
17
8.0
180
8.0
20
8.5
213
|
Verified
7.1
18
7.5
163
8.3
23
8.9
204
|
Verified
7.9
19
8.8
200
|
Verified
SMS Platform
7.8
23
8.3
224
|
Verified
8.6
23
8.8
225
|
Verified
7.4
17
7.9
151
6.9
15
Feature Not Available
7.1
16
7.9
171
8.2
19
8.7
205
|
Verified
Agentic AI - SMS Marketing
5.4
9
7.8
9
5.4
9
7.8
9
6.1
9
8.0
9
5.6
9
7.9
8
5.2
9
7.7
8
5.6
9
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
8.6
50
8.6
274
|
Verified
8.6
48
8.9
275
|
Verified
Platform Data
8.1
45
8.7
282
|
Verified
8.0
47
8.4
264
|
Verified
8.4
51
8.7
276
|
Verified
7.9
44
Feature Not Available
Platform Additional Functionality
7.8
44
8.8
272
|
Verified
8.1
42
8.7
271
|
Verified
7.9
40
8.4
266
Agentic AI - Customer Journey Analytics
8.0
10
8.2
12
8.3
10
7.1
11
8.0
10
8.3
12
8.3
9
8.1
12
Loyalty Experience
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Not enough data
Loyalty Platform
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Not enough data
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
49
Not enough data
8.9
50
Not enough data
8.4
49
Not enough data
9.1
48
Not enough data
9.1
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Analysis
8.0
43
8.4
123
8.3
68
|
Verified
8.9
132
|
Verified
7.7
38
8.2
116
8.1
54
8.4
120
Campaigns
7.9
42
|
Verified
8.3
112
|
Verified
8.4
46
|
Verified
9.1
131
|
Verified
8.4
39
|
Verified
8.9
121
|
Verified
7.8
32
Feature Not Available
9.1
64
9.0
122
8.8
62
8.9
125
Engagement
8.1
52
8.3
112
Platform
8.4
59
8.8
122
8.1
28
|
Verified
8.7
112
|
Verified
8.3
43
8.6
106
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
9.3
5
Marketing Operations
8.0
70
|
Verified
8.3
216
|
Verified
8.5
83
|
Verified
8.6
226
|
Verified
8.3
80
|
Verified
8.6
236
|
Verified
8.8
81
|
Verified
8.9
232
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
94
|
Verified
8.7
234
|
Verified
8.4
101
|
Verified
8.5
240
|
Verified
8.1
74
|
Verified
8.4
231
|
Verified
8.0
75
|
Verified
8.6
232
|
Verified
8.4
72
|
Verified
8.3
224
|
Verified
8.1
73
8.0
199
Agentic AI - Marketing Analytics
7.2
16
8.5
9
7.5
16
8.3
8
7.3
16
8.3
7
Categories
Categories
Shared Categories
SAP Engagement Cloud (formerly SAP Emarsys) and WebEngage are categorized as Marketing Automation, SMS Marketing, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, Transactional Email, and Mobile Marketing
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Personalization Engines, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, and Digital Analytics
WebEngage is categorized as Customer Journey Mapping, Personalization, Customer Data Platform (CDP), and WhatsApp Marketing
Reviews
Reviewers' Company Size
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Financial Services
11.6%
Education Management
11.2%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.2%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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