# SAP Engagement Cloud (formerly SAP Emarsys) vs WebEngage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in its user-friendly interface, with many users appreciating the **simplicity of use** and the ease of creating automations and campaigns. One user highlighted how the dashboard makes building reports straightforward, which can significantly reduce the time spent on learning the platform.
- **Users say** that WebEngage stands out for its **powerful personalization capabilities** , allowing marketers to create highly tailored customer journeys. Reviewers noted that the platform's journey builder and segmentation features make it easy to automate engagement across multiple channels, enhancing the effectiveness of marketing communications.
- **According to verified reviews** , SAP Engagement Cloud is praised for its ability to integrate relational data from other systems, enabling users to send more targeted communications. This feature is particularly beneficial for companies looking to enhance their customer engagement strategies.
- **Reviewers mention** that WebEngage's multi-channel automation is a significant advantage, as it allows for seamless handling of user journeys and communications. Users appreciate that they can manage everything from one platform, which simplifies the marketing process and improves efficiency.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a solid performance in email marketing, it faces challenges in areas like **ease of setup** and **admin management** , with some users reporting a steeper learning curve compared to WebEngage, which is noted for its intuitive onboarding process.
- **Users report** that WebEngage's robust analytics and reporting features provide valuable insights into campaign performance, helping marketers make data-driven decisions. This capability is often cited as a key factor in improving retention and lifecycle marketing efforts.



| | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 633 | 765 | 
| **Largest Market Segment** | Mid-Market (53.5% of reviews) | Mid-Market (55.2% of reviews) | 
| **Entry Level Price** | $ | Talk To Us Up To 10K Monthly Active Users (MAU) | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

### WebEngage

Pros:
- Ease of Use (101 reviews)
- Helpful (71 reviews)

Cons:
- Learning Curve (33 reviews)
- Slow Performance (30 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
  | **Meets Requirements** | 8.3 (405 reviews) | 8.5 (646 reviews) | 
  | **Ease of Use** | 8.2 (411 reviews) | 8.8 (651 reviews) | 
  | **Ease of Setup** | 7.1 (217 reviews) | 8.4 (425 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 8.7 (265 reviews) | 
  | **Quality of Support** | 8.4 (399 reviews) | 8.6 (638 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 8.8 (265 reviews) | 
  | **Product Direction (% positive)** | 8.9 (379 reviews) | 9.6 (624 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### WebEngage

#### Entry-Level Pricing

Plan: Solo Plan

Price: Talk To Us Up To 10K Monthly Active Users (MAU)

Description: For businesses with up to 10k Monthly Active Users (MAU)

This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.

If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!

Key Features:
- Basic analytics
- Basic segmentation
- Engage across all channels

