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At a Glance
Market Segments
Small-Business (83.0% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Free Per Month
Starting at $199.00 5000 Contacts
OptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansOptiMonk vs Ortto
When assessing the two solutions, reviewers found OptiMonk easier to use, set up, and administer. Reviewers also preferred doing business with OptiMonk overall.
- Reviewers felt that OptiMonk meets the needs of their business better than Ortto.
- When comparing quality of ongoing product support, reviewers felt that OptiMonk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of OptiMonk over Ortto.
Pricing
Entry-Level Pricing
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
OptiMonk
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
9.2
102
8.5
559
Ease of Use
8.9
107
8.7
564
Ease of Setup
8.9
52
8.6
312
Ease of Admin
9.1
48
8.8
294
Quality of Support
9.7
104
8.9
527
Has the product been a good partner in doing business?
9.5
48
8.9
285
Product Direction (% positive)
9.4
95
8.9
556
Features by Category
Email Marketing
Not enough data
8.4
398
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
9.1
345
|
Verified
Online Marketing
Not enough data
7.0
198
|
Verified
Not enough data
7.9
203
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.6
167
|
Verified
Lead Management
Not enough data
8.2
298
|
Verified
Not enough data
7.8
271
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
239
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
261
|
Verified
Campaign Management
Not enough data
8.0
218
|
Verified
Not enough data
7.6
143
Not enough data
7.5
63
|
Verified
Not enough data
7.1
52
Social
Not enough data
6.6
116
Not enough data
7.3
97
|
Verified
Not enough data
7.8
63
Not enough data
7.5
56
Not enough data
7.8
103
|
Verified
Reporting & Analytics
Not enough data
8.2
347
|
Verified
Not enough data
7.5
247
|
Verified
Not enough data
7.1
189
|
Verified
Not enough data
6.8
160
|
Verified
Not enough data
6.1
123
Platform
Not enough data
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
7.6
43
Not enough data
6.8
113
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
94
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.0
15
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
8.2
15
Integration
Not enough data
8.5
215
|
Verified
Not enough data
8.4
211
|
Verified
Not enough data
7.9
170
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Templates
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalization
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
Multichannel
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Not enough data
Administration
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
82
|
Verified
Not enough data
6.9
53
|
Verified
Not enough data
7.7
58
|
Verified
Not enough data
8.6
60
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
83
|
Verified
Not enough data
7.2
67
|
Verified
Not enough data
7.8
81
|
Verified
Not enough data
7.7
46
Generative AI
Not enough data
6.9
7
Not enough data
8.1
7
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
28
Not enough data
8.1
32
Not enough data
8.6
37
Not enough data
8.3
29
Intelligence
Not enough data
8.2
37
Not enough data
6.7
21
Not enough data
6.7
23
Platform Basics
Not enough data
7.8
73
Not enough data
7.8
62
Not enough data
8.4
64
Not enough data
8.0
48
Not enough data
7.8
52
Agentic AI - Customer Journey Mapping
Not enough data
6.3
5
Design and Customization
8.7
51
6.9
14
8.5
54
8.3
14
9.0
50
7.7
13
8.7
51
8.7
10
Campaigns
8.9
45
9.1
9
8.9
44
9.1
13
9.0
36
8.5
10
8.5
43
8.1
13
Integrations
8.6
34
7.3
13
8.6
24
Not enough data
8.8
32
7.5
6
8.9
25
7.8
6
Generative AI
Feature Not Available
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
9.0
23
|
Verified
8.5
32
9.0
25
|
Verified
8.1
33
8.9
22
|
Verified
7.6
22
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
9.5
23
|
Verified
8.5
24
9.6
27
|
Verified
8.9
22
8.8
18
|
Verified
8.2
18
8.9
20
|
Verified
8.4
25
Analytics
9.5
18
|
Verified
8.1
28
9.1
19
|
Verified
7.9
33
Customization
9.5
20
|
Verified
8.4
28
9.5
24
|
Verified
8.3
29
9.6
26
|
Verified
7.9
30
9.3
25
|
Verified
7.9
28
Development
Not enough data
6.8
22
Not enough data
7.0
18
Management
Not enough data
8.6
22
Not enough data
7.8
20
Integration Options
Not enough data
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Customization
Not enough data
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Additional Functionality
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
Computing
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
Experimental Design
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.7
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Discovery
Not enough data
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Management
Not enough data
7.8
12
Not enough data
8.4
15
Platform
Not enough data
8.6
17
Not enough data
8.3
16
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
19
|
Verified
Not enough data
9.3
23
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.9
22
|
Verified
Campaigns
Not enough data
7.4
22
Not enough data
8.9
18
Not enough data
8.2
20
Not enough data
8.7
17
|
Verified
Not enough data
9.3
26
|
Verified
Not enough data
8.9
24
|
Verified
Engagement
Not enough data
8.3
19
|
Verified
Platform
Not enough data
8.7
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.0
21
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
33
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
54
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.3
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.5
19
Agentic AI - Marketing Analytics
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Categories
Categories
Shared Categories
OptiMonk and Ortto are categorized as Pop-Up Builder and Lead Capture
Unique Categories
OptiMonk is categorized as Retargeting, A/B Testing, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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