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Compare Pendo and Serpstat 
Featured Products
At a Glance
Market Segments
Mid-Market (63.0% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
Free
Free Trial
Pendo
Star Rating
(1,558)4.4 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansPendo vs Serpstat
When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Pendo.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Pendo.
Pricing
Entry-Level Pricing
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Pendo
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
8.5
1,191
9.1
414
Ease of Use
8.2
1,205
8.8
417
Ease of Setup
7.9
563
9.0
198
Ease of Admin
8.4
555
9.0
193
Quality of Support
8.5
1,040
9.4
377
Has the product been a good partner in doing business?
8.9
531
9.5
185
Product Direction (% positive)
8.5
1,106
9.1
401
Features by Category
Metrics
8.7
453
Not enough data
8.7
471
Not enough data
8.4
419
Not enough data
8.8
464
Not enough data
8.5
421
Not enough data
8.2
394
Not enough data
8.2
358
Not enough data
8.2
334
Not enough data
8.3
394
Not enough data
Reporting
8.4
462
Not enough data
8.5
426
Not enough data
8.7
436
Not enough data
8.7
467
Not enough data
7.8
261
Not enough data
8.1
284
Not enough data
8.2
449
Not enough data
Other
8.7
437
Not enough data
8.0
306
Not enough data
7.5
262
Not enough data
7.9
271
Not enough data
7.3
196
Not enough data
8.5
340
Not enough data
8.2
297
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.3
13
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
Administration
8.1
376
Not enough data
7.9
296
Not enough data
8.8
421
Not enough data
8.5
453
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.9
109
Not enough data
8.5
136
Not enough data
8.0
103
Not enough data
Tracking & Reporting
8.5
125
Not enough data
8.5
131
Not enough data
8.3
108
Not enough data
8.5
141
Not enough data
8.6
133
Not enough data
8.7
137
Not enough data
Metrics
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Not enough data
User Behavior
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
Not enough data
A/B Testing
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Not enough data
Visitor Information
8.0
22
Not enough data
8.1
20
Not enough data
Agentic AI - Session Replay
7.7
5
Not enough data
User Analysis
8.6
343
Not enough data
8.4
389
Not enough data
User Support
8.5
389
Not enough data
7.6
207
Not enough data
8.0
294
Not enough data
Walkthrough Type
8.1
297
Not enough data
8.6
364
Not enough data
Platform Basics - Digital Adoption Platform
8.5
19
Not enough data
8.9
20
Not enough data
Analytics - Digital Adoption Platform
9.0
20
Not enough data
Functions - Digital Adoption Platform
8.6
19
Not enough data
9.0
20
Not enough data
Agentic AI - Digital Adoption Platform
6.5
11
Not enough data
Product Analytics
8.6
579
Not enough data
8.7
612
Not enough data
8.6
590
Not enough data
8.2
502
Not enough data
8.0
410
Not enough data
8.2
442
Not enough data
8.0
402
Not enough data
7.9
444
Not enough data
Agentic AI - Product Analytics
6.6
25
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.5
23
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
8.1
324
Not enough data
7.9
306
Not enough data
8.1
306
Not enough data
Planning
7.1
230
Not enough data
7.1
222
Not enough data
6.6
197
Not enough data
7.6
234
Not enough data
7.2
209
Not enough data
Workflow Management
7.3
242
Not enough data
7.6
250
Not enough data
6.7
197
Not enough data
7.0
209
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
83
Not enough data
8.4
64
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
66
Not enough data
Variation Testing
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Not enough data
Reporting
8.6
84
Not enough data
8.6
87
Not enough data
Personalization
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Not enough data
Administration
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Not enough data
Categories
Categories
Shared Categories
Pendo and Serpstat share no categories
Unique Categories
Pendo is categorized as Digital Adoption Platform, Product Analytics, Digital Analytics, Product Management, Mobile App Analytics, Mobile App Optimization, and Session Replay
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.2%
Hospital & Health Care
3.0%
Other
36.6%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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