[Browse all 4 editions](https://www.g2.com/products/webengage/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 |
| **WebEngage** | 8.3/10 | 435 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | 8.7 (346 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (248 reviews) ✓ Verified | 8.8 (336 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | 8.6 (331 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.3 (233 reviews) ✓ Verified | 8.5 (310 reviews) ✓ Verified | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | 8.1 (261 reviews) | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | 8.3 (311 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | 8.6 (312 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | 8.3 (308 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | Feature Not Available | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | 8.3 (299 reviews) ✓ Verified | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | 8.4 (296 reviews) ✓ Verified | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | 8.8 (339 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | 8.2 (272 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | 8.5 (285 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | 8.6 (306 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | 8.4 (290 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | 8.4 (281 reviews) ✓ Verified | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | 8.4 (303 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | Feature Not Available | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 7.0 (84 reviews) | Feature Not Available | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | Feature Not Available | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | 7.8 (243 reviews) | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | 7.7 (248 reviews) | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | 7.7 (246 reviews) | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | 8.4 (344 reviews) ✓ Verified | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | 8.4 (326 reviews) ✓ Verified | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | 8.0 (307 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | 8.0 (302 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | 7.5 (242 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Customization ** | 7.5 (153 reviews) ✓ Verified | 8.5 (310 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | 8.7 (308 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | 8.9 (306 reviews) ✓ Verified | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | 8.1 (258 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | 8.5 (303 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | 8.1 (19 reviews) | 
| **Multi-step Planning** | 6.1 (28 reviews) | 8.4 (18 reviews) | 
| **Cross-system Integration** | 6.4 (30 reviews) | 8.2 (17 reviews) | 
| **Adaptive Learning** | 6.4 (29 reviews) | 8.4 (17 reviews) | 
| **Proactive Assistance** | 6.6 (29 reviews) | 8.5 (18 reviews) | 
| **Decision Making** | 6.7 (29 reviews) | 8.4 (18 reviews) | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | 8.5 (306 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | 8.6 (315 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | 8.2 (283 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **WebEngage** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **WebEngage** | 8.4/10 | 198 |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | 8.6 (178 reviews) | 
| **Preset Template Availability** | 7.9 (75 reviews) | 8.1 (175 reviews) | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | 8.2 (165 reviews) | 
| **Email Segmentation** | 8.6 (85 reviews) | 8.7 (180 reviews) | 
| **Detailed Server Logs** | 7.1 (58 reviews) | 7.9 (153 reviews) | 
| **Notifications** | 7.8 (65 reviews) | 8.4 (173 reviews) | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | 8.4 (156 reviews) | 
| **Event Tracking API** | 7.8 (58 reviews) | 8.6 (161 reviews) | 
| **Mail Send API** | 8.0 (58 reviews) | 8.6 (167 reviews) | 
| **Spam Filter Testing** | 7.7 (58 reviews) | 8.1 (143 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | 8.3 (141 reviews) | 
| **Multiple Domains** | 7.9 (54 reviews) | 8.3 (143 reviews) | 
| **Dedicated IP** | 8.3 (49 reviews) | 8.2 (141 reviews) | 
| **Documentation** | 7.8 (64 reviews) | 8.3 (158 reviews) | 
| **Sender Reputation Management** | 8.2 (59 reviews) | 8.2 (143 reviews) | 
| **Tracking & Reporting** | 8.4 (73 reviews) | 8.5 (160 reviews) | 
| **Enterprise Scalability** | 8.0 (55 reviews) | 8.3 (148 reviews) | 
| **Performance and Reliability** | 8.4 (70 reviews) | 8.5 (164 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **WebEngage** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **WebEngage** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **WebEngage** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **WebEngage** | 8.5/10 | 147 |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | 8.4 (130 reviews) ✓ Verified | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | 8.7 (133 reviews) ✓ Verified | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | 7.9 (123 reviews) ✓ Verified | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | 8.2 (120 reviews) ✓ Verified | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | 8.6 (126 reviews) ✓ Verified | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | 8.5 (128 reviews) ✓ Verified | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | 8.3 (128 reviews) ✓ Verified | 
| **Content** | 8.4 (93 reviews) ✓ Verified | 8.2 (133 reviews) ✓ Verified | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | 8.6 (131 reviews) ✓ Verified | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Feature Not Available | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | 8.5 (127 reviews) ✓ Verified | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | 8.3 (121 reviews) ✓ Verified | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | 8.7 (125 reviews) ✓ Verified | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | 8.8 (130 reviews) ✓ Verified | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | 8.7 (126 reviews) | 
| **Email** | 8.9 (117 reviews) ✓ Verified | 8.8 (127 reviews) ✓ Verified | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | 8.5 (128 reviews) ✓ Verified | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | 8.9 (127 reviews) ✓ Verified | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | 8.5 (129 reviews) ✓ Verified | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | 8.7 (128 reviews) ✓ Verified | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | 8.6 (128 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **WebEngage** | 8.4/10 | 290 |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | 8.7 (257 reviews) | 
| **Scheduling** | 8.3 (26 reviews) | 9.0 (259 reviews) | 
| **Retarget** | 7.9 (24 reviews) | 8.8 (260 reviews) | 
| **Segmentation** | 8.3 (27 reviews) | 8.8 (267 reviews) | 
| **Triggered Notifications** | 8.0 (24 reviews) | 8.9 (259 reviews) | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | 8.5 (272 reviews) | 
| **Audience Insights** | 7.3 (24 reviews) | 8.4 (256 reviews) | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | 8.6 (234 reviews) | 
| **Personalization** | 8.2 (25 reviews) | 8.9 (262 reviews) | 
| **Rich Notifications** | 7.0 (22 reviews) | 8.3 (238 reviews) | 
| **Integrations** | 7.4 (23 reviews) | 8.4 (231 reviews) | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | 7.6 (11 reviews) | 
| **Adaptive Learning** | 6.4 (13 reviews) | 7.3 (11 reviews) | 
| **Proactive Assistance** | 6.4 (13 reviews) | 7.3 (11 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **WebEngage** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **WebEngage** | 8.2/10 | 253 |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | 8.8 (223 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Feature Not Available | 
| **Text Scheduler** | 8.5 (24 reviews) | 8.6 (210 reviews) ✓ Verified | 
| **Automatic Replies** | 7.7 (17 reviews) | 8.0 (179 reviews) | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | 8.5 (212 reviews) ✓ Verified | 
| **MMS Marketing** | 7.1 (18 reviews) | 7.4 (162 reviews) | 
| **Personalization** | 8.3 (23 reviews) | 8.9 (203 reviews) ✓ Verified | 
| **Transactional SMS** | 7.9 (19 reviews) | 8.8 (199 reviews) ✓ Verified | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | 8.3 (223 reviews) ✓ Verified | 
| **Automation** | 8.6 (23 reviews) | 8.8 (224 reviews) ✓ Verified | 
| **White Label** | 7.4 (17 reviews) | 7.9 (150 reviews) | 
| **Text-to-Landline** | 6.9 (15 reviews) | Feature Not Available | 
| **Short Codes** | 7.1 (16 reviews) | 7.9 (170 reviews) | 
| **API Integration** | 8.2 (19 reviews) | 8.7 (204 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | 7.8 (9 reviews) | 
| **Multi-step Planning** | 5.4 (9 reviews) | 7.8 (9 reviews) | 
| **Cross-system Integration** | 6.1 (9 reviews) | 8.0 (9 reviews) | 
| **Natural Language Interaction** | 5.6 (9 reviews) | 7.9 (8 reviews) | 
| **Proactive Assistance** | 5.2 (9 reviews) | 7.7 (8 reviews) | 
| **Decision Making** | 5.6 (9 reviews) | 7.3 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | 8.3/10 | 130 |

