Compare Lead Forensics and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (61.0% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Contact Us 1 Seat
Lead Forensics
Star Rating
(1,066)4.4 out of 5
Market Segments
Small-Business (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsZoomInfo Sales
Star Rating
(9,043)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in its user-friendly interface, making it easy for teams to navigate and utilize its extensive database of leads and contact details. Users appreciate the ability to drill down into information, ensuring they find key targets rather than irrelevant data.
- Users say that Lead Forensics stands out for its excellent customer support, with many highlighting the responsiveness and helpfulness of the support team. This level of assistance is particularly beneficial for users who may need guidance during implementation or when troubleshooting issues.
- According to verified reviews, ZoomInfo Sales has a significant advantage in data accuracy and availability, with users noting its vast database of emails and numbers that can be leveraged for effective sales and marketing strategies. This feature is crucial for teams looking to maximize their outreach efforts.
- Reviewers mention that Lead Forensics is praised for its reliability and ease of use, making it a go-to choice for small businesses. Users find it straightforward to generate valuable insights into companies actively seeking their services, which can lead to increased sales opportunities.
- Users highlight that while ZoomInfo Sales offers advanced features like the Copilot add-on for AI-driven outreach, some may find the initial setup process slightly more complex compared to Lead Forensics, which is noted for its quick and easy implementation.
- G2 reviewers report that both platforms provide valuable account-level insights, but ZoomInfo Sales edges out with a higher score in this area, indicating that users may find it more beneficial for detailed lead analysis and segmentation, enhancing their overall sales strategies.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Lead Forensics
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.5
776
8.7
7,385
Ease of Use
8.6
794
8.8
7,466
Ease of Setup
8.7
479
8.9
2,214
Ease of Admin
8.5
282
8.7
1,487
Quality of Support
9.2
764
8.7
6,599
Has the product been a good partner in doing business?
8.7
282
8.6
1,503
Product Direction (% positive)
8.6
727
8.7
7,146
Features by Category
Data Availability
Not enough data
8.3
4330
|
Verified
Not enough data
8.5
4275
|
Verified
Not enough data
8.2
2909
|
Verified
Not enough data
7.9
417
Data Accuracy
Not enough data
7.7
4323
|
Verified
Not enough data
8.2
4241
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
133
Not enough data
7.6
133
Not enough data
7.3
134
Not enough data
7.3
135
Not enough data
7.3
133
Not enough data
7.6
133
Platform
Not enough data
7.8
426
Not enough data
8.6
1322
|
Verified
Not enough data
8.6
1621
|
Verified
Not enough data
8.2
1365
|
Verified
Not enough data
7.7
1056
|
Verified
Not enough data
8.2
1240
|
Verified
Features
Not enough data
8.4
3430
|
Verified
Not enough data
8.4
3441
|
Verified
Not enough data
8.0
3172
|
Verified
Not enough data
8.3
3467
|
Verified
Not enough data
8.6
4198
|
Verified
Not enough data
8.1
3342
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2705
|
Verified
Not enough data
7.8
1248
|
Verified
Lead Intelligence
Not enough data
8.6
1268
|
Verified
Not enough data
8.7
1296
Not enough data
8.6
1278
Lead Management
Not enough data
8.6
1255
Not enough data
8.3
1218
Not enough data
8.8
1308
Marketing Campaigns
Not enough data
8.0
1103
Not enough data
7.8
1095
Not enough data
7.8
1050
Not enough data
8.0
1096
Not enough data
8.3
1147
Campaign Execution
Not enough data
8.0
1066
Not enough data
8.6
1206
Not enough data
8.5
1190
Not enough data
8.3
1147
Agentic AI - Account Data Management
Not enough data
7.6
32
Not enough data
7.5
32
Not enough data
7.2
32
Not enough data
7.3
31
Not enough data
7.3
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
863
Not enough data
8.6
931
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
662
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
173
8.4
1051
Feature Not Available
8.6
1050
7.4
109
7.7
709
Platform Additional Functionality
8.1
130
8.7
1016
8.2
125
8.4
759
7.9
102
8.0
703
8.7
146
8.5
786
9.0
140
8.3
795
Lead Intelligence
Not enough data
8.6
1292
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1321
|
Verified
Not enough data
8.5
1244
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
85
Lead Monitoring
Not enough data
8.8
1421
|
Verified
Not enough data
8.7
1349
|
Verified
Not enough data
8.5
1320
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1284
|
Verified
Not enough data
8.1
1209
|
Verified
Not enough data
8.6
1341
|
Verified
Analytics
Not enough data
8.8
1437
|
Verified
Not enough data
8.5
1319
|
Verified
Customization
Not enough data
8.2
1162
|
Verified
Not enough data
8.2
1212
|
Verified
Not enough data
8.1
1182
|
Verified
Not enough data
8.7
1364
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
671
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
616
Not enough data
7.4
614
Agentic AI - Email Verification
Not enough data
8.1
64
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
7.4
148
8.2
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.3
42
8.1
18
6.9
42
8.2
18
7.1
42
7.7
17
7.0
40
7.9
18
Lead Intelligence
Feature Not Available
8.4
981
8.5
221
8.5
1000
8.6
238
8.4
972
Lead Management
8.4
211
8.4
914
Feature Not Available
8.2
653
8.7
240
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
8.1
173
Feature Not Available
Feature Not Available
8.3
131
8.4
211
8.0
336
Data Availability - Marketing Account Intelligence
8.1
93
8.6
73
Data Accuracy - Marketing Account Intelligence
8.1
94
8.5
73
Categories
Categories
Shared Categories
Lead Forensics and ZoomInfo Sales are categorized as Visitor Identification, Marketing Account Intelligence, and Buyer Intent Data Providers
Unique Categories
Lead Forensics has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Sales Intelligence, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
9.1%
Marketing and Advertising
6.9%
Manufacturing
5.0%
Mechanical or Industrial Engineering
4.8%
Other
62.3%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Alternatives
Discussions
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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