Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and SendPulse 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (89.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$0
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSendPulse
Star Rating
(711)4.6 out of 5
Market Segments
Small-Business (89.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This robust functionality is particularly beneficial for businesses looking to leverage deep segmentation and personalization in their marketing efforts.
- Users say SendPulse stands out for its ease of use and quick setup, making it an attractive option for small businesses. Reviewers highlight the intuitive email builder and professional-looking templates, which help streamline campaign management without requiring technical expertise.
- According to verified reviews, Salesforce Marketing Cloud has a higher overall satisfaction score, reflecting its strong performance in areas like CRM-driven journeys and data capabilities. Users appreciate its powerful tools for managing complex marketing strategies, although some find it challenging to configure for specific workflows.
- Reviewers mention that SendPulse's Automation 360 feature, including the email verifier, significantly enhances its functionality. Users enjoy the chatbot integration, which automates customer support tasks, making it a valuable tool for businesses focused on efficiency and user engagement.
- G2 reviewers highlight that while Salesforce Marketing Cloud offers advanced customization options, it may come with a steeper learning curve. Users note that the platform's extensive features can be overwhelming for those new to marketing automation.
- Users report that SendPulse's customer support is highly rated, with many appreciating the responsive assistance they receive. This level of support is crucial for small businesses that may not have dedicated marketing teams, allowing them to effectively utilize the platform's features.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableSendPulse
Free Trial is available
Ratings
Meets Requirements
8.2
3,281
9.0
587
Ease of Use
7.6
3,458
9.0
599
Ease of Setup
7.3
1,946
8.9
419
Ease of Admin
7.8
1,715
8.9
363
Quality of Support
7.7
3,095
8.8
531
Has the product been a good partner in doing business?
8.0
1,680
9.0
342
Product Direction (% positive)
7.5
3,174
9.3
591
Features by Category
Sales Force Automation
Not enough data
8.4
77
Not enough data
8.4
69
Not enough data
8.3
78
Not enough data
8.2
73
Not enough data
8.1
68
Not enough data
8.3
69
Not enough data
8.2
68
Not enough data
8.2
69
Not enough data
8.2
72
Marketing Automation
Not enough data
8.6
82
Not enough data
8.6
82
Not enough data
8.5
79
Not enough data
8.1
75
Customer Support
Not enough data
8.3
78
Not enough data
8.4
79
Not enough data
8.6
81
Not enough data
7.8
73
Not enough data
8.2
74
Reporting & Analytics
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.4
71
Not enough data
8.7
74
Not enough data
8.3
68
Platform
Not enough data
8.6
95
Not enough data
8.5
99
Not enough data
8.5
94
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
8.3
84
Not enough data
8.8
98
Not enough data
8.5
84
Integration
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.3
80
Generative AI
Not enough data
7.8
42
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.8
240
|
Verified
Not enough data
8.7
249
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.6
239
|
Verified
Not enough data
8.5
219
|
Verified
Not enough data
8.5
166
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.2
204
|
Verified
Not enough data
8.5
242
|
Verified
Generative AI
Not enough data
7.8
112
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
13
Not enough data
6.4
13
Not enough data
6.8
12
Not enough data
6.8
13
Not enough data
6.9
13
Integration
Not enough data
8.7
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.1
152
|
Verified
Not enough data
8.5
164
|
Verified
Not enough data
8.2
153
|
Verified
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
633
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Not enough data
Administration
Not enough data
8.9
46
Not enough data
Feature Not Available
Not enough data
8.5
47
