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Compare Klaviyo and Recurly 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (53.1% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go Per Month
Klaviyo
Star Rating
(1,157)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoRecurly
Star Rating
(203)4.0 out of 5
Market Segments
Small-Business (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo vs Recurly
When assessing the two solutions, reviewers found Klaviyo easier to use, set up, and administer. Reviewers also preferred doing business with Klaviyo overall.
- Reviewers felt that Klaviyo meets the needs of their business better than Recurly.
- When comparing quality of ongoing product support, reviewers felt that Klaviyo is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Klaviyo over Recurly.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableRecurly
Subscriptions
Pay As You Go
Per Month
Pay a single rate based on your Total Payment Volume ($1M TPV min.) and contract length.
- Automated global subscription billing
- Flexible plans and pricing
- Churn mitigation tools
Free Trial
Klaviyo
Free Trial is available
Recurly
Free Trial is available
Ratings
Meets Requirements
9.0
879
8.0
158
Ease of Use
8.7
884
8.6
158
Ease of Setup
8.5
536
8.0
97
Ease of Admin
8.9
485
8.2
83
Quality of Support
8.4
838
8.2
150
Has the product been a good partner in doing business?
9.0
488
7.8
79
Product Direction (% positive)
9.0
828
6.6
149
Features by Category
Email Marketing
9.0
519
|
Verified
Not enough data
9.2
510
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
456
|
Verified
Not enough data
Online Marketing
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.6
444
Not enough data
8.2
250
Not enough data
Lead Management
8.5
345
Not enough data
8.4
272
Not enough data
9.0
465
|
Verified
Not enough data
7.8
218
Not enough data
8.5
353
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Not enough data
Campaign Management
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Not enough data
Reporting & Analytics
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Billing and Payments
Not enough data
9.1
30
Not enough data
8.9
32
Not enough data
9.0
31
Revenue Recognition
Not enough data
8.8
20
Not enough data
8.8
15
Not enough data
9.1
18
Revenue Optimization
Not enough data
7.9
15
Not enough data
8.2
12
Not enough data
7.7
25
Not enough data
9.0
18
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Billing
Not enough data
8.7
80
|
Verified
Not enough data
7.6
70
|
Verified
Not enough data
7.7
75
|
Verified
Not enough data
6.7
29
Dunning
Not enough data
8.4
77
|
Verified
Not enough data
6.9
34
Not enough data
7.4
32
Performance
Not enough data
7.8
63
|
Verified
Not enough data
7.9
69
|
Verified
Not enough data
8.2
79
|
Verified
Reporting
Not enough data
7.2
56
|
Verified
Not enough data
7.1
50
|
Verified
Not enough data
7.3
54
|
Verified
Agentic AI - Subscription Billing
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
4.4
6
Not enough data
4.4
6
Revenue Recognition
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Order Management
Not enough data
7.3
39
|
Verified
Not enough data
8.0
52
|
Verified
Not enough data
6.8
38
|
Verified
Not enough data
8.5
52
|
Verified
Products & Plans
Not enough data
7.9
43
|
Verified
Not enough data
7.2
34
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
7.3
39
|
Verified
Pricing
Not enough data
8.0
55
|
Verified
Not enough data
7.5
53
|
Verified
Not enough data
7.4
44
|
Verified
Revenue Management
Not enough data
8.2
47
|
Verified
Not enough data
7.5
41
|
Verified
Not enough data
7.4
48
|
Verified
Not enough data
8.3
47
|
Verified
Integration
Not enough data
8.2
52
|
Verified
Not enough data
7.5
42
|
Verified
Not enough data
7.4
35
|
Verified
Agentic AI - Subscription Management
Not enough data
5.9
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
6.5
9
Not enough data
6.7
9
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
9.2
12
Not enough data
8.3
8
Not enough data
9.5
11
Processing
Not enough data
8.8
10
Not enough data
8.9
9
Not enough data
8.1
9
Not enough data
8.8
8
Not enough data
8.1
9
Risk & Compliance
Not enough data
8.8
10
Not enough data
9.1
9
Not enough data
8.7
10
Analytics
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
7.9
7
Agentic AI - Payments Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
9.1
9
Not enough data
7.0
9
Not enough data
8.1
9
Analysis
Not enough data
7.0
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.0
9
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usage Metering - Usage-based billing Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bill Generation - Usage-based billing Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bill Processing - Usage-based billing Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Usage-based billing Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Recurly share no categories
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Recurly is categorized as Subscription Billing, Subscription Revenue Management, Subscription Analytics, Subscription Management, Revenue Management, Payments Orchestration, and Usage-based billing software
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Recurly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Computer Software
28.0%
Information Technology and Services
9.8%
Internet
7.3%
Marketing and Advertising
6.2%
Financial Services
4.7%
Other
44.0%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Recurly has no discussions with answers
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