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Compare Bird and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (78.3% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bird
Star Rating
(73)3.9 out of 5
Market Segments
Small-Business (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BirdBraze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Bird. Users appreciate its powerful CRM capabilities, which allow for highly personalized, real-time customer journeys at scale.
- Users say that Braze's robust segmentation and event-based triggering features are standout elements that enhance their marketing strategies, while Bird, despite its strengths in WhatsApp management, struggles to match this level of sophistication in multi-channel orchestration.
- Reviewers mention that Braze's ease of use is a major advantage, with many highlighting its intuitive interface and quality documentation that make onboarding and daily operations smoother. In contrast, Bird's user interface is noted for being intuitive as well, but it lacks the same depth of features that Braze offers.
- According to verified reviews, Braze has a much larger volume of recent feedback, indicating a more active user base and ongoing improvements. Users have praised its webhook integrations that facilitate complex audience paths, while Bird has received limited recent reviews, suggesting less engagement from its users.
- Users highlight that Braze's quality of support is a strong point, with many reviewers noting responsive assistance and effective problem-solving. Bird, while providing solid support, has received lower ratings in this area, indicating potential challenges in customer service responsiveness.
- Reviewers note that while Bird is effective for managing high message volumes and offers a robust API for custom integrations, it primarily serves small businesses. In contrast, Braze is favored by mid-market companies, showcasing its versatility and capability to cater to a broader range of business needs.
Pricing
Entry-Level Pricing
Bird
No pricing availableBraze
No pricing availableFree Trial
Bird
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
7.9
60
8.5
953
Ease of Use
8.2
61
8.3
1,161
Ease of Setup
8.0
48
7.6
645
Ease of Admin
8.2
46
8.5
354
Quality of Support
7.4
57
8.5
906
Has the product been a good partner in doing business?
7.6
45
8.9
362
Product Direction (% positive)
8.1
55
9.2
918
Features by Category
Email Marketing
Not enough data
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Lead Management
Not enough data
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Campaigns
Not enough data
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Analytics
Not enough data
8.2
490
Not enough data
7.7
452
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Functionality
6.6
15
|
Verified
Not enough data
6.7
13
|
Verified
Not enough data
7.1
15
|
Verified
Not enough data
Support
5.4
14
|
Verified
Not enough data
Feature Not Available
Not enough data
4.8
14
|
Verified
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Campaigns
Not enough data
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Engagement
Not enough data
7.4
267
Platform
Not enough data
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Bird and Braze are categorized as WhatsApp Marketing, SMS Marketing, and Mobile Marketing
Unique Categories
Bird is categorized as Communication Platform as a Service (CPaaS)
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Marketing Automation, and RCS Business Messaging
Reviews
Reviewers' Company Size
Bird
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.5%
Computer Software
14.5%
Leisure, Travel & Tourism
7.2%
Non-Profit Organization Management
5.8%
Financial Services
5.8%
Other
52.2%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Discussions
Help Center
1 Comment
Official Response from Bird
Explore our Help Center where your most common questions are answered:
https://support.messagebird.com/hc/en-usRead more
Bird has no more discussions with answers
Braze has no more discussions with answers
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