Not enough data
8.9
43
Not enough data
8.4
43
Not enough data
Feature Not Available
Integrations
Not enough data
8.6
38
Not enough data
8.6
37
Not enough data
9.0
41
Not enough data
Feature Not Available
Platform
Not enough data
8.8
40
Not enough data
8.5
37
Not enough data
8.1
36
Not enough data
8.8
42
Not enough data
8.6
39
Not enough data
8.8
43
Not enough data
8.5
38
Not enough data
9.0
44
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
79
Not enough data
8.9
76
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.8
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Campaigns
9.3
29
8.8
40
9.2
28
9.0
41
9.1
29
Feature Not Available
9.2
28
8.2
37
9.2
30
8.8
38
Analytics
9.2
28
8.8
39
9.3
27
8.7
39
Optimization
9.0
27
8.9
34
9.5
28
8.6
38
9.4
27
8.8
36
8.9
28
8.4
37
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
9.2
51
Not enough data
7.7
41
Not enough data
8.3
41
Not enough data
8.9
50
Edit
Not enough data
8.7
46
Not enough data
9.1
50
Not enough data
9.1
49
Logistics
Not enough data
9.1
48
Not enough data
7.9
46
Not enough data
8.4
45
Not enough data
8.9
47
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
8.9
58
|
Verified
8.8
28
8.3
48
|
Verified
8.8
27
8.8
50
|
Verified
8.6
28
8.4
48
|
Verified
8.9
28
8.1
45
|
Verified
8.6
29
8.3
45
|
Verified
9.1
30
8.9
49
|
Verified
8.9
29
8.6
51
SMS Platform
9.0
27
8.5
47
|
Verified
9.2
28
8.5
49
|
Verified
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
Feature Not Available
8.6
29
8.7
47
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.7
207
Not enough data
8.7
208
Not enough data
8.8
193
Not enough data
8.6
193
Not enough data
8.6
181
Platform
Not enough data
8.7
198
Not enough data
8.7
202
Not enough data
8.6
184
Not enough data
8.6
190
Not enough data
Feature Not Available
Not enough data
8.6
174
Not enough data
8.8
186
Generative AI
Not enough data
8.2
143
Not enough data
Feature Not Available
Page Customization
7.6
46
9.1
41
7.8
47
8.6
41
7.8
47
8.9
34
8.0
43
8.5
36
Page Optimization
8.0
42
8.6
33
7.5
39
8.8
36
7.8
44
8.5
34
7.4
36
8.5
29
Integrations
7.9
35
8.2
34
7.9
46
8.9
38
8.0
40
8.6
36
Generative AI
7.9
11
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
8.5
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.8
30
Not enough data
8.7
30
Not enough data
8.5
29
Not enough data
8.7
26
Not enough data
Feature Not Available
Internal Use
Not enough data
8.6
31
Not enough data
8.7
26
Not enough data
8.8
27
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.7
47
|
Verified
9.1
46
9.1
51
|
Verified
8.3
39
8.4
34
|
Verified
9.1
37
8.8
34
|
Verified
Campaigns
8.7
44
Feature Not Available
9.0
43
8.8
47
|
Verified
8.8
44
8.5
43
|
Verified
8.8
42
8.6
45
|
Verified
9.4
37
9.0
37
|
Verified
9.1
37
8.7
36
|
Verified
Engagement
8.4
42
8.8
42
|
Verified
Platform
8.9
42
9.0
49
|
Verified
8.8
43
8.9
52
|
Verified
8.6
43
8.6
45
|
Verified
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and SendPulse are categorized as Mobile Marketing, SMS Marketing, Push Notification, and Landing Page Builders
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
SendPulse is categorized as Email Template Builder, Email Deliverability, Email Verification, Chatbots, Transactional Email, CRM, Email Marketing, and Live Chat
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SendPulse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Marketing and Advertising
12.6%
Information Technology and Services
6.4%
Education Management
5.6%
Computer Software
5.2%
Financial Services
4.3%
Other
65.9%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
SendPulse must be more open on free basis too?
2 Comments
IS
Hello Kashif,
I believe we do offer a lot on free plans, like
* 500 subscribers for email campaigns;
* 1,000 chatbot subscribers;
* completely free...Read more
What is the limit on email validator tool at a time.
2 Comments
RL
Hello everyone it is very possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not...Read more
What is SendPulse used for?
1 Comment
JK
SendPulse is a multi-channel marketing automation platform. Businesses use it to:
Email Marketing – create and send newsletters, automated campaigns, and...Read more
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