Compare Mouseflow and VWO Insights - Web 
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free 500 Sessions Per Month
Starting at $139.00 Per Month
Mouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansVWO Insights - Web
Star Rating
(62)4.2 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansMouseflow vs VWO Insights - Web
When assessing the two solutions, reviewers found Mouseflow easier to use, set up, and administer. Reviewers also preferred doing business with Mouseflow overall.
- Reviewers felt that Mouseflow meets the needs of their business better than VWO Insights - Web.
- When comparing quality of ongoing product support, Mouseflow and VWO Insights - Web provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Mouseflow over VWO Insights - Web.
Pricing
Entry-Level Pricing
Mouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Mouseflow
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.8
515
8.1
55
Ease of Use
8.8
524
8.3
55
Ease of Setup
9.0
340
8.8
36
Ease of Admin
9.0
281
8.9
35
Quality of Support
9.0
407
9.0
53
Has the product been a good partner in doing business?
8.9
252
8.7
33
Product Direction (% positive)
8.6
467
8.5
53
Features by Category
Metrics
8.5
169
Not enough data
8.4
169
Not enough data
8.4
178
Not enough data
8.4
171
Not enough data
7.9
157
Not enough data
7.8
144
Not enough data
7.7
144
Not enough data
8.2
159
Not enough data
7.9
159
Not enough data
Reporting
Feature Not Available
Not enough data
7.7
147
Not enough data
Feature Not Available
Not enough data
7.5
146
Not enough data
7.7
154
Not enough data
7.7
141
Not enough data
8.0
157
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
136
Not enough data
Feature Not Available
Not enough data
7.0
123
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.5
116
7.3
17
7.6
118
7.0
11
8.1
145
7.9
35
8.3
137
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
8.7
233
|
Verified
7.8
9
|
Verified
8.7
231
|
Verified
6.9
8
|
Verified
7.9
217
|
Verified
6.2
7
|
Verified
A/B Testing
7.7
176
|
Verified
Not enough data
6.8
139
|
Verified
9.0
7
|
Verified
8.0
183
|
Verified
8.1
8
|
Verified
7.4
142
|
Verified
7.0
5
|
Verified
Visitor Information
7.9
193
|
Verified
4.7
5
|
Verified
7.8
175
|
Verified
5.0
5
|
Verified
Agentic AI - Session Replay
7.8
6
Not enough data
Product Analytics
7.3
60
Not enough data
7.9
65
Not enough data
7.4
64
Not enough data
8.0
67
Not enough data
7.9
53
Not enough data
7.3
54
Not enough data
7.7
52
Not enough data
7.3
55
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
87
Not enough data
8.4
99
Not enough data
8.3
88
Not enough data
7.8
80
Not enough data
7.8
80
Not enough data
Feature Not Available
Not enough data
Administration
7.8
74
Not enough data
7.2
75
Not enough data
7.6
78
Not enough data
Generative AI
6.5
43
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Not enough data
Agentic AI - Customer Journey Mapping
8.7
5
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.3
10
Not enough data
6.7
10
Not enough data
Survey Management
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Not enough data
Process Management
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
Not enough data
System Management
8.7
20
Not enough data
Feature Not Available
Not enough data
Agentic AI - Heatmap Tools
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Not enough data
Analysis
8.2
226
7.6
16
8.0
201
7.7
14
8.3
221
7.4
15
8.2
210
7.5
18
8.4
231
8.3
15
Reporting
9.1
260
7.2
23
8.9
260
7.0
17
8.7
239
7.6
14
8.1
208
7.4
18
Marketing Operations
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Not enough data
Campaign Activity
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Mouseflow and VWO Insights - Web are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Marketing Analytics, Enterprise Feedback Management, and Digital Analytics
Unique Categories
Mouseflow is categorized as Customer Journey Mapping
VWO Insights - Web is categorized as User Research, Survey, Digital Experience Monitoring (DEM), and Personalization Engines
Reviews
Reviewers' Company Size
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Computer Software
6.6%
Information Technology and Services
6.6%
Other
52.5%
Discussions
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why can't record all sessions
1 Comment
EC
Hello!
Mouseflow is designed to record all of your visitors' sessions, so there seems to be something going on preventing you to do so.
We’d like an...Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 Comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
VWO Insights - Web has no discussions with answers
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