#### Data Sourcing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.3 (119 reviews) | 
| **Expandability** | Not enough data | 8.2 (118 reviews) | 
| **Content Marketing** | Not enough data | 8.4 (117 reviews) | 
| **Multiple Devices** | Not enough data | 8.4 (122 reviews) | 

#### Intelligence

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (121 reviews) | 
| **Predictive Modeling** | Not enough data | 7.8 (122 reviews) | 
| **Recommendation Engine** | Not enough data | 7.9 (116 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | 8.0/10 | 274 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Templates** | Not enough data | 8.0 (265 reviews) | 
| **Exporting** | Not enough data | 8.2 (255 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.6 (251 reviews) | 
| **Multiple Personas** | Not enough data | 8.2 (243 reviews) | 
| **Data Analytics ** | Not enough data | 8.3 (182 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **WebEngage** | 8.4/10 | 301 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | 8.6 (273 reviews) ✓ Verified | 
| **Journey Optimization** | 8.6 (48 reviews) | 8.9 (274 reviews) ✓ Verified | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | 8.7 (281 reviews) ✓ Verified | 
| **Trends Reporting** | 8.0 (47 reviews) | 8.4 (263 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (51 reviews) | 8.7 (275 reviews) ✓ Verified | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Feature Not Available | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | 8.8 (271 reviews) ✓ Verified | 
| **Integrations** | 8.1 (42 reviews) | 8.7 (270 reviews) ✓ Verified | 
| **Automated Alerts** | 7.9 (40 reviews) | 8.4 (265 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | 8.2 (12 reviews) | 
| **Cross-system Integration** | 8.3 (10 reviews) | 7.1 (11 reviews) | 
| **Adaptive Learning** | 8.0 (10 reviews) | 8.3 (12 reviews) | 
| **Proactive Assistance** | 8.3 (9 reviews) | 8.1 (12 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **WebEngage** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | 
| **Rewards** | 8.6 (15 reviews) | Not enough data | 
| **Membership** | 8.4 (17 reviews) | Not enough data | 
| **Personalization** | 8.5 (22 reviews) | Not enough data | 
| **Gamification** | 7.4 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | 
| **Localization** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | 8.7/10 | 53 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Transactional Messages** | Not enough data | 9.1 (50 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.9 (51 reviews) | 
| **Conversational Messaging** | Not enough data | 8.4 (50 reviews) | 
| **Personalization** | Not enough data | 9.0 (49 reviews) | 
| **Promotional Messages** | Not enough data | 9.1 (50 reviews) | 
| **Automated Replies** | Not enough data | 8.2 (50 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Segmentation** | Not enough data | 8.9 (49 reviews) | 
| **API Integration** | Not enough data | 8.8 (50 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.2 (48 reviews) | 
| **Analytics** | Not enough data | 8.6 (51 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | 8.8/10 | 5 |

