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Compare Adobe Marketo Engage and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0.00
Adobe Marketo Engage
Star Rating
(3,079)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(14,506)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its easy-to-use interface that simplifies campaign management. Users appreciate how the automation tools save time by handling follow-up tasks efficiently.
- According to verified reviews, Adobe Marketo Engage is recognized for its robust capabilities, particularly in managing large audiences and creating diverse campaigns. Users highlight its flexibility in filtering and A/B testing, making it a powerful tool for targeted marketing.
- Users say that HubSpot Marketing Hub offers a seamless implementation process, with an intuitive onboarding wizard that helps new users get started quickly. This ease of setup is a significant advantage for small businesses looking to streamline their marketing efforts.
- Reviewers mention that while Adobe Marketo Engage is a strong platform for scaling marketing efforts, it can be complex for new users. Some feedback indicates that it requires a learning curve to fully leverage its features, which may be a challenge for smaller teams.
- G2 reviewers highlight HubSpot Marketing Hub's superior support quality, with many users noting responsive customer service that assists with troubleshooting and maximizing the platform's features. This level of support is crucial for businesses that rely heavily on marketing automation.
- According to recent user feedback, Adobe Marketo Engage shines in its ability to scale over time, allowing teams to accomplish more as they become familiar with the tool. Users appreciate this scalability, especially when managing complex marketing campaigns.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Marketo Engage
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.3
2,614
8.5
9,737
Ease of Use
7.3
2,669
8.6
11,421
Ease of Setup
6.7
1,322
8.1
7,131
Ease of Admin
7.6
1,174
8.5
4,998
Quality of Support
7.5
2,464
8.7
9,208
Has the product been a good partner in doing business?
7.7
1,167
8.7
4,916
Product Direction (% positive)
8.0
2,583
8.9
9,376
Features by Category
Email Marketing
8.3
1757
|
Verified
8.8
5587
|
Verified
8.7
1741
|
Verified
8.9
5435
|
Verified
8.1
1717
|
Verified
8.6
5401
|
Verified
8.5
1652
|
Verified
8.8
5126
|
Verified
Online Marketing
7.8
1701
|
Verified
8.4
5279
|
Verified
7.8
1520
|
Verified
8.2
4574
|
Verified
7.9
1575
|
Verified
8.1
4297
|
Verified
7.4
1574
|
Verified
8.1
4813
|
Verified
7.4
1340
|
Verified
8.1
4455
|
Verified
Lead Management
8.5
1357
|
Verified
8.5
5031
|
Verified
7.9
1253
|
Verified
8.1
4740
|
Verified
8.2
1630
|
Verified
8.4
4856
|
Verified
8.2
1594
|
Verified
8.0
4365
|
Verified
8.4
1649
|
Verified
8.4
4806
|
Verified
8.0
1535
|
Verified
8.2
4528
|
Verified
8.3
1550
|
Verified
8.4
4500
|
Verified
8.2
1595
|
Verified
8.4
4533
|
Verified
Campaign Management
8.3
1606
|
Verified
8.2
4106
|
Verified
8.3
1495
|
Verified
7.9
3686
|
Verified
7.3
1192
|
Verified
7.9
3631
|
Verified
7.0
947
7.2
2775
|
Verified
Social
7.3
750
|
Verified
7.7
3733
|
Verified
7.5
801
|
Verified
8.1
4138
|
Verified
7.6
789
|
Verified
8.1
4117
|
Verified
7.5
756
|
Verified
8.0
3985
|
Verified
7.5
718
|
Verified
7.7
3205
|
Verified
Reporting & Analytics
7.7
1646
|
Verified
8.3
5200
|
Verified
7.2
1416
|
Verified
8.0
4825
|
Verified
7.2
1235
|
Verified
7.6
3976
|
Verified
7.2
1164
|
Verified
7.5
3661
|
Verified
6.9
1014
|
Verified
7.7
4069
|
Verified
Platform
7.7
900
|
Verified
7.9
3523
|
Verified
8.0
892
|
Verified
8.5
3561
|
Verified
8.4
915
|
Verified
8.7
3493
|
Verified
7.7
637
|
Verified
8.0
2470
|
Verified
7.3
639
|
Verified
7.4
2368
|
Verified
7.8
895
|
Verified
8.6
3327
|
Verified
7.6
597
7.9
2543
|
Verified
Agentic AI - Marketing Automation
7.4
64
6.8
296
7.5
63
6.7
288
7.3
63
6.8
290
7.0
64
6.6
290
7.2
63
6.6
289
7.5
63
6.7
292
Integration
8.0
913
|
Verified
8.4
3519
|
Verified
7.9
868
|
Verified
8.0
3205
|
Verified
8.1
793
|
Verified
8.1
2989
|
Verified
Lead Intelligence
8.3
322
7.7
1154
|
Verified
8.2
325
7.9
1190
8.4
339
8.1
1242
Lead Management
8.4
361
8.3
1331
8.0
327
7.5
1156
8.2
337
8.0
1210
Marketing Campaigns
8.4
315
7.9
1175
8.1
300
7.3
1062
8.0
298
7.5
1118
8.1
315
|
Verified
7.8
1104
|
Verified
8.3
342
8.1
1267
Campaign Execution
8.2
321
7.8
1154
8.1
311
7.8
1089
8.1
301
7.7
1032
9.0
161
|
Verified
8.7
1404
Agentic AI - Account Data Management
8.2
12
6.3
90
8.2
12
6.7
90
8.2
13
6.6
89
8.3
13
6.7
90
8.1
13
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
700
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
968
Social Management
Not enough data
8.2(won by default)
2194
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
434
Not enough data
8.5
485
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
63
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1331
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1112
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1350
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
6.9
77
8.7
9
7.1
76
8.1
9
6.9
77
8.1
9
7.1
78
7.8
9
7.1
77
Lead Intelligence
8.2
258
8.0
793
8.1
262
8.3
826
8.1
274
8.3
844
Lead Management
8.4
284
8.4
910
8.0
258
7.7
781
8.1
264
8.1
851
Marketing Campaigns
8.2
237
8.0
813
8.0
211
7.6
719
8.0
232
7.8
779
8.0
231
8.0
775
8.1
263
8.2
887
8.3
124
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
7.7
2238
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2875
|
Verified
Not enough data
8.4
3121
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and HubSpot Marketing Hub are categorized as Marketing Automation, Account-Based Analytics, and Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
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SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
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No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
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OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
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What is HubSpot marketing hub?
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JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
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VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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