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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Madison Logic Platform
Star Rating
(241)4.3 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Madison Logic PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Madison Logic Platform excels in Data Enrichment with a score of 9.2, indicating a strong capability in enhancing existing data, while RollWorks Account-Based Platform has a lower score of 8.6 in this area, suggesting it may not provide as comprehensive data enhancement features.
- Reviewers mention that Madison Logic's Quality of Support is rated at 9.0, which is higher than RollWorks' 8.9, highlighting that users find Madison Logic to be more responsive and helpful when issues arise.
- G2 users indicate that RollWorks shines in Account-level Insights with a score of 8.9 compared to Madison Logic's 8.5, suggesting that RollWorks provides more detailed insights at the account level, which can be crucial for targeted marketing efforts.
- Users on G2 report that Madison Logic's Automated Email Responses feature is rated at 6.1, which is lower than RollWorks' performance in this area, indicating that RollWorks may offer more effective automation for email campaigns.
- Reviewers mention that both platforms have similar scores in Segmentation (8.3 for Madison Logic and 8.3 for RollWorks), but users report that Madison Logic's segmentation capabilities are more intuitive and user-friendly, enhancing the overall user experience.
- Users say that Madison Logic's Campaign Management features, particularly in Campaign Optimization (8.0), are robust, but RollWorks' higher score of 8.3 in Campaign Dashboard suggests it may provide better tools for tracking and managing campaigns effectively.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableMadison Logic Platform
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableMadison Logic Platform
No trial information availableRatings
Meets Requirements
8.4
469
8.5
197
Ease of Use
8.5
474
8.3
195
Ease of Setup
8.4
301
8.5
123
Ease of Admin
8.6
249
8.6
97
Quality of Support
9.0
451
9.0
192
Has the product been a good partner in doing business?
8.9
253
9.0
102
Product Direction (% positive)
8.7
437
8.8
192
Features by Category
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
8.4
27
|
Verified
8.6
86
8.6
26
7.8
71
8.2
27
Lead Management
8.4
92
8.0
27
7.6
75
7.6
20
8.0
86
8.1
26
Marketing Campaigns
7.9
81
7.9
21
7.6
73
7.1
15
7.7
76
8.0
22
7.8
72
|
Verified
7.7
17
|
Verified
7.9
78
8.0
20
Campaign Execution
7.2
61
7.3
14
8.2
83
8.5
27
8.4
80
8.5
24
7.4
62
7.4
15
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
7.9
45
8.1
95
8.3
50
6.9
60
6.6
30
Platform Additional Functionality
8.4
93
7.9
46
7.9
71
7.7
38
7.3
51
6.4
27
8.0
76
7.1
30
8.2
88
8.0
38
Platform Basics
8.6
33
8.6
30
8.2
37
8.6
32
8.0
34
Feature Not Available
9.0
7
8.6
7
8.6
6
7.9
7
Platform Data
8.4
37
8.2
32
8.2
32
7.6
28
Platform Additional Functionality
8.7
38
8.0
27
Agentic AI - Account-Based Orchestration Platforms
7.8
6
6.9
7
7.8
6
7.6
7
7.2
6
6.9
7
7.2
6
7.4
7
7.8
6
6.9
6
Artificial Intelligence
8.0
5
7.8
6
6.7
5
7.5
6
Platform Basics
8.6
215
8.1
90
Platform Data
8.3
211
8.5
100
7.6
195
7.8
84
Platform Additional Functionality
Feature Not Available
7.8
70
8.1
204
7.8
79
Agentic AI - Account-Based Advertising
6.4
22
6.0
5
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
6.0
5
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.4
48
8.4
77
8.6
49
7.6
59
8.4
48
Lead Management
8.6
71
8.5
48
7.8
49
7.6
41
8.4
57
8.7
47
Marketing Campaigns
7.8
48
8.0
41
7.3
40
7.8
34
7.8
42
8.0
42
8.1
42
7.7
36
8.1
47
8.2
36
Data Availability - Marketing Account Intelligence
7.1
11
8.5
13
Data Accuracy - Marketing Account Intelligence
7.0
11
8.1
13
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
8.4
51
8.3
128
8.8
56
7.4
107
8.1
55
Lead Management
8.3
121
8.3
56
7.8
102
7.3
47
8.4
120
8.2
56
Marketing Campaigns
7.8
107
7.8
48
7.4
94
6.8
39
7.6
108
7.4
51
7.5
101
7.0
40
7.5
111
7.1
47
8.3
117
7.6
46
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Madison Logic Platform are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Madison Logic Platform has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madison Logic Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Information Technology and Services
22.7%
Computer Software
21.0%
Marketing and Advertising
20.2%
Financial Services
4.7%
Computer & Network Security
2.6%
Other
28.8%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Madison Logic Platform has no discussions with answers
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