#### Agentic AI - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 
| **Decision Making** | Not enough data | 9.3 (5 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **WebEngage** | 8.7/10 | 142 |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | 8.4 (124 reviews) | 
| **Campaign Analysis** | 8.3 (68 reviews) ✓ Verified | 8.9 (133 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.7 (38 reviews) | 8.2 (117 reviews) | 
| **Custom Dashboards** | 8.1 (54 reviews) | 8.5 (121 reviews) | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | 8.3 (113 reviews) ✓ Verified | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | 9.1 (132 reviews) ✓ Verified | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | 8.9 (122 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Feature Not Available | 
| **Email Campaigns** | 9.1 (64 reviews) | 9.0 (123 reviews) | 
| **Audience Segmentation** | 8.8 (62 reviews) | 8.9 (126 reviews) | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | 8.3 (113 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | 8.8 (123 reviews) | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | 8.7 (113 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (43 reviews) | 8.6 (107 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | 9.3 (5 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **WebEngage** | 8.5/10 | 262 |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | 8.3 (216 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | 8.6 (226 reviews) ✓ Verified | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | 8.6 (236 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | 8.9 (231 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | 8.7 (233 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | 8.5 (238 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | 8.4 (229 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | 8.6 (230 reviews) ✓ Verified | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | 8.3 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (73 reviews) | 8.0 (197 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | 8.5 (9 reviews) | 
| **Cross-system Integration** | 7.5 (16 reviews) | 8.3 (8 reviews) | 
| **Proactive Assistance** | 7.3 (16 reviews) | 8.3 (7 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **WebEngage** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (7):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to WebEngage (4):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | WebEngage | 
|---|---|---|
| **Small-Business** | 23.9% | 27.5% | 
| **Mid-Market** | 53.5% | 55.2% | 
| **Enterprise** | 22.6% | 17.3% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.0%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.2%

#### WebEngage

- **Financial Services:** 11.5%
- **Education Management:** 11.1%
- **Marketing and Advertising:** 6.9%
- **Information Technology and Services:** 5.4%
- **E-Learning:** 5.3%
- **Apparel & Fashion:** 4.9%
- **Retail:** 4.9%
- **Health, Wellness and Fitness:** 4.7%
- **Leisure, Travel & Tourism:** 4.2%
- **Insurance:** 3.9%
- **Other:** 37.4%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (763 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14836 reviews)

### Alternatives to WebEngage

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14836 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1204 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (763 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (841 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### WebEngage

- Title: [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) — 2 comments, 1 upvote
  > **Top comment:** "YES"
- Title: [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) — 1 comment
  > **Top comment:** "Yes"
- Title: [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) — 1 comment, 1 upvote
  > **Top comment:** "Yes"
- Title: [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) — 1 comment, 1 upvote
  > **Top comment:** "Hi Atul,

Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients : 

Targeted,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-webengage)